Content Marketing: Page 161

  • A Business Strategy That Makes Sense

    We've all heard it before: The sign of a good manager is someone who surrounds themselves with stronger people. This business strategy can be employed in all aspects of business. Ultimately, by hiring people that are stronger, it implies that the manager understands what they don't know. So why don't more businesses employ this same business strategy for marketing their business and brands?

    By • May 7, 2015

  • A 30,000 Foot View of How SEO Works for Small Business Owners

    If you are a small business owner wanting to increase your website's traffic and sales, a good place to start is with an understanding of how SEO works. SEO is not rocket science. SEO or search engine optimization is not rocket science, but it is complicated. It has a lot of moving parts that all have to come together before you will start showing up and ranking well in search results.

    By • May 7, 2015

  • Content Marketing's Secret Sauce [INFOGRAPHIC]

    How would you rate your content marketing? Do you produce enough content? Frequently enough? Are you hitting your goals? You're not alone if you suspect the whole content marketing thing could be going more smoothly.

    By • May 7, 2015

  • How to Use Facebook to Tell Your Story

    Storytelling is one of the things that we enjoyed the most when we were children. Our favorite stories took us to different places, let us experience new things and taught us about the people and world outside of our own homes and towns. A lot of people today, even adults, are hungry for good stories. Stories of hope, success, kindness and doing the impossible are some of the most common topics of stories that go viral on social media. Facebook has become the prime platform for people to share their own stories, as well as to share stories from others, that they think their friends will be able to relate to, will find humorous or inspirational, or just provide a nice break from the day-to-day of life.

    By • May 7, 2015

  • How to Generate SEO Leads Through Facebook Advertising

    In this post, we will see how to generate attractive new SEO leads for your digital marketing agency using Facebook.

    By • May 7, 2015

  • Why Your Brand Should Invest in Mobile Video Advertising

    ​If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular. Moreover, I believe the evidence is compelling enough to at least consider an investment in mobile video advertising.

    By • May 7, 2015

  • Social Marketers, It's Time to Put Down the Megaphone and Deliver Value

    Take a listen to the 122nd episode of the Social Zoom Factor podcast to learn 5 easy ways how you can put down the megaphone for good and provide the highest value possible to everyone who comes in contact with your brand online.

    By • May 7, 2015

  • The Value of Bad Press: $1000 per Tweet for Mayweather and Pacquiao

    With the take between the two fighters being an estimated $300M, it would seem that the value of a tweet on Saturday was a $1000-per payday for two guys who danced around the ring most of the night without hitting each other much at all. Whether or not boxing fans and journalists are soured on the sweet science is irrelevant from a marketing standpoint: the match garnered hype, chatter, attendance, and an astronomical profit.

    By • May 7, 2015

  • How to Turn Data Into Content Ideas (and Avoid Content Marketing Flops)

    Sometimes I wish I had a fairy godmother for content ideas. How nice would it be if someone was around to relieve the stress of brainstorming by pulling brilliant ideas out of thin air? In reality, marketers don't need magical entities to help generate content ideas. Content ideas can (and should be) driven by data. Using data to generate content ideas is a surefire way to know what will resonate with your audience and be more likely to make your content marketing a success.

    By • May 6, 2015

  • Does Social Media Actually Have Any SEO Impact?

    How does social media impact SEO? That's one of the main questions that people bring up when asking about social media for their company.

    By • May 6, 2015

  • Defying Mobilegeddon: How Marketers Can Beat Google's New Mobile Search Rules

    It was dubbed 'Mobilegeddon' by many journalists and media commentators; and, while Google's mobile search algorithm change on 21st April hasn't resulted in any Millennium Bug-esque instances of panic, the true impact will only start to become apparent over the coming weeks and months. If you missed it, Google has changed the way it ranks web pages on its search engine; and, rather than relying purely on businesses reacting to its search ranking rules via SEO, as a way of ranking relevancy, Google will now prioritise websites that have been optimised for mobile devices, meaning consumers will see those sites before any others when conducting a search online.

    By • May 6, 2015

  • 5 Secrets to Why Longer Posts Work Better [INFOGRAPHIC]

    You've heard it all before: write short but frequent posts; write more often; write less often; don't write a blog at all. With so much conflicting advice out there, what's a business blogger to do? Here's why longer posts on your business blog will work well.

    By • May 6, 2015

  • 5 Tips for Creating a Social Media Proposal

    If you're a busy marketing agency or consultant it can be difficult to keep up with all the latest strategies and techniques in Social Media Marketing. And it can be even more challenging to create a compelling Social Media Proposal to win a new client when you're busy managing existing ones.

