Content Marketing: Page 111

  • Why Automation Could Be Killing Your Social Media Marketing Efforts (and What You Can Do to Change It)

    Social media automation tools can be hugely beneficial, but they need to be used with care, as outlined in this post from contributor Aaron Agius.

    By • Sept. 16, 2016
  • SMT Expert

    7 Things I Still Hate About LinkedIn Ads

    LinkedIn Ads can be frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit.

    By • Sept. 15, 2016

  • 3 Ways Influential Customers Can be More Valuable than Paid Celebrities

    While having celebrities post about your brand has major benefits, smaller influencers can be more cost effective.

    By • Sept. 14, 2016

  • 8 Tips on How to Deal with Negativity on Social Media

    If you're managing social media for a brand, you're going to have to deal with negativity at some point. Here are some tips to help lessen the impact.

    By • Sept. 13, 2016

  • 10 Great Examples of Comedy in Brand Videos

    Comedy is one of the most effective ways to create a resonant brand message. Here are ten examples of brands that have used comedy to great effect.

    By • Sept. 13, 2016

  • 3 Steps to Align Your Social Media Efforts with Your Business Goals

    Measuring ROI provides proof of whether your marketing efforts are working or not, and based on this data, you can change your marketing strategies to maximize ROI and achieve the desired goal.

    By • Sept. 12, 2016

  • How to Modernize Your Traditional Marketing Strategy

    Does your business have a digital marketing strategy? Here are some notes on how to develop one, and why you need to.

    By • Sept. 12, 2016

  • 5 Key Elements of Viral Video Content

    What makes a video go viral, and how can you use that in your efforts?

    By • Sept. 9, 2016

  • 4 Tips to Help You Maximize Your Mobile SEO Potential

    With more and more users accessing the web via mobile device, it's crucial for your brand to ensure your site is optimized for mobile search.

    By • Sept. 9, 2016

  • How to Establish Business Relationships with Bloggers

    If your business is just getting into working with bloggers, here's some advice for how best to get started.

    By • Sept. 8, 2016

  • 4 Key Customer Service Tips for the Connected Era

    In a world where customers are "always on" with the Internet, social media and handheld devices, you no longer have the luxury of a 24 hour response time to Customer Service calls.

    By • Sept. 8, 2016

  • The Science Behind Buzzfeed's Viral Content

    How do BuzzFeed go about creating viral content, what are the most common formats they use to maximize reach? Here are some key lessons from BuzzFeed's most shared content.

    By • Sept. 7, 2016

  • How to Start a Career in Digital Marketing [Infographic]

    Ever wanted a digital marketing job? Wondering how to land a job as an SEO expert or social media marketer? This infographic outlines some of the key details around the various digital marketing roles available.

    By • Sept. 5, 2016

  • Do You Know as Much about Twitter Marketing as You Think?

    Twitter can be a great platform for marketing and outreach, when used well. In this slide deck, Natascha Thomson outlines some of the key data around the micro-blog platform.

    By • Sept. 5, 2016

  • Google to Web: Disable Intrusive Pop-Ups or Suffer SERP Downgrades

    Google recently announced that web sites running "interstitials" (AKA pop-ups) now risk being downranked on mobile SERPs.

    By • Sept. 4, 2016

  • 5 Examples of Brands that Have Truly Mastered Social Media

    Here are five brands that have truly mastered their use of social platforms, generating significant exposure and reach as a result.

    By • Sept. 4, 2016

  • Boosting Your Millennial Appeal Online [Infographic]

    Millennials are one of the most influential groups online, and that influence is only set to grow. For this reason, many brands are keen to maximize their Millennial appeal - but that's not always so easy to do.

    By • Sept. 3, 2016

  • Emails Failing to Reach Inbox? Email Deliverability Best Practices [Infographic]

    Email deliverability plays a huge role in the subsequent success or failure of your e-mail campaign.

    By • Sept. 2, 2016

  • Marketing with Emojis: 8 Dos and Don'ts

    What are the best practices for brand use of emojis? Contributor Paul Chaney examines in this post.

    By • Sept. 1, 2016

  • A Netflix Story: The Human Approach to Social Media Marketing [Infographic]

    Netflix has seen massive growth in recent years, and their social media strategy has played a significant part.

    By • Aug. 31, 2016

  • What Will Blogging do for Your SEO? A Lot Actually

    How does blogging impact your SEO efforts? Contributor Sam Warren explains in this post.

    By • Aug. 31, 2016

  • Content Marketing and the Art of the Quotable

    You can extend the life, and exposure, of your content by breaking it down into smaller content pieces - here's how.

    By • Aug. 31, 2016

  • The Top 3 Questions People Ask About Data Storytelling

    Having access to data is one thing, but being able to transform that into a resonant piece of content poses a whole set of additional challenges.

    By • Aug. 30, 2016

  • 9 Struggles Only a Digital Marketer Would Understand (in GIF Form)

    Sometimes the challenges of a digital marketers are best summarized in GIF form.

    By • Aug. 30, 2016

  • Think Outside the eBook: 12 Fresh Content Ideas

    There's a heap of new content opportunities available these days - here are twelve options to get you thinking.

    By • Aug. 30, 2016