Content Marketing: Page 219

  • Social Advocacy & Politics: ISIS Takes Control of Your Twitter Account

    While most of the media are focusing on ISIS's use of social media to post gruesome pictures and slick videos, The Atlantic took a deeper dive into how ISIS is gaming Twitter. It appears that ISIS is following several of the strategies and tactic I have laid out in previous posts, here and elsewh...

    By • June 25, 2014

  • Take Control! Enhance the Potency of Your Facebook Experience

    Facebook's control over the content that appears in users' news feeds has rightfully been a hot topic of late, but the impact this has on our social media marketing efforts is really only half of the story.The other half of the story, of course, is the impact it has on users.It's understandable t...

    By Matthew Peneycad • June 25, 2014

  • Employee Engagement: Is Being Satisfied Enough?

    The Chairman and CEO of Gallup, Jim Clifton, wrote an interesting article recently titled, "Employee Satisfaction Doesn't Matter". The title alone may cause some to cringe and gasp, especially if one doesn't read the article in its entirety.I won't dwell on the comments he makes on employee satis...

    By • June 24, 2014

  • Pinterest Etiquette: 8 Rules to Follow When Pinning

    To look professional on pinterest, you need to follow the written and unwritten rules. Many people are unaware of what you should and shouldn't do in terms of Pinterest etiquette. So in this article I will give you an outline of the major do's and dont's for your Pinterest page.Credit the Pin Sou...

    By • June 24, 2014

  • Online Video's Role in Mobile Marketing

    In addition to understanding the importance of video content on the web, there is a priority now being placed on video content that is optimized for mobile users. Mobile Internet viewing continues to soar and, as reported by MediaPost accounting for 19%, up from 11% a year ago, of all Internet t...

    By • June 24, 2014

  • The Importance of Images in Social Media

    For several years the battle cry of online marketing has been "Content is King!", and that is still true to an extent. Longform articles have increased in readership and sharing to far outpace short posts, and the trend towards in-depth writing that keeps readers engaged and entertained for multi...

    By • June 24, 2014

  • Marketing ROI: The Man, the Myth, the Legend

    The ManThere may not be a CEO or entrepreneur on the planet who doesn't smile just a little bit when they hear the phrase ROI. In a world that is fueled by obvious returns in periods too short to make meaningful progress (thank you stock market), the idea that measurability exists provides piece ...

    By • June 24, 2014

  • The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips, and More

    Do you know what you're posting, sharing, and blogging this Thursday?How about two Thursdays from now? Thursday of next month? Thursday of next year?We don't have things figured out quite to that extreme here at Buffer, but we do have some idea of what's ahead. (Those of you who are yearly planne...

    By • June 24, 2014

  • LinkedIn Brand Page Best Practices

    Businesses both big and small now choose to be on LinkedIn for a number of reasons. Not only is it a social network for professionals, but it's also a great way to get in touch with other businesses and potential employees. LinkedIn can also be the social media platform of choice when you want to...

    By • June 24, 2014

  • Recent Social Media Disasters and What Companies Can Learn From Them

    Social media can be a wonderful thing for a business. Companies can now inform, interact with, and advertise to customers in ways never before possible. While social media is a handy tool that can give fans and customers unprecedented access, the technology is a double-edged sword. Businesses are...

    By • June 23, 2014

  • Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

    The world of social media is ever-changing. It's important to keep current on best practices to ensure that you're doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, ...

    By • June 23, 2014

  • Having Trouble Turning Your Employees into Social Media Brand Advocates?

    You've probably already heard how useful it can be if your employees are willing and eager brand advocates for your company across social media channels. In the best cases, employees who naturally promote your business in the social media realm can be more effective than even the most carefully i...

    By • June 23, 2014

  • Reputation Management Lessons Learned from Australia's Deadliest Animals

    Much like bad publicity for a company, we don't often highlight the deadliest animals here in Australia. It's not exactly the best PR; however, once the word is out it can't be ignored. Reputation management is essential for all brands large and small. Here are some reputation management lessons ...

