Content Marketing: Page 187

  • 2 Compelling Reasons Why You Should Blog

    When we post new content on our blog, we all hope that people will find it interesting or useful enough so that they buy in to our ideas. At the very least we want them to keep coming back to read more of what we write about. But what we really want is for them to act on our offer and ultimately ...

    By • Dec. 12, 2014

  • 4 Unforgettable Tips for Email Marketing Success

    Did you know that marketers sent over 838 billion emails last year? According to Marketing Sherpa, 60% of marketers believe email marketing produces one of the best returns on investment.With all of the startling statistics and cost efficiency of email marketing, businesses often times don't put ...

    By • Dec. 11, 2014

  • How to Create Effective Facebook Ads by Being Ridiculously Personal

    The very first step to creating effective Facebook ads is creating a buyer persona. But your Facebook advertising strategy doesn't stop there.No, in this day and age of digital marketing, simply displaying ads to your target audience isn't always enough. Sometimes you need to give them a little b...

    By • Dec. 11, 2014

  • 6 Facebook Secrets That Can Surprise Even an Experienced Marketer

    Despite of the fact that Facebook is the most versatile social networking platform for promoting your business among your target audience, it is not easy to master the Facebook ad engine. While Facebook offers immense opportunities for targeting your audience, it is still full of secrets that eve...

    By • Dec. 11, 2014

  • After Content Marketing: What Next?

    (Way) back in 2008 I wrote a rather lengthy paper on the theory of social media. Interestingly, it has become the blogging equivalent of Pink Floyd's Dark Side of the Moon in that it has hung around in my list of current popular posts ever since. Within this I suggested that the key assets for ...

    By • Dec. 11, 2014

  • What's on Their Holiday Wish List? Nothing, Said Social Santa

    I read something intriguing the other day. According to social media, the 7th most wanted holiday gift is - nothing. Our industry colleagues at Prime Visibility analyzed millions of conversations and posts on Twitter, Facebook and forum communities to identify the top 10 most wanted holiday gifts...

    By • Dec. 11, 2014

  • Is Social Media Outsourcing a Thing of the Past?

    Companies are becoming more aware of the value of social media. They understand the importance of having a presence and being 'engaged', but beyond that, they really don't have a clue.Many companies look to their younger generation employees to handle their social media hoping 'they're young they...

    By • Dec. 11, 2014

  • The Top 5 Reasons Your Online Marketing Campaign Will Fail

    Here are my top five reasons (with both good and bad examples) why your online marketing campaign will fail, crash and burn. From poor execution to lack of creativity, these top reasons are critical to work around to ultimately lead to marketing success. For added fun, I've even included a social...

    By • Dec. 11, 2014
  • SMT Expert

    Damn It, Native Advertising, Grow Up Already

    What's one of the biggest complaints you hear about native advertising and content discovery specifically? The raunchy images and click-bait headlines, right? How many times have you read an article only to get to the end to be confronted with content "recommendations" that have absolutely no con...

    By • Dec. 10, 2014

  • How to Measure the ROI of Your White Papers (the Right Way)

    Marketers depend on white papers for a variety of reasons - find out if you're measuring your content goals correctly.Today's content marketers take on challenges armed with an array of assets - and they need to be ready at all times for every type of situation. Think of it like a golf bag; no ma...

    By • Dec. 10, 2014

  • Assessing the Accuracy of 2014's Marketing Predictions [INFOGRAPHIC]

    This month, a whole new set of 2015 marking predictions will be released by marketing experts. But what about those 2014 predictions? How did they fare over the course of the year? Digital marketing platform Offerpop recently surveyed more than 100 marketers to see whether the most popular 2014 m...

    By • Dec. 10, 2014

  • Forget Facebook and Twitter: Time to Start Marketing on Pinterest and Instagram

    For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). That said, about the only thing you can count on in this crazy world of ...

    By • Dec. 10, 2014

  • Budgeting for User-Generated Content in 2015

    While traditional advertising and social media were developed to serve separate marketing functions, the line between the two is beginning to blur. Social spend has been primarily a community building activity, while advertising spend has been focused on lead generation. However, this separation ...

