Content Marketing: Page 161

  • Does Social Media Actually Have Any SEO Impact?

    How does social media impact SEO? That's one of the main questions that people bring up when asking about social media for their company.

    By • May 6, 2015

  • Defying Mobilegeddon: How Marketers Can Beat Google's New Mobile Search Rules

    It was dubbed 'Mobilegeddon' by many journalists and media commentators; and, while Google's mobile search algorithm change on 21st April hasn't resulted in any Millennium Bug-esque instances of panic, the true impact will only start to become apparent over the coming weeks and months. If you missed it, Google has changed the way it ranks web pages on its search engine; and, rather than relying purely on businesses reacting to its search ranking rules via SEO, as a way of ranking relevancy, Google will now prioritise websites that have been optimised for mobile devices, meaning consumers will see those sites before any others when conducting a search online.

    By • May 6, 2015

  • 5 Secrets to Why Longer Posts Work Better [INFOGRAPHIC]

    You've heard it all before: write short but frequent posts; write more often; write less often; don't write a blog at all. With so much conflicting advice out there, what's a business blogger to do? Here's why longer posts on your business blog will work well.

    By • May 6, 2015

  • 5 Tips for Creating a Social Media Proposal

    If you're a busy marketing agency or consultant it can be difficult to keep up with all the latest strategies and techniques in Social Media Marketing. And it can be even more challenging to create a compelling Social Media Proposal to win a new client when you're busy managing existing ones.

    By • May 5, 2015

  • The Evolution of Lifecycle Marketing [INFOGRAPHIC]

    What is lifecycle marketing? It's a 360-degree relationship-building process that turns leads into customers, and customers into advocates - in the end allowing your customers to do the marketing for you. Lead generation is the first step to lifecycle marketing. Nowadays, there are many ways to generate a lead such as email marketing campaigns, social media advertising campaigns, street marketing and events, or even content marketing like promoting blog content. The most important part of the lead generation step is determining what method will work best for your business, based on your target audience.

    By • May 5, 2015

  • 7 Helpful Insights for Entrepreneurs [INFOGRAPHIC]

    Being an entrepreneur can be a truly amazing experience, because it provides you with the freedom and control that normal jobs don't usually allow. Unfortunately, the perks that come with being an entrepreneur also include a great deal of responsibility.

    By • May 5, 2015

  • 4 Tips for Using Facebook to Market a Conference

    If you've ever worked in events, you know how challenging it can be to make everything run smoothly and according to plan. Even if you're doing everything right, sometimes things go wrong that you don't expect that are also often out of your control. Speakers often change, venues fall through, and prices are unpredictable. Fortunately, the marketing process is in your control, which is why it's important to take advantage of all the tools you have at your disposal.

    By • May 5, 2015

  • The 7 Emails That Comprise Your First Lead Nurture Campaign

    No matter which marketing automation tool you've invested in - Pardot, Marketo, Eloqua, HubSpot - figuring out how to structure and launch your first campaign can seem a little daunting. But a lead nurture campaign is one way that your new tool can really help your sales team keep prospects warm and turn them into opportunities, so understanding how best to make this work for your organization will set you on the road to getting the most out of your marketing automation platform.

    By • May 5, 2015

  • Guest Blogging Like a Pro

    Are you guest blogging? Perhaps you don't know how to get started. Or maybe you saw some of the scuttlebutt about guest blogging last year and decided it was a no-no. Make no mistake. The benefits of guest blogging are immense. It will boost your business.

    By • May 5, 2015

  • 3 Lead Generating Tips to Turbo-Charge Your B2B Event Marketing

    Here are some practical tips on how to get the best lead generation results from your event marketing with integrated digital, content and streaming activity.

    By • May 4, 2015

  • Critical Email Marketing DOs and DON'Ts for Professional Services

    Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. This list of dos and don'ts will help you break free from the constant "should I?" or "shouldn't I?" questions about email marketing.

    By • May 4, 2015
  • SMT Expert

    How Has Facebook Changed for Business Through the Years and What Have We Learned?

    One of the most recent Facebook business developments we've seen is the addition of paid boosted posts. Though this development isn't free, the option to boost your statuses to your ideal audience is a valuable tool. Plus, the pricing can range from $20-$1,500, so you get to decide just how much or how little you spend. This development forced business owners everywhere to take stock of which of their posts held value and to take a deeper look at their target markets.

