Content Marketing: Page 189

  • How to Work With the Right People to Change Brand Perception

    Brand perceptions are driven by the things your customers are saying about their experience with your organization.As a marketer, you have complete control over creating brand awareness. However, that whole part of the funnel in which your costumers are actually contemplating and researching a pu...

    By • Dec. 2, 2014

  • YouTubers Asked to Label Paid-For Videos

    It all started when some YouTubers posted a 'Lick Race' Challenge video in June. These videos consisted of them trying to lick the middle part of Oreos as quickly as they could. Quite a light-hearted and fun video to make. However, no one realized this video had actually been paid for by Mondelez...

    By • Dec. 2, 2014

  • 10 Innovative Ways to Repurpose Your Content

    In content marketing, creativity is admirable but not efficient. Savvy content marketers not only create, they beg, borrow and steal from themselves to amplify their message and reach different audiences.Repurposing Begins with Topic SelectionRepurposed content, no matter how innovative, is only ...

    By • Dec. 2, 2014

  • To Share Is Human: To Give Context, Divine

    To Share Is Human; To Give Context, Divine. We live in a world of abbreviated communications. In place of extended conversation we have text messages, 140 character tweets, and emoticons. While these shortcuts provide velocity to communications it's often at the expense of understanding.Recently ...

    By • Dec. 2, 2014

  • Why Social Engagement Isn't Enough

    Having a large Twitter following doesn't constitute success in social business, a truth we all know but may be reluctant to admit. In fact, even celebrity status on social media doesn't necessarily count as successful engagement with large communities of like-minded people. In this age of bots an...

    By • Dec. 2, 2014

  • Does Facebook Want Brands to Take Their Business Elsewhere in 2015?

    In mid-November, Facebook announced it would be "reducing overly promotional page posts in news feeds" starting in January. This seems to be just another step toward removing brands from the world's largest social network and / or forcing them to buy more advertising. Facebook's 20% content rule ...

    By • Dec. 2, 2014

  • 15 Secrets of Boosting Social Media Engagement: Visuals, Memes and More

    You've set up your social media pages, added fun cover and profile photos and received several new likes; that's excellent! However, are you getting little engagement on your sites, or at least a significant amount below that of your competitors, who have incredible engagement on their social med...

    By • Dec. 1, 2014
  • SMT Expert

    Sponsored Content: 12 Tools to Help You Get Started

    With more brands moving from content marketing to marketing content, sponsoring articles on blogs and major media outlets are beginning to raise the brows of many marketers. There is no shortage of famous examples. From The Atlantic's Scientology debacle to The New York Times' Netflix 'Orange is ...

    By • Dec. 1, 2014

  • How to Create a Buyer Persona

    Not seeing good results from your paid advertising for your eCommerce shop? Trying to figure out what kind of content to promote? Having difficulty creating the right feel for your online store? Need some guidance coming up with your next new product?All of these problems (and more) can actually ...

    By • Dec. 1, 2014

  • 7 Steps to Creating Customer Personas to Build Your Consumer Brand

    Are you dissatisfied with the results of your marketing campaigns?Are you uncertain where to focus your marketing efforts to get the biggest bang for your buck?Does your product development team invest time and energy in new solutions it thinks your customers will want . . . only to discover they...

    By • Dec. 1, 2014

  • Leveraging Culture for International Social Media Success

    In the 21st century, culture and its importance to business and brand prosperity cannot be negated.What really is culture and why is it so important?Wikipedia explains that culture is "central to the way we live, experience and engage all aspects of our lives and the world around us." In essence,...

    By • Dec. 1, 2014

  • Video Ads, Facebook, and Marketing

    By the time you read this, Macy's massive Thanksgiving ad campaign will be in full swing on Facebook. The plans, according to Internet Retailer, include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. Anybody who interacts with...

    By • Dec. 1, 2014

  • The Rise of the Specialist: The Advantages of Specialization in Management Consulting

    It's more and more true every day: we live in the age of the specialist.Specialization has long been an effective strategy to command premium prices, generate more leads, and close sales - and it's only growing more important. In the management consulting industry, the new ubiquity of online comm...

