Content Marketing: Page 214

  • 5 Examples of Online Reputation Screw-ups

    Talk has all but ceased about 'the world moving online', the web is the fountain of all knowledge and we know it, but what about the overlap of our attributes? Our personalities exist both online and offline, but with technological leaps into the advancing cyberspace, has the online version of th...

    By • Aug. 1, 2014

  • Why Good Content Is Not Good Enough: The Secret To Getting More Leads With Content Marketing

    Content marketing is rapidly becoming synonymous with marketing itself, with many businesses jumping on board and using content to connect with prospective customers over traditional marketing tactics. But content marketing is still relatively new, and there's a lot we're continuing to learn abou...

    By • Aug. 1, 2014

  • Six Ways to Create Buzz to Launch Your Hospitality Brand to Stardom

    It isn't easy to break into the hospitality business with thousands of brands all competing for fame and fortune. The good news is that there are measures you can take to get your company noticed sooner rather than later. If you're ready to make a splash in the world of the elite, here are just s...

    By • Aug. 1, 2014

  • 6 Extreme Social Media Strategies

    In a market that has been transformed by social media, businesses are searching for unique ways to make a splash. Here are six innovative (or are they crazy?) social media strategies that businesses used in the last year to make a different kind of impression.Burger King abandons followers. Conce...

    By • July 31, 2014
  • SMT Expert

    The Business Case for Content Curation

    Let's face it - we've all been told that we need to create lots of high-quality content on a regular basis to do marketing well these days. In some ways, this is true. In others, it's not. However, we can all agree that we need content and most want more of it.Creating and publishing high-quality...

    By • July 31, 2014

  • 10 Creative or Weird Uses of Instagram

    A screenshot of the TSA Instagram feedInstagram might be the land of selfies, sunsets and food pics- and that's totally fine with us- but it's also home to some of the most creative social media minds in the business. Marketers, businesses and individuals have come up with incredible ways to make...

    By • July 31, 2014

  • How to Rise Above the Content Marketing Confusion

    Let's be honest: Content created by brands is not the same as content created by an independent media company or even by an independent individual.It's no wonder that as more brands take up content as a marketing tactic, readers are confused. A spate of studies from various sources has shown that...

    By • July 31, 2014

  • 5 Painful Truths About Content Marketing

    On maybe a half dozen occasions this year, I've had the opportunity to sit in a conference room full of people whose enthusiasm for content marketing is at an all-time high. Having just been exposed to their company's first content marketing plan, the Kool-Aid flows, and everyone drinks it copiou...

    By • July 31, 2014

  • 3 Big Lessons You Can Learn from Successful Brands on Facebook

    Lots of brands in the fashion and beauty industries have, not surprisingly, become well-regarded trendsetters in social media marketing. How do I, a thirty-something man know this? Because several women in my office "force" me to look at how businesses are promoting their campaigns - on Facebook ...

    By • July 31, 2014

  • Why Outsourcing Social Media Is a Winning Strategy

    On average, business owners waste about 4 billion hours each year dealing with tasks that could easily be delegated to vendors or other employees, yet they work twice as much as their employees. Business strategists recommend delegating as many non-critical tasks as possible to work smarter, not ...

    By • July 30, 2014

  • Social Startups: Inside Social Shows the Wasted-and Worthwhile-Half of Ad Dollars

    You've heard the old saying by marketing pioneer John Wanamaker, "I know that half of my advertising dollars are wasted...I just don't know which half." He's probably turning in his grave that it still applies even with the breadth and depth of social marketing data. According to comScore's 2013...

    By • July 30, 2014

  • 7 Ways to Make Your Video Stand Out on Pinterest

    Pinterest is best known for pinning recipes that never get made, workouts that never get done and thousands of darn good quotes. But it's also become a great place for marketers to pin videos. Unlike that "1000 push-ups in 10 days" pin, these videos are actually being viewed.

