Content Marketing: Page 188

  • 11 Ideas for Your Content-Based Mobile App

    Ready to go mobile but not sure how to implement your company's goals? There are several ways you can distribute content to your clients' mobile devices and grow your profits at the same time. Here's a cheat sheet with some helpful ideas.Coupons. If you work in retail, coupons can be a great way ...

    By • Dec. 5, 2014

  • 5 Content Marketing Trends to Fuel Your 2015 B2B Marketing Plan

    According to a Right Source Marketing study (based on survey responses from a whopping 11 B2B-oriented companies) conducted in November 2014, you, Mr. or Ms. Marketing Leader, either have not finished your 2015 marketing plan, or... gasp...have not even started it.If you're not interested in buil...

    By • Dec. 5, 2014

  • Facebook's News Feed: Is This the Death of Social Media?

    Facebook recently made an announcement that probably froze the blood in every online marketer's veins. It certainly made my heart skip a beat. The social media powerhouse declared that starting January, 2015, Facebook users will see a lot less promotional posts in their news feed. You read that r...

    By • Dec. 5, 2014

  • The Display Advertiser's Guide to Social Media Marketing

    You're a display advertising dynamo. In fact, you and IAB ad units go together like clicks and cookies. You get the best CPMs and everyone knows it. Now your executive team wants you to incorporate social media into your plan for ultimate digital domination. Easy peasy-you already know everything...

    By • Dec. 5, 2014

  • 5 Brand Blogs Their Fans Can't Get Enough Of

    Some brands blog about the latest happenings in the company. Some offer useful tips and tricks relevant to their readers. Some publish opinion pieces and while some don't blog at all.While the last are definitely in a shrinking minority today, wouldn't it be great to look at what some of the best...

    By • Dec. 5, 2014

  • Is It Time to Rethink Your Brand's Reliance on Facebook?

    A few weeks away, Facebook put the remaining nails in the coffin of brand advertisers' ability to organically reach audiences. So now that it's become a pay for play landscape, does that mean your brand should be shying away from Facebook?Absolutely not. Imagine if you'd never heard of Facebook, ...

    By • Dec. 5, 2014

  • How I Use Pinterest to Make Content Go Viral

    It's safe to say most people are now familiar with the visual platform Pinterest. Since its launch in 2010, Pinterest has grown into a strong social media tool that allows users (over 70 million today) to create boards for their pins and "pin" from anywhere on the web.Despite popular belief your ...

    By • Dec. 5, 2014

  • Engage, Share and Buy: 3 Reasons Brand Storytelling Matters More Than Ever

    If you break marketing down to its end goal, the primary objective is to sell. Just like sales and finance teams, marketers are after the holy grail of business - the all mighty dollar. While most will agree that this is true, they'll also agree that today marketing is also about engagement and s...

    By • Dec. 5, 2014

  • Social Media Tips: Target Local Search This Holiday Season

    Christmas is nearly here, and with it the busiest shopping season of the year. Social media is a great way for businesses to get involved in the conversation, and leveraging different platforms to reach potential customers while they are online and searching for the perfect gift.For local retail ...

    By • Dec. 5, 2014

  • Local is King and Content is Queen

    If you're a small or medium-sized business, particularly in the service sector, you may find it difficult to use fresh content to market your business. Most of your customers aren't going to need to know how to clean their HVAC, because they'll be calling you to do it. So, where does that leave y...

    By • Dec. 4, 2014

  • Tools and Tips For Saving Time on Social Media

    The question with social media at the moment seems to be - is it relevant? With the decline of organic reach comes a bigger pressure on brands and businesses to be heard, in an already overcrowded marketplace. This has led many to question whether social media marketing is even worth it for their...

    By • Dec. 4, 2014

  • What We Learned After Spending $50,000 on LinkedIn Ads

    Like many fast growing technology companies, I'm always looking for new areas to scale and expand the pipeline marketing efforts at Bizible. We decided to conduct a significant test in content marketing, specifically using LinkedIn Ads. After spending more than $50,000, I'm excited to share with ...

