Content Marketing: Page 216

  • The New Oprah? Facebook Takes the Transparent Route Instead

    One of the dirty little secrets of shows like Oprah Winfrey's former talk show, as well as Ellen DeGeneres' syndicated program, is that many of the brands and products featured in episodes about the host's favorite gifts and other product giveaways are included because companies paid for it.That'...

    By • July 21, 2014

  • Digital Communities: 5 Ways to Determine Purpose

    Far too often, brands and marketers take the time to create social media accounts "just because." It's easy to look around and to see that everyone is on social media; it's the center of conversations and the reason many people go online in the first place. The end result? Pages are constructed,...

    By • July 21, 2014

  • How to Avoid Content Clutter

    Great content is a top way to get in Google's favor today. But with all the content variations you could and should publish, how do you correctly sort? Blogs, articles, web pages, landing pages-don't pile 'em up and forget to organize!Avoiding content clutter amounts to a basic principle that we ...

    By • July 21, 2014

  • JerkTech: The Unacceptable Face of Technology?

    It seems to be turning into a bad week for those that believe technology is solely a force for good. Firstly, the UK government has rushed through new legislation that means that ISPs and telecoms companies have to store metadata on email and phone communications (though not their actual content)...

    By • July 21, 2014

  • Celebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key

    In June Baltimore Police Department hit a milestone on Twitter, reaching 50,000 followers. In celebration of this, they released the following video, reflecting the department's achievement and thanking the community for helping them make Baltimore's streets safer.It is an awesome video and I to...

    By • July 21, 2014

  • Playful Design vs. Game-Inspired Design

    When I first started to describe Game Thinking, I talked about gameful design or game-inspired design. Part of me was always split about what I really meant. These ideas were based on user interface more than anything.

    By • July 20, 2014

  • Is Content Marketing Right for You?

    Since launching our Content Marketing service, we've been busy blogging about how effective content can be for a company.But there's a lot of opinions out there on this marketing method, so how can you be sure that it's right for you?Take a look at these 6 questions you should ask yourself, to fi...

    By • July 19, 2014

  • B2B Appeals that Motivate Action

    Napoleon Bonaparte said, "There are two levers for moving men: interest and fear." These are indeed the two master motivators, and all others are subset of these behavioral drivers. Because we humans can be motivated in a surprising variety of ways, using the correct incentive (including message ...

    By • July 19, 2014

  • Growing Business: Marketing Isn't What It Used To Be

    Most of us know already that marketing isn't what it used to be. But the question is, how is this knowledge impacting how we market our business?The internet is having a significant impact on how people discover the products and services they are looking for today. And, if we are relying exclusiv...

    By • July 18, 2014

  • When Marketing Goes Wrong

    We've all seen brands fail epically on social media. In fact, I'd wager that most of us enjoy it. But when something backfires, it raises a question: Are they doing it on purpose for exposure?Unlikely in most circumstances, though a few companies have done things so terribly wrong it's easy to im...

    By • July 18, 2014

  • 6 Essential Strategies for YouTube Success

    For Canadian fashion and beauty vlogger Bree Taylor, YouTube offers a wealth of opportunities to establish a brand online. Whether its individuals broadcasting themselves for extra cash or businesses creating original marketing content, people everywhere are drawn to the video hosting site. But i...

    By • July 18, 2014

  • How Honorable Are Your Social Media Intentions?

    People often ask in social marketing workshops how to use social media to grow your business. Great question, but I always start a workshop well away from the mechanics of social media and indeed social marketing.It can initially confuse people why we don't get stuck straight into the tricks of T...

    By • July 18, 2014

  • The Promising Role of Social Listening in Treating Health Issues

    Even with drug makers' recent increases in digital spending, the pharmaceutical industry is repeatedly said to be a laggard in terms of its speed in adoption of social media. Among the 50 largest manufacturers worldwide, more than half still do not use it to actively engage consumers or patients...

    By • July 17, 2014
  • SMT Expert

    A Completely Biased Point of View on Content Marketing

    Ever pour your heart and soul into an article, guide, slide deck, infographic or some other form of content only to see it published and quickly die on the vine? Maybe a few co-workers, friends and family members shared it to try and conjure up a smidgeon of virality. The public-facing performanc...

    By • July 17, 2014

  • Create a More Engaging Social Media Campaign With These Ideas

    Let's face it, interacting with our fans on our Facebook business page can feel like pulling teeth. I know there have been times where I have been on the brink of pulling my hair out because, no matter what I tried, readers refused to respond to my posts. I came across this article on Forbes, tit...

    By • July 17, 2014

  • 4 Tips for How to Use YouTube for eCommerce

    Visual and eCommerce have always gone together, and the reason for that is very clear - when people shop online they want to get as clear a vision as possible of what it is that they're buying. These days though just about everyone includes high quality images, 360 degree rotation, color variatio...

    By • July 16, 2014

  • Writing for Social Media: Building a Fiction We Believe In

    Transparency and authenticity are still two of the most important qualities that social media specialists tell brands to employ when they engage conversation online.This honest approach seems like a reasonable way to avoid bad buzz or big mistakes, but it does not seem to be the most important th...

    By • July 16, 2014

  • Leverage Your Social Channels to Create Better Content

    Over 88% of companies use at least one social media channel, and over 70% use some of the key components of content marketing: onsite articles, newsletters, blogs and videos. As content marketing spend continues to rise, with 60% of B2C marketers expecting to increase their content budget over th...

    By • July 16, 2014

  • SMT's Blogging Guide: What We Want to See

    Social Media Today is lucky enough to have dozens of new posts to choose from on a daily basis, but this unfortunately means that we can publish only a fraction of the articles that are submitted. While we can't respond to individual requests for feedback, we'd like to share some tips that will help raise your chances of being published.

    By • July 15, 2014
  • SMT Expert

    Introducing the Content Promotion Ecosystem

    The content promotion industry is starting to grow up. It's now being regularly written about by marketers and communications professionals of all stripes. Hell, we even created an entire publication dedicated to the topic. With the buzz bubbling and the posts popping, one thing is clear - there'...

    By • July 15, 2014

  • Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest and More

    Creating great content isn't enough.If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimatel...

    By • July 15, 2014

  • Why We Stopped Focusing on Direct Social Media ROI

    Do you measure the return on your social media investment?It seems blasphemous not to, yet that's exactly the direction we're experimenting with at Buffer.We've recently shifted our focus toward email list building along with continued traffic growth. These metrics are common enough; it's what we...

    By • July 14, 2014

  • What's the Difference Between Content Marketing, and Managing It?

    So many new words have come into existence since I started web development back in the early 90s. From SEO, to social media, another new term is content marketing. Coming from the content management field we knew what content management was, building structures, linking strategies, taxonomies, ma...

    By • July 14, 2014

  • 4 Steps and 20 Tips for Successful Twitter Marketing

    Twitter, as I'm sure you know, is one of the most popular social networks in the world with over 230 million active monthly users sending 500 million Tweets a day. But just based on those numbers there would be no reason for a small business to set up on Twitter in addition to Facebook. After all...

    By • July 14, 2014

  • Top 10 Social Media Marketing Gaffes Every Business Should Avoid

    With everybody jumping onto the social media bandwagon these days in a bid to generate business leads, reaching out to target audience, or thought leadership makes one think, "Can social media marketing offer solution for every problem under the sun?"Social media might seem like a seamless proces...

    By • July 14, 2014