Content Marketing: Page 177

  • How Can Social Media Ads Avoid the Same Traps as Mainstream Advertising?

    Traditional advertising does allow some targeting, for example understanding what type of audience is watching a television programme with a commercial break. Other forms allow you to be even less accurate, such as with billboards and newspapers. With social media advertising there are huge amounts of data available to target content narrowly.

    By • Feb. 21, 2015

  • How Facebook Can Help You Avoid Mobile App Churn

    Knowledge is power. When you know exactly who you're talking to, you can make your ad messaging extremely targeted - from encouraging gamers who've taken a first step with your app to continue to level one, to rewarding high-level achievement with free tokens or equipment.

    By • Feb. 21, 2015

  • 4 Tips on How To Captivate your Future Consumers

    Consumers today like to do their own research, evaluate their options and find their 'best deal'. This however, does not mean you should wait their twiddling your thumbs until they discover you themselves. Prime their minds with your name so it's always right there at TOPA (top of mind awareness). Use social media to gain this brand awareness without seeming to in your face advertising-like.

    By • Feb. 21, 2015

  • Is Your Content Marketing SMART Enough?

    Creating content that is relevant, adds value and is SMART, is the sure-fire way to B2B lead generation success. Take a look at this 6 quick but seriously effective steps to make your content marketing super smart, and you'll be the content queen (or king) bee in no time...

    By • Feb. 20, 2015

  • Making Automation Work for You: Put Your Sales Leads on Autopilot

    Having a stellar product is an impressive feat during a time when most markets are infiltrated with new businesses and entrepreneurs sprouting up left and right. This makes finding qualified leads a job unto itself. Especially for small businesses and start-ups, simplifying and automating this task can be tricky. Fortunately with the right tools and skills, qualified leads could come right to your doorstep, eager to demo, purchase and refer future leads

    By • Feb. 20, 2015

  • Forming a Keyword Research Strategy for Content Marketing

    Content marketing can only be effective if the right keywords are chosen for your website or blog. In this post, we will discuss how to implement a keyword research strategy with content marketing in mind. This way, you can choose the different keywords types and create content for each.

    By • Feb. 20, 2015

  • Top 5 Content Marketing Blogs

    Most online marketers, if not all, started taking content marketing seriously in 2013. The momentum increased in 2014 and has since continued to grow as more corporations, startups and small businesses invest heavily in the trend. The reason behind this can be attributed to the fact that networki...

    By • Feb. 20, 2015

  • How to Create Social Media Content That Always Works

    Do you draw a blank some days when thinking about what social media content to post?Sometimes it can feel like you've thought of it all and are tapped out for ideas when posting to Twitter, Facebook or any other social network. Whether you're curating content or coming up with something original, there's more than a few ways to keep things easy for you and fresh for your audience.

    By • Feb. 20, 2015

  • Marketing Pitfall: Not Taking Marketing Seriously

    It always amazes me how many successful businesses don't take marketing seriously. Either that or they don't understand it well enough to evaluate if what they are currently doing actually is "marketing". It stands to reason that no one knows your business better than you do. However, when it comes to marketing, many business owners tend to have a misconception of what marketing really is, how is works and how much is costs.

    By • Feb. 19, 2015

  • Pharrell Is 'Happy' About Content

    You don't have to like Pharrell to know that the guy is a smart businessman. Just when you think he's stepped out of the limelight, he finds ways to stay trending, relevant, and top-of-mind in the entertainment industry. But does that make him a savvy content marketer as well?

    By • Feb. 19, 2015

  • 4 Ways That Being in Public Relations Is Like Being a Backup Singer

    In my experience, being a PR professional has been all about working outside of the spotlight to make others look good. Rather than a Flavor Flav-type hype man, if the client is the "star," then in many cases I'm the "backup singer," adding detail, accentuation, and the necessary ideas to flesh out a plan or initiative and make it feel complete.

