Content Marketing: Page 203

  • Globalbility: Generating Creative Ideas with the Ability to Be Understood Globally

    After listening to The Social Shake Up presentation "From Real-Time Analysis to Storytelling: A Coca-Cola Case Study" from Doug Busk of The Coca Cola Company, it elevated the importance of global marketing in the social world. For me, having worked on advertising teams for some of the largest glo...

    By • Sept. 18, 2014

  • 3 Keys to Creating a Superior User Experience

    With the massive proliferation of sites and apps, most will suffer the ignominy of remaining incognito. For some, they may think of themselves as the world's best kept secret. For others, I would argue, it is just as well! Why? Because so many continue to offer a very poor user experience.Why i...

    By • Sept. 17, 2014

  • Three Reasons Why You're Not Succeeding Online

    Building from a "Brand First" concept, I'd like to address the most common trouble areas that businesses have when taking their ideas to market. Here are three situations I commonly find our clients in when they first come to us-and what you can do to avoid them.You're Looking For a Silver Bullet...

    By • Sept. 17, 2014

  • Why You Gotta Be So Rude? How to Handle Negative Social Media Feedback

    As a writer who regularly -- and willingly -- has work posted all over the internet, (which is basically an open invitation for critique) I know firsthand how rude people can be.In fact, I recently got a comment from a man who told me that, out of all the people in the world, I was the one who c...

    By • Sept. 17, 2014

  • The Blogging Sweet Spot: How Often Should You Post?

    Ever website owner struggles with the practice of blogging. While it may be easy (allegedly anyway), it's a task that doesn't always bring instant results, or even direct ones. Rather, it's a practice that informs and educates readers, allowing them to circle back to a business over time. The uns...

    By • Sept. 17, 2014

  • How to Be Remarkable in a Noisy Social Media World

    In 1928, a man named Otto Frederick Rohwedder created arguably one of the greatest inventions ever: pre-sliced bread. Rohwedder, a jeweller by profession, truly believed it would change the baking industry for the better. But bakers scoffed at his mechanical bread slicer - surely bread would quic...

    By • Sept. 17, 2014

  • Four Ways to Prove the Value of Social Media to Your CMO

    So you have ambitious plans for a social media program that will build brand buzz and drive business impact? There's just one problem: you need a big budget to match your big dreams. Though social media budgets are projected to double in the next five years, many social media marketers still repo...

    By • Sept. 17, 2014

  • The 5 Best Social Media Campaigns of the Summer

    Summer may typically be a slow time for marketing but that hasn't stopped some savvy brands from using this less-competitive time period to launch creative campaigns that stand out. And one of the best ways to get noticed during this marketing lull can be a dynamic social media campaign.Brands th...

    By • Sept. 17, 2014

  • So Your Offer Flopped. What Will You Do About It?

    At Kayak, our core philosophy around websites, is that they exist primarily to generate leads. Where great content on your site attracts readers, prospects, and influencers, your offers convince them to take the next step. Plus, they can build trust and enhance your credibility all at the same ti...

    By • Sept. 17, 2014

  • Brands and Media Can Create a New Information Experience

    Which of these two stories from The New York Times is the more compelling: this piece about the mainstreaming of the Brooklyn beard, or this piece about women inmates in American prisons? The first article comes from the editorial pages of the Times; the second comes from its content marketing s...

    By • Sept. 16, 2014

  • Search & ROI: An Evolving Relationship

    One of the beauties of paid search to Internet marketers has always been its ability to provide concrete ROI data. Compared to other online marketing efforts, like SEO for example, paid search advertising offered a clear view of click to buy, making it obvious what worked and what didn't. Today, ...

    By • Sept. 16, 2014

  • How to Build an Audience on YouTube

    YouTube is a massive opportunity. Over 1 billion - imagine that! - unique users visit the social networking site each day. Over 6 billion hours of video are being watched on YouTube every month. It's constantly growing. YouTube has become a very important part of our daily lives. This social netw...

    By • Sept. 16, 2014

  • Combining Social Media with CRM for Even Better Engagement

    Customer relationship management is essential for any company. Fortunately, these days, social media has made it easier than ever before. However, this only holds true if you're using it the right way. Keep the below advice in mind and you'll marry the two perfectly for better engagement.Choose Y...

