Content Marketing: Page 222

  • Should Brands Standardize Native Advertising?

    Publishing giant Conde Nast is hoping to set a standard for native advertising across its properties. AdAge reports that the company distributed a 4000-word document that tells editors and publishers how to handle native advertising. Conde Nast wants to avoid conflicts, address legal concerns and...

    By • June 16, 2014

  • How Big Brands Are Messing Up Their CRM and Damaging Brand Equity

    For many brands and marketing teams in businesses around the world, there is terrific pressure to improve performance. Many a marketing strategy blueprint will include projects with bold initiatives, such as:Optimize CRM programIncrease conversion ratesDrive down acquisition costsBuild email data...

    By • June 16, 2014

  • 8 Quick Tips for Creating Facebook Posts that Will Reach Your Audience

    You may have heard, or even seen, that organic reach on Facebook has declined quite a bit over the last few months.Why is this happening?Facebook recognizes that each user has hundreds of connections to friends, family, and businesses on Facebook who are all regularly sharing content. In an effor...

    By • June 16, 2014

  • Content Creation Without Ever Writing a Word

    If you spend any time online, it won't come as a surprise to you that everyone is talking about content.Content is king! No, content is prince! No, content is queen! Whatever content is, it's important, but many organizations struggle to figure out how to use it in their marketing.The interesting...

    By • June 16, 2014

  • Why Influencers Are Essential to Content Marketing Success

    All marketers face the same problems every day, figuring out ways to captivate their audience with quality content. The concept that content is king is well known to all, but the real problem that businesses face now is that firms have to focus on generating a non-stop stream of quality content....

    By • June 16, 2014

  • Trent Dyrsmid Shares His Insights on Digital Marketing

    Our latest interview for the Oktopost blog took place with author, entrepreneur, content marketing and marketing automation expert Trent Dyrsmid. It was great to hear insights from Trent - a thought leader who has built and sold a successful business (which he started from the kitchen table!) fro...

    By • June 16, 2014

  • 6 Trends for Future Consumer Mobile Use [INFOGRAPHIC]

    Today, mobile technology has become ubiquitous. It has seeped into nearly every aspect of our lives, from the calculated necessities of business to the most intimate parts of our personal relationships. We now use our laptops, smartphones, and tablets for everything from documenting our children'...

    By • June 16, 2014

  • How to Switch Off Social Media

    I had an interesting conversation with a very well know magazine this week. They asked me; "How can people switch off the noise in social media?". This was a question I hadn't come across much in my 7 years of working in social media but one most companies need to know the answer to.There is a fa...

    By • June 16, 2014

  • 10 Game Changing Responsive Website Designs

    When it comes to designing the perfect website for your company, you want the very best design possible, something that will easily translate across multiple platforms of technology.You might have heard about responsive website design, but not have known much about it or why it's so popular. Resp...

    By • June 16, 2014

  • Apple's Advertising Problems May Not Be With Its Ad Agency

    Apple's new spots, done in house, are beautiful, garner good reviews, but lack the point of view Apple has always been known for.Unthinkable. Apple fire TBWA/Media Arts Lab, the agency that Steve Jobs asked Lee Clow to form in order to concentrate on Apple? Well if you read the recent press repor...

    By • June 16, 2014

  • No Social Before Building eMail Lists: SmartPhone Growth Demands Responsive eMail Design [VIDEO]

    Are you getting the most out of your social media investment? Every visitor you get from social networks should be captured to your list. Would you be as worried about reach on social platforms if you had all your Facebook friends, for example, on your mailing list already?What You Send Must Be M...

    By • June 16, 2014

  • Why No One's Entering Your Contest

    So you created a gorgeous, clever and super fun fan contest, but when you look at the total entrants number, you're staring at a big ol' goose egg, or something close to it? Well, that's no fun. Let's dissect what could possibly be scaring all your fans away, shall we? #1: What's the Call to Acti...

    By • June 15, 2014

  • How Social Media Sites Do UX Design Right

    Whether you are building your first social media community online or if you are interested in researching the most successful networks today, understanding the importance of user experience design is necessary for any type of success with an online brand or image. Understanding UX design, or user...

