Content Marketing: Page 221

  • Get the Best Out of Twitter Lists

    Social media channels are great ways to communicate, network, and meet people. They can also be used as databases, contact lists, and bookmarks. Twitter, especially is a great medium to keep track of your professional contacts, thanks to the "lists" feature.First, you have to know that the lists ...

    By • June 19, 2014

  • Social Startups: Zoomph Organizes and Visualizes Social Media Mayhem in One Platform

    Perhaps you are one of the people in marketing, PR, or social media that attended Vocus' Demand Success 2014 conference the first week of June to learn how to generate more leads and build a stronger brand. If not, you missed a fun, competitive experience through gamification, thanks to Zoomph co...

    By • June 19, 2014

  • 4 Major Components You Should Consider in a Social Media Audit

    With companies relying more on social media to increase brand awareness and customer acquisition, ensuring your social media accounts have maximum impact has never been so important.A simple way to make sure your social media accounts are set up effectively is by performing a social media audit. ...

    By • June 19, 2014

  • How to Be Lazy and Still Build Your Email List

    You work hard to get ahead. You keep busy and active getting the next thing done. But from time to time, even in today's always connected work world, it's actually smarter to be... lazy.The daily know-how's and to-do's are constantly changing - that's a given with our social online. You can choos...

    By • June 19, 2014

  • Just Cause: Can Marketing Be a Force for Good?

    Cause marketing is a growing strategy that deserves greater use.It is a well-balanced approach to marketing that delivers an intriguing double benefit. Cause marketing is simply a brand or organization taking on a specific cause or charity to promote and align itself with. The purpose of cause ma...

    By • June 18, 2014

  • Turning Social User Generated Content into Sales [INFOGRAPHIC]

    Like any good content marketer, you are consistently engaging your social media followers through contests, conversation-sparking posts, reader polls, and more. And while engagement is its own reward and all, you might still find yourself wondering how you can translate those interactions into sa...

    By • June 18, 2014

  • eCommerce Marketing Advice from Top Industry Experts [INFOGRAPHIC]

    eCommerce marketing is both and art and science. To help you refine your perspective, the folks at referralcandy have studied dozens of interviews with successful eCommerce entrepreneurs and picked out the most relevant bits. For example:"In the old world, you devoted 30 percent of your time to b...

    By • June 18, 2014

  • Creating a Hashtag to Build Engagement at Your Event

    Hashtags are everywhere, and I do mean everywhere!You can now find them on every major social network (excluding LinkedIn), and more than likely, your customers or clients are already using them in some way or another.There really are many ways that you can use hashtags for your business's social...

    By • June 18, 2014

  • Google Launches 'Google My Business' to Help Businesses Connect With Customers and Get Found Online

    Google has announced the launch of a new tool, Google My Business, to help small businesses connect with their customers. By putting your business information on Search, Maps and Google+, the new tool lets your customers find you across Google. Businesses can post content, track analytics, revert...

    By Aravinth Enrique • June 18, 2014

  • Converting Visitors into Customers

    There are various techniques available to assist with generating website traffic such as search engine optimization (SEO), pay per click (PPC) advertising and social media marketing (SMM) as well as additional website promoting techniques to help with driving traffic to your website. What happen...

    By • June 18, 2014

  • Independence Day to Labor Day: Plan Your Content Around These Summer Holidays

    Jump in the pool of current events to make your written content relevant and engaging for your readers. The "holiday season" refers to the autumn to winter stretch of American holidays for a reason. After you get past this time of year, holidays are few and far in between. Case in point: summer. ...

    By • June 18, 2014

  • How Social Media Can Be a Boon for Your Career

    Even if 'social media' isn't part of your job description, dedicating time to social media can be a boon for your career and enhance the value that you offer your organization, clients or customers, and coworkers.To maximize the potency of your professional development efforts on social media, yo...

    By Matthew Peneycad • June 18, 2014
  • SMT Expert

    Pinterest Self-Serve Ads Are Coming: Are You Ready?