    By • Feb. 19, 2015

  • The Mid Week Marketing Mix: Live Google+ Hangout 25th February [VIDEO]

    This week we were joined by Greg Cooper and Nazim Beltran. We always have a special guest, and this week we had the pleasure of Ryan Hanley, who talked about his latest book, "Social Warfare."

    By • Feb. 19, 2015

  • Facebook Content to Drive Engagement

    Social media marketing is essential in today's marketing world. The downside is not everyone that turns to the platform makes the best use of it. Often times, failure is a result of simple errors that repel potential customers. If you wish to drive engagement in 2015, these are five creative strategies you should consider while using with your Facebook content.

    By • Feb. 18, 2015

  • Why Real-Time Engagement Is the Biggest Social Media Challenge for Brands

    For 51% of brands, real-time social media engagement is the biggest challenge. Always on, always connected customers demand quick and easy solutions, on the fly, to the issues they're dealing with on a daily basis. However, large brands, especially large enterprises, simply can't live up to that expectation and are quickly losing customers, money, and time.

    By • Feb. 18, 2015

  • 4 Brands Stole Our Hearts on Valentine's Day

    The unexpected brands that stole our hearts this Valentine's Day and how they did it.

    By • Feb. 18, 2015

  • Marketing Engagement Pro Tips

    You could have an earth shattering piece of content, but if you're not driving it to readers who can meaningfully engage with it, you may as well have written it in Latin. Kudos to writing a fantastic article, but do more.

    By • Feb. 18, 2015

  • Happiness and Love: Top Valentine's Day Online Conversations [INFOGRAPHIC]

    In what is likely news that will not surprise anyone, "happiness" and "love" were the top two topics discussed on Valentine's Day online, with 35.8% and 25.8% of the 311,760 online conversations.

    By • Feb. 18, 2015

  • What Content Marketers Can Learn from Dating [INFOGRAPHIC]

    Content marketing is often compared to dating. You wouldn't say "will you marry me" after just one date, so you probably shouldn't say "buy my stuff" as soon as someone lands on your website or follows you on Twitter.

    By • Feb. 17, 2015

  • Why It's a Good Time to Be a Digital Marketer

    The inexorable shift in the marketing function to digital is a largely consumer-driven phenomenon, as digital technologies like the Internet, social media, and mobile devices have empowered consumers to demand more out of brands and marketers

    By • Feb. 17, 2015
  • SMT Expert

    Twitter's Quick Promote Tweets: Paid + Organic Social = Win!

    Twitter recently launched Quick Promote, a new advertising option that enables businesses to promote their top performing tweets directly within the Twitter Analytics dashboard. Here's how it works.

    By • Feb. 17, 2015

  • 5 Ways to Target Millennials and Generation Z Online

    Here are some strategies that appeal to Millennials and Generation Z that can help you not only get their business, but help build connections that are long-lasting.

    By • Feb. 17, 2015

  • Timely Content Marketing to Seize the Conversation

    Some people call it newsjacking. I prefer to call it timely content. The three biggest issues holding most marketers back from mastering content marketing are budget, time, and creativity. Using current events can provide built-in interest, audience, and ideas that will save time and money, while making your campaign more successful.

    By • Feb. 16, 2015

  • Reactive, Assumptive and Behavioral Modeling: Marketing's Quest for Humanized Content

    Are you marketing like a robot? Marketing has come a long way. While automation was once considered the "bleeding edge" of marketing technologies, the industry has caught up and most SaaS companies provide at least some level of automation.

    By • Feb. 16, 2015

  • Content Marketing: The New Frontier in Hospital Marketing

    No matter what your business is, content marketing is a growing, cost-effective marketing tool that works. Custom content takes many forms: social media, vidoes, news articles, and blogs are just a few examples. For hospitals, content marketing should be an important part of your marketing strategy.

    By • Feb. 16, 2015

  • How to Care for Your Blog When You Are Too Busy to Blog

    If you are time-challenged (and who among us isn't?) there happens to be a way for you to continue nurturing your blog by consistently coming up with high quality content.

    By • Feb. 15, 2015