Content Marketing: Page 241

  • Taking a Stand for Ethics and Accountability in PR: Paula Pedene, APR

    It's hard to be in public relations. Constant learning, demanding clients and massive stress take a heavy toll on many of us. Sometimes, just to frost the cupcake, ethical issues come up that deeply test our honesty and integrity. We can either fall like dominoes to offload the pressure, or stan...

    By • April 30, 2014

  • Twitter: New Profile Pages and How to Maximise Sales

    As Twitter launched their new, (some say Facebook-like) look for profile pages earlier this month, users were excited to see all of the designs new features, including myself.All users on the web version of Twitter will now be able to highlight popular tweets, pin tweets, utilise a bigger backgro...

    By • April 30, 2014

  • The Law of Large Numbers is the Digital Marketer's Friend

    Here's the most poorly-kept secret in the marketing, PR, sales, and religious world: conversion is a numbers game. Whether it's getting into the NY Times or going viral on YouTube, getting retweeted by @KatyPerry, or appearing on the 4th hour with Hoda Kotb and Kathie Lee Gifford. Numbers matter ...

    By • April 30, 2014

  • Industry Marketing: The Modern B2B for Businesses

    My career has consisted of online marketing, a skill I learned in the trenches without learning what "traditional" marketing is, what it can do, and how it works. Do I understand ad design and layout? No. Do I stuff flyers under windshield wipers? No. Do I help unprepared businesses dominate the ...

    By • April 30, 2014

  • CRM and the Customer Code Halo

    "An extinction event (also known as a mass extinction or biotic crisis) is a widespread and rapid decrease in the amount of life on earth." -- WikipediaThere is another extinction event going on right now -- related to our business ecosystem rather than our biological ecosystem. In certain indust...

    By • April 30, 2014

  • Groundbreaking ShareThis Study Puts Pricetags on Your Shares

    How much is that "like" worth? If I've been asked the value over strategy of social media once by a client or potential client, I've been asked 1,000 times. As communicators in this digital age, we've all been compelled to be statisticians for social sharing, and sociology does not always mix wit...

    By • April 30, 2014

  • One Tactic Guaranteed to Engage Your Audience and Get User Feedback

    According to Chris Malone, the Chief Advisory Officer of The Relational Capital Group (2011), consumers are exposed to as many as 30,000 brand messages a day. (No, that number was not a typo.)In this era of social media and content marketing, consumers are absorbing an unbelievable amount of bran...

    By • April 30, 2014

  • Social Advocacy & Politics: Social Under Uncertainty

    According to many political campaign consultants, the decision to put political campaign resources into social media is a risky proposition. Whereas investing in television ads, field efforts and other traditional campaign tactics are well within their comfort zone, social media is filled with un...

    By • April 30, 2014

  • The Gamification of Business with Rajat Paharia, Founder of Bunchball [VIDEO]

    In this episode of Substance, President Bryan Kramer speaks with Rajat Paharia, Founder & Chief Product Officer of BunchBall. Rajat discusses in this 20-minute interview how the world of gamification is changing the way we consume and use big data. Dubbed the "father of gamification," Rajat ...

    By • April 30, 2014

  • The Power Play of Utilizing Social Media APIs

    Image credit: sociotoco.comSoftware companies use an Application Programming Interface or API in order to introduce their programming instructions to third parties for better accessibility and integration of their programs to the company services. An API involves a software to software interface ...

    By • April 30, 2014

  • Reporting to the Board on Your Move from Traditional to Modern Marketing

    You know your marketing approach needs to be modern, advanced and digitally mature. Here's how to make sure your ideas get listened to - and acted on.Sometimes, getting the ear of the board can feel like appearing on Dragons' Den. Getting approval for changes - and the necessary budget - is hard....

    By • April 29, 2014

  • 4 Reasons to Stick with Facebook

    With Facebook's organic page reach plummeting (so that just a measly 1-2% of your page fans will actually see your posts in their news feeds - ouchie!) in order to get us spending on advertising, the top social media questions on businesses lips are: Should we still be investing in our Facebook p...

