Content Marketing: Page 188

  • Top 7 Anticipated Social Media Trends for 2015

    For any business, creating an online presence is a must these days. Majority of the people across the globe engage in transactions over the internet. So, it is quite essential for businesses to perform their marketing endeavors online.Which platform is the most effective these days for marketing ...

    By • Dec. 8, 2014

  • The Anatomy of an Effective Blog Post: 9 High Impact Elements Every Blog Post Should Include

    In saying that, creating content that is magnetic, informative and timeless is the only goal a writer should aim to achieve. This article contains a culmination of 11 High Impact Elements Every Blog Post Should Include.1. Powerful HeadlinesYour target for any piece of content is to have the Headl...

    By • Dec. 7, 2014

  • To Blog Or Not To Blog Is Not The Question

    One of the questions that many entrepreneurs ask me is: "should I start a blog?" Many say it with a bit of hesitancy. For those who don't want to blog, my advice is simple, don't. The days in which having a blog, any blog, could truly make a big difference to your bottom line are done. The truth...

    By • Dec. 7, 2014

  • Know Where To Share: Which Distribution Channels Are Best For Your Content? [INFOGRAPHIC]

    Are you using the right media in your content marketing strategy?Creating content is only the beginning of your marketing efforts; distribution is where it really pays off.To successfully distribute content, you should integrate a healthy mix of owned, earned, and paid strategies, each of which c...

    By • Dec. 7, 2014

  • Once Upon a Time on Social Media: It Is All About Telling Your Story

    Long before there was social media or the internet, long before there were organised education systems, even before there was written language and books, people were able to pass on their history and their life lessons to their children and future generations. The method they used so long ago is ...

    By • Dec. 6, 2014

  • Optimizing Google AdWords for Your B2B Marketing Strategy

    Content. Digital. Social.Are these the three principles of B2B marketing today? If B2B marketers want to connect with their knowledgeable and expert audience, they need to produce content, but then they need to get that content in front of their target audience. The days of snail mail, print adve...

    By • Dec. 6, 2014

  • Why You Need Facebook Boosted Post Campaigns?

    With its ever-changing algorithms and policies, managing a Facebook channel can sometimes beguile even the most seasoned marketing teams, especially when it comes to boosted posts. Let's break down what they are and why this Facebook feature is important to the success of your next marketing camp...

    By • Dec. 6, 2014

  • Warning: These Out-of-the-Box Linkedin Marketing Tips Are Extremely Effective

    Because of these Linkedin marketing tips, tomorrow, or possibly within 24 hours, you'll have people in Linkedin asking about what you do and how you can collaborate with them - that's how effective these tips are!This is the one Linkedin marketing resource that you need if you want to get results...

    By • Dec. 6, 2014

  • 11 Ideas for Your Content-Based Mobile App

    Ready to go mobile but not sure how to implement your company's goals? There are several ways you can distribute content to your clients' mobile devices and grow your profits at the same time. Here's a cheat sheet with some helpful ideas.Coupons. If you work in retail, coupons can be a great way ...

    By • Dec. 5, 2014

  • 5 Content Marketing Trends to Fuel Your 2015 B2B Marketing Plan

    According to a Right Source Marketing study (based on survey responses from a whopping 11 B2B-oriented companies) conducted in November 2014, you, Mr. or Ms. Marketing Leader, either have not finished your 2015 marketing plan, or... gasp...have not even started it.If you're not interested in buil...

    By • Dec. 5, 2014

  • Facebook's News Feed: Is This the Death of Social Media?

    Facebook recently made an announcement that probably froze the blood in every online marketer's veins. It certainly made my heart skip a beat. The social media powerhouse declared that starting January, 2015, Facebook users will see a lot less promotional posts in their news feed. You read that r...

    By • Dec. 5, 2014

  • The Display Advertiser's Guide to Social Media Marketing

    You're a display advertising dynamo. In fact, you and IAB ad units go together like clicks and cookies. You get the best CPMs and everyone knows it. Now your executive team wants you to incorporate social media into your plan for ultimate digital domination. Easy peasy-you already know everything...