    By • Dec. 10, 2014

  • Thank You Pages: Your Secret Marketing Weapon

    When was the last time you gave your Thank You page any thought? The Thank You page is usually the last thing your customer sees after transacting business on your online store, just before he leaves. It literally thanks the customer for doing business on the site, and that's probably it.You prob...

    By • Dec. 10, 2014

  • 4 Ways to Create a Lasting Connection With Your Brand Fans

    1. Know what they love. Not just about your brand, but about life. Do some research on what they talk about, where they spend time online and most importantly what they value. The quickest way to connect with people is to discover their passions, their causes and what's important to them and then...

    By • Dec. 10, 2014

  • What Your Customers Really Want, Backed by Stats

    Do you know what your customers want? What they really, really want? If your answer is "no" or "I'm not sure," the stats below, courtesy of Deloitte's retail survey, will help you realize what shoppers value most when it comes to the experience they have at your business, whether on- or offline,...

    By • Dec. 10, 2014

  • Voyeur, Sharer or Engager: Which One Are You?

    Remember the Kodak moment? How far from sharing have we come, when a cleverly branded and epic moment was captured on traditional film and shared on prints or slide projectors? We hold onto these as memories and visit with them now and again for the nostalgia and connection. I believe we have the...

    By • Dec. 9, 2014

  • You Think You Can Advertise for Free?

    2014 brought a lot of changes in the way businesses communicate with prospective clients. Things have gone crazy... I recently stumbled upon an article that teaches how to master automotive digital marketing. The article was prepared for automotive professionals. Are we at a point where an automo...

    By • Dec. 9, 2014

  • Trends in B2B Marketing for 2015

    We're fast-approaching the end of 2014. You know what that means: trend watching posts galore! Here's my view on how I think 2015 will shape up for B2B marketers.1. Marketing as educationBuyers, especially B2B buyers, need to have as much information as possible before they can make a purchasing ...

    By • Dec. 9, 2014

  • 3 Ways YouTube Videos Can Help You Generate More Business

    There are over 4 billion YouTube video views per day on both desktop and mobile devices and over 6 billion hours of video watched per month on YouTube. With these startling statistics on how much video content is consumed on YouTube, digital marketers must take note and create a YouTube marketing...

    By • Dec. 9, 2014

  • Social Media Grows Up: Why Facebook, Twitter and Pinterest Will Strengthen Your Brand More Than Anything Else

    It's not your father's Internet anymore. Gone are the days when you as a marketer simply shrugged and accepted the value of banner ads, cookies and hyperlinks that your marketing budget got you because it was "digital". No longer do you need to sling your brand into the digital abyss and cross yo...

    By • Dec. 9, 2014

  • 10 Lessons Your Competitors Can Teach You About Content Marketing

    There is nothing wrong with a healthy dose of competition. In fact, competition shows that each party is striving to do their absolute best in order to meet some sort of overall goal. In the world of content marketing, competition can be a bit cutthroat to be seen as the best of the best. Every c...

    By • Dec. 8, 2014

  • Do You Write Quality Content Just For the SEO?

    I keep hearing about the need to write quality content to improve your search rankings and generally improve your SEO. Why wouldn't you want to write quality content in the first place? Last month, I discussed what a good time it is to revisit your website and give it a tune up to make sure it's ...

    By • Dec. 8, 2014

  • Behavioral Targeting: An Invasion of Privacy or the Next Best Marketing Tactic?

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Behavioral Targeting: An Invasion of Privacy or the Next Best Marketing Tactic? This webinar was sponsored by Act On Software and featured Eric Siegel (@predictanalytic...

    By • Dec. 8, 2014

  • The Best Way to Be Recognizable as a Business

    Quick, think of a LogoWhat can you tell someone about the company that logo represents? Is there a consistency of message and design? The most effective logos are an integrated part of an entire marketing story that repeats throughout everything the company presents to the public. There is a cons...

    By • Dec. 8, 2014