Content Marketing: Page 215

  • What's the Difference Between Content Marketing, and Managing It?

    So many new words have come into existence since I started web development back in the early 90s. From SEO, to social media, another new term is content marketing. Coming from the content management field we knew what content management was, building structures, linking strategies, taxonomies, ma...

    By • July 14, 2014

  • 4 Steps and 20 Tips for Successful Twitter Marketing

    Twitter, as I'm sure you know, is one of the most popular social networks in the world with over 230 million active monthly users sending 500 million Tweets a day. But just based on those numbers there would be no reason for a small business to set up on Twitter in addition to Facebook. After all...

    By • July 14, 2014

  • Top 10 Social Media Marketing Gaffes Every Business Should Avoid

    With everybody jumping onto the social media bandwagon these days in a bid to generate business leads, reaching out to target audience, or thought leadership makes one think, "Can social media marketing offer solution for every problem under the sun?"Social media might seem like a seamless proces...

    By • July 14, 2014

  • Mobile Marketing Is Making Moves

    Marketing tactics have changed over the years. Tools that used to work flawlessly don't always have the edge anymore. The technological advancements that our society has made have allowed for new tactics for engaging with the audience to emerge. This is where mobile marketing comes into play.Prof...

    By • July 14, 2014

  • How to Use Email Marketing as a Strong Branding Tool

    What do your emails say about you and your business?Email marketing, when done correctly, is a strong branding tool that will drive traffic to your website, raise overall brand awareness, educate and provide value to your audience, and keep your business at top of mind.You want your email list to...

    By • July 12, 2014

  • #SotoSummer Brings New Life to a Museum Thanks to Instagram

    The first thing you notice when you walk into the Jesus Rafael Soto exhibition at the Museum of Fine Arts, Houston (MFAH) is not necessarily the massive 7.5 ton installation of 24,000 hand-painted PVC tubes hanging from the ceiling, though its appearance as a floating golden orb is certainly arre...

    By • July 11, 2014

  • Why Social Media Is the New Face of PR [and How to Use It Effectively]

    In the past, when a corporation or celebrity had something to say, it took time. From working with a publicist to craft a carefully researched statement to finding the right channels and gathering the right media insiders for press releases and conferences, spreading a message took time and effor...

    By • July 11, 2014

  • Optimizing the Right Social Diet for Every Brand

    Arby's and Pharrell's hat, Oreo's "dunk in the dark," JCPenney and the mitten stunt: three of the most publicized brand tweets of the last couple years. We looked, perhaps we laughed, and then we moved on with our lives. Witty and attention-grabbing, these timely exploits were certainly entertain...

    By • July 11, 2014

  • Finding Your Audience on Facebook [INFOGRAPHIC]

    Understanding all the available options Facebook offers in terms of setting up a target audience for an advertising campaign is paramount for a successful outcome. Combined with the massive reach on Facebook, the granularity of the targeting alternatives is what makes Facebook such a powerful adv...

    By • July 11, 2014

  • Choosing Tactics for Your Content Marketing

    In our last post, we explored what it takes to become effective at content marketing. Now that your mind is filled with amazing content ideas that reflect your brand and will no doubt engage your audience, a new question arises: How will I package and deliver this content to my audience?Accordin...

    By • July 10, 2014

  • 5-Step Content Marketing Checklist

    Do you have a content marketing plan for your business?Would you like to create blog posts people get value from and will share?Blogging for business is so much more than writing an article and throwing it up on your website. It encompasses a lot of planning, preparing, research, writing and edit...

    By • July 10, 2014

  • Backed by Science: Trying the 25-Headline Upworthy Challenge

    4:00 p.m., Thursday afternoon in Berlin, Germany. An office. Judging by the constellations of Ikea furniture and earnest Macbooked youths, it is likely a startup. Social media wrangler, Linh, is munching granola. Her partner in content, Caitlin, is distracted by tinkling sounds issuing from the b...

    By • July 9, 2014

  • 3 Online Consumers You'll Encounter and How to Market to Them

    Typically, one of the hardest problems of any company is continuous brand engagement. While there is no cookie-cutter solution to reaching more people and converting them into customers, here are the three most common types of online consumers you'll find and how you can shift your marketing stra...

