Content Marketing: Page 239

  • How Creativity Can Help Boost Online Sales

    As digital marketing and advertising has changed throughout over time, function has slowly gobbled up form, one click, like, page view and web lead at a time. It's 2014. And Don Draper ain't walking through the doors of your boardroom with a storyboard anytime soon.But creativity and imagination ...

    By • May 1, 2014

  • Small Businesses: Is Your Website a Novelty or a Utility?

    A recent post in eMarketer featured the results of two studies that inspired me to finally write about a topic which has been bothering me for a while now: at a time when consumers are making the shift to digital at an alarming rate, too many small businesses are operating websites that serve as ...

    By • May 1, 2014

  • Creating Infographics: The Best Way to Generate Leads These Days

    It has been proven through research that the human brain comprehends pictures more easily than text. This is primarily because since the earliest days of human civilization, pictures were the primary form of communication. The advent of alphabets is a comparatively new incident. Besides, the pict...

    By • May 1, 2014

  • 5 Subtle Content Techniques That Drive Website Sales

    There once was a time when advertising gimmicks, fancy GIFs and pop-ups could entice the occasional idiot to purchase from your site (we all did it). Now, even the simplest of beings seem immune to such trickery.More than 50% of consumers now don't trust any type of advertising. When you consider...

    By • May 1, 2014

  • This Is How Facebook Will Achieve the Next Billion Users

    Facebook - the mobile first company in its latest Q1 2014 earnings call stated that total user count is up 4% from 1.23 billion total monthly users, total daily user count is up 5.9% from 757 million, and daily mobile user count is up 9.5% from 556 million. Facebook is the undisputed leader in th...

    By • May 1, 2014

  • What Not To Write: The Don'ts of SEO

    You know what not to wear and what not to share on social media, but do you know what not to write with SEO? There are many things that you have to stay away from when writing your content for Google and this blog will talk about those dirty tactics. You will learn more about Black Hat SEO, how t...

    By • May 1, 2014

  • Managing a Sterling Communications Debacle

    My former business partner Dan Callahan has often said to clients, "I can get you on the front page of the New York Times if you really want. You might not like it, but I can get you there."I was reminded of this, of course, as the racism debacle surrounding Los Angeles Clippers owner Donald Ster...

    By • May 1, 2014

  • Increase Purchase Intent Through Social Media Responsiveness

    If you're a 'set it and forget it' kind of social media marketer, recent statistics published on Inc. (via Column Five, survey data from Bazaarvoice) may have you thinking more strongly about getting involved in audience-initiated conversations and reviews.To cut to the chase, investing in social...

    By Matthew Peneycad • May 1, 2014

  • Snapchat: A New Breed of Network

    Social media continues to evolve at a furious pace, and Snapchat sits at the intersection of an ongoing debate about the nature of social. Must networks be long-term repositories of messages and media, or can some be vehicles for sharing information for a short time? Snapchat contrasts with other...

    By • May 1, 2014

  • Do You Advertise on Facebook Yet?

    Have you lost your organic reach on Facebook? There's so much griping these days about brands losing the free reach they once had on the world's largest social media site.Google introduced advertising - in 2000. We weren't so out of whack about that. But, with Facebook, we've been, well, spoiled....

    By • May 1, 2014

  • LinkedIn Company Pages You Should Copy

    They say imitation is the sincerest form of flattery, and unless it's a very sarcastic impression of your company's CEO, that's probably accurate.It's very hard to have an interesting LinkedIn company page because the social media network is so business-oriented. Everyone on LinkedIn is there for...

    By • April 30, 2014

  • Taking a Stand for Ethics and Accountability in PR: Paula Pedene, APR

    It's hard to be in public relations. Constant learning, demanding clients and massive stress take a heavy toll on many of us. Sometimes, just to frost the cupcake, ethical issues come up that deeply test our honesty and integrity. We can either fall like dominoes to offload the pressure, or stan...

    By • April 30, 2014

  • Twitter: New Profile Pages and How to Maximise Sales

    As Twitter launched their new, (some say Facebook-like) look for profile pages earlier this month, users were excited to see all of the designs new features, including myself.All users on the web version of Twitter will now be able to highlight popular tweets, pin tweets, utilise a bigger backgro...

