Content Marketing: Page 223

  • How to Lose Friends and Alienate People with Email

    6 Sure-Fire Steps to an Email Campaign DisasterI've worked in ad agencies for many years, and seen many mistakes made, especially in regard to email campaigns. I'm not sure why e-mail marketing remains so challenging -- after all, the rules are well-established, and email has been with us for mor...

    By • June 14, 2014

  • #SMTShorts: @WillMcInnes, CMO of Brandwatch [VIDEO]

    Will McInnes, CMO of Brandwatch, talks about social listening, social media command centers, and how brands can move beyond the memory of Oreo's dunking in the dark when it comes to real-time marketing.What's the fine line between being intrusive and responsive when it comes to social listening b...

    By • June 14, 2014

  • The Social Media Frequency Guide: How Often to Post to Facebook, Twitter, LinkedIn and More

    Subway has this sandwich with Fritos on it. I know this because their commercials play constantly on my TV and computer such that I nearly have the ads memorized.Every time their commercial airs, Subway is flirting with the fine art of frequency. How often is too often to share with your audience...

    By • June 13, 2014

  • Facebook's Nearby Friends: Building "IRL" Connections While Undermining Your Privacy

    Nearly two years ago we reported that Facebook was planning to launch a new feature that would help users locate their friends "In Real Life." And now "Nearby Friend" is a reality, allowing mobile users to see which of their contacts is in their current vicinity. This tool is optional, and you ca...

    By • June 13, 2014

  • 3 Ways to Use Social Media Data to Create Compelling Content

    Who likes you? Who doesn't? Who used to like you, but now they don't anymore? Why? Who thought you were funny yesterday? Who thought you were funny last week? Who'd you make tear up with your heartfelt plea? Who'd you make mad completely by accident?No, we're not talking about high school. We're ...

    By • June 13, 2014

  • Get Your Local Business Found on Google

    Not everything in the world of Digital Marketing and SEO costs a fortune. Google offers a lot of help to local business owners for Free - just look at tools like Google Analytics, Google Webmaster Tools and all the advice they give to webmasters via channels like Matt Cutts and Webmaster Tools Vi...

    By • June 13, 2014

  • Why Should a Marketer Care about Ad Serving?

    The notion of ad servers became hot about a decade ago, yet many marketers still forgo a range of obvious benefits, opened to companies that apply various ad serving software.In fact, the actual meaning of the term "ad server" can explain why a reasonable marketer should consider using it. Namely...

    By • June 13, 2014

  • The Art of Creating Shareable Posts on Social Platforms [INFOGRAPHIC]

    Wondering what a shareable social media post looks like? Then wonder no more. Save or bookmark the handy infographic below from MyCleverAgency and reference it any time you get befuddled. It delineates in detail what engaging, effective and viral Facebook, Google+, Twitter, Pinterest, or blog pos...

    By • June 13, 2014

  • How to Enhance Your Content Marketing for B2B

    It's the end of the week and I am looking at the marketing activities and content I published this week. As a freelance marketing consultant, my content subject matter and my audience changes, and therefore being able to maximize my content marketing in the B2B sector is a constant challenge.Cont...

    By • June 13, 2014

  • Beyond Engagement: Why Your Employees Are Already Taking Your Side

    It's official - there's good news for business leaders who believe that employee advocacy makes sense for their organizations:"One in five of your employees is already speaking out publicly on your behalf - you just didn't realize it."(Source: Weber Shandwick; Employees Rising: Seizing the Opport...

    By • June 13, 2014

  • 3 Easy Ways Startups Can Use Twitter to Perform Marketing Research

    Startups often lack the budget or funding to perform extensive marketing research. Their best option is to use cost-effective online tools to gain a better understanding of their markets. One such tool that's commonly used is Twitter.By leveraging Twitter, start-ups can monitor online conversatio...

    By • June 12, 2014

  • Recommended Tweeting Practices for Professionals

    Twitter is a great tool for keeping in touch with clients. Once you've got a solid following, you need to take care so they don't lose interest. There is plenty of advice out there about must-do's on Twitter, but don't burn yourself out trying to follow all of it. Basically, you need to be (1) co...

    By • June 12, 2014

  • The Impact of Timing on Facebook Post Engagement

    Ever wonder when is the best time to post on Facebook? Of course you do - you're a marketer. And as a marketer, you want to optimize everything. Well, we all know the short answer: the best time to post on Facebook is whenever your audience will see it. But with increasing competition for scroll...

