Content Marketing: Page 239

  • 5 Rap Lyrics that Double as Marketing Lessons (for Real)

    Anybody who has ever seen 8 Mile or Hustle & Flow knows how hard it is for young aspiring musicians to market themselves. Still, while we are not directly involved in the rap game here at Element Three (though Zach Labrecque and I occasionally rap about our dirty dishes in the sink), as I was...

    By • May 6, 2014

  • The Dreaded Passive Voice: Why Shame Should Be Felt When Passive Bombs Are Dropped

    The dreaded passive voice. It sucks the life out of your writing. If you want to understand why the passive voice is so horrible listen to a defendant in a murder case explain what happened: "There was a struggle. A shot was fired and she got hurt." What he meant to say was: "I was beating her up...

    By • May 5, 2014

  • What the New Facebook Audience Network May Mean for Paid Marketing

    Facebook made headlines recently with its announcement of the Audience Network ad platform. This ad platform will act as a third party advertising platform for mobile phones and tablets, similar to Google's AdMob and Apple's iAds platform. The main differentiator with the Audience Network is its ...

    By • May 5, 2014

  • Social Media Dimensions Blueprint

    Social media dimensions are constantly changing. With every tweak or page layout change for Facebook, Twitter, Linkedin, Google+, YouTube, etc., social media marketers must stay up-to-date to get the most out of their social profiles. When creating images for social media, making sure you know th...

    By • May 5, 2014

  • Content Marketing ROI for Dummies [INFOGRAPHIC]

    It's imperative that brands determine steps to track the Return on Investment for their content marketing efforts. According to the Content Marketing Institute, over 90% of brands are already investing in eBooks, videos, social media, blogging, content hubs, and other channels. However, only less...

    By • May 5, 2014

  • Content Writing For Social Media: What You Need To Know

    Content writing seems to be the in thing these days, and when building relationships with your fan base on social media, quality content is no exception.Now, if you're going to go through all that trouble of writing that killer article, you may as well be doing everything you can to ensure it goe...

    By • May 5, 2014

  • Stop Talking About Technology and Start Designing Experiences

    As Joe Pine and Jim Gilmore wrote in the Experience Economy: Work Is Theater & Every Business a Stage, the future of business is less about products and more about creating experiences. That's right. You're no longer in the product business. Products are a by-product of experiences you set ou...

    By • May 5, 2014

  • How to Take Advantage of the New Twitter Profile

    It's all about the images on the micro-blogging social media platform that is Twitter! Already in motion to become more image based, Twitter rolled out fresh and interesting profile improvements last week. The long overdue revamp is a natural progression, seeing as the emerging social media net...

    By • May 5, 2014

  • Search Yourself: A Valuable Task in Personal Branding

    Personal branding is all the rage.I wrote a post offering 11 suggestions for getting started with your personal brand development last month, which was well received. Then I wrote a listicle version for the popular site, 12Most.com, which went ballistic on social media, especially LinkedIn.Next, ...

    By • May 5, 2014

  • Facebook's Anonymous Login: A Trust-Building Endeavor

    When it comes to the many reasons why someone may not care for Facebook, one of the most common is the idea of shared data. After all, no one wants to give out information to a company that they don't know and even fewer want said information used in a way that they can hamper their online experi...

    By • May 5, 2014

  • 5 Tips for Finding Great Ideas for Your Social Media Business

    Businesses have long recognized the power that comes from social media. Millions of people all over the world are using social networks like Facebook and Twitter to connect with others, and businesses are taking advantage of these platforms to reach them. But it's not enough to simply be on socia...

    By • May 5, 2014

  • You Must Live Tweet Live Events

    I can't believe you're still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. Yes, I am looking at you! I am not saying you shouldn't hire a professional team for posterity, the Annual Reports, and your organization's ...

    By • May 5, 2014

  • Facebook's Organic Reach Decline: How to Respond

    What can you do about plummeting Facebook post reach?Brands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: "We expect organic distri...

