Content Marketing: Page 160

  • 5 Steps to Getting Users to 'Flock to Unlock' Your Video Content on Twitter [INFOGRAPHIC]

    As the the "new media on the block", social video has caused many marketers to develop a severe case of shiny object syndrome. But like with most strategies, you may want to consider an approach that's designed to take full advantage of the unique features each channel has to offer. While there are many ways to use Twitter video to drive results, we wanted to focus on how to combine it with a campaign type that is exclusive to The Bird-Flock to Unlock.

    By • May 2, 2015

  • The Essentials of Building a Strong Optimization Team

    Connecting customers to the brand and delivering personalized experiences to them is a huge challenge to organizations. Usually, it involves stakeholders from different divisions, such as product managers, performance marketers, eCommerce managers, web analysts and online editors (in the Media industry). Not surprisingly, many organizations struggle to coordinate these responsibilities by choosing suitable champions to take ownership within the establishment to synchronize between the various stakeholders and drive these efforts toward success.

    By • May 1, 2015

  • The Key to Digital Success? Discipline

    ​Cyberspace is full of guides and tips to help both individuals and organizations achieve digital success. Some of the advice is misleading and full of false promises, but much of it can be quite helpful.

    By • May 1, 2015

  • 5 Things Your B2B Buyer Wants You to Stop Doing

    As a sales coach, trainer, and consultant, I hear a lot of well-intentioned advice about what it takes to sell to senior B2B buyers today. Some of it is great. Some of it is mediocre. And unfortunately, some of it is completely off the mark. Here are five things most buyers wish they could say to sellers - and ways you, as a seller, can stand out from the rest of the pack.

    By • May 1, 2015

  • How to Measure Your Website's Power and Influence

    You are a small business owner who has been trying to optimize your website for a while now. You want to know whether you're making progress. Rather than just trust your gut, are there any third-party tools you can use to measure your website's power and influence?

    By • May 1, 2015

  • The Mid Week Marketing Mix: Live Google+ Hangout on May 6th

    Next week we are joined by Social Media producer and frequent panel guest Kara Wood from Succinct Social Media and Google Plus Trainer and Community Builder Thomas Power. Both will be sharing their thoughts on the latest goings on in the Social Media world.

    By • May 1, 2015

  • How to Save Your Blog from Content Shock

    Whatever your view is towards Content Shock-whether you're ready for it with new content formats, believe distribution or earned media should be our new focus, or just want to write it off as a buzzword-the reality is that the Internet is saturated with content and long-form text will likely be the first to get ignored. Yet copywriters have consistently managed to engage and convert with what's likely today's least loved content format. There must be something to that.

    By • April 30, 2015

  • 3 Simple Ideas to Beat the Content Grind

    Everyone is telling us to produce content. Content marketing is the cure for all our social media ills according to the experts. Great. Problem solved. I'll just go and create some content. Once that's finished, I'll create some more. Then some more and then, you guessed it, some more. Does anyone else see a problem here? Most of us don't have the time to keep producing original content on an almost industrial scale.

    By • April 30, 2015

  • Can't-Miss Social Media Conferences of 2015

    What better way to learn social media than at a major conference where the experts gather? Just a few years ago, there weren't many options out there. But in 2015, there are a few events that I consider "can't-miss" if you are serious about your social media marketing.

    By • April 30, 2015

  • The New Rules for SEO

    SEO never went away. It's as relevant today as when people first noticed that it was possible to create targeted marketing campaigns using search results. But the game has changed and some of the things you used to do to optimize your sites for search may no longer be as effective. Here are some of the ways you can amp up your SEO game to be successful in today's online marketplace.

    By • April 30, 2015

  • 6 Smarter Ways to Repurpose Content for Your Online Marketing

    The content marketing engines are primed for the year ahead. According to the 2015 Content Marketing Report, 55% of B2B businesses surveyed are increasing their content marketing budget for 2015. While the financial spigots may be opening, producing quality content may still be a challenge. Time, talent and ideas will still restrict the volume of content that can be generated. To reach their content marketing goals businesses will need to be strategic in their approach. In this blog post we will look at seven smarter ways that you can repurpose content for your website.

    By • April 30, 2015

  • 10 Incredible Inbound Marketing Statistics

    ​Today's consumers have different expectations, which is why brands are changing the way they market. Traditional outbound methods like banner ads and direct mail have given way to more informative inbound marketing tactics such as content marketing and online video. Inbound is all about helping brands generate leads, convert leads to customers, and create long-term customer loyalty through a variety of channels such as social media, blogging, SEO, and email. In short, inbound is a magnetic marketing strategy that takes a proactive approach to pulling customers into your company instead of reactively interrupting them with messages and then praying for leads.

