Content Marketing: Page 190

  • 5 B2B Marketing Roadblocks and How to Deal

    Every year around this time we sit down and try to figure out our marketing strategies for the upcoming year. We reflect on what worked and what didn't work this year and how we're going to fix it. Since B2B marketing usually requires a longer sales process and the need to build customer loyalty ...

    By • Nov. 28, 2014

  • I Spy With My Little Eye, a Competitive Advantage

    The competition is out there, ready to steal your customers if you give them half a chance. But just how close to taking your customers are they... and how worried should you be?For a lot of online marketers, finding the answers to these questions amounts to a bit of guesswork. That's why we love...

    By • Nov. 28, 2014

  • Are Your Followers Muting your Business on Twitter?

    The mute button is a beautiful thing. It can help you quiet your TV when you'd rather not listen to Vern Lundquist's hackneyed commentary on your favorite college football team. If you're on a conference call, the mute function on your phone can cut down on interference when others are talking. W...

    By • Nov. 28, 2014

  • Academics Attempt to Shed New Light on Reputation and Influence Online

    It's probably fair to say that things like reputation and influence are kind of important on the web, and in particular with the rise of social media. Whilst I've written previously about the risks involved in judging content on the credibility of the author rather than the content itself, it wo...

    By • Nov. 27, 2014

  • The Art of Advanced Email Marketing: A/B Testing

    You've spun up an impressive email marketing engine, mastering both the basics of email marketing and intermediate techniques. Now it's time to go even bigger with advanced testing.The A/Bs of TestingTesting your emails is one of the most important steps in email marketing. Why? When practiced co...

    By • Nov. 27, 2014

  • What Do Mustaches Teach Us About Marketing?

    Movember is in full swing once again! Movember is the time when men all over the world grow mustaches of all shapes, sizes and colors. It's happening in the SimplyCast office too, and it's getting hairy around here. To donate to the cause, check out our team's Movember page.Movember benefits an a...

    By • Nov. 26, 2014

  • What Monty the Penguin Can Teach Retailers and Marketers About Agile Marketing

    Agile marketing means being able to respond rapidly to changes. When it comes to online retailers, responding quickly to changes in the market, for example competitor price drops, is a crucial component of success. Never more so than during the busy Christmas shopping period.Similar to the concep...

    By • Nov. 26, 2014

  • Creating a Content Strategy for B2B and B2C Marketing Success

    If you're creating content to help market your business, you know there's a ton of competition for your prospects' attention.So how do you ensure your brand stands out?There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer pers...

    By • Nov. 26, 2014

  • 5 Content Formats You May Be Overlooking

    Content marketing takes many shapes and sizes. As a company builds out its marketing plans, it may be a daunting task to determine what shapes and sizes are the right fit. We recently polled other marketers and chatted with the Twitter community about their winning content formats, so we wanted t...

    By • Nov. 26, 2014

  • Social Startups: Viewbix Turns Your Videos Into Ads, Converting Viewers Into Customers

    'Tis the season to push your holiday marketing plan. If you started planning it as early as September, you've been reaping the benefits of the 23 percent of consumers that started shopping in early fall, according to a 2014 report by Accenture. On the other hand, you may need a quick, creative ou...

    By • Nov. 26, 2014

  • Dominate Cyber Monday Sales With These Last-Minute Tips

    Cyber Monday, Black Friday's technologically savvier cousin, is right around the corner. (Seriously, it falls on December 1 this year.)For online sellers, this means it's time to stop dreaming of all that turkey you're about to eat (or tofurkey, if you're like me) and get your ass into high gear....

    By • Nov. 26, 2014

  • 5 Secrets to Use Storytelling for Marketing Success

    It's probably not a stretch for me to claim that people have loved stories since the human race developed the ability to tell them. I can imagine the earliest hominids using grunts and gestures to tell stories around the camp as a way to educate, warn, and of course, influence their fellows. We m...

    By • Nov. 25, 2014

  • How Retailers Can Use Social Media in Stores to Drive Sales

    It's easy for a business to get wrapped online with social media without connecting that activity to their brick and mortar retail locations, but that's a result of misunderstanding the way retailers should be integrating their online activity.Social media is an extension of retail locations, not...

