Content Marketing: Page 214

  • 3 Big Lessons You Can Learn from Successful Brands on Facebook

    Lots of brands in the fashion and beauty industries have, not surprisingly, become well-regarded trendsetters in social media marketing. How do I, a thirty-something man know this? Because several women in my office "force" me to look at how businesses are promoting their campaigns - on Facebook ...

    By • July 31, 2014

  • Why Outsourcing Social Media Is a Winning Strategy

    On average, business owners waste about 4 billion hours each year dealing with tasks that could easily be delegated to vendors or other employees, yet they work twice as much as their employees. Business strategists recommend delegating as many non-critical tasks as possible to work smarter, not ...

    By • July 30, 2014

  • Social Startups: Inside Social Shows the Wasted-and Worthwhile-Half of Ad Dollars

    You've heard the old saying by marketing pioneer John Wanamaker, "I know that half of my advertising dollars are wasted...I just don't know which half." He's probably turning in his grave that it still applies even with the breadth and depth of social marketing data. According to comScore's 2013...

    By • July 30, 2014

  • 7 Ways to Make Your Video Stand Out on Pinterest

    Pinterest is best known for pinning recipes that never get made, workouts that never get done and thousands of darn good quotes. But it's also become a great place for marketers to pin videos. Unlike that "1000 push-ups in 10 days" pin, these videos are actually being viewed.

    By • July 30, 2014

  • A Guide to Making Your Social Media Smell Better

    Is social media for marketing new? Is it rocket science? The answer to both of those questions is a big fat NO! So why are so many businesses still representing themselves on social media in a way that reeks of mediocrity? Take some time to consider these points about your use of social media and...

    By • July 30, 2014

  • Measuring Your Social Media ROI

    You're investing time-which is money-and possibly actual funds on social media. How do you know what ROI (return on investment) you're getting for these efforts?Is there a way to measure your social media ROI? You won't know unless you set up tools to help you identify what works, what isn't work...

    By • July 30, 2014

  • Visual Content Widens the Branding and PR Gap

    The line between advertising, branding, marketing and PR may appear blurry to some, but I believe clarity has arrived.Interestingly enough, it is the disruptive visual platforms Instagram and Pinterest that are bringing clarity to the overall communications industry.In a traditional sense, Public...

    By • July 29, 2014

  • Inbound Marketing Best Practices: Don't Forget the Basics in Email Marketing

    Today's plethora of online tools allow marketers to create beautiful emails while using inbound marketing best practices that their customers will be sure to enjoy. Services like MailChimp, Constant Contact, and HubSpot assist in creating HTML emails via simple drag-and-drop, allowing even comput...

    By • July 29, 2014

  • Here's Why Social Media Marketing Is Big Business

    Marketing technology bandwagons are a great thing, especially when businesses can get in front of them. From the first companies in the 90's Dot-Com boom to the first campaign on Pinterest, there's a huge value in going into uncharted marketing territories with a vision. That vision, extended to ...

    By • July 29, 2014

  • A Sharp Spear Tip Is the New Necessity

    In my roughly five years writing for Forbes, most of my posts and videos were consumed by between 1,000 - 10,000 internet-dwelling mammals. One story, however, stood out. It was a piece I wrote about my adopted hometown of St. Louis called "St. Louis Doesn't Suck" - an homage to a city that, in m...

    By • July 29, 2014

  • Making Your Content Go Viral on Facebook

    For those entrepreneurs who look to social networks as an opportunity to build a stronger and more popular brand, making content go viral on Facebook is always a consideration.As wonderful as the idea of viral content might be, very few online marketers have a firm grasp on exactly what's involve...

    By • July 29, 2014

  • 3 Ways User-Generated Content Benefits Brands and Consumers

    Technological innovations over the last decade have given an unprecedented level of influence to individual consumers. With social media as their soapbox, users are able to shape the opinions of their continuously connected peers with a single tweet or review.For brands looking to enrich the cust...

