Content Marketing: Page 216

  • 5 Quick Tips to Rock Your Business Content Marketing and Blog Strategy

    Does your company have a blog?If the answer's "no," it may be time to start one. Content marketing should be a major component of your organization's larger outreach efforts, and a business blog can play a big role in these campaigns.Here are five tips to help rock your business blogging and cont...

    By • July 23, 2014

  • The Convergence Imperative: Search Needs Social Media and Public Relations More Than Ever

    For those who are not entrenched in the Search Engine Marketing and Search Reputation space (SEO), you may not have any clue that SEO just might be the most important aspect of digital marketing or reputation management. But why bother? You can just go create your super-duper video or manage your...

    By • July 23, 2014

  • Social Advocacy & Politics: Organize Your Colleagues First

    You have been tasked with developing a social media program for your campaign or organization and you want to know where to begin. Sure, the obvious first steps are to create you social media channels (which, of course, includes coming up with a message strategy and name for your Twitter account,...

    By • July 22, 2014

  • The Great Debate: How Does Social Word of Mouth Influence Purchasing Decisions?

    Social media marketers have invested a great deal of time, energy and effort in creating perfectly crafted tweets to followers - and hopefully impressions to second and third degrees of Twitter users through associations - to spread awareness and share content related to their brand. Recently, ho...

    By • July 22, 2014

  • Secrets Revealed: How Businesses Turn Around Sales by Harnessing Facebook Business Page

    Every business - big or small - nowadays consider having a Facebook Business Page as part of their online social media marketing strategy. But why has it turned into a phenomenon? The euphoria can be very much compared to the mood at the onset of the internet era, when brick-n-mortar businesses s...

    By • July 22, 2014

  • Building Your B2B Social Media Platform in 5 Steps

    Is your company new to the B2B social media game - or are you revamping your strategy? Get your platform going in five steps. B2B companies shouldn't consider social media as one part of their marketing strategy, rather they should look at it as an integrated part of the whole strategy. Social me...

    By • July 22, 2014

  • 7 Ways to Find Creative Inspiration

    "To stimulate creativity, one must develop the childlike inclination for play." - Albert EinsteinInspiration is a process that can hardly be explained and is oftentimes even harder to find. The Oxford Dictionary defines inspiration as: "the process of being mentally stimulated to do or feel somet...

    By • July 22, 2014

  • Where Is Content Marketing Headed? An Interview with Michael Brenner

    There may be no hotter debate in marketing today than the role of content in a business's marketing strategy. Terms like brand journalism have popped up as the want, need or perhaps necessity to move beyond "Business Blogger" has become paramount to make content marketing more significant than ju...

    By • July 21, 2014

  • The Worst Content Marketing Is What Everybody Else Is Doing: How to Get Ahead and Stay There

    The minute a marketing technique becomes a fad, it becomes a breeding ground for mediocrity. Content marketing is the latest example. People today have the idea that content marketing is a magic bullet for branding, SEO, loyalty building, lead generation - you name it, content marketing can do it...

    By • July 21, 2014

  • The New Oprah? Facebook Takes the Transparent Route Instead

    One of the dirty little secrets of shows like Oprah Winfrey's former talk show, as well as Ellen DeGeneres' syndicated program, is that many of the brands and products featured in episodes about the host's favorite gifts and other product giveaways are included because companies paid for it.That'...

    By • July 21, 2014

  • Digital Communities: 5 Ways to Determine Purpose

    Far too often, brands and marketers take the time to create social media accounts "just because." It's easy to look around and to see that everyone is on social media; it's the center of conversations and the reason many people go online in the first place. The end result? Pages are constructed,...

    By • July 21, 2014

  • How to Avoid Content Clutter

    Great content is a top way to get in Google's favor today. But with all the content variations you could and should publish, how do you correctly sort? Blogs, articles, web pages, landing pages-don't pile 'em up and forget to organize!Avoiding content clutter amounts to a basic principle that we ...

