Content Marketing: Page 215

  • 5 Reasons Why Animated Explainer Videos Boost Your Social Media Campaigns

    What's the deal with explainer videos?Are they useful for the current social media generation?Could they actually be your greatest social media marketing tool?Around seven years ago, blooming social networks were the "it" thing among online business experts. Almost every company was wondering and...

    By • July 25, 2014

  • Are Social Media Teams Shrinking or Changing?

    I read a great whitepaper recently on the "State of Corporate Social Media" by USM. One of the things which caught my imagination was a section about social media teams apparently getting smaller, which seems a little counterintuitive considering most businesses see social media as a key channel;...

    By • July 25, 2014

  • 7 Website Tips to Attract More Shoppers to Your Pages

    You've probably invested a lot of blood, sweat, and tears into the creation of your store's website, but if no one knows about your site, how can they possibly buy from you?Here are the seven website tips for attracting shoppers to your website.1. Excel in SEOIf customers can't find your website ...

    By • July 25, 2014

  • Three Things "Guardians of the Galaxy" Can Teach You About Content

    When Guardians of the Galaxy opens next Friday, Marvel Studios will score a huge opening - currently predicted at $68 million - for a group of obscure characters that are not even well known among most comic book fans.This is the latest in a string of successes for Marvel, and it is due to the br...

    By • July 25, 2014

  • Writing Better Content Faster

    Don't we all want to write awesome content faster and more consistently? Yes.I'm not referring to business-style blog posts, either, but anything you throw out to social media, your press releases, website content, and other material you publish on a regular basis. Time is, after all, the one th...

    By • July 25, 2014

  • 17 Must-Dos to Get Your Content Read [INFOGRAPHIC]

    Creating great content and design are No. 1 in making sure people will read your blog posts. But unless you already have a massive blog or RSS subscriber list, those two things alone will not get your content in front of the people who matter the most: those who will buy your product or service.T...

    By • July 25, 2014

  • How to Use Pinterest for Business

    One of the most feared social media platforms, but if your target market is there, there is a pretty good chance that you should be too! So how do you use Pinterest for your business? Here's some ideas that can make Pinterest a valuable platform for you.1. Direct trafficThe great thing about Pint...

    By • July 24, 2014

  • Why Should I Hire Someone to Handle My Social Marketing?

    Just about every business has a place on the social sphere. Whether it's a retail business on Pinterest or a night spot on Twitter - there is something for everyone. Handling social marketing to promote those businesses on that platform is something else. Most business owners try and slack off be...

    By • July 24, 2014

  • Why Facebook Advertising is Winning

    The latest Facebook advertising changes are a fairly momentous shift for the platform. After the battle to monetize following the IPO, Zuckerberg's team finally seem to all be pulling in the same direction. With product and advertising teams all working towards the same goals, the advertising off...

    By • July 24, 2014

  • The Secret to Making Anything Go Viral

    "Going viral" is rarely an overnight phenomenon, especially when brands are creating something that is part of their wider marketing strategy. Growing your communities takes time and dedication - but this hard work behind the scenes can be vital to a video's success.

    By • July 24, 2014

  • Content Marketing: Is 2014 Really Shaping Up to Be the Year of Video?

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Content Marketing: Is 2014 Really Shaping Up to Be The Year of Video? This webinar was sponsored by Act-On who recently was named by Forrester as a leader in the Market...

    By • July 24, 2014

  • How Big Brands Build Social Media Engagement

    We don't have a social media dictionary...yet. Concepts like engagement and measurement mean many things to many people. We do have best practices per se, but even those seem subjective. We hear experts telling us we have to interact with all our fans, that social media is about one-on-one conver...

    By • July 24, 2014

  • 5 Reasons People Aren't Reading Your Content

    1) YOUR CONTENT ISN'T SEO OPTIMIZEDIf you want people to find your content, you have to make sure that it is SEO optimized.Make sure that you use proper meta titles, meta descriptions and headers throughout your article and that you use the primary keyword (the key phrase that best describes the ...

