Content Marketing: Page 205


  • Social Media Management for Personal Trainers and Gyms

    If you own a gym or are a personal fitness trainer, I have good and bad news for you. The good news is that you will always have a target audience. Until science produces the elusive magic pill that will keep you fit no matter what you do, there will continue to be more than enough out-of-shape f...

    By Sept. 9, 2014
  • How We Killed the Press Release

    Disruption is de rigueur in modern markets. New business models powered by the communication and universal availability of Internet tools have disrupted almost every industry on the planet. Some of these innovative disruptors have worked like a charm, while others have stumbled and failed to achi...

    By Sept. 8, 2014
  • EVER GET AN EMAIL WITH THE SUBJECT LINE IN ALL CAPS?

    If you have received such an email, you probably felt you were being yelled at by the sender, and rightly so. As it turns out, most humans don't like being yelled at or interrupted, which is why the vast majority of us skip or tune out marketing messages that are loud, interruptive, or irrelevant...

    By Sept. 8, 2014
  • How to Build Your Brand on YouTube and Reach New Customers

    YouTube has emerged as the third most popular website among the younger generation. YouTube is also considered to be a vital ingredient of a successful social media marketing campaign for branding your business and products over Internet. Business owners now begin to perceive the platform's poten...

    By Sept. 8, 2014
  • 11 Mistakes Dumb*** Content Marketers Make

    Do you feel a little out of place in content marketing?My family and I went away with friends Labor Day weekend. We stayed at a remote lake house overlooking Lake Englebright in Nevada County, California.Each day, as we traversed the dirt road from the house to the boat launch, we'd marvel at the...

    By Sept. 8, 2014
  • 3 Ways Storytelling Can Power Great Email Marketing Campaigns

    Marketing departments have been telling brand stories since - well - since marketing began. They used advertising, events, famous personalities and other methods to give prospective buyers a memorable brand experience. It takes much more than a catchy phrase to earn and maintain the interest of ...

    By Sept. 8, 2014
  • Global Internet Usage By The Numbers [INFOGRAPHIC]

    This infographic from statista provides an extensive overview of Internet usage by the numbers. Here are some key stats:In 2014 the number of Internet users has reached 2,923 million. That's nearly 40 percent of all people on Earth.By the end of 2015, global internet traffic will add up to one Ze...

    By Sept. 7, 2014
  • The Difference Between Content Marketing and Advertising

    Content marketing has been a buzzword in media for a while now. But that doesn't mean that everyone knows what it is, how it works, or how it differs from traditional marketing. Much like social media, many marketers have attempted to use content as another vehicle for one-way blasting of marketi...

    By Sept. 7, 2014
  • 5 Ways Content Marketing is the New Community Marketing

    Thinking of your Content Marketing program with a Community Marketing hat on is a great way to craft a program that spurs engagement.As someone who spent a lot of my career in what was called Community Marketing back in the heyday of the first Internet boom (the big difference being that online c...

    By Sept. 6, 2014
  • B2B Marketing: Do You Need to Recombobulate?

    Bear with me a bit and I will explain the odd title of this post. I read an interesting tweet from Moira Geary, who gave herself the moniker of "Recombobulator." While I had actually heard of this term previously, I was not sure of its exact meaning. Intrigued, I looked up the definition and foun...

    By Sept. 6, 2014
  • Make (or Break) Your Email Campaign with List Hygiene

    Your email list is much more than a static list of names. It is a dynamic and constantly evolving tool essential to communicate with your customer base. List hygiene plays a huge role in the success of your email list.Why List Hygiene MattersEmail marketing revolves around deliverability. The bes...

    By Sept. 6, 2014
  • Generate High Quality Sales Leads Easily with Twitter

    Twitter's lead generation cards can be a lucrative source of really high quality sales leads for your organization.You only pay when users interact with your ad, and their CTA feature allow you to capture a logged in user's general information like name, email, and screen name. The secret to maxi...