    By • July 21, 2014

  • JerkTech: The Unacceptable Face of Technology?

    It seems to be turning into a bad week for those that believe technology is solely a force for good. Firstly, the UK government has rushed through new legislation that means that ISPs and telecoms companies have to store metadata on email and phone communications (though not their actual content)...

    By • July 21, 2014

  • Celebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key

    In June Baltimore Police Department hit a milestone on Twitter, reaching 50,000 followers. In celebration of this, they released the following video, reflecting the department's achievement and thanking the community for helping them make Baltimore's streets safer.It is an awesome video and I to...

    By • July 21, 2014

  • Playful Design vs. Game-Inspired Design

    When I first started to describe Game Thinking, I talked about gameful design or game-inspired design. Part of me was always split about what I really meant. These ideas were based on user interface more than anything.

    By • July 20, 2014

  • Is Content Marketing Right for You?

    Since launching our Content Marketing service, we've been busy blogging about how effective content can be for a company.But there's a lot of opinions out there on this marketing method, so how can you be sure that it's right for you?Take a look at these 6 questions you should ask yourself, to fi...

    By • July 19, 2014

  • B2B Appeals that Motivate Action

    Napoleon Bonaparte said, "There are two levers for moving men: interest and fear." These are indeed the two master motivators, and all others are subset of these behavioral drivers. Because we humans can be motivated in a surprising variety of ways, using the correct incentive (including message ...

    By • July 19, 2014

  • Growing Business: Marketing Isn't What It Used To Be

    Most of us know already that marketing isn't what it used to be. But the question is, how is this knowledge impacting how we market our business?The internet is having a significant impact on how people discover the products and services they are looking for today. And, if we are relying exclusiv...

    By • July 18, 2014

  • When Marketing Goes Wrong

    We've all seen brands fail epically on social media. In fact, I'd wager that most of us enjoy it. But when something backfires, it raises a question: Are they doing it on purpose for exposure?Unlikely in most circumstances, though a few companies have done things so terribly wrong it's easy to im...

    By • July 18, 2014

  • 6 Essential Strategies for YouTube Success

    For Canadian fashion and beauty vlogger Bree Taylor, YouTube offers a wealth of opportunities to establish a brand online. Whether its individuals broadcasting themselves for extra cash or businesses creating original marketing content, people everywhere are drawn to the video hosting site. But i...

    By • July 18, 2014

  • How Honorable Are Your Social Media Intentions?

    People often ask in social marketing workshops how to use social media to grow your business. Great question, but I always start a workshop well away from the mechanics of social media and indeed social marketing.It can initially confuse people why we don't get stuck straight into the tricks of T...

    By • July 18, 2014

  • The Promising Role of Social Listening in Treating Health Issues

    Even with drug makers' recent increases in digital spending, the pharmaceutical industry is repeatedly said to be a laggard in terms of its speed in adoption of social media. Among the 50 largest manufacturers worldwide, more than half still do not use it to actively engage consumers or patients...

    By • July 17, 2014
  • SMT Expert

    A Completely Biased Point of View on Content Marketing

    Ever pour your heart and soul into an article, guide, slide deck, infographic or some other form of content only to see it published and quickly die on the vine? Maybe a few co-workers, friends and family members shared it to try and conjure up a smidgeon of virality. The public-facing performanc...

    By • July 17, 2014

  • Create a More Engaging Social Media Campaign With These Ideas

    Let's face it, interacting with our fans on our Facebook business page can feel like pulling teeth. I know there have been times where I have been on the brink of pulling my hair out because, no matter what I tried, readers refused to respond to my posts. I came across this article on Forbes, tit...

    By • July 17, 2014

  • 4 Tips for How to Use YouTube for eCommerce

    Visual and eCommerce have always gone together, and the reason for that is very clear - when people shop online they want to get as clear a vision as possible of what it is that they're buying. These days though just about everyone includes high quality images, 360 degree rotation, color variatio...

    By • July 16, 2014