Content Marketing: Page 240

  • The Voyeur, the Hermit and the Social Sales Star: How to Use Social to Recruit Winners

    Imagine a scenario in which two sales reps are competing for the same job opportunity. The first candidate has years of sales experience but lacks any social graph. She was "too busy" to deal with social networking or cultivate a following. The second candidate, although less experienced, has bui...

    By • April 29, 2014

  • 5 Misconceptions of Social Media

    Social media is like sex, we're all doing it but few are doing it well. Okay, was that too provocative for a professional blog? Too late...What are the common misconceptions about social media that even professionals may have all wrong? Here's my two cents:1. The more social media sites we're on,...

    By • April 29, 2014

  • 8 Quick Ways You Can Become a Social Media Rock Star

    You want passionate fans and followers? Then you need to be a social media ROCK STAR.1. Understand your audience and deliverA social media rock star first knows his/her audience. A country singer isn't going to smash his guitar after a kick-ass show, and a punk rocker isn't going to play an acou...

    By • April 29, 2014

  • Social Secrets: The Softer Side of B2B Marketing

    Social media marketing is no longer solely for B2C companies. B2B marketers are recognizing the benefit of engaging with audiences via social networks. By creating an online persona for your brand, you're humanizing it, just as those in the consumer space do, creating a relationship that makes pe...

    By • April 29, 2014

  • Unique Characteristics of Social Media Around the World

    This is part III of a blog series in which my mentor Natascha Thomson and I try to provide answers to this question by surveying our world-wide networks:How do social media styles differ by culture/nation?Note: We make no claim that the results of our informal survey are statistically relevant, b...

    By • April 29, 2014

  • Print Is(n't) Dead

    I know what you're thinking: Print is most certainly dead. Everyone gets their news online nowadays and a variety of factors have caused print to become largely irrelevant.Well, not so fast. I've been closer to the print world than many, having worked at a couple of Central Indiana newspapers, an...

    By • April 29, 2014

  • A Blogger's Kidnapping Prank: When Viral Content Goes Too Far

    Every company wants to have viral content and some may be willing to do whatever it takes. The question posed is whether or not "whatever it takes" is a good notion to have. Many viral video ads out there are hilarious and have converted into incredible sales for companies, but many question the ...

    By • April 29, 2014

  • Using Hashtags in Social Media Marketing

    Hashtags are increasingly important in social media marketing campaigns.They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engage...

    By • April 29, 2014

  • Brands: From Informing to Supporting

    If you've missed the last few articles in this series, you may want to review them before readin on. In this series I have been outlining Enterprise Transformation and the Role of Social including an examination of using social within your company in Social Employees Drive Digital Transformation,...

    By • April 28, 2014

  • Clear Eyes, Full Hearts, No One Cares

    Social media is huge - and hugely misunderstood.Regardless of how widespread and popular social media is nowadays, doing it for a profession is still a very new concept.Most people don't fully understand social media and what makes it such a valuable tool for marketing. Even people that claim to ...

    By • April 28, 2014

  • 10 A/B Tests for Boosting Email Open Rates

    Open rates is one of the most important metrics of email marketing. Your emails contain important information; they deliver news about transactional info, money-saving promotions, new product arrivals, and helpful business updates. But unless your emails are opened, your subscribers will never re...

    By • April 28, 2014

  • Adobe's Q1 Social Intelligence Report Is Filled With Useful Data For Marketers

    Facebook released first quarter financial information and Wall Street is buzzing. The company nearly tripled profit on a 72% increase in revenue in its first quarter, with profits increasing to $642 million from $219 million a year earlier. Its revenue climbed to $2.5 billion, up from $1.46 billi...

    By • April 28, 2014

  • Your Sales Team Needs These Premium Social Selling Tools

    When it's time to get serious with social selling, certain tools stand above the rest and offer unparalleled value to sales reps and teams seeking to maximize social selling.LinkedIn Sales NavigatorThe premium sales package from LinkedIn is necessary to unlock to power that LinkedIn offers beginn...