    By • Dec. 5, 2014

  • 5 Brand Blogs Their Fans Can't Get Enough Of

    Some brands blog about the latest happenings in the company. Some offer useful tips and tricks relevant to their readers. Some publish opinion pieces and while some don't blog at all.While the last are definitely in a shrinking minority today, wouldn't it be great to look at what some of the best...

    By • Dec. 5, 2014

  • Is It Time to Rethink Your Brand's Reliance on Facebook?

    A few weeks away, Facebook put the remaining nails in the coffin of brand advertisers' ability to organically reach audiences. So now that it's become a pay for play landscape, does that mean your brand should be shying away from Facebook?Absolutely not. Imagine if you'd never heard of Facebook, ...

    By • Dec. 5, 2014

  • How I Use Pinterest to Make Content Go Viral

    It's safe to say most people are now familiar with the visual platform Pinterest. Since its launch in 2010, Pinterest has grown into a strong social media tool that allows users (over 70 million today) to create boards for their pins and "pin" from anywhere on the web.Despite popular belief your ...

    By • Dec. 5, 2014

  • Engage, Share and Buy: 3 Reasons Brand Storytelling Matters More Than Ever

    If you break marketing down to its end goal, the primary objective is to sell. Just like sales and finance teams, marketers are after the holy grail of business - the all mighty dollar. While most will agree that this is true, they'll also agree that today marketing is also about engagement and s...

    By • Dec. 5, 2014

  • Social Media Tips: Target Local Search This Holiday Season

    Christmas is nearly here, and with it the busiest shopping season of the year. Social media is a great way for businesses to get involved in the conversation, and leveraging different platforms to reach potential customers while they are online and searching for the perfect gift.For local retail ...

    By • Dec. 5, 2014

  • Local is King and Content is Queen

    If you're a small or medium-sized business, particularly in the service sector, you may find it difficult to use fresh content to market your business. Most of your customers aren't going to need to know how to clean their HVAC, because they'll be calling you to do it. So, where does that leave y...

    By • Dec. 4, 2014

  • Tools and Tips For Saving Time on Social Media

    The question with social media at the moment seems to be - is it relevant? With the decline of organic reach comes a bigger pressure on brands and businesses to be heard, in an already overcrowded marketplace. This has led many to question whether social media marketing is even worth it for their...

    By • Dec. 4, 2014

  • What We Learned After Spending $50,000 on LinkedIn Ads

    Like many fast growing technology companies, I'm always looking for new areas to scale and expand the pipeline marketing efforts at Bizible. We decided to conduct a significant test in content marketing, specifically using LinkedIn Ads. After spending more than $50,000, I'm excited to share with ...

    By • Dec. 4, 2014

  • Content Marketing How-To: A/B Testing Basics

    If you're not A/B testing, you will have a tough time finding your sweet spot and maximizing the return on your content marketing investment. That sometimes leads to the dreaded, "Why are we paying you?" line of questioning from management.First, a quick if obvious definition: A/B testing is the ...

    By • Dec. 4, 2014

  • 3 Social Media Contest Ideas That Will Attract Holiday Shoppers

    Sometimes you have to give to get. And in this case, social media is your perfect forum.If you want more holiday shoppers this year, creating and promoting a social media contest now will help you see the increase in traffic you want.Using a contest, you'll be able to:Get more fansIncrease engage...

    By • Dec. 4, 2014

  • LinkedIn Networking Tips: How to Increase Connections and Engagement

    LinkedIn now has over 329 million members, so it has become essential to have a strong professional presence on this social media platform. LinkedIn can be a valuable tool to help you stand out, make more connections and generate more leads for your firm.Appearance MattersConsider this: when you ...

    By • Dec. 4, 2014

  • How to Get Serious with Your Blog and Start Getting Results

    Here are 6 king tips that will help you improve the quality, reach and impact of your personal brand's blog's contents.1. Planning: ideally, you will plan your contents in advance (monthly, for instance). That is, establish the type of contents and topics: professional, challenges, events, experi...

    By • Dec. 4, 2014

  • Should Great Minds Be Permitted to Think Alike?

    I'm a big advocate of repurposing content for different channels. Recently, my perspective of what I consider to be "best practice" got challenged by Neil Patel in an article where he shared observations that a page or article could be de-valued by Google for as little as one paragraph of duplica...

    By • Dec. 3, 2014