    By • July 23, 2014

  • The New Rules of Social: Mobile First & Pay to Play

    We're halfway through 2014 and it goes without saying that a lot has happened this year in social. News of small start-ups being bought out seemed like it occurred on a daily basis. Each major network launched layout changes, some subtle and some not so much. There are new mobile experiences, fee...

    By • July 23, 2014

  • The 4 Essential Truths of Brand Advocacy

    Every week, I write a round up of excellent brand advocacy reads. Doing this has taught me one thing: I know this because I'm inundated with articles to choose from each week, and that gets awfully noisy after a while.What I've been able to take away from these posts is that there are some basic...

    By • July 23, 2014

  • Rethink Social Media ROI

    Useful Social Media (USM) recently released its 2014 State of Corporate Social Media Briefing, which I was privileged to take part in. Like most reports, this was conducted by reaching out and interviewing people in corporate social media roles - a traditional approach to market research. (There ...

    By • July 23, 2014

  • How Often Should You Be Posting to Facebook, Twitter, LinkedIn and Others?

    John Paul Sartre would have had a heyday living in the social media age. Which is more real, your physical existence or your digital existence? Who knows, and I'm not here to debate it either. The existentialist introduction was simply to set the atmosphere for the almost mystical question that I...

    By • July 23, 2014

  • 5 Quick Tips to Rock Your Business Content Marketing and Blog Strategy

    Does your company have a blog?If the answer's "no," it may be time to start one. Content marketing should be a major component of your organization's larger outreach efforts, and a business blog can play a big role in these campaigns.Here are five tips to help rock your business blogging and cont...

    By • July 23, 2014

  • The Convergence Imperative: Search Needs Social Media and Public Relations More Than Ever

    For those who are not entrenched in the Search Engine Marketing and Search Reputation space (SEO), you may not have any clue that SEO just might be the most important aspect of digital marketing or reputation management. But why bother? You can just go create your super-duper video or manage your...

    By • July 23, 2014

  • Social Advocacy & Politics: Organize Your Colleagues First

    You have been tasked with developing a social media program for your campaign or organization and you want to know where to begin. Sure, the obvious first steps are to create you social media channels (which, of course, includes coming up with a message strategy and name for your Twitter account,...

    By • July 22, 2014

  • The Great Debate: How Does Social Word of Mouth Influence Purchasing Decisions?

    Social media marketers have invested a great deal of time, energy and effort in creating perfectly crafted tweets to followers - and hopefully impressions to second and third degrees of Twitter users through associations - to spread awareness and share content related to their brand. Recently, ho...

    By • July 22, 2014

  • Secrets Revealed: How Businesses Turn Around Sales by Harnessing Facebook Business Page

    Every business - big or small - nowadays consider having a Facebook Business Page as part of their online social media marketing strategy. But why has it turned into a phenomenon? The euphoria can be very much compared to the mood at the onset of the internet era, when brick-n-mortar businesses s...

    By • July 22, 2014

  • Building Your B2B Social Media Platform in 5 Steps

    Is your company new to the B2B social media game - or are you revamping your strategy? Get your platform going in five steps. B2B companies shouldn't consider social media as one part of their marketing strategy, rather they should look at it as an integrated part of the whole strategy. Social me...

    By • July 22, 2014

  • 7 Ways to Find Creative Inspiration

    "To stimulate creativity, one must develop the childlike inclination for play." - Albert EinsteinInspiration is a process that can hardly be explained and is oftentimes even harder to find. The Oxford Dictionary defines inspiration as: "the process of being mentally stimulated to do or feel somet...

    By • July 22, 2014

  • Where Is Content Marketing Headed? An Interview with Michael Brenner

    There may be no hotter debate in marketing today than the role of content in a business's marketing strategy. Terms like brand journalism have popped up as the want, need or perhaps necessity to move beyond "Business Blogger" has become paramount to make content marketing more significant than ju...

    By • July 21, 2014