    By Sept. 6, 2014
  • The Best Place for Intercourse: Social Media

    I was at church when I got the idea for this article. It's not as twisted as it may sound. You see, my wife and I went to hear psychologist, leadership consultant, and best-selling author Dr. Henry Cloud led a marriage seminar. On day two, at about half past the second cup of coffee, we got into ...

    By Sept. 6, 2014
  • Rethinking Today's Inbound Marketing Mix

    When I was first approached about the job I hold today, it sounded like a PR job based on the title. A deeper look at the job description told a different story. This didn't surprise me as I have been preaching about the convergence of PR, social media and content marketing for years. My ongoing ...

    By Sept. 5, 2014
  • Boosting Your Social Media in the B2B World

    We're all aware of the power social media holds in the B2C world, but executing successful B2B campaigns has proved to be more of a challenge. Why is it that B2B marketers are still struggling to use social media to generate revenue for their businesses?When B2B lead generation is the primary foc...

    By Sept. 5, 2014
  • Steps to Building on a Solid Social Media Foundation

    Social media for many small businesses is a cost-effective marketing tool that can help grow one's brand name recognition, online presence and customer loyalty. However, it isn't a slam dunk or quick-fix and the mindset with which we approach it will impact our success or failure.Where social med...

    By Sept. 5, 2014
  • Who Should Make Up the Content Creation Team?

    The content marketing thing has caught on in your organization? Nice. Maybe some budget money has floated your way and you've decided to build out a small content creation arm within your department, or maybe a content kingdom, or an empire. Or perhaps you have visions of turning into a brand pub...

    By Sept. 5, 2014
  • Social Advocacy Marketing Gains Legitimacy

    Possibly no trend has captured the attention of marketers more than the opportunity to tap into the emerging group of Citizen Influencers. Propelled by their content and legions of loyal fans, true product advocates are seen as an extremely powerful force for any online marketing mix these days.I...

    By Sept. 5, 2014
  • Lessons Learned from Viral Content

    It is hard to predict what will turn into viral content. But when something does, you need to be ready. We had a chance to put that theory to the test recently. I wish I could say we did everything right. We didn't. However, we learned a lot along the way.How It StartedAs soon as I saw Jenna's Lo...

    By Sept. 5, 2014
  • 3 Pillars of Image Marketing on Social Media

    A picture is worth a thousand words. If you are a digital marketer, you know this better. The moment you add an image with your post, it enhances the appeal and reach. And this is true for each and every social network. Let's take Twitter and Facebook for example.According to Jeff Bullas, "Engage...

    By Sept. 5, 2014
  • Trending This Week: News Stories on Social Media

    September means the imminent start of Autumn, the rush to market with new holiday must-haves, and the tech world preparing for it's biggest quarter of the year. The news cycle this week was dominated by conversations around the Net Neutrality issue, a celebrity photo leak, and New York Fashion wo...

    By Sept. 5, 2014
  • Make Your Content Go Viral with Vine

    There's tremendous pressure on marketers when it comes to managing content marketing. Content marketing not only means organizing and controlling tone and messages, but also getting it seen by others. User-generated content has become increasingly imperative for brands, especially with the emerge...

    By Sept. 5, 2014
  • 7 Strategies to Build Your Brand and Bottom Line Through Blogging

    One of the best ways to build your brand through blogging is to establish yourself as the "go-to" person on your topic, in your niche or in your industry.There are four reasons you'd want to do this:As the "go-to" person, you will be top of mind when people need services or information.You can bu...

    By Sept. 5, 2014
  • Lazy Content Curators and the Bugaboos of Social Sharing

    Sure, I am guilty. I find great content. I share it on Twitter. Then sometimes I copy it to LinkedIn and Google Plus.It is called content curation. While Heidi Cohen shares 19 possible definitions, basically: "Content curation is the process of finding, organizing, selecting, and sharing the con...

    By Sept. 4, 2014
  • Tracking Social Media Success in Telephone Conversions

    A 2013 survey conducted by Oracle found 86% of its respondents were using social media in their organizations, however only 10% of the businesses surveyed could actually tell if their social media campaigns resulted in increased conversions.All marketers understand the effectiveness of social med...

    By Sept. 4, 2014