Content Marketing: Page 176

  • Why Long-Tail Keywords Are Still Important to Your SEO Strategy

    You've probably heard the statistics: the first five results on any search result page receive 75 percent of the traffic. For that reason, your SEO strategy should focus on landing in those first five results.

    By • Feb. 25, 2015

  • 7 Essential Video SEO Tips to Rank #1 on YouTube

    YouTube is the 2nd largest search engine in the world so you obviously want your videos to get to the top of the search, but is there a secret to rank higher than anyone else? Setting up a wise SEO strategy is the key ingredient when uploading your video to YouTube; here are some great SEO tips to make it so.

    By • Feb. 25, 2015

  • The Channel Marketing Data Gap: Control Freaks Beware

    For me, transitioning from a direct-to-channel marketing role has been an eye-opening experience. Where I was once crunching demand generation metrics and cost-per-MQL, I am now running adoption reports on partner enablement programs and new deal registrations. My once cut and dry monthly business reviews have been replaced by...something else.

    By • Feb. 25, 2015

  • 3 Seriously Successful Content Marketing Champions

    Not a day goes by when content marketers are not in competition for social engagement, digital space and that precious landing page traffic. Hungry for return from the blood, sweat and tears invested in beautiful infographics, hilarious videos and expertise blogs, the content gloves are off.

    By • Feb. 25, 2015

  • 8 Top Digital Marketing Campaigns of 2014

    Here are our favorite digital marketing campaigns of 2014!

    By • Feb. 25, 2015

  • How to Build a Social Media Ambassador Program

    Unlocking the power of social media ambassadors and activating their communities is essential for your digital nonprofit goals. Here's how to build an ambassador program for your nonprofit.

    By • Feb. 25, 2015

  • Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?

    If you're looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in their News Feed.

    By • Feb. 24, 2015

  • B2B Marketing Tips for Content Management with a Small Marketing Team

    ​Every company deserves to have a strong content marketing strategy. If you have a small marketing team, take our advice on how to excel in your content management department. Not every B2B business has the deep pockets of large corporations to have a village-sized marketing team. Start with these tips to build a sturdy foundation for your content management and a marketing team that's productive and happy.

    By • Feb. 24, 2015

  • Learn from the Most Annoying Mistakes Marketers Make

    ​From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects. We know the modern consumer is demanding and who can blame them? In a world packed with marketing missives and competing products/services, they want to make sure that they get the right product at the right price, all sold with the right service.

    By • Feb. 24, 2015

  • What Does "The 2014 State of Enterprise Social Marketing" Tell Us for 2015?

    This report describes how the world's largest companies are planning, executing and measuring social. Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies in the U.S. and Western Europe.

    By • Feb. 24, 2015

  • Weather-Based Marketing

    How to successfully use Weather-Based Marketing in the #Blizzard(s)2015 through Google AdWords, promoting relevant products, and real-time engagement.

    By • Feb. 24, 2015

  • Sensory Marketing: What It Is and Why You Need It

    As a mobile marketer, it is time to begin looking at how your brand can benefit from sensory advertising.

    By • Feb. 24, 2015

  • How to Promote Your New Business Book

    Your blog should be named after your new business book. That way, you instantly start branding. Slowly begin to invite readers, authors and other business-oriented professionals to connect with it.

    By • Feb. 23, 2015

  • The Bumpy Road to Purchase: How to Leverage Trust, Benefit and Risk Issues to Increase Purchasing

    Building trust, reducing risks and showing off the benefits among your customers may increase user satisfaction, customer loyalty and overall sales. Fortunately, there are ways to do so. The other side of the coin is that there's no magic involved. Although there are smart tools in the market that will make your life much easier, optimizing the conversions of any e-commerce site is an intensive, ongoing job. So keep calm and be prepared.

    By • Feb. 23, 2015

  • What is a Millennial Mindset?

    Those born between 1980 and the Early 2000s are considered "Millennials" and although generational analysis has a long and distinguished place in social science, as a millennial myself (born in 1981) I hate labels. Not to mention as a millennial I leverage data to make strategic decisions daily and never do I factor in only one variable, like the year someone was born.

    By • Feb. 23, 2015

  • How to Create a Guest Posting Program for Your Blog

    Even if your blog features the freshest, most useful content on the planet, your budget and readers could still benefit from outside voices. These guest bloggers help you attract a whole new audience, bring a new point-of-view to your typical blog content, and offer a host of other benefits.

    By • Feb. 23, 2015

  • How Can Social Media Ads Avoid the Same Traps as Mainstream Advertising?

    Traditional advertising does allow some targeting, for example understanding what type of audience is watching a television programme with a commercial break. Other forms allow you to be even less accurate, such as with billboards and newspapers. With social media advertising there are huge amounts of data available to target content narrowly.

    By • Feb. 21, 2015

  • How Facebook Can Help You Avoid Mobile App Churn

    Knowledge is power. When you know exactly who you're talking to, you can make your ad messaging extremely targeted - from encouraging gamers who've taken a first step with your app to continue to level one, to rewarding high-level achievement with free tokens or equipment.

    By • Feb. 21, 2015

  • 4 Tips on How To Captivate your Future Consumers

    Consumers today like to do their own research, evaluate their options and find their 'best deal'. This however, does not mean you should wait their twiddling your thumbs until they discover you themselves. Prime their minds with your name so it's always right there at TOPA (top of mind awareness). Use social media to gain this brand awareness without seeming to in your face advertising-like.

    By • Feb. 21, 2015

  • Is Your Content Marketing SMART Enough?

    Creating content that is relevant, adds value and is SMART, is the sure-fire way to B2B lead generation success. Take a look at this 6 quick but seriously effective steps to make your content marketing super smart, and you'll be the content queen (or king) bee in no time...

    By • Feb. 20, 2015

  • Making Automation Work for You: Put Your Sales Leads on Autopilot

    Having a stellar product is an impressive feat during a time when most markets are infiltrated with new businesses and entrepreneurs sprouting up left and right. This makes finding qualified leads a job unto itself. Especially for small businesses and start-ups, simplifying and automating this task can be tricky. Fortunately with the right tools and skills, qualified leads could come right to your doorstep, eager to demo, purchase and refer future leads

    By • Feb. 20, 2015

  • Forming a Keyword Research Strategy for Content Marketing

    Content marketing can only be effective if the right keywords are chosen for your website or blog. In this post, we will discuss how to implement a keyword research strategy with content marketing in mind. This way, you can choose the different keywords types and create content for each.

    By • Feb. 20, 2015

  • Top 5 Content Marketing Blogs

    Most online marketers, if not all, started taking content marketing seriously in 2013. The momentum increased in 2014 and has since continued to grow as more corporations, startups and small businesses invest heavily in the trend. The reason behind this can be attributed to the fact that networki...

    By • Feb. 20, 2015

  • How to Create Social Media Content That Always Works

    Do you draw a blank some days when thinking about what social media content to post?Sometimes it can feel like you've thought of it all and are tapped out for ideas when posting to Twitter, Facebook or any other social network. Whether you're curating content or coming up with something original, there's more than a few ways to keep things easy for you and fresh for your audience.

    By • Feb. 20, 2015

  • Marketing Pitfall: Not Taking Marketing Seriously

    It always amazes me how many successful businesses don't take marketing seriously. Either that or they don't understand it well enough to evaluate if what they are currently doing actually is "marketing". It stands to reason that no one knows your business better than you do. However, when it comes to marketing, many business owners tend to have a misconception of what marketing really is, how is works and how much is costs.

    By • Feb. 19, 2015