    By • June 23, 2014

  • 5 Things Fishing Can Teach You About Social Media

    Just like you, I have many hobbies and activities that I enjoy doing in my spare time. One of my favourite summertime pastimes happens to be fishing.I have many fond memories of heading out in my dad's beat up pick-up truck to the local lake or on special occasion to the river and spending the da...

    By • June 23, 2014

  • 4 Real-Life Web Marketing Business Problems Shortcuts Can't Fix

    All too often, we hear from business marketers who are in dire straits. They've turned to us because they need solid, concrete answers they can use to turn their marketing plans around... and more often than not, they need them fast.Unfortunately, looking for a quick fix isn't going to help, no m...

    By • June 23, 2014

  • How to Create a Social Media Command Center

    There are countless tools on the market that claim to be an all-in-one resource for social media marketing. Unfortunately, when several key features get bundled together, important functions get left out or overlooked.Have you heard the familiar saying, "Jack of all trades, master of none?" Well,...

    By • June 23, 2014

  • 4 Questions Marketers Can't Answer

    Over the last few weeks, more than 2,000 marketers have taken a social media marketing quiz that tests your knowledge on the various aspects of social media - ranging from content, to engagement, to ethics, to crisis management and more.The findings from that quiz have been a little... shocking. ...

    By • June 23, 2014

  • Think You Don't Need a Great Website? Wrong!

    Good web sites are not free or easy. Like all marketing, they have an associated cost and/or time commitment that can range widely from site to site. Hire a designer or a developer to build it for you, and the variations in price get wider. Because you can't hold a web site in your hand or trade ...

    By • June 23, 2014

  • 7 Great Excuses for Curating Content

    We've all grown up learning that "sharing is caring," and when it comes to content marketing, it's no different. Content curation isn't just a great way to jump-start and maintain relationships with prospects and experts in your industry, it can also save you time and find new inspiration.

    By • June 23, 2014

  • 6 SMS Marketing Ideas For Small Business

    I'm a big fan of SMS marketing (text message marketing). I firmly believe SMS is going to take off in the next year and begin to outpace other forms of marketing (like email marketing, for example) in both popularity with consumers and effectiveness for small businesses.By the way -- if you're no...

    By • June 23, 2014

  • How To Convert Visitors to Customers With Your Web Copywriting

    Do you have a lot of visitors to your site? Do you do a happy dance every time the number increases or you see someone from a faraway country stop in?It is really exciting to see all of those numbers and all of those people, but eventually it becomes exhausting and overwhelming when those visitor...

    By • June 23, 2014

  • The 2 Questions To Ask When Planning Content

    Remember when Facebook timeline came in? It was the at time that everyone was raving about Pinterest and Instagram. It was all about images, visual visual visual. All brand Facebook page posts went from plain text to always having an image. Why did social media managers do this? Rich media was mo...

    June 22, 2014

  • 12 Critical Homepage Elements

    The homepage is the most important page on your website because this is where potential customers are most likely to visit first. The bulk of your traffic will come from your homepage and to make sure you are not hindering any visits turning into conversions, there are 12 critical elements you sh...

    By • June 22, 2014

  • Blogger Outreach: Proper Disclosure and Compensation Practices

    There has been a lot of buzz around Microsoft's blogger outreach fail and let's face it, it could have happened to a number of different brands. Microsoft is just unfortunate in the fact that they are a big name and their fail got heavily promoted.Quick version of what happened: Microsoft went t...

    By • June 22, 2014

  • Online Landscape Requires a Business Competitive Advantage [INFOGRAPHIC]

    Within the past ten years the growth and popularity of online marketing has made even the most old-fashion of brands recognize the need to capitalize on online marketing efforts. With 80% of business communications occurring online it's no wonder that 47% of Americans claim that Facebook marketin...

    By • June 21, 2014