    By • July 30, 2014

  • A Guide to Making Your Social Media Smell Better

    Is social media for marketing new? Is it rocket science? The answer to both of those questions is a big fat NO! So why are so many businesses still representing themselves on social media in a way that reeks of mediocrity? Take some time to consider these points about your use of social media and...

    By • July 30, 2014

  • Measuring Your Social Media ROI

    You're investing time-which is money-and possibly actual funds on social media. How do you know what ROI (return on investment) you're getting for these efforts?Is there a way to measure your social media ROI? You won't know unless you set up tools to help you identify what works, what isn't work...

    By • July 30, 2014

  • Visual Content Widens the Branding and PR Gap

    The line between advertising, branding, marketing and PR may appear blurry to some, but I believe clarity has arrived.Interestingly enough, it is the disruptive visual platforms Instagram and Pinterest that are bringing clarity to the overall communications industry.In a traditional sense, Public...

    By • July 29, 2014

  • Inbound Marketing Best Practices: Don't Forget the Basics in Email Marketing

    Today's plethora of online tools allow marketers to create beautiful emails while using inbound marketing best practices that their customers will be sure to enjoy. Services like MailChimp, Constant Contact, and HubSpot assist in creating HTML emails via simple drag-and-drop, allowing even comput...

    By • July 29, 2014

  • Here's Why Social Media Marketing Is Big Business

    Marketing technology bandwagons are a great thing, especially when businesses can get in front of them. From the first companies in the 90's Dot-Com boom to the first campaign on Pinterest, there's a huge value in going into uncharted marketing territories with a vision. That vision, extended to ...

    By • July 29, 2014

  • A Sharp Spear Tip Is the New Necessity

    In my roughly five years writing for Forbes, most of my posts and videos were consumed by between 1,000 - 10,000 internet-dwelling mammals. One story, however, stood out. It was a piece I wrote about my adopted hometown of St. Louis called "St. Louis Doesn't Suck" - an homage to a city that, in m...

    By • July 29, 2014

  • Making Your Content Go Viral on Facebook

    For those entrepreneurs who look to social networks as an opportunity to build a stronger and more popular brand, making content go viral on Facebook is always a consideration.As wonderful as the idea of viral content might be, very few online marketers have a firm grasp on exactly what's involve...

    By • July 29, 2014

  • 3 Ways User-Generated Content Benefits Brands and Consumers

    Technological innovations over the last decade have given an unprecedented level of influence to individual consumers. With social media as their soapbox, users are able to shape the opinions of their continuously connected peers with a single tweet or review.For brands looking to enrich the cust...

    By • July 29, 2014

  • Generate Leads Online for Your Brick and Mortar Store

    Although many small businesses have created a website and Facebook page that covers the bare minimum, plenty of local businesses are still missing out on opportunities to use their websites to generate qualified leads.If you have a brick and mortar store, you may have written off online lead gene...

    By • July 28, 2014

  • How Visit Philly Crowdsources its Next Ad Campaign

    In the travel marketing vertical, destinations are usually amongst the leaders in terms of innovation and trying out new tactics. It boils down to the very core of their role: they represent various stakeholders, from hotels to restaurants, transportation, attractions, festival and events, even t...

    By • July 28, 2014

  • Can Marketing Lessons Be Learned From Weird Al Yankovic?

    Social media has become one of the fastest growing tools for many industries in the last decade. Each week we take a look at how social media has changed, as well as new trends in the industry. This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a gre...

    By • July 28, 2014

  • Become a Pinterest Warrior: Social Media Marketing on Pinterest [INFOGRAPHIC]

    Is Pinterest part of your social media marketing strategy? Pinterest has 70 million active users worldwide. The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and...

    By • July 28, 2014

  • 5 Twitter Features You Should Use More Often

    Most people only use the main features of social media networks. Little do they know that this is the ones usually hidden or less easily accessible, that can be the most useful. Twitter is one of the most used social media platform and is great to engage in conversations with people you wouldn't ...

    By • July 27, 2014