    By • April 30, 2014

  • The Law of Large Numbers is the Digital Marketer's Friend

    Here's the most poorly-kept secret in the marketing, PR, sales, and religious world: conversion is a numbers game. Whether it's getting into the NY Times or going viral on YouTube, getting retweeted by @KatyPerry, or appearing on the 4th hour with Hoda Kotb and Kathie Lee Gifford. Numbers matter ...

    By • April 30, 2014

  • Industry Marketing: The Modern B2B for Businesses

    My career has consisted of online marketing, a skill I learned in the trenches without learning what "traditional" marketing is, what it can do, and how it works. Do I understand ad design and layout? No. Do I stuff flyers under windshield wipers? No. Do I help unprepared businesses dominate the ...

    By • April 30, 2014

  • CRM and the Customer Code Halo

    "An extinction event (also known as a mass extinction or biotic crisis) is a widespread and rapid decrease in the amount of life on earth." -- WikipediaThere is another extinction event going on right now -- related to our business ecosystem rather than our biological ecosystem. In certain indust...

    By • April 30, 2014

  • Groundbreaking ShareThis Study Puts Pricetags on Your Shares

    How much is that "like" worth? If I've been asked the value over strategy of social media once by a client or potential client, I've been asked 1,000 times. As communicators in this digital age, we've all been compelled to be statisticians for social sharing, and sociology does not always mix wit...

    By • April 30, 2014

  • One Tactic Guaranteed to Engage Your Audience and Get User Feedback

    According to Chris Malone, the Chief Advisory Officer of The Relational Capital Group (2011), consumers are exposed to as many as 30,000 brand messages a day. (No, that number was not a typo.)In this era of social media and content marketing, consumers are absorbing an unbelievable amount of bran...

    By • April 30, 2014

  • Social Advocacy & Politics: Social Under Uncertainty

    According to many political campaign consultants, the decision to put political campaign resources into social media is a risky proposition. Whereas investing in television ads, field efforts and other traditional campaign tactics are well within their comfort zone, social media is filled with un...

    By • April 30, 2014

  • The Gamification of Business with Rajat Paharia, Founder of Bunchball [VIDEO]

    In this episode of Substance, President Bryan Kramer speaks with Rajat Paharia, Founder & Chief Product Officer of BunchBall. Rajat discusses in this 20-minute interview how the world of gamification is changing the way we consume and use big data. Dubbed the "father of gamification," Rajat ...

    By • April 30, 2014

  • The Power Play of Utilizing Social Media APIs

    Image credit: sociotoco.comSoftware companies use an Application Programming Interface or API in order to introduce their programming instructions to third parties for better accessibility and integration of their programs to the company services. An API involves a software to software interface ...

    By • April 30, 2014

  • Reporting to the Board on Your Move from Traditional to Modern Marketing

    You know your marketing approach needs to be modern, advanced and digitally mature. Here's how to make sure your ideas get listened to - and acted on.Sometimes, getting the ear of the board can feel like appearing on Dragons' Den. Getting approval for changes - and the necessary budget - is hard....

    By • April 29, 2014

  • 4 Reasons to Stick with Facebook

    With Facebook's organic page reach plummeting (so that just a measly 1-2% of your page fans will actually see your posts in their news feeds - ouchie!) in order to get us spending on advertising, the top social media questions on businesses lips are: Should we still be investing in our Facebook p...

    By • April 29, 2014

  • The Voyeur, the Hermit and the Social Sales Star: How to Use Social to Recruit Winners

    Imagine a scenario in which two sales reps are competing for the same job opportunity. The first candidate has years of sales experience but lacks any social graph. She was "too busy" to deal with social networking or cultivate a following. The second candidate, although less experienced, has bui...

    By • April 29, 2014

  • 5 Misconceptions of Social Media

    Social media is like sex, we're all doing it but few are doing it well. Okay, was that too provocative for a professional blog? Too late...What are the common misconceptions about social media that even professionals may have all wrong? Here's my two cents:1. The more social media sites we're on,...

    By • April 29, 2014