    By • Dec. 4, 2014

  • Content Marketing How-To: A/B Testing Basics

    If you're not A/B testing, you will have a tough time finding your sweet spot and maximizing the return on your content marketing investment. That sometimes leads to the dreaded, "Why are we paying you?" line of questioning from management.First, a quick if obvious definition: A/B testing is the ...

    By • Dec. 4, 2014

  • 3 Social Media Contest Ideas That Will Attract Holiday Shoppers

    Sometimes you have to give to get. And in this case, social media is your perfect forum.If you want more holiday shoppers this year, creating and promoting a social media contest now will help you see the increase in traffic you want.Using a contest, you'll be able to:Get more fansIncrease engage...

    By • Dec. 4, 2014

  • LinkedIn Networking Tips: How to Increase Connections and Engagement

    LinkedIn now has over 329 million members, so it has become essential to have a strong professional presence on this social media platform. LinkedIn can be a valuable tool to help you stand out, make more connections and generate more leads for your firm.Appearance MattersConsider this: when you ...

    By • Dec. 4, 2014

  • How to Get Serious with Your Blog and Start Getting Results

    Here are 6 king tips that will help you improve the quality, reach and impact of your personal brand's blog's contents.1. Planning: ideally, you will plan your contents in advance (monthly, for instance). That is, establish the type of contents and topics: professional, challenges, events, experi...

    By • Dec. 4, 2014

  • Should Great Minds Be Permitted to Think Alike?

    I'm a big advocate of repurposing content for different channels. Recently, my perspective of what I consider to be "best practice" got challenged by Neil Patel in an article where he shared observations that a page or article could be de-valued by Google for as little as one paragraph of duplica...

    By • Dec. 3, 2014

  • 3 Non-Promotional Marketing Campaign Ideas to Boost Engagement

    Do you want to run a marketing campaign but you're tired of running a promotion?There are a variety of ways you can run marketing campaigns that garner engagement and reach your audience without having to give something away.The best outlet for these campaigns is social media.Did you know that 8 ...

    By • Dec. 3, 2014

  • How to Start Growing Your Email List Today

    Growing your email list is by far one of the most valuable things you can do for your ecommerce business. When you have permission to chat with your customers and prospects in their personal inboxes, you have the power to drive loads of qualified traffic back to your website (and ultimately drive...

    By • Dec. 3, 2014

  • Super Bowl Ad Meter Winners: Where Are They Now?

    Every year, USA Today's Super Bowl Ad Meter allows viewers to vote on the top commercials from the big game.Some large companies still spend a full 10 percent of their annual budget on one Super Bowl commercial. However, a study by advertising research group Communicus found that four out of five...

    By • Dec. 3, 2014

  • Savvy Social for Scaling Your Startup

    I can attest from personal experience that finding a budget for advertising in a startup is extremely difficult. Many in the early stages of an entrepreneurial venture find they are too busy working in their business to work on it. However, if you get too mired in the day to day, and neglect the ...

    By • Dec. 3, 2014

  • How to Make an Explainer Video: Step-by-Step Instructions [INFOGRAPHIC]

    The explainer video production process is quite complex. From scriptwriting, illustration, storytelling, animation voiceover and sound effects, everything must flow effectively to achieve the best result possible. Through this infographic, you can learn the basics to make one for your online business.

    By • Dec. 2, 2014
  • SMT Expert

    21 of the Best Social Media Articles This Year

    With tons of articles published online every day, it isn't always easy to separate the sublime from the mess of cheap clickbait content threatening to swallow the web.However, great content should be recognized, which is why I'm bringing you 21 of the most popular, highest-value social media arti...

    By • Dec. 2, 2014

  • Why Your Content Marketing Needs to Tell a Story

    This is your brain. This is your brain on stories (if you saw the US anti-drug ads of the 80′s, you know where I'm coming from). Turns out stories may be also be mind-altering - in a good way. Does your content marketing trigger neurological responses that leave people wanting to make positive d...

    By • Dec. 2, 2014

  • Top 10 Marketing Techniques for Professional Services

    How can professional services firms raise their reputation and visibility in the marketplace? The answers aren't the same as they used to be. In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using ...

    By • Dec. 2, 2014