Content Marketing: Page 175

  • 4 Pillars of Effective Hyperlocal Engagement

    Mention the word "hyperlocal" to somebody on the street and you can get a multitude of reactions, from a shrug to a shiver. For some people, it's a dirty word, and for others it is the holy grail of business opportunity. One thing is clear - hyperlocal is confusing.

    By • March 2, 2015

  • What's First When You Create Content?

    What comes first. Huh? That's right, the "what" matters more than anything else when you set out to create strong, appealing content.

    By • March 2, 2015

  • 8 Time-Saving Resources To Solve Your Content Marketing Insanity

    If you don't want to go content insane, you need to include agile marketing tactics in your content plans to create content that converts. How? By starting simple, then analysing, reporting and adapting your content processes according to your analytical findings.

    By • March 2, 2015

  • Three Frameworks to Rapidly Triple Your Revenue

    Nielsen, the research firm, conducted over 800 marketing studies in the past 7 years. They found that digital marketing has an average ROI of 300%. In plain English, that means the return on investment of one dollar, invested in digital marketing, results in three dollars of business.

    By • March 2, 2015

  • How to (Unintentionally) Show Customers the Door

    I was recently quoted in an article on Industry Edge about How to Lose a Customer Forever. The article was targeted to hardware retailers, but the tips apply to retail businesses of all shapes and sizes. Of course, you don't really want to alienate customers, so consider this advice on what not to do! There are lots of ways to lose a retail customer.

    By • March 1, 2015

  • 3 Proven Ways to Reach Your Blog Audiences

    The classic Buddhist koan comes to mind: If a tree crashes down in the middle of a forest and there is no one around to witness it, does it make a sound? In the same way, if you blog but no one reads your blog, is it blog marketing? You could argue, of course, that you are going through the motions of blog marketing and so you must be engaged in blog marketing.

    By • Feb. 28, 2015

  • 20 Sites to Get Free Stock Images for Commercial Use

    Finding free stock images for commercial use for your website or for your next giveaway can be a pain. Just running a quick search for free stock photos, or royalty-free photos will bring you to tons of deceptive websites that require payment to download any of their images. We've done the dirty work for you and compiled this resource of 20 different sites so you can get free stock images that fall under the Creative Commons Zero license or similar.

    By • Feb. 27, 2015

  • Inbound 101: 3 Major Inbound Components

    Let's begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found.

    By • Feb. 27, 2015

  • 6 Tips to Improve Direct Marketing

    Part of the 40/40/20 rule of direct marketing is knowing who your audience is and being able to target that audience with your direct marketing. This will save you a lot of money and increase your return on investment. Building your own list can be tedious and unscientific at best, and it's easy to get scammed by online companies selling dirty lists full of false leads that cost you a lot of money.

    By • Feb. 27, 2015

  • The Most Important Marketing Question: Who Cares?

    You can't sell to everyone. Instead, you must identify the people who care most about what you offer. That's why successful marketing asks questions such as, "Can you clearly state the value you offer, so those who don't care won't waste your time?"

    By • Feb. 27, 2015

  • Our Facebook Video Campaign Checklist Gives You 4 Steps to Help You Prep

    By the time you finish reading this sentence, over 500K video views will have taken place on Facebook, and it's only going to grow over time. So the question becomes, how does a social savvy marketer such as yourself get in on the action?

    By • Feb. 27, 2015

  • 3 Strategies to Succeed at Social Content Marketing

    It is certainly no secret that on Facebook and other social channels, the more viral a nonprofit's content, the more likely it is to be seen by a wider audience of potential supporters. This is why most organizations focus so much time creating content that will drive people to interact with it, whether that means liking or sharing it or taking some deeper action like leaving a comment or signing a social petition.

    By • Feb. 27, 2015

  • The Tide Turns: Marketing's Pivotal Role in CEM Transformations

    Marketers are increasingly being asked to extend their influence, to take on non-traditional activities, to drive strategy-in effect to turn the tide within their organizations. War may be too strong a term for the task at hand; however, there is little doubt that a significant change is taking place, and Marketing is at the helm.

    By • Feb. 27, 2015

  • Psychological Marketing vs. Social Media Marketing

    Approaching your social media marketing campaign using a psychological standpoint can help you to leverage the power of the human psyche to increase brand exposure and actually convert your customers and prospects into brand advocates. As a result, you may find that you can do less actual marketing while focusing more on your customers and prospects.

    By • Feb. 26, 2015

  • How to Promote your Content Across Earned, Paid and Owned Media

    ​Content marketing isn't an option. It's the anchor that keeps your company bobbing securely in an oftentimes tempestuous ocean of a marketplace. In order for it to do its job you need to make sure you navigate your online resources properly, or else you risk a massive shadow cast upon your hard work. Let's explore the ways in which you can promote your content, leaving no channel unturned.

    By • Feb. 26, 2015

  • What Viral Content Looks Like

    ​Have you ever wondered why some content just seems to slide effortlessly through the blogosphere? Some blog posts just naturally seem to attract readers like a clump of peanut butter rolling across a bowl full of rice krispies. I have often wondered what it would take to create content of this caliber, and came up with this short list of things that a blog post needs to do to be a viral success.

    By • Feb. 26, 2015

  • Why Your Video-Only Content Doesn't Break Through

    With time being our most valuable commodity and content coming at us at breakneck speed through multiple channels, it's tough to produce content that sticks. What's a content-creator to do? We're making content easier to digest.

    By • Feb. 26, 2015

  • How Much Does It Cost to Run a Crowdfunding Campaign?

    While crowdfunding on platforms like Kickstarter, Indiegogo, and TILT are seen as ways to bring in money, any good entrepreneur knows that you need to break a few eggs if you want to make an omelet. If you think you have the next great idea, whether it's a film, album, art project, or tech product, make sure you budget for the following things to make sure you can afford it. While these expenses vary slightly for different project types, this post will focus on making a new product.

    By • Feb. 26, 2015

  • The Cake Is Made of Creativity

    While you can have creativity without innovation, you cannot have innovation without creativity. That would be like having a cupcake...without cake.

    By • Feb. 26, 2015

  • Tech Marketers Using More Owned Media This Year

    Tech marketers are using more "owned media" in their marketing than ever before.

    By • Feb. 26, 2015

  • How to Write a Perfect Blog Post: A 5-Point Checklist

    Wouldn't it be nice to have a final, universal, "how to write a blog post" checklist? Yes, it would. So here you go.

    By • Feb. 26, 2015

  • 5 Reasons Your Small Business Needs Marketing Automation

    Do you even need marketing automation? Will it really benefit your business? What can it actually do?

    By • Feb. 26, 2015

  • The Oscars' Most Social Moments Dominate an Average of 3.4 Minutes on Twitter

    The digital culmination of one of the industry's most coveted awards was when movie icon Julie Andrews took the stage after Lady Gaga's tribute, generating over 32K engagements.

    By • Feb. 25, 2015

  • Can Social Media Prevent Disease?

    Social media has shown its merits in the business world, as well as a platform for political engagement, fundraising, and viral entertainment marketing; so what about campaigns to collectively elevate public health by influencing behavior? This isn't just marketing a product or an experience--it is marketing lifestyles.

    By • Feb. 25, 2015

  • What Is the Personality Type of Your Brand?

    A brand personality type can be anything from eco-conscious to a source for education to trendy. This vibe and human part of a brand is the first thing that consumers connect to. Therefore, in order to promote your initiatives as effectively as possible, a clear message needs to be defined and then emphasized with the influencers you choose to work with.

    By • Feb. 25, 2015