Content Marketing: Page 222

  • Introducing #SMTShorts: Marisa Thalberg of the Estée Lauder Companies [VIDEO]

    Introducing SMT Shorts: a series of short videos featuring top names in social and digital, providing marketing insights in 3 minutes or less. For our inaugural installment, Robin Carey spoke with Marisa Thalberg, Founder of Executive Moms and VP of Global Digital Marketing Worldwide at the Estée...

    By • June 26, 2014

  • Tips for Avoiding a Social Media Disaster

    Social media is taking over our lives - in good and bad ways. It's everywhere we go and in everything we do. If we read an article, listen to music, play a video game, take a picture or a slew of other things, we can share them on our choice of social media. We've got social media that's picture ...

    By • June 25, 2014

  • Content and the 90:10 Rule: Spend Only 10% of Your Content Budget on Actually Producing Content

    Brands have always produced content, it is just that back in the old days, they couldn't afford to produce very much of it. This wasn't because it was expensive to produce, but because it was expensive to distribute. There was a rough rule-of-thumb which said that maximum 10 per cent of your cont...

    By • June 25, 2014

  • Job Seekers: 5 Tips for Building Consistency on Social Media

    There are hundreds, if not thousands, of articles about building your personal brand during your job search. One thing that is often left out is the importance of building consistency throughout your profiles. Large brands understand that in order to have their message ingrained in the minds of t...

    By • June 25, 2014

  • The Language of Engagement

    Having a well crafted community strategy and roadmap is critical to enabling effective outcomes, but translating that strategy into your engagement approach is equally critical and often overlooked. People tend to communicate in online communities they way they do elsewhere and that can often be ...

    By • June 25, 2014

  • Your Customers Are Mobile, But Are You?

    By now most of you have probably heard the buzz about Responsive web design. If not, it's basically a method of coding a website so that it automatically scales to display in the right dimensions on a full size browser, tablet, or smartphone. The site actually reconfigures itself to the appropria...

    By • June 25, 2014

  • 7 Easy Ways to Recycle Your Blogposts [INFOGRAPHIC]

    Recycling your blogpost is not about being lazy and spinning your old content.It's about re-visiting a topic that matters with added value and to continue the dialogue. Perhaps you previously wrote a blog post about a timely topic - odds are that there are more recent developments on that topic -...

    By • June 25, 2014

  • Social Advocacy & Politics: ISIS Takes Control of Your Twitter Account

    While most of the media are focusing on ISIS's use of social media to post gruesome pictures and slick videos, The Atlantic took a deeper dive into how ISIS is gaming Twitter. It appears that ISIS is following several of the strategies and tactic I have laid out in previous posts, here and elsewh...

    By • June 25, 2014

  • Take Control! Enhance the Potency of Your Facebook Experience

    Facebook's control over the content that appears in users' news feeds has rightfully been a hot topic of late, but the impact this has on our social media marketing efforts is really only half of the story.The other half of the story, of course, is the impact it has on users.It's understandable t...

    By Matthew Peneycad • June 25, 2014

  • Employee Engagement: Is Being Satisfied Enough?

    The Chairman and CEO of Gallup, Jim Clifton, wrote an interesting article recently titled, "Employee Satisfaction Doesn't Matter". The title alone may cause some to cringe and gasp, especially if one doesn't read the article in its entirety.I won't dwell on the comments he makes on employee satis...

    By • June 24, 2014

  • Pinterest Etiquette: 8 Rules to Follow When Pinning

    To look professional on pinterest, you need to follow the written and unwritten rules. Many people are unaware of what you should and shouldn't do in terms of Pinterest etiquette. So in this article I will give you an outline of the major do's and dont's for your Pinterest page.Credit the Pin Sou...

    By • June 24, 2014

  • Online Video's Role in Mobile Marketing

    In addition to understanding the importance of video content on the web, there is a priority now being placed on video content that is optimized for mobile users. Mobile Internet viewing continues to soar and, as reported by MediaPost accounting for 19%, up from 11% a year ago, of all Internet t...

