Content Marketing: Page 189

  • 3 Non-Promotional Marketing Campaign Ideas to Boost Engagement

    Do you want to run a marketing campaign but you're tired of running a promotion?There are a variety of ways you can run marketing campaigns that garner engagement and reach your audience without having to give something away.The best outlet for these campaigns is social media.Did you know that 8 ...

    By • Dec. 3, 2014

  • How to Start Growing Your Email List Today

    Growing your email list is by far one of the most valuable things you can do for your ecommerce business. When you have permission to chat with your customers and prospects in their personal inboxes, you have the power to drive loads of qualified traffic back to your website (and ultimately drive...

    By • Dec. 3, 2014

  • Super Bowl Ad Meter Winners: Where Are They Now?

    Every year, USA Today's Super Bowl Ad Meter allows viewers to vote on the top commercials from the big game.Some large companies still spend a full 10 percent of their annual budget on one Super Bowl commercial. However, a study by advertising research group Communicus found that four out of five...

    By • Dec. 3, 2014

  • Savvy Social for Scaling Your Startup

    I can attest from personal experience that finding a budget for advertising in a startup is extremely difficult. Many in the early stages of an entrepreneurial venture find they are too busy working in their business to work on it. However, if you get too mired in the day to day, and neglect the ...

    By • Dec. 3, 2014

  • How to Make an Explainer Video: Step-by-Step Instructions [INFOGRAPHIC]

    The explainer video production process is quite complex. From scriptwriting, illustration, storytelling, animation voiceover and sound effects, everything must flow effectively to achieve the best result possible. Through this infographic, you can learn the basics to make one for your online business.

    By • Dec. 2, 2014
  • SMT Expert

    21 of the Best Social Media Articles This Year

    With tons of articles published online every day, it isn't always easy to separate the sublime from the mess of cheap clickbait content threatening to swallow the web.However, great content should be recognized, which is why I'm bringing you 21 of the most popular, highest-value social media arti...

    By • Dec. 2, 2014

  • Why Your Content Marketing Needs to Tell a Story

    This is your brain. This is your brain on stories (if you saw the US anti-drug ads of the 80′s, you know where I'm coming from). Turns out stories may be also be mind-altering - in a good way. Does your content marketing trigger neurological responses that leave people wanting to make positive d...

    By • Dec. 2, 2014

  • Top 10 Marketing Techniques for Professional Services

    How can professional services firms raise their reputation and visibility in the marketplace? The answers aren't the same as they used to be. In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using ...

    By • Dec. 2, 2014

  • How to Work With the Right People to Change Brand Perception

    Brand perceptions are driven by the things your customers are saying about their experience with your organization.As a marketer, you have complete control over creating brand awareness. However, that whole part of the funnel in which your costumers are actually contemplating and researching a pu...

    By • Dec. 2, 2014

  • YouTubers Asked to Label Paid-For Videos

    It all started when some YouTubers posted a 'Lick Race' Challenge video in June. These videos consisted of them trying to lick the middle part of Oreos as quickly as they could. Quite a light-hearted and fun video to make. However, no one realized this video had actually been paid for by Mondelez...

    By • Dec. 2, 2014

  • 10 Innovative Ways to Repurpose Your Content

    In content marketing, creativity is admirable but not efficient. Savvy content marketers not only create, they beg, borrow and steal from themselves to amplify their message and reach different audiences.Repurposing Begins with Topic SelectionRepurposed content, no matter how innovative, is only ...

    By • Dec. 2, 2014

  • To Share Is Human: To Give Context, Divine

    To Share Is Human; To Give Context, Divine. We live in a world of abbreviated communications. In place of extended conversation we have text messages, 140 character tweets, and emoticons. While these shortcuts provide velocity to communications it's often at the expense of understanding.Recently ...

    By • Dec. 2, 2014

  • Why Social Engagement Isn't Enough

    Having a large Twitter following doesn't constitute success in social business, a truth we all know but may be reluctant to admit. In fact, even celebrity status on social media doesn't necessarily count as successful engagement with large communities of like-minded people. In this age of bots an...