    By • Dec. 1, 2014

  • Top 5 Ways to Optimize Your Facebook Ads for the Best Performance

    Facebook's journey till now has been amazing. Having started as a simple platform to connect with friends and acquaintances has moved forward in great strides. Facebook has more than 1.35 billion active users. So, it is quite natural that the social media website has turned into a major marketing...

    By • Nov. 30, 2014

  • 5 Dashboard to Monitor Your Brand Mentions

    This question I hear all the time: "How do you manage to be everywhere?"Ok, I am not everywhere but I have some tools that help me participate in any discussions involving myself or my projects. Here are my tips..Types of mentions I am monitoring:My full name [Ann Smarty]My moniker [seosmarty]My ...

    By • Nov. 30, 2014

  • 5 Ways to Troubleshoot Your Social ROI

    The Return on Investment (ROI) of social media marketing can be difficult to pin down. Results can't be guaranteed, and there is no way of knowing how your audience will react to the things you share online. While ROI proves that your marketing efforts are successful, it will only do so if you're...

    By • Nov. 29, 2014

  • How Social Media Boosts PR

    It wasn't too long ago when public relations meant cultivating media contacts who could bridge the gap between businesses and mass media audiences. The press release became the currency of the PR world, and businesses had to work hard to get some "ink time" or "air time" to promote themselves.Thi...

    By • Nov. 29, 2014

  • 5 B2B Marketing Roadblocks and How to Deal

    Every year around this time we sit down and try to figure out our marketing strategies for the upcoming year. We reflect on what worked and what didn't work this year and how we're going to fix it. Since B2B marketing usually requires a longer sales process and the need to build customer loyalty ...

    By • Nov. 28, 2014

  • I Spy With My Little Eye, a Competitive Advantage

    The competition is out there, ready to steal your customers if you give them half a chance. But just how close to taking your customers are they... and how worried should you be?For a lot of online marketers, finding the answers to these questions amounts to a bit of guesswork. That's why we love...

    By • Nov. 28, 2014

  • Are Your Followers Muting your Business on Twitter?

    The mute button is a beautiful thing. It can help you quiet your TV when you'd rather not listen to Vern Lundquist's hackneyed commentary on your favorite college football team. If you're on a conference call, the mute function on your phone can cut down on interference when others are talking. W...

    By • Nov. 28, 2014

  • Academics Attempt to Shed New Light on Reputation and Influence Online

    It's probably fair to say that things like reputation and influence are kind of important on the web, and in particular with the rise of social media. Whilst I've written previously about the risks involved in judging content on the credibility of the author rather than the content itself, it wo...

    By • Nov. 27, 2014

  • The Art of Advanced Email Marketing: A/B Testing

    You've spun up an impressive email marketing engine, mastering both the basics of email marketing and intermediate techniques. Now it's time to go even bigger with advanced testing.The A/Bs of TestingTesting your emails is one of the most important steps in email marketing. Why? When practiced co...

    By • Nov. 27, 2014

  • What Do Mustaches Teach Us About Marketing?

    Movember is in full swing once again! Movember is the time when men all over the world grow mustaches of all shapes, sizes and colors. It's happening in the SimplyCast office too, and it's getting hairy around here. To donate to the cause, check out our team's Movember page.Movember benefits an a...

    By • Nov. 26, 2014

  • What Monty the Penguin Can Teach Retailers and Marketers About Agile Marketing

    Agile marketing means being able to respond rapidly to changes. When it comes to online retailers, responding quickly to changes in the market, for example competitor price drops, is a crucial component of success. Never more so than during the busy Christmas shopping period.Similar to the concep...

    By • Nov. 26, 2014

  • Creating a Content Strategy for B2B and B2C Marketing Success

    If you're creating content to help market your business, you know there's a ton of competition for your prospects' attention.So how do you ensure your brand stands out?There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer pers...

    By • Nov. 26, 2014