    By • April 30, 2015

  • Don't Be a Mindless Cog in the Marketing Machine

    What is marketing to you? Does it sometimes feel like it's about winning at any cost, clawing your way to the top, glomming onto the latest trends and tricks while scrambling not to lose ground? Well, there's a different way.

    By • April 30, 2015

  • 5 Reasons Why I Refuse to Share Your Blog Post

    My rule for sharing content is simple (in fact, you probably learned it in kindergarten): Sharing is caring. I care about our community, and I want to reflect that in the quality of content that I share with them. To put it bluntly: Curating crap means you think your audience deserves to read crap.

    By • April 29, 2015

  • Personal Brand Logo: Some Tips for Hillary

    There was a time when brand logos were only associated with a business or product. Enter the age of social media and marketing opportunities have opened up. The popularity and ease of use of social media have not only created the option of having a personal brand, but it's almost a necessity in order to stand apart from the crowd. In the age of personal branding, why not have a personal brand logo? Now, it's totally cool to even have your own business card - even if you're not part of a business. Developing an iconic brand logo, may make perfect sense for you.

    By • April 29, 2015

  • Case Study: Focusing on Intent, Capture, and Conversions

    Every day businesses make investments in their company by spending money on their websites, their online marketing strategy, and search engine optimization. They read marketing journals and blogs, hire a consultant, or hire an entire firm to assist them - and the success rates aren't always so encouraging in terms of results. Hey, this stuff is hard and requires expertise. Now imagine you are a company that sells a commodity online, in direct competition with much larger competitors who benefit from scale and greater resources. How would you approach this investment?

    By • April 29, 2015

  • How to Create a Sustainable and Engaging Email Newsletter

    This article will show you how to create a sustainable, and consistently engaging email newsletter that drives results and engages your subscribers on a regular basis.

    By • April 29, 2015

  • Boost Your Results with the Top Analytics for Leveraging Inbound Marketing

    By • April 29, 2015

  • How to Use Twitter to Optimize Your Blogger Outreach Campaigns

    While influencer marketing skyrockets in popularity, many marketers are left swimming in its murky waters, trying to figure out how to do blogger outreach, how to double up with engagement on social media, and how to track all of their efforts. Here's how to combine blogger research, tracking, and social media engagement all at once.

    By • April 29, 2015

  • Making "Viral" Happen

    After creating a number of content-driven brand campaigns - some of which have gone certifiably viral - we (at our agency) have amassed loads of experience drawn from trial and error, success and failure, and just plain having our hands in this stuff 24/7. One thing we learned early on about "viral" content is that is doesn't often happen (um) virally. But with a great idea, an engaging execution, a relevant message - and the 7 tips shared here - you will definitely up your odds for attaining "viral-ness."

    By • April 28, 2015

  • Humanize Your Brand: What It Means and How to Do It

    Often, when discussing the benefits of social media, pundits say things like, "Social media allows you to humanize your brand." All of us begin to shake our collective heads in agreement, but we should probably stop and ask, what it even means to "humanize" your brand.

    By • April 28, 2015

  • How to Create Content So "Shareable" You're Guaranteed a Tweet

    In order for someone to hit the 'like' button on your post, or share what you've written in a tweet, you need good content. Of course, you cannot rely on good content alone. You have to grab someone's attention from the very beginning. You have to begin with a title that screams, "Tweet me!"

    By • April 28, 2015

  • More Than Just Content: What Is Inbound Marketing?

    Who can blame if you're still catching your breath? The most revolutionary concept since the emergence of websites is transforming the online business world and giving business owners the chance to fully capitalize on the original promise of having an online business presence. What is inbound marketing! As its name suggests, drawing customers into a business with helpful, entertaining, educational and - above all - high quality content that appears on the business website.

    By • April 28, 2015

  • Luxury Trends in Social Media: Keep Exclusivity While Building New Value Proposals

    With the NET-A-PORTER and Yoox merger, all luxury brands need to quickly embrace new e-commerce strategies and develop a unique social media experience. An interesting pivot that needs to be quickly mastered by luxury brands, in a very competitive market. That's the sense of this takeaway report: opening the club while closing down the curtains to keep exclusivity and build up new value proposals.

    By • April 28, 2015

  • 8 Crucial Elements of Marketing on Twitter

    Twitter-based marketing isn't easy, but there are certain elements that are part and parcel of every Twitter marketing campaign. If you keep them in mind, you can optimize Twitter marketing deliverables for your business.

    By • April 28, 2015