Content Marketing: Page 178

  • Curating Content Tips, Tools and Traffic

    While achieving an optimal balance between original and curated content is always a discussion, the debate boils down to: it's both finding great content while also producing great content.

    By • Feb. 15, 2015

  • Marketing Pitfall #1: Talking to Yourself

    The most common marketing pitfall that brand keepers make that I have come across is "talking to themselves". I am not eluding that I have never fallen into that marketing pitfall myself. However, I believe after years of training against "talking to myself", the lesson has finally kicked in!

    By • Feb. 14, 2015

  • 3 Reasons Why Digital Matters in Healthcare Marketing

    Everywhere you turn, digital dominates. Articles across the Web proclaim its importance in marketing strategies, and now, digital marketing is unavoidable. Why? Its benefits and ease of use are too great to ignore. But let's get a little more specific. When it comes to healthcare marketing, why does digital matter? In this article, we'll discuss three key benefits of integrating digital marketing into your promotional strategy taking into account customer demands of the healthcare sector.

    By • Feb. 14, 2015

  • Breaking Up Is Hard to Do, But Sometimes Necessary

    Relationships are relationships, business or personal, and must be managed, treated with care, and supported by open, clear and honest communication.

    By • Feb. 14, 2015
  • SMT Expert

    Facebook's New Ads Relevance Score Will Determine Your Ad Cost & Placement

    Starting this week, Facebook advertisers will see a new Relevance Score metric, the equivalent of Google's AdWords Quality Score, in their ad reporting dashboard. This new score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns

    By • Feb. 13, 2015

  • Best Conversation Hearts for the Content Marketer

    Here is the list of conversation hearts to collect if you are lucky enough to have a sweetie who is into content marketing, and the reasons they will spice up your romance with content marketing overall.

    By • Feb. 13, 2015

  • 8 Ways to Lower Your Bounce Rate

    Even if your opens and clicks are up to par, a high bounce rate raises questions about the quality of your contact list. More importantly, a consistently high bounce rate can impact the deliverability of future email campaigns.

    By • Feb. 13, 2015

  • Content Curation Strategies

    ​Curating content is one of the ways you can easily sustain your content marketing activities. It involves sorting through existing relevant content on the web about a specific topic, and then organizing and packaging the information for its intended audiences. It's more than simply collecting links, though.

    By • Feb. 13, 2015

  • How to Make People Fall in Love with Your Content

    Want your content to connect and inspire? Here are five tips to get you started.

    By • Feb. 13, 2015

  • 5 Dangerous Mistakes You Can Make Using Marketing Automation

    Marketing automation is an incredible tool... if you use it to its full potential. If you do not understand how to use it, however, or if you don't put the necessary time into planning, execution and analysis, your marketing automation solution will not help you grow your business. What should you be careful to avoid when using marketing automation? We go over some of the most common missteps in this post.

    By • Feb. 13, 2015

  • Celebrity Valentines: How Brands and Top Influencers Created Social Love in January

    Several of January's Top 10 brands got a little help from celebrity friends, earning social's love with sponsorships and collaborations, proving that influencer marketing can have a big payoff for brands on social. Media and Entertainment brands especially saw success.

    By • Feb. 13, 2015

  • Your Business Website: Shopping 21st Century Style

    In the good old days a website was not a 'must have' for business. The print yellow pages and traditional advertising was where it was at! People rarely went online to find out about your business, products and services and those of your competitors - because most businesses weren't online. (Some still aren't!)

    By • Feb. 12, 2015
  • SMT Expert

    3 Things You Can Do When You've Outgrown Your Content Tools

    The difference between entry level tools and more advanced tools are rapid development, integration, and the skills required.

    By • Feb. 12, 2015

  • How Effective Is Audience Targeting, Really?

    What if you knew exactly what your audience wanted, before they even knew for themselves? The technology is getting there. With the advent of audience targeting, pinpointing your customers by segment is only a matter of collecting and analyzing data (admittedly, really a lot of it).

    By • Feb. 12, 2015

  • An Interview With Rahul Sachdev, CEO of Get Satisfaction

    "Our vision for the future of online communities is to create a world where communities are ingrained in the way companies do business." An interview with Rahul Sachdev, CEO of Get Satisfaction.

    By • Feb. 12, 2015

  • What Transmedia Channel Were You Tuned into During the Super Bowl?

    Are your transmedia stories a touchdown or a fumble? Are you tuned into the same channels your viewers are? The reality: people do not consume media the same way - especially in this digital age - and companies need to consider the various ways people want to engage with them.

    By • Feb. 12, 2015

  • Google Analytics Campaign Tagging: What, How and Why

    Better analytics make for better marketing decisions. This is true whether you're talking about Facebook or billboards on the side of the road. If you don't track to see if something works, it didn't. Or maybe it did. But just like the number of licks it takes to get to the Tootsie Roll center of a Tootsie Pop, the world may never know.

    By • Feb. 12, 2015

  • Majoring in Internet Marketing

    What would a college student's coursework look like when taking a Internet Marketing degree?

    By • Feb. 11, 2015

  • 4 Keys to Great Branding

    These 4 keys to great branding will help your company stand out from the competition and make an impact on your target customer.

    By • Feb. 10, 2015

  • The Never-Ending Challenge: Keeping Content Fresh

    Keeping content fresh is one of the most difficult things to do when it comes to running a website or a blog for a company. Many content managers run into this problem very frequently in the months where there is no holidays. Holidays generally give content managers the opportunity to put a fresh spin on an old topic by adding the holiday season that it is in.

    By • Feb. 10, 2015

  • In B2B Marketing, Everything Counts

    When my sons were in high school, I used to tell them that everything they did during their high school career counted.

    By • Feb. 10, 2015

  • Learning the Art of Keyword Bundling for Impeccable Content

    Bundling keywords is an old technique. There is the wrong way to do it that most people still hold onto from the dark ages of SEO. Learn how to do it the right way.

    By • Feb. 9, 2015

  • Stuck in a Story Structure Rut? 5 Tips for Breaking Out

    Every good story has some sort of structure, and in content marketing, you can lose your audience fast without it. Here are 5 new approaches to story structure.

    By • Feb. 9, 2015

  • The Marketing Team You Can't Be Without

    Over half of all marketers report to having responsibilities in 7 out of 10 other areas of marketing. Our time and resource is a precious commodity and we can't wear every hat in the marketing box (although we definitely try!).

    By • Feb. 9, 2015

  • Influence the Influencers: Co-Created Content Marketing in a Nutshell

    It's not news that your customers, online audience and social network communities are bombarded by information. There is not a lack of blogs to read, Google Hangouts to engage in, tweet chats to tweet into, podcasts to listen to or videos to watch.How do you stand out from the crowd? How do you r...

    By • Feb. 9, 2015