Content Marketing: Page 204

  • Social Media Cheat Sheet for Users [INFOGRAPHIC]

    With all of the social media outlets available today, it can be overwhelming to decide which one to focus on. Should you tweet, like, snap, or comment? This infographic, Social Media Cheat Sheet (For Users) breaks down the most popular social networks into digestible snippets, describing how they...

    By • Sept. 15, 2014

  • Content Marketing: 3 Things To Remember

    Content marketing is on everybody's radar, right? Well, if it isn't, it should be-if you are interested in internet marketing at all. Content is what makes your site unique and differentiates your message from all the rest of the messages everybody gets hit with, so it's important to pay attentio...

    By • Sept. 14, 2014

  • Brand Development & Content Strategy: 3 Tips for Dealing with 2 Birds

    If you weren't lucky enough to visit Cleveland for Content Marketing World's annual extravaganza, don't worry: the top takeaways from Kevin Spacey and our own Christine Oneto (whose wrap-up will grace the blog on Monday) have saved you the flight.One of the most interesting things about setting c...

    By • Sept. 14, 2014

  • Sell with Your E-Mail's Subject Line with 7 Simple Tips

    In today's market, online advertising is an integral part of your business plan. You need a user-friendly website for your customer to find you, and an electronic mail campaign to promote yourself directly to your customer.Email marketing can be tricky. Think of your own inbox. How many emails ar...

    By • Sept. 14, 2014

  • Brands Optimizing the Twitter Layout

    When Twitter announced their layout revamp, you startled.Your profile was doing so well, you even added a custom background for your followers to learn more about you and contact you when they finally decide to pick your services.Now, all of that is gone. Your old background is no longer of use.S...

    By • Sept. 14, 2014

  • How to Write a Blog Post in 10 Simple Steps

    Writing blog posts used to be one of my most dreaded tasks, but recently I am dreading it less, sometimes I actually like it! Ever since I spelled out the steps I need to go through, the job is a lot more fun. And the formula I follow ensures that I'm putting out the best content that I can. So, ...

    By • Sept. 13, 2014

  • Top 10 Canadian Marketing Blogs Worth Checking Out

    The internet is practically overflowing with blogs that discuss marketing in all its forms and offer an astounding variety of advice on how you can enhance your marketing efforts. Within such chaos, it can be difficult to figure out which blog to trust and which to avoid. To help make things slig...

    By • Sept. 13, 2014

  • Your Top 5 Email Marketing Conversion Killers

    Hunter Boyle knows how to make email marketing pay. Senior business development manager at email marketing powerhouse, AWeber, Hunter's skilled at showing you exactly what does and doesn't work. He does so fearlessly and with a sense of humor.I found myself leaning into Hunter's session at Conver...

    By • Sept. 13, 2014

  • 3 Ways Business Service Firms Can Gain More Social Traffic

    According to a recent study reported by Search Engine Land, social media only drives 5% of total web traffic for business service companies, while organic search is responsible for 51%. The numbers indicate that business service companies achieve less traffic and conversion from social media than...

    By • Sept. 13, 2014

  • Stop Talking About User Experience and Start Creating a Great One

    Experiences are critical for the future of business. You want to know what's more important than experiences? Shared experiences. Ones that can't be replicated, that are unique and personal to your business, and ones that the customers of today can't live without. Shops, hotel lobbies and restaur...

    By • Sept. 12, 2014

  • 25 Content Marketing Ideas to Stomp Writer's Block

    Ever feel like banging your head against the wall trying to think of ideas for your content marketing efforts? If yes, you are not alone.Some of the brightest marketing and business leaders run out of ideas when it comes to inspiring and connecting with their audience. It's alright to feel stuck ...

    By • Sept. 12, 2014

  • Without This Your Marketing Success Is Doubtful

    Persistence is needed whether the strategies we use to help build our business and brand name recognition include a website, permission based email marketing, social media, newspaper advertising, mobile ads, networking events or any other kind of marketing strategy.Time Is Needed To See ResultsMo...

    By • Sept. 12, 2014

  • Twitter Vs. Facebook: Which One Is Better for Promoting Your Brand?

