Opposites Don't Attract, They Cooperate: Regulation and Enterprise Social Media

Everyone's heard the saying, "opposites attract," but do they last forever? As a culture, we love rooting for hopeless relationships-whether in books, movies, or reality. The naïve pig and prolific spider in, "Charlotte's Web." The wealthy, obnoxious woman and struggling carpenter in the movie, "...

By Kelsey Arnold • June 19, 2014

6 Ways To Kill Your Blog

The importance of blogging cannot be stressed enough in the social-content marketing arena. If you're at all familiar with Internet advertising (which I assume you are) you'd know that a well-formed, high-end business blog is capable of pushing a brand's products and services into the customers' ...

By Brennan Girdler • June 19, 2014

Mobilizing Your Brand: 5 Tips Mobile Marketers Can't Forget

In February of 2014, more Americans accessed the Internet through mobile smart devices than they did through conventional computers. This is the very first time that this has happened. Up until this year, mobile internet use has always been something of a secondary concern for marketers. Sure, ce...

By Lewis Robinson • June 19, 2014

Businesses: It's Time to Get Social, Think Local, and Spend on Mobile

As a local business, you may have come across the term SoLoMo. The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile. Put into practice, SoLoMo targets mobile consumers in their current location with content and promotions share...

By Deanna Baisden • June 19, 2014

Nintendo's E3 Results, Illustrated by Twitter

We are a week removed from E3 and to say that the most notable digital event in the world still has people talking would be an understatement. Perhaps the most sociable fans were those of "the Big Three" in the video game industry: Microsoft, Nintendo and Sony. While each of these companies had t...

By Rob Sutter • June 19, 2014

Get the Best Out of Twitter Lists

Social media channels are great ways to communicate, network, and meet people. They can also be used as databases, contact lists, and bookmarks. Twitter, especially is a great medium to keep track of your professional contacts, thanks to the "lists" feature.First, you have to know that the lists ...

By Jennifer Bourne • June 19, 2014

Social Startups: Zoomph Organizes and Visualizes Social Media Mayhem in One Platform

Perhaps you are one of the people in marketing, PR, or social media that attended Vocus' Demand Success 2014 conference the first week of June to learn how to generate more leads and build a stronger brand. If not, you missed a fun, competitive experience through gamification, thanks to Zoomph co...

By Shay Moser • June 19, 2014

4 Major Components You Should Consider in a Social Media Audit

With companies relying more on social media to increase brand awareness and customer acquisition, ensuring your social media accounts have maximum impact has never been so important.A simple way to make sure your social media accounts are set up effectively is by performing a social media audit. ...

By Ray Wang • June 19, 2014

How to Be Lazy and Still Build Your Email List

You work hard to get ahead. You keep busy and active getting the next thing done. But from time to time, even in today's always connected work world, it's actually smarter to be... lazy.The daily know-how's and to-do's are constantly changing - that's a given with our social online. You can choos...

By Krista Bunskoek • June 19, 2014

Just Cause: Can Marketing Be a Force for Good?

Cause marketing is a growing strategy that deserves greater use.It is a well-balanced approach to marketing that delivers an intriguing double benefit. Cause marketing is simply a brand or organization taking on a specific cause or charity to promote and align itself with. The purpose of cause ma...

By Andy Newbom • June 18, 2014

Turning Social User Generated Content into Sales [INFOGRAPHIC]

Like any good content marketer, you are consistently engaging your social media followers through contests, conversation-sparking posts, reader polls, and more. And while engagement is its own reward and all, you might still find yourself wondering how you can translate those interactions into sa...

By Sarah Matista • June 18, 2014

eCommerce Marketing Advice from Top Industry Experts [INFOGRAPHIC]

eCommerce marketing is both and art and science. To help you refine your perspective, the folks at referralcandy have studied dozens of interviews with successful eCommerce entrepreneurs and picked out the most relevant bits. For example:"In the old world, you devoted 30 percent of your time to b...

By Irfan Ahmad • June 18, 2014

Creating a Hashtag to Build Engagement at Your Event

Hashtags are everywhere, and I do mean everywhere!You can now find them on every major social network (excluding LinkedIn), and more than likely, your customers or clients are already using them in some way or another.There really are many ways that you can use hashtags for your business's social...

