Content Marketing: Page 174

  • 6 Measurement Tips from the Content Marketing Experts

    You've spent hours (even days) creating that amazing new marketing guide. Your buyer personas are going to love it. It's going to cause a social media storm. You're sure of it...at least...you think it will. Then 'that' question pops up: 'How is it performing?'

    By • March 5, 2015

  • Why Blogging Earns Traffic and Links

    When your content contains the words people are searching for, you are eligible to rank. When it is helpful and memorable, people will bookmark, link to and share your content, earning your additional exposure and repeat visits. Links and repeat visits signal popularity and authority to search engines. The more popular and authoritative your content is perceived to be, the higher it ranks.

    By • March 5, 2015

  • 4 Common Website Copy Mistakes and How to Avoid Them

    Writing delicious, engaging copy is no easy feat, particularly for small business owners. But if you're about to design a new website or think your current content needs refreshing, stop. Think. And think again.

    By • March 5, 2015

  • Budget Per Post: An Antiquated Model

    ​It's no secret that the social advertising landscape has changed significantly over the past year. Big players Facebook, Twitter, and Pinterest have been rolling out new products at record pacing. These include new ways to target audiences (on or off platform), creative updates for driving specific advertising objectives, or enhancements to ad distribution and delivery.

    By • March 5, 2015

  • Retail Reality Check [INFOGRAPHIC]

    With so much information at their fingertips, you'd think shoppers would know exactly what they wanted before stepping foot in a store. But when TimeTrade surveyed 1,000 consumers, at least half of them go shopping before they've made up their minds. And that detail was only the tip of the iceberg when it comes to consumer behavior and preferences. It turns out that consumers had a lot to say about their retail experiences and here's what they revealed - the good, the bad and the ugly - and what it means for retailers today.

    By • March 5, 2015

  • J.C. Penney Blame Game

    Blaming everybody else is great, till there's no one left but you! No, it's not a new promotion, but it is the latest excuse for J.C. Penney's holiday losses. OK, sure, the market hasn't been at its best, but shares of J.C Penney tumbled last week after the ever-struggling, emotional engagement-deficient retailer posted a loss for the holiday quarter, despite improving category sales trends.

    By • March 5, 2015

  • Are You Creating, Curating or Regurgitating Content? [PODCAST]

    The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. Because of this pressure, unfortunately many marketers fall to lazy marketing tactics.

    By • March 5, 2015

  • Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?

    The number of people using mobile devices to access the web has skyrocketed over the past few years, making it increasingly important for professional services firms to make their websites mobile friendly. Even with a number of statistics to support this, many firms have not taken the plunge and implemented a mobile-friendly site.

    By • March 5, 2015

  • Does Social Media Really Influence Consumer Behavior? [INFOGRAPHIC]

    Social can grab your customer's attention, convince them of a "need," but not so great at delivering the conversion. The utility of social media is at it's greatest during the pre-sales and initial-sales phase. The influence of social media sharply declines the closer the customer is to making the purchase.

    By • March 4, 2015

  • Powerful Content Marketing Isn't All About Your Product

    Let's face it: for brands to be successful in content marketing, they need to start thinking like media companies. And as Seth Godin said recently, "Real content marketing isn't repurposed advertising, it is making something worth talking about."

    By • March 4, 2015

  • How Your AEC Firm Can Go from the Shortlist to Winning New Business

    What sets high-growth architecture, engineering, and construction firms apart from the competition? Winning new business in a competitive market isn't easy, so how do the top AEC firms make it happen?

    By • March 4, 2015

  • Do Your Social Media Homework: 3 Ways Clients Can Get Involved

    Sometimes when I manage a company's social media accounts, my client will ask for homework. "What can I do to contribute to my social media presence?" They want to get involved beyond the tasks I include in their contracts: sending me anecdotes, info, and photos related to their business. Here are three "extra credit" assignments for clients who want to supplement the work of a social media manager without getting in the way.