    By • June 12, 2014

  • Tips to Boost Your Lead Generation [INFOGRAPHIC]

    Lead generation. An integral part of integrated digital marketing, generating quality leads is one of marketers' most important objectives. A successful lead generation strategy attracts the right consumers at the right time, keeping your sales funnel stockpiled with prospects who find value in your brand.Taken from our latest eBook,30 Tips and Tricks to Boost Your Lead Generation, the following infographic provides some valuable tips to kickstart your lead generation efforts.

    By • June 12, 2014

  • The Top 10 Quotes on the Future of Business

    Every now and then, I receive a nice surprise that gives me pause. Today is one such moment. I hope you don't mind, but I wanted to share it with you.The team over at Prezly put together a wonderful Slideshare that features some key quotes from my last three books Engage, The End of Business as U...

    By • June 12, 2014

  • Automating Content Curation: Just Because You Can, Doesn't Mean You Should

    Hootsuite recently introduced a feature that recommends content for you to publish based on topics you regularly post about.If you're not happy with the topics that are automatically generated based on your past social activity, you can manually adjust them.Further to recommending content, this f...

    By Matthew Peneycad • June 12, 2014

  • The Convergent Evolution of Social Networks

    LinkedIn has recently launched a redesign of their profile page to feature a wide image header set behind your picture and bio. It's only available for customers of LinkedIn's newest (and most affordable) premium membership - dubbed "Spotlight". For just $10/mo, you could get the new header today...

    By • June 12, 2014

  • Negative Social Media Marketing Feedback and How to Handle It

    According to eMarketer, of businesses in the United States with a minimum of 100 employees, 87 percent utilized social media marketing within the last year. While that is certainly a large number, clearly not all businesses are taking advantage of the benefits offered by social media marketing. M...

    By • June 12, 2014

  • Facebook Fraud: Click Farms and How to Avoid Them [INFOGRAPHIC]

    Companies are often drawn to advertising on Facebook to increase visibility of their brand. That visibility can reflect poorly on a company if it's tied to click farms that employ low-paid workers to "like" company pages. Through the following example, learn more about what click farms are, why t...

    By • June 12, 2014

  • Social Startups: iSnap Uses Selfies to Seamlessly Connect Offline, Online Moments

    Selfies don't discriminate. Celebrities, daredevils, breastfeeding moms, and even new fathers take them. Consider the selfies you've seen lately. What made you do a double take? For me, dramatic stories and remarkable backgrounds caught my attention.So how can we use this trend to our marketing ...

    By • June 12, 2014

  • Financial Advisors, No One Cares About Your Personal Life

    Do not post about of your personal life or non-finance related information. No more pictures of your food and lose the photos of your travels, please. That's what a recent study by Finect, a compliance-friendly network, determined what investors want from their financial advisors on social media....

    By • June 11, 2014

  • Are You Ready to Play the Social Media Compliance Game?

    In 2008, Brian Solis and Jesse Thomas galvanized the spectrum of engagement opportunities on the social web with their Conversation Prism.Back then, most of us were focused on how social media could be used for marketing and PR. Today, social media gets used for sales, HR, R&D, procurement, c...

    By • June 11, 2014

  • 3 Tips from the New Music Seminar: How B2B Marketers and the Music Industry Are in Tune

    The quintessential "What B2B can learn from B2C" blog post never gets old. Consumer focused brands can and do teach us a great deal about how to improve our engagements. But B2C, namely entertainment, also is looking to its B2B counterparts for more data-driven insight marketing.The New Music Sem...

    By • June 11, 2014

  • President Barack Obama on Tumblr

    It's almost hard to believe that a statement like this is true: President Barack Obama is on Tumblr.This past Tuesday, Obama appeared on the microblogging social network known as Tumblr in order to answer questions regarding student loans. He covered a number of topics on the matter, ranging from...

    By • June 11, 2014

  • 5 Ways Universities Can Use a Social Media Dashboard

    While schools need to walk a fairly tight line when it comes to involving children, particularly minors, in their social media strategy, they definitely shouldn't shy away from implementing it to its full effect. Social media has proven itself to be a top notch marketing and recruitment tool for ...

    By • June 11, 2014