    By • July 9, 2014

  • How to Do Outbound the Inbound Way

    In today's inbound world, it's easy to forget there's still a place for outbound marketing activities. Search, social media and content marketing, three of the primary drivers of inbound marketing, have become the primary means to achieve brand awareness and lead generation goals for many savvy marketers. That shift was driven by consumer behavior. But now the services we use are making it harder to flourish with inbound marketing alone.

    By • July 8, 2014

  • Your Customers Aren't Listening! How to Create Consumer Dialogue that Converts

    Bombarded with upwards of 500K marketing messages each day (Fast Company), modern consumers have become masters at tuning brands out. Along with the ability to hold a perfectly cohesive conversation while watching TV and tweeting away, consumers seem to have evolved with digital times by developi...

    By • July 8, 2014

  • Getting Mobile to Work for You

    From diapers to dishwashers, smartphones are playing an increasingly important role in helping Canadians shop for a variety of products and services. A recent report by IDC Canada revealed 61% of Canadian smartphone users have used their phone to find a store location or hours; 69% have download...

    By • July 8, 2014

  • Why Your Email Open Rates May Be Slacking

    Getting someone to care about your website or service is really hard. It is one thing to talk to someone in the moment and get them to care. It is another to do it when hours have passed before a response is needed. Running a successful email campaign means creating a message that people will care about even when it is buried within 20+ other messages (if you are lucky).

    By • July 8, 2014

  • The Step-By-Step Guide to KickStarter Crowdfunding Success

    If you have been looking at Kickstarter or Indiegogo as an option to fund your new business venture, you are likely to have come across one piece of advice again and again: start building a targeted email list well before the launch of the campaign. So, once you actually launch it, you just need ...

    By • July 7, 2014

  • Paid Social Ads Work Despite Consumer Perceptions

    A new study, the State of the American Consumer report, shows that the public doesn't think social media advertising on platforms such as Facebook and Twitter are making an impact. The survey by Gallup, released earlier this week, indicated a mere 5 percent of U.S. consumers believe that ads have...

    By • July 7, 2014

  • 3 Reasons Why Content Marketing Doesn't Work for Associations

    Last Tuesday, Ray van Hilst and I presented at ASAE's Marketing, Membership and Communications Conference-it was fun (as far as public speaking gigs go) and great to see so many association friends. If you want to see our five quick tips for improving your website in five minutes, you're in luck:...

    By • July 7, 2014

  • E-commerce Start-ups to Look Out for in 2014

    The term start-up became a global catchphrase in 2000 during the dot-com bubble. A start-up is a company, partnership or temporary organization designed to figure out a repeatable and profitable Business model. These companies, generally newly created, are in a phase of research and development f...

    By • July 7, 2014

  • 5-Step Content Marketing Checklist

    Do you have a content marketing plan for your business?Would you like to create blog posts people get value from and will share?Blogging for business is so much more than writing an article and throwing it up on your website. It encompasses a lot of planning, preparing, research, writing and edit...

    By • July 6, 2014

  • Dot-Com Bubble Burst? Probably Soon

    Many young web professionals and blogger, does not remember the time of Dot-com boom. I personally started with Internet marketing right after "dot-com boom" in 1999, just 2 years before the "dot-com bubble" burst.Dot-Com Before and NowWell, I don't think that there are many similarities with dot...

    By • July 6, 2014

  • Targeting Millennials with Your Social Media Marketing Campaign

    At one time, marketers focused on targeting baby boomers. Today, marketers are turning their attention to millennials. Primarily the offspring of baby boomers or Gen Xers, millennials comprise a crucial segment of the buying public.Who Are Millennials?Time magazine reports that this generation is...

    By • July 4, 2014

  • PRs vs. Journalists: Battle Lines Drawn?

    A few weeks ago, BBC Economics Editor Robert Peston sparked a fierce (and ongoing) debate by warning of the power of the PR industry in setting and controlling the news agenda. His views, given in the annual Charles Wheeler lecture, were that the combination of a lack of resources at newspapers a...

    By • July 4, 2014