Content Marketing: Page 215

  • 25 Copywriting Mistakes Website Owners Make

    Picture this: it's your best friend's wedding. The two of you have been best buddies since grade school. You've been through it all. You've seen each other weather the best and worst of what life has thrown your respective ways. As your best friend gets ready to enjoy what is destined to be one o...

    By • July 27, 2014

  • Do Multiple Authors Create Better Marketing Content?

    I just read an interesting newsletter article titled "Copywriters: Should you Guarantee your Clients Results?" written by noted copywriter Bob Bly. I enjoy reading Bob's writing because he usually offers opinions that are both practical and frank. This article was no exception because it brought ...

    By • July 27, 2014

  • Twitter Lists Shorten the Sales Cycle

    As a social media person, I get asked all the time about the social media tools I use and which ones are the best. Especially right now when everyone is saying that engagement on Twitter is down. I really don't believe this to be true. Like all social platforms, everything is cyclical. But more i...

    By • July 27, 2014

  • The Highest Converting Images to Use on Social Media Networks

    You've done everything you can think of to boost your conversion rate via social media, or at least that's what you think. You follow all the social networking best practices, you post at the optimal times, and you follow back everyone who follows you. But are you using the right pictures?I hate ...

    By • July 27, 2014

  • Rock, Paper, Scissors ... Email Marketing, Social Media

    Email Marketing Beats Social Media Rock, Paper, Scissors, Email, Social Media. Which one do you choose? A recently published report by McKinsey featured in the Entrepreneur states that email is significantly more effective than Social Media. As a matter of fact, the researchers have found that em...

    By • July 26, 2014

  • Local Marketing Gets a Toy

    Yelp is ten years old and they gave everybody else a gift to celebrate - a new toy called Yelp Trends. Now I know it's a serious tool because it is a decade of data on 98 cities in 20 different countries but wow, is it fun. You can look at their suggestions, like whether chicken & waffles bec...

    By • July 26, 2014

  • Deathwatch: Social Media Innovation is Not Dying

    With apologies to Monty Python...In the late 90s, some organization declared the World Wide Web was over. The prediction of the web's demise was based on the decline in the number of corporate press releases announcing the launch of a new corporate website. (I have tried to find that report. I've...

    By • July 26, 2014

  • How To Build Brand Awareness Through Internet Marketing

    Are you looking for some effective (yet free) ways to grow your business online? There are many channels (like social media, search engines, blogging, etc.) when it comes to building brand awareness and marketing your products and services on the Internet. Naturally, you might be wondering where ...

    By • July 26, 2014

  • 5 Reasons Why Animated Explainer Videos Boost Your Social Media Campaigns

    What's the deal with explainer videos?Are they useful for the current social media generation?Could they actually be your greatest social media marketing tool?Around seven years ago, blooming social networks were the "it" thing among online business experts. Almost every company was wondering and...

    By • July 25, 2014

  • Are Social Media Teams Shrinking or Changing?

    I read a great whitepaper recently on the "State of Corporate Social Media" by USM. One of the things which caught my imagination was a section about social media teams apparently getting smaller, which seems a little counterintuitive considering most businesses see social media as a key channel;...

    By • July 25, 2014

  • 7 Website Tips to Attract More Shoppers to Your Pages

    You've probably invested a lot of blood, sweat, and tears into the creation of your store's website, but if no one knows about your site, how can they possibly buy from you?Here are the seven website tips for attracting shoppers to your website.1. Excel in SEOIf customers can't find your website ...

    By • July 25, 2014

  • Three Things "Guardians of the Galaxy" Can Teach You About Content

    When Guardians of the Galaxy opens next Friday, Marvel Studios will score a huge opening - currently predicted at $68 million - for a group of obscure characters that are not even well known among most comic book fans.This is the latest in a string of successes for Marvel, and it is due to the br...