    By • May 4, 2015

  • Hyperlocal Advertising: Keep the Fish You Catch

    I was fishing with a buddy recently who was showing me his really expensive new lures that he had purchased. I'm not an avid fisherman so I really didn't understand what made them so great, but he was confident that these lures would allow him to catch more and bigger fish. Sure enough, a few minutes after dropping a line, he started catching one fish after another. Shockingly, after he would catch each fish, he would inspect it, take it off the hook and throw it back in the water. "Why aren't you keeping the fish?" I asked. "Because the lake is filled with them, there are so many I'll never run out. I just keep buying better lures so that I'm sure I'm catching more and bigger fish than anybody else." Ridiculous, right? This story couldn't possibly be true, could it?

    By • May 4, 2015

  • Is Social Advertising Subverting Social Media Marketing?

    Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. According to a recent report issued by Strategy Analytics, ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 billion, and now accounts for 11% of global digital ad spend.

    By • May 4, 2015

  • 6 Steps to Become an Email Marketing All-Star

    Did you know that marketers sent over 838 billion emails last year? According to Marketing Sherpa, 60% of marketers believe email marketing produces one of the best returns on investment. With all of the amazing statistics on the success of an email marketing strategy, businesses often times fail to implement a stellar e-marketing campaign for their very own company.

    By • May 4, 2015

  • 4 Tips to Engage Chinese Social Media Users

    Does your company relish the idea of tackling overseas markets? China's market is hungry for new exciting products that speak to China's cultural sensibilities. But how can your company or organization reach Asia with effective social media marketing?

    By • May 4, 2015

  • The Great Big List of Infographic Ideas [INFOGRAPHIC]

    Infographics continue rocking. And rolling. See, you may knock one out of the park with a blog post or another content type and earn links and social media shares, but something unique happens with a killer infographic. It not only captures attention, it gets reposted.

    By • May 3, 2015

  • SEO: How To Avoid A Google Penalty [INFOGRAPHIC]

    How does losing your site's search traffic and ranking sound? Umm... well, if you are a marketer, who rely too much on his/her website then that probably doesn't sound very nice. Many online businesses, from small to large, rely on search engines, especially on Google traffic. And Google's ma...

    By • May 3, 2015

  • Does Your Blog Content Follow the Golden Rule of Communication?

    D. Deborah Bosley of the Plain Language Institute preaches a simple concept that may spell the difference between the success and failure of your blog content. Dr. Bosley calls this "the Golden Rule of Communication": Communicate unto others as they would communicate unto themselves. It sounds simple enough, but in practice very few bloggers follow this rule.

    By • May 3, 2015

  • 5 Best Ways To Market Mobile Apps and Games

    What's the best way to market your mobile app or game? I reached out to a variety of experts including app developers, game studios, app summit organizers and extreme gaming machine builders to get their thoughts. Here's the advice that made the most cents, along with my two pennies' worth, of course.

    By • May 2, 2015

  • Do You Know Your "Empty Nesters"?

    There have been interesting changes in many of the demographics marketers are accustomed to targeting. Recently, Retail TouchPoints looked at the way that most "empty nesters" consult the web, browse, and buy via mobile. A study was done on shoppers born between the years 1946 and 1964 who do not have children living at home.

    By • May 2, 2015

  • Marketing Your Business: It's Not All About Facebook

    Having a business development strategy that incorporates Facebook, and other social networks, in your small business marketing plan makes sense in our online world. However, having recognized the opportunity afforded by social media, be careful you don't fall into the trap of thinking that marketing today is all about Facebook, or social media.

    By • May 2, 2015

  • 5 Steps to Getting Users to 'Flock to Unlock' Your Video Content on Twitter [INFOGRAPHIC]

    As the the "new media on the block", social video has caused many marketers to develop a severe case of shiny object syndrome. But like with most strategies, you may want to consider an approach that's designed to take full advantage of the unique features each channel has to offer. While there are many ways to use Twitter video to drive results, we wanted to focus on how to combine it with a campaign type that is exclusive to The Bird-Flock to Unlock.

    By • May 2, 2015

  • The Essentials of Building a Strong Optimization Team

    Connecting customers to the brand and delivering personalized experiences to them is a huge challenge to organizations. Usually, it involves stakeholders from different divisions, such as product managers, performance marketers, eCommerce managers, web analysts and online editors (in the Media industry). Not surprisingly, many organizations struggle to coordinate these responsibilities by choosing suitable champions to take ownership within the establishment to synchronize between the various stakeholders and drive these efforts toward success.

    By • May 1, 2015

  • The Key to Digital Success? Discipline

    ​Cyberspace is full of guides and tips to help both individuals and organizations achieve digital success. Some of the advice is misleading and full of false promises, but much of it can be quite helpful.

    By • May 1, 2015