Content Marketing: Page 111
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How Uninformed Feedback Can Hurt Your Content Marketing
You need good feedback to improve your content marketing efforts, but uninformed is worse than none at all. Here's how to get exactly what you need.
By Bob Keaveney • Oct. 2, 2016 -
A Guide to Recruiting on Slack [Podcast]
Can you use Slack for recruitment? Angela Bortolussi of Recruiting Social says yes - Jorgen Sundberg recently spoke to Bortolussi for this podcast.
By Jorgen Sundberg • Sept. 30, 2016 -
Two of the Best Tools to Maximize Your Email Marketing Efforts
Often misused, forgotten or flat out ignored, this online marketing method remains one of the most effective ways to sell your products and services.
By John Nemo • Sept. 30, 2016 -
The Art of Creating Effective Titles and Headlines [Infographic]
With so much content online, you need to develop enticing headlines that will encourage people to give you their time.
By Irfan Ahmad • Sept. 30, 2016 -
12 Google Facts Every Marketer Should Know About [Infographic]
This infographic outlines 12 facts about Google that marketers need to be aware of.
By Matthew Capala • Sept. 29, 2016 -
Google Penalty for Pop-Ups Coming in 2017
Google has announced that they'll be penalizing sites that use an interruptive pop-up, especially those that cover a significant amount of content.
By Randy Milanovic • Sept. 29, 2016 -
7 Ways to Quickly Build Your Email List
Building your email list is essential if you want to generate more leads, drive traffic to your website and increase sales.
By Bryan Kramer • Sept. 29, 2016 -
5 Signs You Need a Social Media Team
Is it time to invest in a social media team? If you can tick even a few of these boxes, the chances are high.
By Katrina Padron • Sept. 28, 2016 -
SMT Expert
How Google Ruined Content Marketing
Google ruined content marketing. How? Contributor Chad Pollitt explains in this post.
By Chad Pollitt • Sept. 28, 2016 -
How Harvard Medical School Earned 20 Million Video Views in 4 Days
Harvard Medical School recently saw great success with a new video campaign. Here's how they did it.
By Jay Shemenski • Sept. 27, 2016 -
5 Ways to use Direct Messages for Better Customer Service and Engagement on Twitter
The Direct Message feature now offers many ways for brands using Twitter to engage with their audience - here are five ways brands can use DMs to boost their Twitter engagement.
By Meera Sapra • Sept. 26, 2016 -
5 B2B Branding Elements You Might Be Overlooking
Are you focused on the right elements in your B2B marketing strategy?
By Mike Sweeney • Sept. 26, 2016 -
8 Tips to Help Boost Your Instagram Marketing Success
With the rapid growth of Instagram, it's hard to ignore the potential from a marketing standpoint.
By Larry Alton • Sept. 24, 2016 -
6 Awesome Email Marketing Strategies Guaranteed to Put Your Brand on the Map
Here are six great email marketing strategies that are guaranteed to help grow your brand.
By Austin Miller • Sept. 23, 2016 -
What The Best TV Commercial of 2016 Can Teach You About Marketing
In Kia's latest TV spot, they highlight how nostalgia can be a powerful connection device.
By John Nemo • Sept. 23, 2016 -
Dear Brands, Please Use a Social Media Tool that Talks to Your CRM
Using a social media tool that connects with your CRM can enhance customer interactions and improve sentiment and experience.
By Meera Sapra • Sept. 23, 2016 -
3 Inbound Marketing Insights from the State of Inbound 2016 Report
HubSpot recently published their 8th annual State of Inbound, providing a range of insights into the marketing sector.
By Chris Horton • Sept. 22, 2016 -
How Millennials are Changing the English Language
Millennials are at the forefront of the latest language shift - here's why brands should be paying attention.
By Hannah Baker • Sept. 22, 2016 -
How to Leverage Hashtags to Supercharge Your Event Marketing
​Hashtags can be a great way to promote events and invite participants to engage in the surrounding conversation.
By Katelyn Rhoades • Sept. 20, 2016 -
4 Things You Shouldn't Do in Content Marketing
There's a lot of advice around relating to content marketing and not all of it's helpful. Here are some things you should avoid in your own content strategy.
By Yvonne Lyons • Sept. 19, 2016 -
Why Automation Could Be Killing Your Social Media Marketing Efforts (and What You Can Do to Change It)
Social media automation tools can be hugely beneficial, but they need to be used with care, as outlined in this post from contributor Aaron Agius.
By Aaron Agius • Sept. 16, 2016 -
SMT Expert
7 Things I Still Hate About LinkedIn Ads
LinkedIn Ads can be frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit.
By Larry Kim • Sept. 15, 2016 -
3 Ways Influential Customers Can be More Valuable than Paid Celebrities
While having celebrities post about your brand has major benefits, smaller influencers can be more cost effective.
By Lyle Stevens • Sept. 14, 2016 -
8 Tips on How to Deal with Negativity on Social Media
If you're managing social media for a brand, you're going to have to deal with negativity at some point. Here are some tips to help lessen the impact.
By Elizabeth Harmon • Sept. 13, 2016 -
10 Great Examples of Comedy in Brand Videos
Comedy is one of the most effective ways to create a resonant brand message. Here are ten examples of brands that have used comedy to great effect.
By Stanley Meytin • Sept. 13, 2016