Content Marketing: Page 190

  • 5 Content Formats You May Be Overlooking

    Content marketing takes many shapes and sizes. As a company builds out its marketing plans, it may be a daunting task to determine what shapes and sizes are the right fit. We recently polled other marketers and chatted with the Twitter community about their winning content formats, so we wanted t...

    By • Nov. 26, 2014

  • Social Startups: Viewbix Turns Your Videos Into Ads, Converting Viewers Into Customers

    'Tis the season to push your holiday marketing plan. If you started planning it as early as September, you've been reaping the benefits of the 23 percent of consumers that started shopping in early fall, according to a 2014 report by Accenture. On the other hand, you may need a quick, creative ou...

    By • Nov. 26, 2014

  • Dominate Cyber Monday Sales With These Last-Minute Tips

    Cyber Monday, Black Friday's technologically savvier cousin, is right around the corner. (Seriously, it falls on December 1 this year.)For online sellers, this means it's time to stop dreaming of all that turkey you're about to eat (or tofurkey, if you're like me) and get your ass into high gear....

    By • Nov. 26, 2014

  • 5 Secrets to Use Storytelling for Marketing Success

    It's probably not a stretch for me to claim that people have loved stories since the human race developed the ability to tell them. I can imagine the earliest hominids using grunts and gestures to tell stories around the camp as a way to educate, warn, and of course, influence their fellows. We m...

    By • Nov. 25, 2014

  • How Retailers Can Use Social Media in Stores to Drive Sales

    It's easy for a business to get wrapped online with social media without connecting that activity to their brick and mortar retail locations, but that's a result of misunderstanding the way retailers should be integrating their online activity.Social media is an extension of retail locations, not...

    By • Nov. 25, 2014

  • Generation Y Turns to Mobile and Social for Employee Communications [INFOGRAPHIC]

    In the past 5 years, the way we communicate outside of work has changed dramatically. With 62% of the UK population now owning a smartphone and 30% owning a tablet, most of us have 24/7 access to the Internet.But we aren't using our mobile devices to browse the web.Earlier in 2014 Princeton Unive...

    By • Nov. 25, 2014

  • 3 Easy Ways to Increase Interaction on Facebook

    Do you have trouble creating content that brings interaction to your Facebook page? Generating organic content that obtains massive interaction is becoming more difficult. There are three simple ways to increase interaction on Facebook that should become a part of every online marketers strategy ...

    By • Nov. 25, 2014

  • Content Marketing Designed to Help Behavior Change

    Brands who want to get the most out of a content marketing program ought to embrace a user-centered approach to developing and delivering that content. The content and the channels that deliver that content should be designed around prospect and customer intent. What do people want to get done, w...

    By • Nov. 25, 2014

  • What I Learned About Advertising on My Trip to India

    I just returned from a two week adventure in India. It was beautiful, challenging, chaotic and fabulous.The other night while suffering from extreme jet lag and unable to sleep, I was thinking about the upcoming Facebook Ad program and it hit me that we can learn a lot from the business owners in...

    By • Nov. 25, 2014

  • How to Win Black Friday on Social Media

    Tis' the season for shopping and increased social media engagement, whether you're a retail brand or a small business, it can make all the difference this holiday season.According to a Yesmail Interactive report, 50 major retailers social campaigns showed that engagement peaks in the days befor...

    By • Nov. 24, 2014

  • New Social Media Commerce Tools Will Have Bigger Role in 2015

    The primary attraction for businesses using social media has traditionally been the ability to organically grow their audience and raise brand awareness on the platforms. However, with Facebook's blunt announcement that organic reach is on the decline, if brands want to be visible on user newsfee...

    By • Nov. 24, 2014

  • The Content Cornucopia [INGOGRAPHIC]

    Cornucopias represent bounty and generosity, which is why they're a must-have on any Thanksgiving table.Building a cornucopia is far from easy through - it's a very thoughtful and strategic process. Similar to how you must include a variety of ingredients in your cornucopia to satisfy all of your...