    By • April 28, 2014

  • 5 Tips for Your New Twitter Profile

    Well, I had been hearing about "it" for the past week in various blog posts and tweets, and so I was excited to receive an email from Twitter finally telling me I could now access the new profile designs. The very first thing that springs to mind is: "Wow, this profile page is just like Facebook!...

    By • April 28, 2014

  • How to Build a Social Brand

    Social Brands: The Future of MarketingSocial brands aren't just brands with a social media presence; they're brands that put social thinking at the heart of all their marketing.They're brands that are social, not just brands that do social.They're brands that always strive to be worth talking abo...

    By • April 28, 2014

  • Why Relationship Marketing Is the New Model for Luxury Brands

    Whilst most luxury brands have been looking at the rise of social media and digital innovation from a distance, we believe that social media marketing and CRM are in fact a unique opportunity for many luxury brands. These new digital tools give them a chance to reconnect to their core values, emp...

    By • April 28, 2014

  • Why Do People Share Social Media Content?

    Have you ever used a tool like HubSpot's Social Media Inbox or Buffer to schedule social media posts? If so, you may have noticed something interesting about the numbers for your clicks and interactions: they make no sense!What do I mean by that? Have you ever published something and then noticed...

    By • April 27, 2014

  • 4 Reasons Marketers Are Crazy Not To Be On Google Plus

    I will be the first to admit that Google+ is not the easiest site to use - at least until you get the hang of it. I didn't get it at first and thought it was clunky and not very useful. A lot has changed since Google+ first rolled out and I'm really glad I stuck with it. There have been vast impr...

    By • April 27, 2014

  • When Inspiration Strikes! How to Capture Your Moments of Genius

    After a hard day at work, you get home and hit the sack. But before you drift off to sleep, your mind starts filling up with ideas about your business. It's a common part of the whole creative process for people who are running a business: giving up sleep in order to hone a creative thought into ...

    By • April 27, 2014

  • 10 Twitter Rules Every Business Needs to Know Before Posting [INFOGRAPHIC]

    Remember, social media is about being social. Many of the same social norms that dictate our everyday interactions also apply to social media. This means that you should listen more than you talk, and when you do talk, avoid talking about yourself. Your goal is to create professional content and join relevant conversations that promote and broaden your business' brand. Ultimately, the more effectively social you are on Twitter, the more users will follow you.

    By • April 27, 2014

  • The Definitive Guide To Free Social Selling Tools

    Over the past few years, I have tried and evaluated hundreds of tools, platforms, and social networks specifically for uncovering the best and most efficient social selling tools for B2B sales reps and teams to use. It's no secret that social selling reps are exceeding their counterparts and each...

    By • April 27, 2014

  • 4 Core Social Commerce Trends In 2014

    As social media behemoths swell in user-ship, they continue to integrate with and augment our daily lives. "I'll invite you on Facebook," we say to a colleague, or we pick a brunch spot because a friend shared an outstanding oatmeal pancake on Instagram. As these platforms have matured over the p...

    By • April 27, 2014

  • Should You Outsource Social Media Marketing?

    Social media plays an important role in the online presence of a business, and more and more consumers are turning to these outlets to connect with brands. Social media is the best way to actively engage with clients, and if done correctly, can benefit your business by targeting a specific audien...

    By • April 27, 2014

  • 5 Tips to Help Your Live-Tweeting Efforts

    Those who have Twitter accounts might have engaged in live-tweeting. Anyone can become involved in it - as William Shatner showed recently - and it's easy to see why. The idea of sharing one's thoughts on new episodes of television shows, for example, is an appealing one, especially when given th...

    By • April 27, 2014

  • Don't Leave Your Content Hanging: How to Effectively Promote and Monitor Content

    Content marketing is growing, which is great news for customers wanting new information and for businesses wanting to provide value to their customers. But, as more and more content becomes available to readers, it becomes necessary to make sure your content actually gets noticed.The attitude tow...

    By • April 26, 2014