    By • March 4, 2015

  • Snapchat Metrics for Marketers

    Then Snapchat added features that are now revolutionizing the way content is being produced, sourced, published, and received. Between My Story, Geofilters, Our Story (see gif below), and Discover, Snapchat is now a tool all marketers should take seriously.

    By • March 4, 2015

  • 12 Ways to Ensure Your Email Marketing Packs a Serious Punch

    Is your email marketing not getting the results you want? Follow this 12-point checklist to make sure your email marketing packs a wallop.

    By • March 4, 2015

  • The iPhone: Greatest Content Generation Machine Ever

    72% of Americans are walking around with high definition cameras and high-speed internet connections in their pockets. Is your brand photo ready? Is your brand even photo friendly? Do you still try to communicate with your audience with words? Do you think of visuals as just decoration for your copy?

    By • March 4, 2015

  • How Social Listening Is the New (and Improved) Focus Group

    Using DataRank analytics, a billion-dollar brand analyzed conversation to find out what people were specifically calling out as safety issues. Instead they found that much of the negative sentiment was directed at other consumers, condemning their lack of safety precautions in using the product and wrongfully blaming the brand.

    By • March 4, 2015

  • Insider Tips for Multi-Channel Marketing

    Multi-channel marketing (sometimes called cross-channel or omni-channel marketing) is an exhausting concept that entails extensive planning and analyzing. It takes a full creative marketing team to implement a multi-channel marketing initiative, making it critical for everyone to be in agreement about your audience, messaging, branding and overall goals.

    By • March 4, 2015

  • Top Digital Platforms for Your Healthcare Marketing

    Engaging in digital marketing has become a necessity. If you think you're in over your head, take a step back. We're here to help you navigate the digital waters. Today, we'll discuss the top digital platforms for your healthcare marketing and the different channels you can utilize in each one.

    By • March 4, 2015

  • How You Should Design Your Business Blog Content

    You really don't write a blog post to sell. You write to send off your reader along to continue on his journey with a useful little tidbit to help him find his way. Your blog content should help build the reader's anticipation for the next step in the journey and propel him forward to the next stop, whatever and wherever that may be, on the road to the desired destination - the purchase!

    By • March 3, 2015

  • 10 Outreach Lists Every Good Marketer Has

    Friends in high places. That's what you, as a marketer, are paid for, right? You're supposed to be up-to-date with the most influential people online, and that means being organized about who gets what pitch, and when. Here's a suite of lists every good marketer should keep, update, and nurture to make sure they're on top of their outreach game.

    By • March 3, 2015

  • The Real Time Marketing Debate

    How do you define "real time marketing?" That should be the first question. If you ask most marketers, what's being classified as RTM, it's the content that is pushed out during award shows or big events with the attempt to be "relevant" and a part of the conversations, utilizing the popular hashtags at the time.

    By • March 3, 2015

  • 5 Ways to Boost Your Blog CTR With a Savvy Title

    Don't spend hours writing a fabulous article and then fall at the last hurdle with a poorly worded title. Remember what your Grandma used to tell you: First impressions count.

    By • March 3, 2015

  • The Four Fundamentals of Content Marketing

    Without solid content marketing, your best efforts to define yourselves online on various platforms would be lost. Why, you ask? Mainly because it's through content marketing that companies can present a consistent message in order to engage and educate consumers. It can also be helpful. And being helpful can turn viewers into potential buyers of your product or service.

    By • March 3, 2015

  • 22 Free Materials Bloggers Can Use for Research

    Where can we get ideas for our blog posts or keep up to date with the new findings in our niches? Here I compiled a list of 22 free resources (articles, e-books, print magazines, e-zines, newsletters, etc.) that you can use at no charge.

    By • March 2, 2015

  • Is Syndication Scary?

    Crafting original, relevant, engaging content on a regular basis is only half of the job that any small business owner has to complete on time and on a budget. The other half is represented by the implementation of content marketing strategies set in place to make sure that your writing is visible amongst all the other options that search engine result pages (SERPs) normally deliver. Content syndication makes your job a whole lot easier by allowing you to gain visibility on various other platforms without actually being forced to redirect one dime towards the creation of new content pieces.

    By • March 2, 2015