    By • May 4, 2014

  • Don't Growth Hack Me, Bro!

    Growth hacking is awesome. Long live growth hacking.But don't growth hack me man! And don't scrape, mine or harvest me either. I admire so many of the great people who practice the tenets of growth hacking. People like those on Growthhackers.com and Growthhacker.tv do it well and do it right. But...

    By • May 4, 2014

  • Why You Need an Editorial Meeting for Your Content

    So you've made a content marketing plan, recruited subject matter experts and internal writers, and managed to get buy-in from stakeholders. You've brainstormed lots of ideas for content, put it all in an editorial calendar that extends all the way through the end of the year, and now your conten...

    By • May 4, 2014

  • The Power of the Humble "Like" Button

    Do you remember the 1970's Life breakfast cereal TV commercial with cute little Mikey, and the catch phrase "He Likes it. Mikey likes it!" Well, not only is it great to be liked, but one of the most powerful features of social media is the "like" button, and what you can learn from it. Last week ...

    By • May 4, 2014

  • How Facebook's F8 2014 Announcements Affect Businesses, Developers, and Facebook Users

    At Facebook's F8 event last week - the first time they've held the event since 2011 - the focus was on developers. At F8, which will now be an annual event, Mark Zuckerberg and a few other team members spoke about their commitment to making the mobile experience better and allowing developers to ...

    By • May 4, 2014

  • Promote Events Using Social Media Marketing

    Social media events serve as great tools for connecting with consumers and boosting sales. In this article, we provide you an insight on how social media events can influence the choices of consumers and help you in building brands.Create Google+ Hangouts for your Target ConsumersGoogle+ hangouts...

    By • May 3, 2014

  • The Best in Facebook Marketing: Studio Award Winners

    The Facebook Studio Award winners were announced this week, which means I got to sit around and relive some of our favorite Facebook campaigns of the year. These awards are given to brands and their agencies for work that proved to not only drive engagement, but also build word of mouth and brand...

    By • May 3, 2014

  • How Hits Turn Into Dollars

    The irony about viral content is that everyone wants a hand in creating it. From marketers to waitresses to the guy down the street, web users everywhere have the itch to create something unique, sharable and profitable. The reality is that it isn't that simple to accomplish. While some web users...

    By • May 3, 2014

  • How to Master Effective B2B Content

    Think of your business' marketing strategy as a megaphone instead of thinking of it as a funnel. With the megaphone, you have the mouthpiece where all the information is. As the sound travels outward, you're reaching out to more people while disseminating simpler, and more relatable concepts. You...

    By • May 3, 2014

  • Socially Stephanie: How to Make Content "Go Viral"

    Dear Socially Stephanie, I create really good content. But it's not getting the views or shares that I'd hoped for. How can I make my content go viral? At a Standstill in SonomaDear Standstill, I like what I'm hearing. Content is the future. Strike that: content is the past, present and the futur...

    By • May 3, 2014

  • Collaborative Economy Adoption Is Going to Double

    Respondents in the largest study in the new peer-to-peer economy reported that they plan to double usage in next 12 months. Brands must develop a strategy in this new market and avoid being bypassed from peer-to-peer economic models.Above Graphic: Dark colored bars indicate adoption in last 12 mo...

    By • May 3, 2014

  • 6 Reasons I Do Not Want You to Use Social Media to Share This Link

    Social media links are good. They lead us to long format content that has been curated from the web, or that you have spent your time and effort to write yourself. This is because oftentimes there is more to a story than what can be communicated in brief social media update. Links serve as a mean...

    By • May 3, 2014

  • SEO vs PPC: Which One Takes the Gold?

    For all companies, institutions, and individuals who use the internet, the underlying goal is to generate views to drive business. Getting the most webpage "hits" is what allows a company to grow, attract visitors and members, and allows individuals to get noticed. Most people who use the interne...

    By • May 2, 2014