By Kristen Curtiss • June 18, 2014

Google Launches 'Google My Business' to Help Businesses Connect With Customers and Get Found Online

Google has announced the launch of a new tool, Google My Business, to help small businesses connect with their customers. By putting your business information on Search, Maps and Google+, the new tool lets your customers find you across Google. Businesses can post content, track analytics, revert...

By Aravinth Enrique • June 18, 2014

Converting Visitors into Customers

There are various techniques available to assist with generating website traffic such as search engine optimization (SEO), pay per click (PPC) advertising and social media marketing (SMM) as well as additional website promoting techniques to help with driving traffic to your website. What happen...

By Michael Jaccarino • June 18, 2014

Independence Day to Labor Day: Plan Your Content Around These Summer Holidays

Jump in the pool of current events to make your written content relevant and engaging for your readers. The "holiday season" refers to the autumn to winter stretch of American holidays for a reason. After you get past this time of year, holidays are few and far in between. Case in point: summer. ...

By Nicole Karlis • June 18, 2014

How Social Media Can Be a Boon for Your Career

Even if 'social media' isn't part of your job description, dedicating time to social media can be a boon for your career and enhance the value that you offer your organization, clients or customers, and coworkers.To maximize the potency of your professional development efforts on social media, yo...

By Matthew Peneycad • June 18, 2014

Pinterest Self-Serve Ads Are Coming: Are You Ready?

Pinterest is expanding their Promoted Pins tool to offer a DIY pay-per-click social ads option to businesses of all sizes. The highly visual social network has been experimenting with Promoted Pins since September 2013, but until now, only select major retailers were able to participate.The DIY P...

By Larry Kim • June 18, 2014

There's No Magic Pill for Social Media Success

There's always some new diet trick floating around, right? There's a new device that makes exercise less of a chore, a new pill that'll make you movie-star buff with minimal effort. There's so many of these new tricks that you wonder why people still buy them - 'surely people don't buy this stuff...

By Andrew Hutchinson • June 18, 2014

Online Shopping Behavior: Data from Smart Phones and Social Media

If you've ever used your phone to shop online, you're part of a growing group of 167 million people worldwide. Backtrack to 20 years ago, and no one would have thought that you could buy all sorts of things online. This was when people valued the "try and buy" method where they would rather be ab...

By Michael Bird • June 18, 2014

6 Reasons to Get Consistent With Your Content Strategy

Research, strategy, writing, monitoring, measurement, more writing...the content marketing to-do list never ends!With the amount of published content expanding daily, how is one to keep up with the demand?Unfortunately, it can become easy to lose your content focus if you lack a schedule and edit...

By Deanna Baisden • June 17, 2014

Why Instagram is a Credible Alternative to the Fading Facebook & Twitter

Social media has indeed brought new blood to the whole realm of digital marketing. While its effectiveness over email marketing as a marketing approach is debatable, but as a standalone marketing tool, social media is pricelessly critical for any digital marketeer looking to make a serious impact...

By Sarah Parker • June 17, 2014

Engaging Your Audience: Avoid Random Acts (of Content)

The proliferation of Web technology and social networks has forever changed the marketing landscape. Or has it? In recent years, we've become conditioned to believe that technology has fundamentally changed the rules of marketing. But are we simply distracting ourselves with our own hype?During ...

By Scott Allan • June 17, 2014

13 Steps to Your First Facebook Advertising Campaign

The truth is, whether the question about Facebook advertising is asked directly or it's the answer to another question, I often find myself explaining the basics of Facebook Ads.If you've wondered about how to set up a Facebook Ads campaign, here are 13 steps to getting started:1. Know why you're...

By Stephanie Winans • June 17, 2014

The Social Media Frequency Guide: How Often Should You Post?

When it comes to tv advertising, there is always one ad you know by heart and even find yourself mimicking the tv when it comes on. This is when you know you have seen this advert too many times and in most cases, it starts to annoy you and you would never consider purchasing this product.The sam...

By Warren Knight • June 17, 2014