Content Marketing: Page 203

  • Let's Measure Social Media ROI in a Way That Isn't Stupid

    Social media and online advertising platforms give us easy ways to "measure" how our campaigns are doing, but to interpret that data we need to know what sort of impact those numbers are having on the business. Here are a few ways we typically measure marketing efforts, alonog with their positive...

    By • Sept. 27, 2014

  • "Above the Fold" in Web Design: Does It Still Apply?

    Anyone who has been around marketing and advertising knows the term "above the fold." Traditionally, this was the upper half of the front page of a newspaper. Since newspapers are traditionally displayed to customers folded up so only half the top page is visible-newspaper editors deemed this the...

    By • Sept. 27, 2014

  • How to Build a Social Media Strategy for Multiple Territories

    Developing a social media strategy can be tricky enough, especially when there are many stakeholders involved, multiple departments that want to have their piece of the pie and challenging targets to hit. Those challenges step up a notch when those stakeholders speak different languages to you, a...

    By • Sept. 26, 2014

  • How to Pick the Perfect Social Media Marketing Platforms

    One of the most important steps in a successful social media strategy is choosing the right social media channels. I get asked it all the time - what social network should my business invest in? The short answer is surprisingly simple. If a large percentage of your target audience use a channel a...

    By • Sept. 26, 2014

  • Authentic Communication Still Trumps a Boring Brand Message

    A lot of businesses are still using the failing techniques of yesterday to market their companies. Being safe and boring is comfortable for many business leaders because it is what worked for decades. That mentality, is already frozen in time and the rest of the world has rapidly sped up light ye...

    By • Sept. 26, 2014

  • Video Storytelling: 5 Tips for the B2B Brands

    From short, quirky Vines to longer explanatory films, video can show the visual side to your brand like nothing else. We're going to look at five different ways B2B brands are harnessing the power of video.

    By • Sept. 26, 2014

  • Be Your Own Storyteller: A Guide to Successful Inbound PR

    In PR, conventional wisdom dictates that you do one of two things to get press in different areas for your clients, company or event: 1) draft a media kit, stocked with company/event backgrounders, info on the key people involved, PR releases and maybe photos and send them to a journalist coverin...

    By • Sept. 26, 2014

  • 2 Bad Facebook Posts and 2 Good Ones

    I was browsing through Facebook last week and saw a few examples that can help you understand what makes a good or a bad Facebook post.BAD: MCDONALD'SMcDonald's has long been in my social and marketing Hall of Shame. They seem to be completely incapable of engaging with customers on a relatable l...

    By • Sept. 25, 2014

  • 7 Engagement Strategies for Facebook

    Alongside Twitter, Facebook is the most popular social networking platform of our time. The site was first launched ten years ago in February 2004 and as of April 2014, it has more than 1.28 billion active users worldwide.With so many people and businesses using Facebook, how do you make sure you...

    By • Sept. 25, 2014

  • The Diagnosis and Treatment of Social Media Fatigue

    Are you in the social networking doldrums? Does the idea of posting content on social media sites fill you with dread instead of excitement? Social fatigue eventually happens to everyone but with a little effort you can get your social mojo back.Signs and symptoms of social media fatigue● Pro...

    By • Sept. 25, 2014

  • Cleaning Up Social Media Messes: What You Can Learn from DiGiorno

    The last thing any company wants to do is associate their brand with domestic violence, child murder or any other horrible event ripped from today's headlines. Effective campaigns need to be timely and relevant--proven by Oreo's big win for its quick-witted "You Can Still Dunk In The Dark" respon...

    By • Sept. 25, 2014

  • 4 Ways Hotels Can Leverage Instagram for Marketing

    Image-driven platforms such as Instagram have given brands excellent opportunities to show the amazing product or service they offer. Hotels are a great example of businesses that can benefit tremendously from these platforms because they can capture the experiences visitors have at their hotels ...

    By • Sept. 25, 2014

  • 25 Ways to Engage Your Social Media Following

    If you have a company, product, or service to promote, then social media can be your best friend forever. Think of it like taking over the world-not in a bad way like Darth Vader or loom bands. People love to use social media. There's no way around it. (That's why you see people staring at their ...