    By • June 24, 2014

  • The Importance of Images in Social Media

    For several years the battle cry of online marketing has been "Content is King!", and that is still true to an extent. Longform articles have increased in readership and sharing to far outpace short posts, and the trend towards in-depth writing that keeps readers engaged and entertained for multi...

    By • June 24, 2014

  • Marketing ROI: The Man, the Myth, the Legend

    The ManThere may not be a CEO or entrepreneur on the planet who doesn't smile just a little bit when they hear the phrase ROI. In a world that is fueled by obvious returns in periods too short to make meaningful progress (thank you stock market), the idea that measurability exists provides piece ...

    By • June 24, 2014

  • The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips, and More

    Do you know what you're posting, sharing, and blogging this Thursday?How about two Thursdays from now? Thursday of next month? Thursday of next year?We don't have things figured out quite to that extreme here at Buffer, but we do have some idea of what's ahead. (Those of you who are yearly planne...

    By • June 24, 2014

  • LinkedIn Brand Page Best Practices

    Businesses both big and small now choose to be on LinkedIn for a number of reasons. Not only is it a social network for professionals, but it's also a great way to get in touch with other businesses and potential employees. LinkedIn can also be the social media platform of choice when you want to...

    By • June 24, 2014

  • Recent Social Media Disasters and What Companies Can Learn From Them

    Social media can be a wonderful thing for a business. Companies can now inform, interact with, and advertise to customers in ways never before possible. While social media is a handy tool that can give fans and customers unprecedented access, the technology is a double-edged sword. Businesses are...

    By • June 23, 2014

  • Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

    The world of social media is ever-changing. It's important to keep current on best practices to ensure that you're doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, ...

    By • June 23, 2014

  • Having Trouble Turning Your Employees into Social Media Brand Advocates?

    You've probably already heard how useful it can be if your employees are willing and eager brand advocates for your company across social media channels. In the best cases, employees who naturally promote your business in the social media realm can be more effective than even the most carefully i...

    By • June 23, 2014

  • Reputation Management Lessons Learned from Australia's Deadliest Animals

    Much like bad publicity for a company, we don't often highlight the deadliest animals here in Australia. It's not exactly the best PR; however, once the word is out it can't be ignored. Reputation management is essential for all brands large and small. Here are some reputation management lessons ...

    By • June 23, 2014

  • 5 Things Fishing Can Teach You About Social Media

    Just like you, I have many hobbies and activities that I enjoy doing in my spare time. One of my favourite summertime pastimes happens to be fishing.I have many fond memories of heading out in my dad's beat up pick-up truck to the local lake or on special occasion to the river and spending the da...

    By • June 23, 2014

  • 4 Real-Life Web Marketing Business Problems Shortcuts Can't Fix

    All too often, we hear from business marketers who are in dire straits. They've turned to us because they need solid, concrete answers they can use to turn their marketing plans around... and more often than not, they need them fast.Unfortunately, looking for a quick fix isn't going to help, no m...

    By • June 23, 2014

  • How to Create a Social Media Command Center

    There are countless tools on the market that claim to be an all-in-one resource for social media marketing. Unfortunately, when several key features get bundled together, important functions get left out or overlooked.Have you heard the familiar saying, "Jack of all trades, master of none?" Well,...

    By • June 23, 2014

  • 4 Questions Marketers Can't Answer

    Over the last few weeks, more than 2,000 marketers have taken a social media marketing quiz that tests your knowledge on the various aspects of social media - ranging from content, to engagement, to ethics, to crisis management and more.The findings from that quiz have been a little... shocking. ...

    By • June 23, 2014

  • Think You Don't Need a Great Website? Wrong!

    Good web sites are not free or easy. Like all marketing, they have an associated cost and/or time commitment that can range widely from site to site. Hire a designer or a developer to build it for you, and the variations in price get wider. Because you can't hold a web site in your hand or trade ...

    By • June 23, 2014