Content Marketing: Page 218

  • 3 Reasons Why Content Marketing Doesn't Work for Associations

    Last Tuesday, Ray van Hilst and I presented at ASAE's Marketing, Membership and Communications Conference-it was fun (as far as public speaking gigs go) and great to see so many association friends. If you want to see our five quick tips for improving your website in five minutes, you're in luck:...

    By • July 7, 2014

  • E-commerce Start-ups to Look Out for in 2014

    The term start-up became a global catchphrase in 2000 during the dot-com bubble. A start-up is a company, partnership or temporary organization designed to figure out a repeatable and profitable Business model. These companies, generally newly created, are in a phase of research and development f...

    By • July 7, 2014

  • 5-Step Content Marketing Checklist

    Do you have a content marketing plan for your business?Would you like to create blog posts people get value from and will share?Blogging for business is so much more than writing an article and throwing it up on your website. It encompasses a lot of planning, preparing, research, writing and edit...

    By • July 6, 2014

  • Dot-Com Bubble Burst? Probably Soon

    Many young web professionals and blogger, does not remember the time of Dot-com boom. I personally started with Internet marketing right after "dot-com boom" in 1999, just 2 years before the "dot-com bubble" burst.Dot-Com Before and NowWell, I don't think that there are many similarities with dot...

    By • July 6, 2014

  • Targeting Millennials with Your Social Media Marketing Campaign

    At one time, marketers focused on targeting baby boomers. Today, marketers are turning their attention to millennials. Primarily the offspring of baby boomers or Gen Xers, millennials comprise a crucial segment of the buying public.Who Are Millennials?Time magazine reports that this generation is...

    By • July 4, 2014

  • PRs vs. Journalists: Battle Lines Drawn?

    A few weeks ago, BBC Economics Editor Robert Peston sparked a fierce (and ongoing) debate by warning of the power of the PR industry in setting and controlling the news agenda. His views, given in the annual Charles Wheeler lecture, were that the combination of a lack of resources at newspapers a...

    By • July 4, 2014
  • SMT Expert

    How to Beat Facebook: 11 Algorithm-Fighting Workarounds to Get Your Post Visibility Back

    Over the past year, Facebook has been rolling out algorithm updates which have resulted in decreased visibility for business organic page posts. In my article today, I'll cover 11 Facebook anti-algorithm tactics to help get your fan engagement back!1. Share Great Content. The old adage remains tr...

    By • July 3, 2014

  • #SMTShorts: Will McInnes, CMO of Brandwatch [VIDEO]

    Will McInnes, CMO of Brandwatch, talks about social listening, social media command centers, and how brands can move beyond the memory of Oreo's dunking in the dark when it comes to real-time marketing. SMT Shorts is a series of short videos featuring top names in social and digital, providing ma...

    By • July 3, 2014

  • New Research Unveils the Keys to Millennial Engagement

    While the millennial generation (roughly those aged 20-32) are often described as cynical, lazy and entitled, a new report tells an entirely different story while adding insights into how businesses and organizations can engage this generation's spending, promotional and advocacy power.The Millen...

    By • July 3, 2014

  • Social Advocacy & Politics: Thought Leadership in the Social Age

    Social media is where public thinking happens. So if you want to be a thought leader, you must lead on social media. Lead not only on social media, but like the tree falling in the woods, if you want to be heard you've got to fall among thinking people. If you are trying to influence the press, ...

    By • July 3, 2014

  • 15 Ways to Improve Your Business Blog

    Blogs designed for businesses are, in my opinion, the center of operations for any online marketing campaign. They give you complete control over the content, allow you to populate Facebook and other social channels with self-made content, and enable you to give a voice to your brand unheard on s...

    By • July 3, 2014

  • How Air Guitar Became a Template for All My Creative Marketing Strategy

    In late 2012, I embarked on the biggest creative challenge of my life. Ten months later, I would be crowned the World Champion of Air Guitar.What I learned from my own experience has now become a template for all of my creative ad, marketing, and social strategy from here on out. (photo by Gabi P...