    Pinterest is expanding their Promoted Pins tool to offer a DIY pay-per-click social ads option to businesses of all sizes. The highly visual social network has been experimenting with Promoted Pins since September 2013, but until now, only select major retailers were able to participate.The DIY P...

    By • June 18, 2014

  • There's No Magic Pill for Social Media Success

    There's always some new diet trick floating around, right? There's a new device that makes exercise less of a chore, a new pill that'll make you movie-star buff with minimal effort. There's so many of these new tricks that you wonder why people still buy them - 'surely people don't buy this stuff...

    By • June 18, 2014

  • Online Shopping Behavior: Data from Smart Phones and Social Media

    If you've ever used your phone to shop online, you're part of a growing group of 167 million people worldwide. Backtrack to 20 years ago, and no one would have thought that you could buy all sorts of things online. This was when people valued the "try and buy" method where they would rather be ab...

    By • June 18, 2014

  • 6 Reasons to Get Consistent With Your Content Strategy

    Research, strategy, writing, monitoring, measurement, more writing...the content marketing to-do list never ends!With the amount of published content expanding daily, how is one to keep up with the demand?Unfortunately, it can become easy to lose your content focus if you lack a schedule and edit...

    By • June 17, 2014

  • Why Instagram is a Credible Alternative to the Fading Facebook & Twitter

    Social media has indeed brought new blood to the whole realm of digital marketing. While its effectiveness over email marketing as a marketing approach is debatable, but as a standalone marketing tool, social media is pricelessly critical for any digital marketeer looking to make a serious impact...

    By • June 17, 2014

  • Engaging Your Audience: Avoid Random Acts (of Content)

    The proliferation of Web technology and social networks has forever changed the marketing landscape. Or has it? In recent years, we've become conditioned to believe that technology has fundamentally changed the rules of marketing. But are we simply distracting ourselves with our own hype?During ...

    By • June 17, 2014

  • 13 Steps to Your First Facebook Advertising Campaign

    The truth is, whether the question about Facebook advertising is asked directly or it's the answer to another question, I often find myself explaining the basics of Facebook Ads.If you've wondered about how to set up a Facebook Ads campaign, here are 13 steps to getting started:1. Know why you're...

    By • June 17, 2014

  • The Social Media Frequency Guide: How Often Should You Post?

    When it comes to tv advertising, there is always one ad you know by heart and even find yourself mimicking the tv when it comes on. This is when you know you have seen this advert too many times and in most cases, it starts to annoy you and you would never consider purchasing this product.The sam...

    By • June 17, 2014

  • Social Media and Lead Generation: Tracking Nearly 500,000 Leads

    Social media isn't typically thought as a lead generation channel, but it can have a big impact on any business and shouldn't be ignored.Bizible tracked all the marketing touches for 480,000 leads, analyzed the data, then published the results. From incremental volume to shorter marketing cycles,...

    By • June 17, 2014

  • Building Your Social Media Influence

    Image credit: Sensei Mktng. Social media influence is about nurturing, building and growing an online network or community. To internet marketers, social influence becomes an important aspect of any of their social marketing campaign. Social influencers play an important role in driving businesse...

    By • June 17, 2014

  • The Big Brand Theory: Elle.com Social Strategies

    During World War II, Parisian Hélène Gordon-Lazareff spent the war years in New York City working for Harper's Bazaar, then as the editor of the women's pages of the New York Times. In 1944, she and her husband, editor Pierre Lazareff, returned to a recently liberated Paris. Soon after her retur...

    By • June 17, 2014

  • A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images

    We love setting goals for improvement here at the Buffer blog, and one of our most recent challenges has been this: Every post gets an original image.This might not sound like such a tall task until you consider that Courtney and I are journalism majors whose skills lie in painting pictures with ...

    By • June 16, 2014

  • Social Media Best Practices in Travel: Facebook [INFOGRAPHIC]

    This is the sixth in a series of "Social Media Best Practices in Travel" posts to be published on this blog. Today, we focus on Facebook!Despite of the controversy around tweaks and changes in its newsfeed algorithm, there is no doubt that Facebook remains the king of the social media sphere. And...

    By • June 16, 2014