    By • July 25, 2014

  • Writing Better Content Faster

    Don't we all want to write awesome content faster and more consistently? Yes.I'm not referring to business-style blog posts, either, but anything you throw out to social media, your press releases, website content, and other material you publish on a regular basis. Time is, after all, the one th...

    By • July 25, 2014

  • 17 Must-Dos to Get Your Content Read [INFOGRAPHIC]

    Creating great content and design are No. 1 in making sure people will read your blog posts. But unless you already have a massive blog or RSS subscriber list, those two things alone will not get your content in front of the people who matter the most: those who will buy your product or service.T...

    By • July 25, 2014

  • How to Use Pinterest for Business

    One of the most feared social media platforms, but if your target market is there, there is a pretty good chance that you should be too! So how do you use Pinterest for your business? Here's some ideas that can make Pinterest a valuable platform for you.1. Direct trafficThe great thing about Pint...

    By • July 24, 2014

  • Why Should I Hire Someone to Handle My Social Marketing?

    Just about every business has a place on the social sphere. Whether it's a retail business on Pinterest or a night spot on Twitter - there is something for everyone. Handling social marketing to promote those businesses on that platform is something else. Most business owners try and slack off be...

    By • July 24, 2014

  • Why Facebook Advertising is Winning

    The latest Facebook advertising changes are a fairly momentous shift for the platform. After the battle to monetize following the IPO, Zuckerberg's team finally seem to all be pulling in the same direction. With product and advertising teams all working towards the same goals, the advertising off...

    By • July 24, 2014

  • The Secret to Making Anything Go Viral

    "Going viral" is rarely an overnight phenomenon, especially when brands are creating something that is part of their wider marketing strategy. Growing your communities takes time and dedication - but this hard work behind the scenes can be vital to a video's success.

    By • July 24, 2014

  • Content Marketing: Is 2014 Really Shaping Up to Be the Year of Video?

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Content Marketing: Is 2014 Really Shaping Up to Be The Year of Video? This webinar was sponsored by Act-On who recently was named by Forrester as a leader in the Market...

    By • July 24, 2014

  • How Big Brands Build Social Media Engagement

    We don't have a social media dictionary...yet. Concepts like engagement and measurement mean many things to many people. We do have best practices per se, but even those seem subjective. We hear experts telling us we have to interact with all our fans, that social media is about one-on-one conver...

    By • July 24, 2014

  • 5 Reasons People Aren't Reading Your Content

    1) YOUR CONTENT ISN'T SEO OPTIMIZEDIf you want people to find your content, you have to make sure that it is SEO optimized.Make sure that you use proper meta titles, meta descriptions and headers throughout your article and that you use the primary keyword (the key phrase that best describes the ...

    By • July 23, 2014

  • The New Rules of Social: Mobile First & Pay to Play

    We're halfway through 2014 and it goes without saying that a lot has happened this year in social. News of small start-ups being bought out seemed like it occurred on a daily basis. Each major network launched layout changes, some subtle and some not so much. There are new mobile experiences, fee...

    By • July 23, 2014

  • The 4 Essential Truths of Brand Advocacy

    Every week, I write a round up of excellent brand advocacy reads. Doing this has taught me one thing: I know this because I'm inundated with articles to choose from each week, and that gets awfully noisy after a while.What I've been able to take away from these posts is that there are some basic...

    By • July 23, 2014

  • Rethink Social Media ROI

    Useful Social Media (USM) recently released its 2014 State of Corporate Social Media Briefing, which I was privileged to take part in. Like most reports, this was conducted by reaching out and interviewing people in corporate social media roles - a traditional approach to market research. (There ...

    By • July 23, 2014

  • How Often Should You Be Posting to Facebook, Twitter, LinkedIn and Others?

    John Paul Sartre would have had a heyday living in the social media age. Which is more real, your physical existence or your digital existence? Who knows, and I'm not here to debate it either. The existentialist introduction was simply to set the atmosphere for the almost mystical question that I...

    By • July 23, 2014