    By • Nov. 24, 2014

  • 2015: The Year of Hot Marketing

    Marketing has always been a cold business. We may not have realised this in the same way that our ancestors in the Ice Age didn't think it was especially chilly. As they were huddled round their fires, drapped in layers of woolly mamoth skin, they were not dreaming of laying out on a sunny beac...

    By • Nov. 24, 2014

  • 3 Powerful Fundraising Strategies for Email

    Nonprofits make a huge chunk of their revenue during the last few weeks of the year - from Thanksgiving until December 31st at 11:59pm.In fact, Blackbaud has found that this year-end fundraising spike happens every year. Check out last year:What's your year-end fundraising plan?The fundra...

    By • Nov. 24, 2014

  • Platform Shaming: No, It's Not Twitter's Fault

    In the marketing, PR and communications field, we (well, the smart ones at least) take great care to remember that what we do - and what happens - both good and bad, is rarely if ever the fault of the communications platform. Generally, the culprit or hero is sound communications strategy support...

    By • Nov. 23, 2014

  • Could Your Business Survive Without Your Name?

    My husband and I have a joke that if I every destroy my online credibility and I need to hide out I can always use my married name. Combine my married last name and a different first name and I could easily disappear.I have no desire to do this, my name, such as it is, still has value to me. But ...

    By • Nov. 23, 2014

  • 3 Inbound Marketing Insights You Need to Know

    Inbound marketing, on the level it's done today, just wasn't possible prior to the digital age. Technology was the key limitation. Advertising on TV, or in your local newspaper, for that matter, had to paint in broad strokes. You could look at demographics and do your best to plan, but ultimately...

    By • Nov. 22, 2014

  • Creating Buyer Personas: What Every Start-Up Needs to Know

    You want your start-up to be successful, right?Then it is absolutely crucial to understand your customers and their motivations for buying your products or services.The more you know about your customers, the better equipped you'll be to make informed decisions across a host of critical business ...

    By • Nov. 22, 2014

  • Five Best Marketing Tricks These Shopping Sites Can Teach You

    Before deciding to read this topic, ask yourself first - What are the things you wished were there in your last visit to a shopping site?Should there have been more scope for interaction? Should there have been a price comparison facility? Did the web design communicate what it promised to sell ?...

    By • Nov. 22, 2014

  • Content Marketing: How to Get Ridiculously Awesome Reach with Minimal Effort

    10,908. That's the number of eyeballs I've reached with the eight presentations I've uploaded to SlideShare.Not too shabby for a niche vertical and a couple of hours time, right? It really didn't take me any time at all, because I uploaded presentations that I created for speaking gigs, webinars ...

    By • Nov. 21, 2014

  • 12 Big Changes In Social Media This November

    There have been some serious social media changes in the past couple months, some of which are exciting and a few of which - I'll admit - are not so exciting. I've collected a list of the most crucial changes that businesses utilizing social media marketing should know about.1. Facebook No Longer...

    By • Nov. 21, 2014

  • The Content Cornucopia: What Content Is Your Audience Craving This Thanksgiving? [INFOGRAPHIC]

    Your dinner guests need a variety of food to satisfy their cravings - and so do your content consumers. This Thanksgiving show your audience appreciation with the help of our Content Cornucopia.This time of the year is all about giving thanks and being grateful for what we have, which is why corn...

    By • Nov. 21, 2014

  • Why Facebook's War on Marketing Is a Good Thing

    Facebook has brands worried...again.A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that "Facebook Cuts Brands' Reach Once Again."Of course they did.One of the biggest issues facing the largest social media platforms today is how to monetize their offer...

    By • Nov. 20, 2014

  • 20+ Tips to Zoom Cyber Monday and Holiday Sales with Social Media Marketing

    Cyber Monday, Black Friday and online holiday ecommerce sales: either you are ready or you're not! Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience...

    By • Nov. 20, 2014

  • Brand Voice and the Power of Words: Tone

    Over the last few weeks, we've been examining the words you use to help uncover your brand voice. We looked at your diction, your syntax, your similes and metaphors, and today we're going to look at how all those things come together to create your tone.Tone is the overall attitude you as the au...

    By • Nov. 20, 2014