    By • Dec. 2, 2014

  • Does Facebook Want Brands to Take Their Business Elsewhere in 2015?

    In mid-November, Facebook announced it would be "reducing overly promotional page posts in news feeds" starting in January. This seems to be just another step toward removing brands from the world's largest social network and / or forcing them to buy more advertising. Facebook's 20% content rule ...

    By • Dec. 2, 2014

  • 15 Secrets of Boosting Social Media Engagement: Visuals, Memes and More

    You've set up your social media pages, added fun cover and profile photos and received several new likes; that's excellent! However, are you getting little engagement on your sites, or at least a significant amount below that of your competitors, who have incredible engagement on their social med...

    By • Dec. 1, 2014
  • SMT Expert

    Sponsored Content: 12 Tools to Help You Get Started

    With more brands moving from content marketing to marketing content, sponsoring articles on blogs and major media outlets are beginning to raise the brows of many marketers. There is no shortage of famous examples. From The Atlantic's Scientology debacle to The New York Times' Netflix 'Orange is ...

    By • Dec. 1, 2014

  • How to Create a Buyer Persona

    Not seeing good results from your paid advertising for your eCommerce shop? Trying to figure out what kind of content to promote? Having difficulty creating the right feel for your online store? Need some guidance coming up with your next new product?All of these problems (and more) can actually ...

    By • Dec. 1, 2014

  • 7 Steps to Creating Customer Personas to Build Your Consumer Brand

    Are you dissatisfied with the results of your marketing campaigns?Are you uncertain where to focus your marketing efforts to get the biggest bang for your buck?Does your product development team invest time and energy in new solutions it thinks your customers will want . . . only to discover they...

    By • Dec. 1, 2014

  • Leveraging Culture for International Social Media Success

    In the 21st century, culture and its importance to business and brand prosperity cannot be negated.What really is culture and why is it so important?Wikipedia explains that culture is "central to the way we live, experience and engage all aspects of our lives and the world around us." In essence,...

    By • Dec. 1, 2014

  • Video Ads, Facebook, and Marketing

    By the time you read this, Macy's massive Thanksgiving ad campaign will be in full swing on Facebook. The plans, according to Internet Retailer, include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. Anybody who interacts with...

    By • Dec. 1, 2014

  • The Rise of the Specialist: The Advantages of Specialization in Management Consulting

    It's more and more true every day: we live in the age of the specialist.Specialization has long been an effective strategy to command premium prices, generate more leads, and close sales - and it's only growing more important. In the management consulting industry, the new ubiquity of online comm...

    By • Dec. 1, 2014

  • Top 5 Ways to Optimize Your Facebook Ads for the Best Performance

    Facebook's journey till now has been amazing. Having started as a simple platform to connect with friends and acquaintances has moved forward in great strides. Facebook has more than 1.35 billion active users. So, it is quite natural that the social media website has turned into a major marketing...

    By • Nov. 30, 2014

  • 5 Dashboard to Monitor Your Brand Mentions

    This question I hear all the time: "How do you manage to be everywhere?"Ok, I am not everywhere but I have some tools that help me participate in any discussions involving myself or my projects. Here are my tips..Types of mentions I am monitoring:My full name [Ann Smarty]My moniker [seosmarty]My ...

    By • Nov. 30, 2014

  • 5 Ways to Troubleshoot Your Social ROI

    The Return on Investment (ROI) of social media marketing can be difficult to pin down. Results can't be guaranteed, and there is no way of knowing how your audience will react to the things you share online. While ROI proves that your marketing efforts are successful, it will only do so if you're...

    By • Nov. 29, 2014

  • How Social Media Boosts PR

    It wasn't too long ago when public relations meant cultivating media contacts who could bridge the gap between businesses and mass media audiences. The press release became the currency of the PR world, and businesses had to work hard to get some "ink time" or "air time" to promote themselves.Thi...

    By • Nov. 29, 2014