    By • Sept. 16, 2014

  • Don't Isolate Your Online and Offline Marketing Strategies

    Don't Isolate Your Online and Offline Marketing Strategies Social media marketing has moved beyond the stage of "integral aspect" and is now the soul of many successful marketing campaigns. But people still watch television, go to stores and drive in traffic. They still check their mail and atten...

    By • Sept. 16, 2014

  • Harnessing the Power of Facebook's "Get Notifications" Feature

    One of the most under-utilized features or functions on Facebook is the 'Get Notifications' feature. The average Facebook user likely doesn't even know it's there or what it does. What does the 'Get Notifications' function do anyway?When you click the option, which appears in a drop down menu und...

    By • Sept. 16, 2014

  • To Grow Your Social Marketing Budget, Determining ROI Is a Critical Job Skill

    "We're the red-headed stepchild." My friend Dave, who is a global social director at a major fashion brand, lamented as we commiserated over oysters and drinks at Island Creek Oyster Bar in Boston (a must to visit if you're ever in the area).No offense to red heads or step children, but the phras...

    By • Sept. 16, 2014

  • How to Create Content that Lives the Brand Promise

    I was fortunate enough to talk to Steve Farnsworth recently, a great discussion with a fellow marketing geek. I was interviewing him for an upcoming magazine article about content that lives the mission statement. I've riffed on this before, noting brands like Subway that do a great job of it, an...

    By • Sept. 16, 2014

  • 6 Word of Mouth Marketing Tips to Get People Talking About You

    Ready to give your eCommerce store a marketing boost? Have you thought of trying word of mouth marketing?Word of mouth is the strongest form of recommendation, and spreads quite quickly too. If people are talking about your business, then you can be sure you'll get a big lift in your sales from n...

    By • Sept. 15, 2014

  • 6 Questions to Ask Before You Outsource Your Marketing

    Running a marketing department has become a more complex endeavor over the past couple of decades. With the introduction of the Internet came dramatic changes in consumer behavior, followed by dramatic changes in the way companies market products and services, followed by dramatic changes in the ...

    By • Sept. 15, 2014
  • SMT Expert

    Comedy in Content Marketing: To Be Memorable, Make 'Em Laugh

    Do you want your content to be unforgettable? Do you want parents to pass on your blog posts to their children, and your white papers to their grandchildren? Of course you do! And the solution is simple - make your content hilariously, milk-exploding-from-nostrils funny. All right, maybe your cre...

    By • Sept. 15, 2014

  • What Marketers Can Learn from the ALS Ice Bucket Challenge

    If you haven't heard anything about the ALS Ice Bucket Challenge in the last two months, you probably also don't know that the world's going to hell in a handbasket fast. I'll leave that between you and your news habits, but I would like to discuss the Challenge a bit because I think that it's a ...

    By • Sept. 15, 2014

  • 3 Little Known Hacks to Get More Leads Using Reddit

    Marketing on Reddit has been a big challenge for me to comprehend. Everyone kept telling me: if you're doing content marketing and still haven't tapped into the power of Reddit, then you are truly missing out. So I kept going. I would like to share with you 3 tricks that are currently working for...

    By • Sept. 15, 2014

  • 8 Tips for Managing a Social Media Crisis

    How in the world could this have happened?!It's the middle of the night where you are but it's early afternoon someplace else, where a group of angry customers is mounting an offensive against your brand. Negative videos have gone viral and a barrage of inflammatory tweets and Facebook posts are ...

    By • Sept. 15, 2014

  • The Art of Writing Better Emails [INFOGRAPHIC]

    There were an estimated 3.9 billion email accounts worldwide in 2013. The majority of daily email comes from business correspondence, accounting for over 100 billion emails sent and received each day. As the predominant form of communication in the business world, it's important to know how to us...

    By • Sept. 15, 2014

  • Make Your Marketing Human-Centered with Listening And Empathy

    One of the most pressing questions facing organizations today is this one: How do we connect with the outside world of customers and buyers today?It is not an easy question to answer. Recently, we have had several studies, including those by Forrester and the Content Marketing Institute, which su...

    By • Sept. 15, 2014