    By • July 29, 2014

  • Generate Leads Online for Your Brick and Mortar Store

    Although many small businesses have created a website and Facebook page that covers the bare minimum, plenty of local businesses are still missing out on opportunities to use their websites to generate qualified leads.If you have a brick and mortar store, you may have written off online lead gene...

    By • July 28, 2014

  • How Visit Philly Crowdsources its Next Ad Campaign

    In the travel marketing vertical, destinations are usually amongst the leaders in terms of innovation and trying out new tactics. It boils down to the very core of their role: they represent various stakeholders, from hotels to restaurants, transportation, attractions, festival and events, even t...

    By • July 28, 2014

  • Can Marketing Lessons Be Learned From Weird Al Yankovic?

    Social media has become one of the fastest growing tools for many industries in the last decade. Each week we take a look at how social media has changed, as well as new trends in the industry. This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a gre...

    By • July 28, 2014

  • Become a Pinterest Warrior: Social Media Marketing on Pinterest [INFOGRAPHIC]

    Is Pinterest part of your social media marketing strategy? Pinterest has 70 million active users worldwide. The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and...

    By • July 28, 2014

  • 5 Twitter Features You Should Use More Often

    Most people only use the main features of social media networks. Little do they know that this is the ones usually hidden or less easily accessible, that can be the most useful. Twitter is one of the most used social media platform and is great to engage in conversations with people you wouldn't ...

    By • July 27, 2014

  • 25 Copywriting Mistakes Website Owners Make

    Picture this: it's your best friend's wedding. The two of you have been best buddies since grade school. You've been through it all. You've seen each other weather the best and worst of what life has thrown your respective ways. As your best friend gets ready to enjoy what is destined to be one o...

    By • July 27, 2014

  • Do Multiple Authors Create Better Marketing Content?

    I just read an interesting newsletter article titled "Copywriters: Should you Guarantee your Clients Results?" written by noted copywriter Bob Bly. I enjoy reading Bob's writing because he usually offers opinions that are both practical and frank. This article was no exception because it brought ...

    By • July 27, 2014

  • Twitter Lists Shorten the Sales Cycle

    As a social media person, I get asked all the time about the social media tools I use and which ones are the best. Especially right now when everyone is saying that engagement on Twitter is down. I really don't believe this to be true. Like all social platforms, everything is cyclical. But more i...

    By • July 27, 2014

  • The Highest Converting Images to Use on Social Media Networks

    You've done everything you can think of to boost your conversion rate via social media, or at least that's what you think. You follow all the social networking best practices, you post at the optimal times, and you follow back everyone who follows you. But are you using the right pictures?I hate ...

    By • July 27, 2014

  • Rock, Paper, Scissors ... Email Marketing, Social Media

    Email Marketing Beats Social Media Rock, Paper, Scissors, Email, Social Media. Which one do you choose? A recently published report by McKinsey featured in the Entrepreneur states that email is significantly more effective than Social Media. As a matter of fact, the researchers have found that em...

    By • July 26, 2014

  • Local Marketing Gets a Toy

    Yelp is ten years old and they gave everybody else a gift to celebrate - a new toy called Yelp Trends. Now I know it's a serious tool because it is a decade of data on 98 cities in 20 different countries but wow, is it fun. You can look at their suggestions, like whether chicken & waffles bec...

    By • July 26, 2014

  • Deathwatch: Social Media Innovation is Not Dying

    With apologies to Monty Python...In the late 90s, some organization declared the World Wide Web was over. The prediction of the web's demise was based on the decline in the number of corporate press releases announcing the launch of a new corporate website. (I have tried to find that report. I've...

    By • July 26, 2014

  • How To Build Brand Awareness Through Internet Marketing

    Are you looking for some effective (yet free) ways to grow your business online? There are many channels (like social media, search engines, blogging, etc.) when it comes to building brand awareness and marketing your products and services on the Internet. Naturally, you might be wondering where ...

    By • July 26, 2014