Content Marketing: Page 176

  • What Viral Content Looks Like

    ​Have you ever wondered why some content just seems to slide effortlessly through the blogosphere? Some blog posts just naturally seem to attract readers like a clump of peanut butter rolling across a bowl full of rice krispies. I have often wondered what it would take to create content of this caliber, and came up with this short list of things that a blog post needs to do to be a viral success.

    By • Feb. 26, 2015

  • Why Your Video-Only Content Doesn't Break Through

    With time being our most valuable commodity and content coming at us at breakneck speed through multiple channels, it's tough to produce content that sticks. What's a content-creator to do? We're making content easier to digest.

    By • Feb. 26, 2015

  • How Much Does It Cost to Run a Crowdfunding Campaign?

    While crowdfunding on platforms like Kickstarter, Indiegogo, and TILT are seen as ways to bring in money, any good entrepreneur knows that you need to break a few eggs if you want to make an omelet. If you think you have the next great idea, whether it's a film, album, art project, or tech product, make sure you budget for the following things to make sure you can afford it. While these expenses vary slightly for different project types, this post will focus on making a new product.

    By • Feb. 26, 2015

  • The Cake Is Made of Creativity

    While you can have creativity without innovation, you cannot have innovation without creativity. That would be like having a cupcake...without cake.

    By • Feb. 26, 2015

  • Tech Marketers Using More Owned Media This Year

    Tech marketers are using more "owned media" in their marketing than ever before.

    By • Feb. 26, 2015

  • How to Write a Perfect Blog Post: A 5-Point Checklist

    Wouldn't it be nice to have a final, universal, "how to write a blog post" checklist? Yes, it would. So here you go.

    By • Feb. 26, 2015

  • 5 Reasons Your Small Business Needs Marketing Automation

    Do you even need marketing automation? Will it really benefit your business? What can it actually do?

    By • Feb. 26, 2015

  • The Oscars' Most Social Moments Dominate an Average of 3.4 Minutes on Twitter

    The digital culmination of one of the industry's most coveted awards was when movie icon Julie Andrews took the stage after Lady Gaga's tribute, generating over 32K engagements.

    By • Feb. 25, 2015

  • Can Social Media Prevent Disease?

    Social media has shown its merits in the business world, as well as a platform for political engagement, fundraising, and viral entertainment marketing; so what about campaigns to collectively elevate public health by influencing behavior? This isn't just marketing a product or an experience--it is marketing lifestyles.

    By • Feb. 25, 2015

  • What Is the Personality Type of Your Brand?

    A brand personality type can be anything from eco-conscious to a source for education to trendy. This vibe and human part of a brand is the first thing that consumers connect to. Therefore, in order to promote your initiatives as effectively as possible, a clear message needs to be defined and then emphasized with the influencers you choose to work with.

    By • Feb. 25, 2015

  • Why Long-Tail Keywords Are Still Important to Your SEO Strategy

    You've probably heard the statistics: the first five results on any search result page receive 75 percent of the traffic. For that reason, your SEO strategy should focus on landing in those first five results.

    By • Feb. 25, 2015

  • 7 Essential Video SEO Tips to Rank #1 on YouTube

    YouTube is the 2nd largest search engine in the world so you obviously want your videos to get to the top of the search, but is there a secret to rank higher than anyone else? Setting up a wise SEO strategy is the key ingredient when uploading your video to YouTube; here are some great SEO tips to make it so.

    By • Feb. 25, 2015

  • The Channel Marketing Data Gap: Control Freaks Beware

    For me, transitioning from a direct-to-channel marketing role has been an eye-opening experience. Where I was once crunching demand generation metrics and cost-per-MQL, I am now running adoption reports on partner enablement programs and new deal registrations. My once cut and dry monthly business reviews have been replaced by...something else.

    By • Feb. 25, 2015

  • 3 Seriously Successful Content Marketing Champions

    Not a day goes by when content marketers are not in competition for social engagement, digital space and that precious landing page traffic. Hungry for return from the blood, sweat and tears invested in beautiful infographics, hilarious videos and expertise blogs, the content gloves are off.

    By • Feb. 25, 2015

  • 8 Top Digital Marketing Campaigns of 2014

    Here are our favorite digital marketing campaigns of 2014!

    By • Feb. 25, 2015

  • How to Build a Social Media Ambassador Program

    Unlocking the power of social media ambassadors and activating their communities is essential for your digital nonprofit goals. Here's how to build an ambassador program for your nonprofit.

    By • Feb. 25, 2015

  • Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?

    If you're looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in their News Feed.

    By • Feb. 24, 2015

  • B2B Marketing Tips for Content Management with a Small Marketing Team

    ​Every company deserves to have a strong content marketing strategy. If you have a small marketing team, take our advice on how to excel in your content management department. Not every B2B business has the deep pockets of large corporations to have a village-sized marketing team. Start with these tips to build a sturdy foundation for your content management and a marketing team that's productive and happy.

    By • Feb. 24, 2015

  • Learn from the Most Annoying Mistakes Marketers Make

    ​From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects. We know the modern consumer is demanding and who can blame them? In a world packed with marketing missives and competing products/services, they want to make sure that they get the right product at the right price, all sold with the right service.

    By • Feb. 24, 2015

  • What Does "The 2014 State of Enterprise Social Marketing" Tell Us for 2015?

    This report describes how the world's largest companies are planning, executing and measuring social. Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies in the U.S. and Western Europe.

    By • Feb. 24, 2015

  • Weather-Based Marketing

    How to successfully use Weather-Based Marketing in the #Blizzard(s)2015 through Google AdWords, promoting relevant products, and real-time engagement.

    By • Feb. 24, 2015

  • Sensory Marketing: What It Is and Why You Need It

    As a mobile marketer, it is time to begin looking at how your brand can benefit from sensory advertising.

    By • Feb. 24, 2015

  • How to Promote Your New Business Book

    Your blog should be named after your new business book. That way, you instantly start branding. Slowly begin to invite readers, authors and other business-oriented professionals to connect with it.

    By • Feb. 23, 2015

  • The Bumpy Road to Purchase: How to Leverage Trust, Benefit and Risk Issues to Increase Purchasing

    Building trust, reducing risks and showing off the benefits among your customers may increase user satisfaction, customer loyalty and overall sales. Fortunately, there are ways to do so. The other side of the coin is that there's no magic involved. Although there are smart tools in the market that will make your life much easier, optimizing the conversions of any e-commerce site is an intensive, ongoing job. So keep calm and be prepared.

    By • Feb. 23, 2015

  • What is a Millennial Mindset?

    Those born between 1980 and the Early 2000s are considered "Millennials" and although generational analysis has a long and distinguished place in social science, as a millennial myself (born in 1981) I hate labels. Not to mention as a millennial I leverage data to make strategic decisions daily and never do I factor in only one variable, like the year someone was born.

    By • Feb. 23, 2015