Content Marketing: Page 112
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Repurpose Your Content: Make What's Old New Again
Re-purposing your content can be a great way to maximize the value of your efforts.
By Bob Keaveney • Aug. 1, 2016 -
How to Tap Into the Olympic Games-Related Discussion Without Annoying the IOC
So if you can't use Olympic hashtags to tap into the flood of social media discussion around the Games, what can you do?
By Andrew Hutchinson • July 31, 2016 -
The Psychology of Successfully Marketing to Millennials [Infographic]
Millennials now hold more purchasing power than any other generation, and as such, it's important that brands work to understand what appeals to this demographic
By Irfan Ahmad • July 31, 2016 -
How Open are Consumers to Emoji Use by Brands? (Study)
A new study has shown more brands are using emoji in their marketing messages - but how are consumers responding to them?
By Andrew Hutchinson • July 29, 2016 -
Your SEO Campaign Needs Social Media to Thrive
As time goes on, social media strategies and SEO become more and more attached at the hip.
By Sam Warren • July 29, 2016 -
5 Ways To Boost Brand Awareness With Influencers
Influencer marketing can be a powerful and effective way to spread your brand message through social channels.
By Shane Barker • July 29, 2016 -
Top 27 Actionable Content Marketing Tips for Digital Marketers [Infographic]
This infographic outlines 27 content marketing tips from some of the best digital marketing minds on the internet.
By Cent Muruganandam • July 29, 2016 -
The 10 Best Social Media Marketing Campaigns of 2016 So Far
Here's a look at some of the best social media campaigns of 2016 thus far, with notes on how you can implement your own variation of each.
By Aaron Agius • July 28, 2016 -
How to Create a Weeks Worth of Content in Half a Day
Audio transcription services can be a helpful way to scale your content strategy, enabling you to get more done in less time.
By Jamil Velji • July 28, 2016 -
Is Google Maps the Next Big Marketing Platform?
Google's been busy in making its Maps product a more marketer-friendly environment - here's some tips on how your business can benefit.
By Stephen Baldwin • July 27, 2016 -
The State of Search Marketing 2016 [Infographic]
This new infographic looks at the current state of search marketing and the opportunities and challenges in this market sector.
By Irfan Ahmad • July 26, 2016 -
When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns
TV and Twitter go hand-in-hand, and by using Twitter's TV show targeting capabilities, you can maximize the reach of your brand message through the platform.
By Carolyn Berk • July 26, 2016 -
5 Important Social Media Customer Service Tips
Whether you like it or not, customer expectations are changing, and they're growing to expect brands to respond to their issues via social.
By Ian Landsman • July 22, 2016 -
3 Ways Your Local Business Can Take Advantage of Pokémon GO
If you're a local business owner and haven't kept up with the recent buzz surrounding Pokémon GO, there may be a good reason for you to tune in.
By Karen Yankovich • July 21, 2016 -
Facebook Releases New Data Insights to Help Marketers Prepare for the Upcoming Holiday Season [Infographic]
It's mid-July already, that means it's time to start thinking about the upcoming holiday season. To help, Facebook's released a new set of data insights to help plan your outreach efforts.
By Andrew Hutchinson • July 19, 2016 -
Go for The Gold: Winning Social Ad Strategies For The 2016 Summer Olympics
The 2016 Olympics will begin soon, and marketers should be considering ways in which they can tap into the surrounding online discussion.
By Carolyn Berk • July 19, 2016 -
Online vs Offline Marketing - Where Should Businesses Invest Their Budgets? [Infographic]
Which is better, offline or online marketing? To better outline the benefits of both, Colour Graphics have created this new infographic.
By James Trotter • July 19, 2016 -
8 Ways to Advertise on Snapchat [Infographic]
Snapchat is the trending app of the moment, and marketers everywhere are looking for a way in. This infographic looks at 8 ways to use the platform for advertising purposes.
By Andrew Hutchinson • July 18, 2016 -
Using Pokémon GO for Local Marketing
Pokemon GO has been a phenomenon unlike any we've seen for some time, and brands are looking to get in on the action. Here are some tips on how your business can get involved.
By Stephen Baldwin • July 17, 2016 -
3 Simple Ways to Boost Loyalty Program Engagement With Social Media
A loyalty program is a great way to nurture current customers and increase sales, and social media can be a great companion tool for such an initiative.
By Jessica Mizerak • July 16, 2016 -
11 Key Strategies to Help Boost Shares of Your Content
After you've written your blog post, the real work begins - here's a list of 11 crucial content distribution tips to help boost the reach of your work.
By Andrew Wise • July 15, 2016 -
Facebook Will Be All Video In 5 Years: Here Are 4 Figures to Prove It
Facebook CEO Mark Zuckerberg envisions that Facebook will soon be totally dominated by video content. And the data shows he's right - but what does that mean for your marketing efforts?
By Josh Althuser • July 15, 2016 -
5 Reasons Successful Brands Use Influencers
The new wave of online influencers are not celebrities, but people, like you and I. And that's great news for smaller brands trying to get the word out.
By Amy Oppenheim • July 14, 2016 -
Digital Marketing is About Experiences, Not Numbers
Somewhere along the way, the digital marketing field has lost sight of the true value in marketing.
By Jay Shemenski • July 14, 2016 -
4 Lessons to Take from the Explosion of Pokémon GO
Pokémon GO has become a viral sensation and innovative marketers with a keen eye can take some big lessons from this surprise hit to both gain in the short term and evolve themselves to be better prepared when the next big thing comes along.
By Mark Miller • July 13, 2016