    By • July 3, 2014

  • Patient Opinion Leaders Are the New Healthcare Influencers

    While the notion of online influence, with accompanying tools such as Klout, may be a new concept within the digital world, finding those individuals that hold most sway with their peers was already critical in every business sector way before the internet sprang to life.The pharmaceutical indust...

    By • July 3, 2014

  • Instagram for Small Businesses: Your New Best Friend

    Instagram is possibly the new lifeblood of social media platforms for small businesses. Is that overdramatic? I thought so, but it's true in a sense. Businesses are seeing a drastic decrease in organic reach to their followers on Facebook, which until the last year or so has been the bread and ...

    By • July 3, 2014

  • Where Is the Ad Spend Headed? [INFOGRAPHIC]

    Marketo recently put together a great content marketing infographic that pits traditional advertising against content marketing in terms of spend and effort. This makes a lot of sense: advertising is content we're putting out into the world, after all, but the channels are generally analog. The...

    By • July 2, 2014

  • Leveraging Brand Ambassadors

    In a recent report from Nielsen, a multi-national company which measures consumers' shopping and media habits, 84 percent of global respondents across 58 countries reported word-of-mouth recommendations from family and friends as the most trustworthy source of advertising. This means that the bes...

    By • July 2, 2014

  • The Benefits of Using Social Media Like a B2B Boss

    "Marketing is no longer about the stuff that you make but about the stories you tell." -Seth GodinThere are all sorts of untapped marketing benefits available through social media, and when you use it like you know what you're doing, you make yourself - and your company - stand apart from the cro...

    By • July 2, 2014

  • Why Social Media Is Essential to SEO Success

    SEO has two main elements: on-page factors, which include site content, usability, and accessibility to search engines; and off-page factors, including the inbound links that influence the degree to which search engines think a site is important.There is no evidence that social media has any dire...

    By • July 2, 2014

  • Using Diagnostics Reports in the Sales Process

    Want go get noticed in the C-Suite? Send an Error reportGood salespeople have traditionally used any reasonable excuse to start a business conversation. Today - with salespeople using the Web to identify and qualify prospects - it's often the case that errors are discovered in the qualification ...

    By • July 2, 2014

  • New Twitter Design Gives an Advantage to Businesses

    The new Twitter design has been completed and rolled out to users on the Web. User reviews of the new Twitter design are mixed but businesses really like it. The new design changes are explained below. New Twitter Design Emulates Other Social Media SitesFirst, the profile page is made to look mor...

    By • July 2, 2014

  • 10 Models Who Have Rocked Social Media This Year [INFOGRAPHIC]

    Social media remains a popular medium for models to connect with their fans. After viewing this infographic produced by UK Models, it has become rather clear as to who is popular and admired among today's general public.From Tyra Banks to Gisele Bundchen, from Kendra Wilkinson to Heidi Klum, thes...

    By • July 2, 2014

  • New Research on How World's Biggest Brands Leverage Social Marketing

    How are the world's biggest brands leveraging social marketing for business?That seemingly straightforward question has remained unanswered from a research perspective to this point. While a number of studies have shed light onto a broad spectrum of social marketing strategies, combining data fro...

    By • July 2, 2014

  • How to Create a WordPress-Driven eCommerce Website

    With modern day delivery services, online communications and modern eBanking payment options, it is only natural that the number of online shops and eCommerce websites is increasing. I'm not just talking about selling physical products (clothes, tires or whatever else comes to mind) or ordering s...

    By • July 1, 2014

  • Your Social Media Manager Is Your Crisis Frontline

    It's not a revelation to say that your social media manager is probably more invested in and more familiar with your brand's social media than anyone else. That person is also the first line of defense in a brewing crisis. Are they trained in crisis communications? More importantly, do they have ...

    By • July 1, 2014

  • 5 PR Lessons I Learned from Mr. T.

    I didn't know it at the time, but many of the lessons that have shaped the man I am today came from the TV shows I watched as a kid. And, in some cases, those shows taught me a bit about my future career. Yes, I am saying that I learned PR lessons from '80s television.Those of us growing up in th...

    By • July 1, 2014