Content Marketing: Page 178

  • 5 Dangerous Mistakes You Can Make Using Marketing Automation

    Marketing automation is an incredible tool... if you use it to its full potential. If you do not understand how to use it, however, or if you don't put the necessary time into planning, execution and analysis, your marketing automation solution will not help you grow your business. What should you be careful to avoid when using marketing automation? We go over some of the most common missteps in this post.

    By • Feb. 13, 2015

  • Celebrity Valentines: How Brands and Top Influencers Created Social Love in January

    Several of January's Top 10 brands got a little help from celebrity friends, earning social's love with sponsorships and collaborations, proving that influencer marketing can have a big payoff for brands on social. Media and Entertainment brands especially saw success.

    By • Feb. 13, 2015

  • Your Business Website: Shopping 21st Century Style

    In the good old days a website was not a 'must have' for business. The print yellow pages and traditional advertising was where it was at! People rarely went online to find out about your business, products and services and those of your competitors - because most businesses weren't online. (Some still aren't!)

    By • Feb. 12, 2015
  • SMT Expert

    3 Things You Can Do When You've Outgrown Your Content Tools

    The difference between entry level tools and more advanced tools are rapid development, integration, and the skills required.

    By • Feb. 12, 2015

  • How Effective Is Audience Targeting, Really?

    What if you knew exactly what your audience wanted, before they even knew for themselves? The technology is getting there. With the advent of audience targeting, pinpointing your customers by segment is only a matter of collecting and analyzing data (admittedly, really a lot of it).

    By • Feb. 12, 2015

  • An Interview With Rahul Sachdev, CEO of Get Satisfaction

    "Our vision for the future of online communities is to create a world where communities are ingrained in the way companies do business." An interview with Rahul Sachdev, CEO of Get Satisfaction.

    By • Feb. 12, 2015

  • What Transmedia Channel Were You Tuned into During the Super Bowl?

    Are your transmedia stories a touchdown or a fumble? Are you tuned into the same channels your viewers are? The reality: people do not consume media the same way - especially in this digital age - and companies need to consider the various ways people want to engage with them.

    By • Feb. 12, 2015

  • Google Analytics Campaign Tagging: What, How and Why

    Better analytics make for better marketing decisions. This is true whether you're talking about Facebook or billboards on the side of the road. If you don't track to see if something works, it didn't. Or maybe it did. But just like the number of licks it takes to get to the Tootsie Roll center of a Tootsie Pop, the world may never know.

    By • Feb. 12, 2015

  • Majoring in Internet Marketing

    What would a college student's coursework look like when taking a Internet Marketing degree?

    By • Feb. 11, 2015

  • 4 Keys to Great Branding

    These 4 keys to great branding will help your company stand out from the competition and make an impact on your target customer.

    By • Feb. 10, 2015

  • The Never-Ending Challenge: Keeping Content Fresh

    Keeping content fresh is one of the most difficult things to do when it comes to running a website or a blog for a company. Many content managers run into this problem very frequently in the months where there is no holidays. Holidays generally give content managers the opportunity to put a fresh spin on an old topic by adding the holiday season that it is in.

    By • Feb. 10, 2015

  • In B2B Marketing, Everything Counts

    When my sons were in high school, I used to tell them that everything they did during their high school career counted.

    By • Feb. 10, 2015

  • Learning the Art of Keyword Bundling for Impeccable Content

    Bundling keywords is an old technique. There is the wrong way to do it that most people still hold onto from the dark ages of SEO. Learn how to do it the right way.

    By • Feb. 9, 2015

  • Stuck in a Story Structure Rut? 5 Tips for Breaking Out

    Every good story has some sort of structure, and in content marketing, you can lose your audience fast without it. Here are 5 new approaches to story structure.

    By • Feb. 9, 2015

  • The Marketing Team You Can't Be Without

    Over half of all marketers report to having responsibilities in 7 out of 10 other areas of marketing. Our time and resource is a precious commodity and we can't wear every hat in the marketing box (although we definitely try!).

    By • Feb. 9, 2015

  • Influence the Influencers: Co-Created Content Marketing in a Nutshell

    It's not news that your customers, online audience and social network communities are bombarded by information. There is not a lack of blogs to read, Google Hangouts to engage in, tweet chats to tweet into, podcasts to listen to or videos to watch.How do you stand out from the crowd? How do you r...

    By • Feb. 9, 2015

  • The Best Super Bowl 2015 Ads That Nailed Content Advertisement

    Year after year, companies up the ante on Super Bowl advertisements. This year's XLIX was no different in this respect, but the overall feel and content of this year's ads were different. While predecessors used humor and wit to convey a message, more companies in 2015 used serious themes to grab...

    By • Feb. 9, 2015

  • Sales: Profession Or Professionalism?

    I've gotten tangled up in a number of conversations about "Sales Needs To Be A Profession," lately. To be honest, I'm relatively indifferent about the discussion about whether sales should be a profession or not. But you can't drag me off my soapbox on the subject of professionalism in sales.Th...

    By • Feb. 8, 2015

  • Living in Terror of Negative Reviews?

    Has your business been hesitant to fully participate online? Many are because they fear bad reviews. While this is a valid concern, not being online won't protect you. People are talking about your brand whether you choose to see or participate or not. It is far better to know what is being said...

    By • Feb. 8, 2015

  • YouTube Vloggers: Today's Biggest Social Media Influencers? [INFOGRAPHIC]

    "Today's most notable blogs aren't being produced by brands with big marketing budgets, they're coming from young and knowledgeable trendsetters who are often just talking to the camera from the comfort of their bedroom.What's more, many top YouTube vloggers have huge followings and very receptiv...

    By • Feb. 7, 2015

  • 6 Things We Love About Content Marketing Right Now

    Since February is the month of love we want to recognize what we're loving about content marketing right now. Content marketing is an evolving industry that is constantly experiencing exciting change. During the last couple years we've seen more companies use content to get the word out about the...

    By • Feb. 7, 2015

  • 3 Insights for Travel Brands on Twitter

    I like to think of Twitter as the best "other" social media around. I mean, whenever a discussion comes up about the best network for business purposes, professionals and/or a B2B setting, most people will agree that Linkedin is the go-to platform. Then perhaps Twitter.Many people like to get the...

    By • Feb. 5, 2015

  • Influencer Marketing in a Nutshell

    You have heard the buzzwords surrounding influencer marketing. Everyone is talking about it. People are sharing blog posts, tweets and maybe even writing them without having any real experience developing and driving a real influencer marketing program for a business entity.Are you one of these m...

    By • Feb. 5, 2015

  • 7 Legendary Tips to Get Any Advertising Agency Soaring Online

    "When you've got 10,000 people trying to do the same thing, why would you want to be number 10,001?" asks Mark Cuban. Or, let's be honest, why would you want to be anything other than number one? In the cutthroat world of online advertising, however, it can be a struggle to even be number 10,001....

    By • Feb. 5, 2015
  • SMT Expert

    5 Strategic Tips for Paid Content Distribution on Native Social Channels

    Over the last 12 months I've been fortunate enough to be able to experiment with multiple native social channels and have got to pick the brains of many innovative people that work in and around this space. This experience has exposed me to new cutting-edge companies, technology and research meth...

    By • Feb. 4, 2015