    Let's stick to the facts: Facebook has been traditionally ahead in content marketing promotion and it's still a great influence on many audiences' purchase decisions, but nowadays it's slowly heading backwards. Twitter, on the other hand, was always a step behind in this area but by being a much ...

    By • Sept. 11, 2014

  • Google+: Love It or Leave It?

    What began as an email exchange between JC Giraldo and me resulted in a blog series on the viability of Google+ for B2B marketers.JC: "Where on G+ is all this supposed activity happening. I don't see it in my news feed."Natascha: "I think where it's happening is in the communities and via Google ...

    By • Sept. 11, 2014

  • Getting Your Social Marketing into Shape

    With summer nearly over, you're probably either congratulating yourself on achieving your ambitious fitness, nutrition, or other "get fit/hot for summer"-related goals or promising to re-commit to one last-ditch effort before you're stuck back indoors and headed for the food-filled holiday season...

    By • Sept. 11, 2014

  • Creating Appetizing Content for Social Media

    Take a moment, and liken your social media flow to how a restaurant prepares and serves food. You've got your editorial team acting as chefs in the kitchen, whipping up content, and your social media platforms functioning as the wait staff to that content, distributing it to your online communiti...

    By • Sept. 10, 2014

  • Outbound Marketing the Inbound Way

    Inbound marketing has taken the world by storm and there is good reason for that; the sustainability and ROI are undeniable. Although embracing inbound marketing methodology is a no-brainer for many companies trying to achieve long-term goals, it is not a strategy that prospers overnight. It take...

    By • Sept. 10, 2014

  • KFC, Pulled Chicken and Arepas: How Brands Can Benefit from the Power of Hindsight

    This month, KFC launched their new 'pulled chicken' range of wraps and burgers in the UK, much to the joy of some... ...and the vexation of others. When the news came out, KFC were widely quoted as saying: "we can now provide our customers with something completely unique to KFC" and th...

    By • Sept. 10, 2014

  • How to Create High Performing Landing Pages

    Your landing pages are one hurdle short of a win: getting the client to download your White Paper or thinkpiece and harvesting their name and email in the process. Some do it with text, a hot offer, even video. But like all hurdles, it's possible to fall at them - and many prospects do.Here are e...

    By • Sept. 10, 2014

  • How to Capture Prospects Using Social Media

    Social media can provide your business with tremendous potential in terms of marketing, but in order to make the most of that potential, you need to know how to capture prospects. Gone are the days when you simply picked up the telephone and called strangers at random. In the last few years, soci...

    By • Sept. 10, 2014

  • Who's Gonna Whack Yelp?

    Yelp can (and should) be a helpful tool rather than an online cheap car salesman. Yet their business practices continue to suggest they proudly avoid the high road in exchange for revenues. Now, both businesses and consumers have reason to want the site to disappear.Business owners are angry over...

    By • Sept. 9, 2014

  • To All the Ice Bucket Copycats: Please Stop

    It's happening right now all over the globe. There are dusty executives, in their dusty offices, with their dusty mentalities, and their dusty spreadsheets. Their board has told them that they need to up donations. That they need to find their "Ice Bucket Challenge." The dusty executives are conf...

    By • Sept. 9, 2014

  • We're Still Not Building Relationships, Marketers

    It seems everyone "knows" what social media marketing should be used for. It seems that everyone "knows" social media is not a form of advertising, but rather a way to market your business organically within your community. In case you aren't currently one of the many who "know" what social media...

    By • Sept. 9, 2014

  • 5 Stats Every Ecommerce Business Should Know

    As summer comes to an end, most retailers are gearing up for the busiest (and most lucrative) part of the year - the holidays.Earning your customers' business means having a strong grasp on the ever-changing eCommerce landscape. To point your business in the right direction, below are some stats ...

    By • Sept. 9, 2014

  • 5 Social Media Tips for Business Owners

    While social media has been around for a couple of years, many business owners are still not using it to its maximum potential. The beauty of social media is that you can use it many different ways from networking with other business owners, promoting a brand, targeting a specific demographic, to...

    By • Sept. 9, 2014