Building the Perfect Content Sandwich [Infographic]
LinkedIn sure are keen on food analogies.
Back in 2014, the professional social network created a popular infographic which equated blogging best practices to food groups.
They obviously found this technique effective, as LinkedIn has now published a new infographic using food as a comparison for content technique - this time using a sandwich as their model for blogging best practices.
As explained by LinkedIn:
"Start with an eye-catching top bun, a strong visual to draw the reader in. Add introductory paragraphs-the lettuce, tomato and cheese-to get the reader engaged and ready to keep munching. Smooth transitions are the mustard and mayo that bring everything together. Don't forget to add substantial value; that's the meat your customer's looking for. And finish it all off with a CTA that acts as the bottom bun to finish off the feast."
It's a good looking graphic - I'm not sure that it'll ever become as ubiquitous as the 'inverse pyramid' approach to journalism, but it may help provide a simplified way of understanding the key elements you need to include in your posts.
The infographic is a lead into LinkedIn's latest content marketing workbook, which you can download here.
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