Content Marketing: Page 217

  • How to Perk Up Your Dying Facebook Page

    The way marketing is done on Facebook is very much different from how it's done on television, radio, or in print. In order to effectively utilize the social media site as a marketing platform, you must know how to maximize its different unique features first. Only then can you have a stronger fo...

    By • July 1, 2014

  • The New Remarketing on Facebook

    Once upon a time, Facebook Exchange (or FBX) was considered to be a huge part of Facebook's future advertising plans. The real time bidding system used cookie based retargeting to show highly relevant ads to its user base. Retargeting users via their actual online behavior allowed Facebook advert...

    By • June 30, 2014

  • Social and Digital Body Language: 105 Factors Impacting Business and Personal Brands

    When you think of leaving memorable brand impressions what comes to mind? Do you first think of a logo, colors, messaging, tone, sentiment or all of the above? None of the above?Even the best business leaders and marketers get overwhelmed with staying up to speed with new media, social media and...

    By • June 30, 2014

  • 3 Steps to Demystifying Social Media Personalities

    There are countless articles instructing you to adjust your brand's message and voice to each marketing channel for the purpose of achieving real engagement, within social media communities. The advice, however, seems to stop short of telling you how to do that.Here's a three-point primer on spea...

    By • June 30, 2014

  • From Good to Better: Social Media Changes to Enhance User Experience

    The year 2014 started with new promises for social media marketing. Social media was all set to become the most important platform to take your business to new heights. Half the year has passed. Till now, the social media trends of the year reveal that these websites have lived up to their expect...

    By • June 30, 2014

  • Content Marketing for Beginners: What's a Content Writer?

    Thanks to the rise in content marketing, content writers are high in demand -- but what exactly differentiates them from other writers? Content marketing is a quickly growing field. With that growth comes opportunities for entrepreneurial minded writers. If you're curious about getting started i...

    By • June 30, 2014

  • Be Careful with Your Burning Platform

    Social business is fundamentally about changing behaviours of employees, and therefore of organizations. That kind of change however is intrinsically difficult. As I mentioned in my post on the innovative personality types, there are often those within any organization that will either hark bac...

    By • June 30, 2014

  • Conferences Have Gone Social, Have You?

    Unlike any previous technology, social media has transformed the way we communicate. Today, our society is completely wired, making it easier than ever before to stay connected to family, friends, customers and colleagues.Savvy business owners and brands are using social media channels, such as T...

    By • June 30, 2014

  • Screening Questions: Essential Or Waste of Space?

    When the time comes to advertise a new vacancy for your business, there are lots of things you need to consider to ensure you get the best candidates applying and you receive relevant, qualified applications that have a genuine interest in your business.Job title, salary, job description, locatio...

    By • June 29, 2014

  • How to Bring Great Customer Service Online

    Having great online customer service is crucial in this day and age. Having great offline customer service is simply not enough to effectively own your customer relationship management.How do you bring this excellent customer service you may have offline on to your online presence? Here are some ...

    By • June 29, 2014

  • 3 Ways to Use Google My Business for Your Marketing

    Are you currently managing a Google+ Business and a Google Local account and are getting confused about the difference between the two? If so, you're in luck. If you haven't already heard, Google introduced Google My Business. It combines Places for Business, Google Local, and Google+ Business un...

    By • June 29, 2014

  • How Newsjacking Can Boost Traffic to Your Website

    There are many ways to boost traffic to your site, including use of social media platforms and email campaigns. One method a lot of companies are using now is newsjacking, which is taking breaking news stories or widely publicized current events and reporting on them in such a way that relates to...

    By • June 29, 2014

  • The Vampire Strikes Back

    Social media is fertile ground for celebrities to take control and build their personal brands, but the question remains: Is all social buzz good? In the case of World Cup footballer Luis Suarez, the answer will likely be yes.In case you've been living under a rock, this professional player on th...

    By • June 29, 2014

  • The Key to Building Strong Customer Relationships

    "Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals."- Jim RohnSavvy business people understand the role excellent customer service plays in the success of their business. They understand that winning customers and building lo...

    By • June 28, 2014

  • Viral vs Shareable Content: Which One is Right for Your Brand?

    As modern content marketers are well aware, in order to build relationships with new users and strengthen relationships with existing clients, we must tell a compelling story that motivates, rather than read a script to an uninterested audience about why a product is so amazing and "if you buy it...

    By • June 28, 2014

  • 6 Easy Ways To Help People Find You Online

    Building an online presence for your brand is hard work. Especially social media. It's not a 'set it and forget it' strategy. Not only does it require a regular investment of time, more and more it requires an investment of cash.A website that remains static and unchanging no longer serves most b...

    By • June 28, 2014

  • Is Facebook Just a 'Dark Pool'?

    Wednesday saw an important announcement from the New York Attorney General. He announced that Barclays Bank is to be prosecuted concerning their operation of a 'dark pool'. A dark pool is basically a private trading area which a bank can operate on behalf of its clients, or anyone else to whom th...

    By • June 28, 2014

  • Kickstarter & 3 Reasons "Shovel Knight" Got It Right

    This past Thursday, the highly anticipated independent video game "Shovel Knight" was released across both Nintendo and computer platforms. While the game itself received glowing reviews early on, what makes "Shovel Knight" especially intriguing is that it would have never come into fruition with...

    By • June 28, 2014

  • From Advertising to Engagement

    How many of you have looked at the advertisements on the right hand side of the pages here on Social Media Today? Why is it that even here on a website dedicated to social, advertisers think that the way to achieve their objectives is some generic ad copy with a photo of someone smiling? Who clic...

    By • June 28, 2014

  • 6 Ways to Get Your Content to Stand Out

    Sharing content is easier than ever when you use the internet and its many social networking platforms to market your company to leads and customers. This means that thousands of companies just like you are using the internet to market their products and services. In fact, 73% of B2B content mark...

    By • June 28, 2014

  • Video in the Feed and the Future of Digital Marketing

    With recent developments in Facebook advertising, it is my pleasure to dig into "Video In The Feed" advertising and its place in the current advertising and digital marketing environment. Announced in December and currently being rolled out throughout Facebook's web and mobile sites, the video ad...

    By • June 28, 2014

  • World Cup Marketers Create Some Fun Digital and Social Campaigns

    The 2014 World Cup has been so exciting! And Brands have added to the footy excitement.The world's largest sporting event kicked off in Brazil's capital city of Sao Paulo on June 12, and runs through July 13.One sponsor, Budweiser, has created a microsite to serve as a hub for a weeklong series o...

    By • June 28, 2014

  • "Think Small" for the Digital Era

    In 1959 ad agency DDB created what is still considered to be one of the greatest print campaigns ever: Think Small. During a time when big American cars stood as a symbol of the country's ascendency, the campaign took a small, slow, ugly car from Hitler's Germany and marketed it to Americans. The...

    By • June 27, 2014

  • Top 8 Social Listening Tools That Do Way More Than Listen

    "83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights." (Social Media Today) Most, if not all, marketing professionals don't need a statistic like this to emphasize that marketing has drastically shifted in the past 1...

    By • June 27, 2014

  • 5 Easy Steps to Establish and Grow Your Online Presence as an Entrepreneur

    Today's buzz word, "social media", can be a powerful and cost effective tool for current and prospect entrepreneurs to create a community, build new connections and grow their brands.But yet I find this new channel of inbound communication is still highly under-utilized.Many entrepreneurs want to...

    By • June 27, 2014