    By • June 15, 2014

  • Lessons from The New York Times Innovation Report

    Sometimes monopolies look like they're going to last forever. Until they don't.They get disrupted by new technologies, and their business models don't adapt quickly enough to a new and often punishing ecosystem.This is what has been happening to the newspaper industry over the last 10 years, as t...

    By • June 15, 2014

  • How Sports Brands Should Utilize Social Media

    Since 2012, there has been a lot of emphasis on how small businesses are utilising social media however, there is much more to social success than what small companies are doing on a low budget. We can all learn from how big brands and companies are investing millions of pounds into their marketi...

    By • June 15, 2014

  • Add Fuel to Your Social Media Marketing with Content Curation

    If your company does not practice content curation, your social media presence is likely overly brand-focused. Making your social media marketing all about your brand is a major faux pas; it runscontrary to the ethos of community-based social media-where authentic engagement and an active exchan...

    By • June 15, 2014

  • 6 Myths About Social Sharing

    Consider everything you thought you knew about social sharing. Now, forget it. The trends you thought you knew have evolved and are not the same as they used to be. Time to hit refresh on your social marketing strategy and optimize your customer engagement by sharing the right content at the righ...

    By • June 14, 2014

  • 4 Email Marketing Tactics to Rapidly Boost Conversions

    As of 2013, there are over 3.6 billion email accounts in existence, and most businesses spend at least some of their time and resources sending marketing messages to a group of subscribers within that pool. Since an overwhelming majority of consumers check their email daily and prefer to receive ...

    By • June 14, 2014

  • Five Reasons Your Main Social Media Focus Should Be Your Blog

    Sure, Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google+ are important, but most of your attention should be on writing quality blog posts that you host yourself. 1. You own your blogYou do not own Facebook, Twitter, Instagram, and so on. But what you do own is your blog. This means th...

    By • June 14, 2014
  • SMT Expert

    Don't Freak Out: There Are Good Reasons Why Facebook's Organic Reach Has Declined

    Since early this year, Facebook has been getting a lot of flak for scaling back the organic reach of brand pages. Much like other marketers, I went through phases of frustration and anger, however I was optimistic that Facebook has some good reasons for limiting the amount of people a brand page ...

    By • June 14, 2014

  • Social Media Analytics: From Return on Investment to Return on Involvement [VIDEO]

    ROI is the dirty word in social media. The moment it's aired you get one of two responses: flashy numbers (clicks, visitor figures, reTweets, Likes and +1s) or mushy concepts (brand appeal, brand impact spread, influence rise or social media visibility). Both lead to discontent amongst clients an...

    By • June 14, 2014

  • 5 Regrettable Social Media Faux Pas

    Social media dominates the time people spend online, and a vast majority of companies now have some type of social presence. Unfortunately, social success remains elusive for many; common social media faux pas are largely to blame. Social media as a marketing channel is a force to be reckoned w...

    By • June 14, 2014

  • How to Lose Friends and Alienate People with Email

    6 Sure-Fire Steps to an Email Campaign DisasterI've worked in ad agencies for many years, and seen many mistakes made, especially in regard to email campaigns. I'm not sure why e-mail marketing remains so challenging -- after all, the rules are well-established, and email has been with us for mor...

    By • June 14, 2014

  • #SMTShorts: @WillMcInnes, CMO of Brandwatch [VIDEO]

    Will McInnes, CMO of Brandwatch, talks about social listening, social media command centers, and how brands can move beyond the memory of Oreo's dunking in the dark when it comes to real-time marketing.What's the fine line between being intrusive and responsive when it comes to social listening b...

    By • June 14, 2014

  • The Social Media Frequency Guide: How Often to Post to Facebook, Twitter, LinkedIn and More

    Subway has this sandwich with Fritos on it. I know this because their commercials play constantly on my TV and computer such that I nearly have the ads memorized.Every time their commercial airs, Subway is flirting with the fine art of frequency. How often is too often to share with your audience...

    By • June 13, 2014