    By • May 5, 2015

  • The Evolution of Lifecycle Marketing [INFOGRAPHIC]

    What is lifecycle marketing? It's a 360-degree relationship-building process that turns leads into customers, and customers into advocates - in the end allowing your customers to do the marketing for you. Lead generation is the first step to lifecycle marketing. Nowadays, there are many ways to generate a lead such as email marketing campaigns, social media advertising campaigns, street marketing and events, or even content marketing like promoting blog content. The most important part of the lead generation step is determining what method will work best for your business, based on your target audience.

    By • May 5, 2015

  • 7 Helpful Insights for Entrepreneurs [INFOGRAPHIC]

    Being an entrepreneur can be a truly amazing experience, because it provides you with the freedom and control that normal jobs don't usually allow. Unfortunately, the perks that come with being an entrepreneur also include a great deal of responsibility.

    By • May 5, 2015

  • 4 Tips for Using Facebook to Market a Conference

    If you've ever worked in events, you know how challenging it can be to make everything run smoothly and according to plan. Even if you're doing everything right, sometimes things go wrong that you don't expect that are also often out of your control. Speakers often change, venues fall through, and prices are unpredictable. Fortunately, the marketing process is in your control, which is why it's important to take advantage of all the tools you have at your disposal.

    By • May 5, 2015

  • The 7 Emails That Comprise Your First Lead Nurture Campaign

    No matter which marketing automation tool you've invested in - Pardot, Marketo, Eloqua, HubSpot - figuring out how to structure and launch your first campaign can seem a little daunting. But a lead nurture campaign is one way that your new tool can really help your sales team keep prospects warm and turn them into opportunities, so understanding how best to make this work for your organization will set you on the road to getting the most out of your marketing automation platform.

    By • May 5, 2015

  • Guest Blogging Like a Pro

    Are you guest blogging? Perhaps you don't know how to get started. Or maybe you saw some of the scuttlebutt about guest blogging last year and decided it was a no-no. Make no mistake. The benefits of guest blogging are immense. It will boost your business.

    By • May 5, 2015

  • 3 Lead Generating Tips to Turbo-Charge Your B2B Event Marketing

    Here are some practical tips on how to get the best lead generation results from your event marketing with integrated digital, content and streaming activity.

    By • May 4, 2015

  • Critical Email Marketing DOs and DON'Ts for Professional Services

    Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. This list of dos and don'ts will help you break free from the constant "should I?" or "shouldn't I?" questions about email marketing.

    By • May 4, 2015
  • SMT Expert

    How Has Facebook Changed for Business Through the Years and What Have We Learned?

    One of the most recent Facebook business developments we've seen is the addition of paid boosted posts. Though this development isn't free, the option to boost your statuses to your ideal audience is a valuable tool. Plus, the pricing can range from $20-$1,500, so you get to decide just how much or how little you spend. This development forced business owners everywhere to take stock of which of their posts held value and to take a deeper look at their target markets.

    By • May 4, 2015

  • Hyperlocal Advertising: Keep the Fish You Catch

    I was fishing with a buddy recently who was showing me his really expensive new lures that he had purchased. I'm not an avid fisherman so I really didn't understand what made them so great, but he was confident that these lures would allow him to catch more and bigger fish. Sure enough, a few minutes after dropping a line, he started catching one fish after another. Shockingly, after he would catch each fish, he would inspect it, take it off the hook and throw it back in the water. "Why aren't you keeping the fish?" I asked. "Because the lake is filled with them, there are so many I'll never run out. I just keep buying better lures so that I'm sure I'm catching more and bigger fish than anybody else." Ridiculous, right? This story couldn't possibly be true, could it?

    By • May 4, 2015

  • Is Social Advertising Subverting Social Media Marketing?

    Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. According to a recent report issued by Strategy Analytics, ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 billion, and now accounts for 11% of global digital ad spend.

    By • May 4, 2015

  • 6 Steps to Become an Email Marketing All-Star

    Did you know that marketers sent over 838 billion emails last year? According to Marketing Sherpa, 60% of marketers believe email marketing produces one of the best returns on investment. With all of the amazing statistics on the success of an email marketing strategy, businesses often times fail to implement a stellar e-marketing campaign for their very own company.

    By • May 4, 2015

  • 4 Tips to Engage Chinese Social Media Users

    Does your company relish the idea of tackling overseas markets? China's market is hungry for new exciting products that speak to China's cultural sensibilities. But how can your company or organization reach Asia with effective social media marketing?

    By • May 4, 2015