    By • Sept. 25, 2014

  • Making the Case for Content Moderation

    Your submission awaits moderation. Whether you manage an online community or you've contributed to a website, you're probably familiar with that phrase. The majority of websites accepting comments, images, and videos from users have a review mechanism in place to filter out content that violates ...

    By • Sept. 25, 2014

  • 5 Mistakes to Avoid on Your LinkedIn Profile

    Most people have a Facebook friend who is constantly spouting aggressive and ill-informed propaganda, sending Candy Crush requests every 6 hours, and sharing videos with "You won't BELIEVE what happens next!!" in the description.Most people know to avoid this friend digitally, at all costs. Who w...

    By • Sept. 24, 2014

  • Simple Things to Know Before You Conduct an A/B Test

    A/B testing is simple. It utilizes multivariant testing in order to test a statistical hypothesis. This type of test is also referred to, colloquially, as a split test or a bucket test. It is often used to test the effectiveness of two or more marketing campaigns in comparison with each other.An ...

    By • Sept. 24, 2014

  • How to Find the Right Twitter Influencers to Grow Your Business

    When marketers talk about the power of Twitter, what they're really talking about is the power of people. One of the key lessons of Twitter training for business is that you need to use this platform to target the right people. Although you can drive a lot of traffic without the right targeting, ...

    By • Sept. 24, 2014

  • Mobile Applications in Business: Making your Marketing Portable and Profitable

    The goal of advertising historically has been to get your product in front of the eyes of as many people as possible. This sort of spray and pray approach has run rampant on television and radio channels across the nation for years. Sometimes, this form of marketing works (See P&G and Nike), ...

    By • Sept. 24, 2014

  • How to Create a Visual Map of Your Twitter Network

    Last week's second annual The Social Shake-Up brought together a crowd of more than 600 marketing, communications, and public relations professionals. The attendees heard rousing speeches by Jeremiah Owyang and Bryan Kramer, listened to a provocative conversation about the future of social busi...

    By • Sept. 24, 2014

  • Why Your Social Strategy Is Wrong

    I don't care which brand you represent: there will be something in every social strategy that is wrong. It's a fact of life, and nobody is perfect, but the problem comes when people feel that their social strategy and content calendar is perfect.In social, there is no standing still or maintainin...

    By • Sept. 24, 2014

  • Ten Reasons Why Pinterest Rules the Web

    Currently 21 percent of online adults use Pinterest, and interest in the visually exciting social site shows no signs of slowing down. Businesses are getting in on the action, too. A whopping 36 percent of Fortune 500 companies have at least one corporate Pinterest board.What is it that we love s...

    By • Sept. 24, 2014

  • YouTube or Wistia? Which Is the Best Video Marketing Host?

    Online video (with animated explainer videos) is one of the latest marketing trends and one of the most requested forms of content by marketers and startup CEOs. (There's a fine example of one of these marketing videos, below.)Once the video is made, one of the most common questions marketers ask...

    By • Sept. 24, 2014

  • From The Social Shake-Up: The Marketing vs. Communications Debate

    Cats vs. dogs. Pepperoni vs. sausage. Tell the truth. You have a favorite. A favorite soda, favorite pet, favorite pizza topping. It's OK. Everyone does. We can't help it. We live in a comparison nation that loves to take sides. But when it comes to the marketing vs. communications debate, which ...

    By • Sept. 24, 2014

  • How to Get Noticed as an Expert

    Do you sell advice? If so, you need to be an expert. You also need to convince your audience that you're an expert, but by now you know that you are competing in a crowded space. It seems like everyone is an expert.I looked on LinkedIn and counted how many consultants are competing in the top n...

    By • Sept. 23, 2014

  • 5 Things You Can Learn About Brand Ambassadorship from Jaguar

    I'm going to set the record straight. I'm in love with Jaguar. But like all great love stories, mine and Jaguar's is one of age, heartbreak, triumph and ambassadorship. Yes, ambassadorship. We'll get to that.The Early YearsThe love story actually started when I was a little girl. You see, my gran...

    By • Sept. 23, 2014