    By • Nov. 25, 2014

  • Generation Y Turns to Mobile and Social for Employee Communications [INFOGRAPHIC]

    In the past 5 years, the way we communicate outside of work has changed dramatically. With 62% of the UK population now owning a smartphone and 30% owning a tablet, most of us have 24/7 access to the Internet.But we aren't using our mobile devices to browse the web.Earlier in 2014 Princeton Unive...

    By • Nov. 25, 2014

  • 3 Easy Ways to Increase Interaction on Facebook

    Do you have trouble creating content that brings interaction to your Facebook page? Generating organic content that obtains massive interaction is becoming more difficult. There are three simple ways to increase interaction on Facebook that should become a part of every online marketers strategy ...

    By • Nov. 25, 2014

  • Content Marketing Designed to Help Behavior Change

    Brands who want to get the most out of a content marketing program ought to embrace a user-centered approach to developing and delivering that content. The content and the channels that deliver that content should be designed around prospect and customer intent. What do people want to get done, w...

    By • Nov. 25, 2014

  • What I Learned About Advertising on My Trip to India

    I just returned from a two week adventure in India. It was beautiful, challenging, chaotic and fabulous.The other night while suffering from extreme jet lag and unable to sleep, I was thinking about the upcoming Facebook Ad program and it hit me that we can learn a lot from the business owners in...

    By • Nov. 25, 2014

  • How to Win Black Friday on Social Media

    Tis' the season for shopping and increased social media engagement, whether you're a retail brand or a small business, it can make all the difference this holiday season.According to a Yesmail Interactive report, 50 major retailers social campaigns showed that engagement peaks in the days befor...

    By • Nov. 24, 2014

  • New Social Media Commerce Tools Will Have Bigger Role in 2015

    The primary attraction for businesses using social media has traditionally been the ability to organically grow their audience and raise brand awareness on the platforms. However, with Facebook's blunt announcement that organic reach is on the decline, if brands want to be visible on user newsfee...

    By • Nov. 24, 2014

  • The Content Cornucopia [INGOGRAPHIC]

    Cornucopias represent bounty and generosity, which is why they're a must-have on any Thanksgiving table.Building a cornucopia is far from easy through - it's a very thoughtful and strategic process. Similar to how you must include a variety of ingredients in your cornucopia to satisfy all of your...

    By • Nov. 24, 2014

  • 2015: The Year of Hot Marketing

    Marketing has always been a cold business. We may not have realised this in the same way that our ancestors in the Ice Age didn't think it was especially chilly. As they were huddled round their fires, drapped in layers of woolly mamoth skin, they were not dreaming of laying out on a sunny beac...

    By • Nov. 24, 2014

  • 3 Powerful Fundraising Strategies for Email

    Nonprofits make a huge chunk of their revenue during the last few weeks of the year - from Thanksgiving until December 31st at 11:59pm.In fact, Blackbaud has found that this year-end fundraising spike happens every year. Check out last year:What's your year-end fundraising plan?The fundra...

    By • Nov. 24, 2014

  • Platform Shaming: No, It's Not Twitter's Fault

    In the marketing, PR and communications field, we (well, the smart ones at least) take great care to remember that what we do - and what happens - both good and bad, is rarely if ever the fault of the communications platform. Generally, the culprit or hero is sound communications strategy support...

    By • Nov. 23, 2014

  • Could Your Business Survive Without Your Name?

    My husband and I have a joke that if I every destroy my online credibility and I need to hide out I can always use my married name. Combine my married last name and a different first name and I could easily disappear.I have no desire to do this, my name, such as it is, still has value to me. But ...

    By • Nov. 23, 2014

  • 3 Inbound Marketing Insights You Need to Know

    Inbound marketing, on the level it's done today, just wasn't possible prior to the digital age. Technology was the key limitation. Advertising on TV, or in your local newspaper, for that matter, had to paint in broad strokes. You could look at demographics and do your best to plan, but ultimately...

    By • Nov. 22, 2014