Content Marketing: Page 177

  • Pharrell Is 'Happy' About Content

    You don't have to like Pharrell to know that the guy is a smart businessman. Just when you think he's stepped out of the limelight, he finds ways to stay trending, relevant, and top-of-mind in the entertainment industry. But does that make him a savvy content marketer as well?

    By • Feb. 19, 2015

  • 4 Ways That Being in Public Relations Is Like Being a Backup Singer

    In my experience, being a PR professional has been all about working outside of the spotlight to make others look good. Rather than a Flavor Flav-type hype man, if the client is the "star," then in many cases I'm the "backup singer," adding detail, accentuation, and the necessary ideas to flesh out a plan or initiative and make it feel complete.

    By • Feb. 19, 2015

  • The Mid Week Marketing Mix: Live Google+ Hangout 25th February [VIDEO]

    This week we were joined by Greg Cooper and Nazim Beltran. We always have a special guest, and this week we had the pleasure of Ryan Hanley, who talked about his latest book, "Social Warfare."

    By • Feb. 19, 2015

  • Facebook Content to Drive Engagement

    Social media marketing is essential in today's marketing world. The downside is not everyone that turns to the platform makes the best use of it. Often times, failure is a result of simple errors that repel potential customers. If you wish to drive engagement in 2015, these are five creative strategies you should consider while using with your Facebook content.

    By • Feb. 18, 2015

  • Why Real-Time Engagement Is the Biggest Social Media Challenge for Brands

    For 51% of brands, real-time social media engagement is the biggest challenge. Always on, always connected customers demand quick and easy solutions, on the fly, to the issues they're dealing with on a daily basis. However, large brands, especially large enterprises, simply can't live up to that expectation and are quickly losing customers, money, and time.

    By • Feb. 18, 2015

  • 4 Brands Stole Our Hearts on Valentine's Day

    The unexpected brands that stole our hearts this Valentine's Day and how they did it.

    By • Feb. 18, 2015

  • Marketing Engagement Pro Tips

    You could have an earth shattering piece of content, but if you're not driving it to readers who can meaningfully engage with it, you may as well have written it in Latin. Kudos to writing a fantastic article, but do more.

    By • Feb. 18, 2015

  • Happiness and Love: Top Valentine's Day Online Conversations [INFOGRAPHIC]

    In what is likely news that will not surprise anyone, "happiness" and "love" were the top two topics discussed on Valentine's Day online, with 35.8% and 25.8% of the 311,760 online conversations.

    By • Feb. 18, 2015

  • What Content Marketers Can Learn from Dating [INFOGRAPHIC]

    Content marketing is often compared to dating. You wouldn't say "will you marry me" after just one date, so you probably shouldn't say "buy my stuff" as soon as someone lands on your website or follows you on Twitter.

    By • Feb. 17, 2015

  • Why It's a Good Time to Be a Digital Marketer

    The inexorable shift in the marketing function to digital is a largely consumer-driven phenomenon, as digital technologies like the Internet, social media, and mobile devices have empowered consumers to demand more out of brands and marketers

    By • Feb. 17, 2015
  • SMT Expert

    Twitter's Quick Promote Tweets: Paid + Organic Social = Win!

    Twitter recently launched Quick Promote, a new advertising option that enables businesses to promote their top performing tweets directly within the Twitter Analytics dashboard. Here's how it works.

    By • Feb. 17, 2015

  • 5 Ways to Target Millennials and Generation Z Online

    Here are some strategies that appeal to Millennials and Generation Z that can help you not only get their business, but help build connections that are long-lasting.

    By • Feb. 17, 2015

  • Timely Content Marketing to Seize the Conversation

    Some people call it newsjacking. I prefer to call it timely content. The three biggest issues holding most marketers back from mastering content marketing are budget, time, and creativity. Using current events can provide built-in interest, audience, and ideas that will save time and money, while making your campaign more successful.

    By • Feb. 16, 2015

  • Reactive, Assumptive and Behavioral Modeling: Marketing's Quest for Humanized Content

    Are you marketing like a robot? Marketing has come a long way. While automation was once considered the "bleeding edge" of marketing technologies, the industry has caught up and most SaaS companies provide at least some level of automation.

    By • Feb. 16, 2015

  • Content Marketing: The New Frontier in Hospital Marketing

    No matter what your business is, content marketing is a growing, cost-effective marketing tool that works. Custom content takes many forms: social media, vidoes, news articles, and blogs are just a few examples. For hospitals, content marketing should be an important part of your marketing strategy.

    By • Feb. 16, 2015

  • How to Care for Your Blog When You Are Too Busy to Blog

    If you are time-challenged (and who among us isn't?) there happens to be a way for you to continue nurturing your blog by consistently coming up with high quality content.

    By • Feb. 15, 2015

  • Curating Content Tips, Tools and Traffic

    While achieving an optimal balance between original and curated content is always a discussion, the debate boils down to: it's both finding great content while also producing great content.

    By • Feb. 15, 2015

  • Marketing Pitfall #1: Talking to Yourself

    The most common marketing pitfall that brand keepers make that I have come across is "talking to themselves". I am not eluding that I have never fallen into that marketing pitfall myself. However, I believe after years of training against "talking to myself", the lesson has finally kicked in!

    By • Feb. 14, 2015

  • 3 Reasons Why Digital Matters in Healthcare Marketing

    Everywhere you turn, digital dominates. Articles across the Web proclaim its importance in marketing strategies, and now, digital marketing is unavoidable. Why? Its benefits and ease of use are too great to ignore. But let's get a little more specific. When it comes to healthcare marketing, why does digital matter? In this article, we'll discuss three key benefits of integrating digital marketing into your promotional strategy taking into account customer demands of the healthcare sector.

    By • Feb. 14, 2015

  • Breaking Up Is Hard to Do, But Sometimes Necessary

    Relationships are relationships, business or personal, and must be managed, treated with care, and supported by open, clear and honest communication.

    By • Feb. 14, 2015
  • SMT Expert

    Facebook's New Ads Relevance Score Will Determine Your Ad Cost & Placement

    Starting this week, Facebook advertisers will see a new Relevance Score metric, the equivalent of Google's AdWords Quality Score, in their ad reporting dashboard. This new score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns

    By • Feb. 13, 2015

  • Best Conversation Hearts for the Content Marketer

    Here is the list of conversation hearts to collect if you are lucky enough to have a sweetie who is into content marketing, and the reasons they will spice up your romance with content marketing overall.

    By • Feb. 13, 2015

  • 8 Ways to Lower Your Bounce Rate

    Even if your opens and clicks are up to par, a high bounce rate raises questions about the quality of your contact list. More importantly, a consistently high bounce rate can impact the deliverability of future email campaigns.

    By • Feb. 13, 2015

  • Content Curation Strategies

    ​Curating content is one of the ways you can easily sustain your content marketing activities. It involves sorting through existing relevant content on the web about a specific topic, and then organizing and packaging the information for its intended audiences. It's more than simply collecting links, though.

    By • Feb. 13, 2015

  • How to Make People Fall in Love with Your Content

    Want your content to connect and inspire? Here are five tips to get you started.

    By • Feb. 13, 2015