    By • April 29, 2014

  • The Voyeur, the Hermit and the Social Sales Star: How to Use Social to Recruit Winners

    Imagine a scenario in which two sales reps are competing for the same job opportunity. The first candidate has years of sales experience but lacks any social graph. She was "too busy" to deal with social networking or cultivate a following. The second candidate, although less experienced, has bui...

    By • April 29, 2014

  • 5 Misconceptions of Social Media

    Social media is like sex, we're all doing it but few are doing it well. Okay, was that too provocative for a professional blog? Too late...What are the common misconceptions about social media that even professionals may have all wrong? Here's my two cents:1. The more social media sites we're on,...

    By • April 29, 2014

  • 8 Quick Ways You Can Become a Social Media Rock Star

    You want passionate fans and followers? Then you need to be a social media ROCK STAR.1. Understand your audience and deliverA social media rock star first knows his/her audience. A country singer isn't going to smash his guitar after a kick-ass show, and a punk rocker isn't going to play an acou...

    By • April 29, 2014

  • Social Secrets: The Softer Side of B2B Marketing

    Social media marketing is no longer solely for B2C companies. B2B marketers are recognizing the benefit of engaging with audiences via social networks. By creating an online persona for your brand, you're humanizing it, just as those in the consumer space do, creating a relationship that makes pe...

    By • April 29, 2014

  • Unique Characteristics of Social Media Around the World

    This is part III of a blog series in which my mentor Natascha Thomson and I try to provide answers to this question by surveying our world-wide networks:How do social media styles differ by culture/nation?Note: We make no claim that the results of our informal survey are statistically relevant, b...

    By • April 29, 2014

  • Print Is(n't) Dead

    I know what you're thinking: Print is most certainly dead. Everyone gets their news online nowadays and a variety of factors have caused print to become largely irrelevant.Well, not so fast. I've been closer to the print world than many, having worked at a couple of Central Indiana newspapers, an...

    By • April 29, 2014

  • A Blogger's Kidnapping Prank: When Viral Content Goes Too Far

    Every company wants to have viral content and some may be willing to do whatever it takes. The question posed is whether or not "whatever it takes" is a good notion to have. Many viral video ads out there are hilarious and have converted into incredible sales for companies, but many question the ...

    By • April 29, 2014

  • Using Hashtags in Social Media Marketing

    Hashtags are increasingly important in social media marketing campaigns.They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engage...

    By • April 29, 2014

  • Brands: From Informing to Supporting

    If you've missed the last few articles in this series, you may want to review them before readin on. In this series I have been outlining Enterprise Transformation and the Role of Social including an examination of using social within your company in Social Employees Drive Digital Transformation,...

    By • April 28, 2014

  • Clear Eyes, Full Hearts, No One Cares

    Social media is huge - and hugely misunderstood.Regardless of how widespread and popular social media is nowadays, doing it for a profession is still a very new concept.Most people don't fully understand social media and what makes it such a valuable tool for marketing. Even people that claim to ...

    By • April 28, 2014

  • 10 A/B Tests for Boosting Email Open Rates

    Open rates is one of the most important metrics of email marketing. Your emails contain important information; they deliver news about transactional info, money-saving promotions, new product arrivals, and helpful business updates. But unless your emails are opened, your subscribers will never re...

    By • April 28, 2014

  • Adobe's Q1 Social Intelligence Report Is Filled With Useful Data For Marketers

    Facebook released first quarter financial information and Wall Street is buzzing. The company nearly tripled profit on a 72% increase in revenue in its first quarter, with profits increasing to $642 million from $219 million a year earlier. Its revenue climbed to $2.5 billion, up from $1.46 billi...

    By • April 28, 2014

  • Your Sales Team Needs These Premium Social Selling Tools

    When it's time to get serious with social selling, certain tools stand above the rest and offer unparalleled value to sales reps and teams seeking to maximize social selling.LinkedIn Sales NavigatorThe premium sales package from LinkedIn is necessary to unlock to power that LinkedIn offers beginn...

    By • April 28, 2014