Content Marketing: Page 245

  • The Big Question: Does Duplicate Content Hurt You on Google?

    Does duplicate content hurt you in Google search? As I sometimes syndicate my blog to other sites (that get more traffic than mine :-)), I recently got push back from a company that had asked me (persistently) to write a commentary on one of their blogs. I complied with How Twitter Uses Twitter f...

    By • April 19, 2014
  • SMT Expert

    Google Gets Serious About Social Advertising with New Post Ads [VIDEO]

    It's no secret that there's little love lost between Google and Facebook, even to those outside the Valley. Google proved this once again today by announcing it has expanded access to +Post ads to all advertisers and that these ads will support Google Hangouts on Air.What Are Google +Post Ads?Goo...

    By • April 18, 2014

  • How to Keep Your Brand in the Social Media Conversation

    Once you create a Twitter account and link it to your website your brand will become a viral sensation, right?Wrong.Social media algorithms and strategies change daily, so how do you keep your brand in the conversation on social day in and day out? Oftentimes my clients think their social media p...

    By • April 18, 2014

  • How to Transform Yourself into a Marketing Technologist

    I am writing this post as a call to action for marketers of all ages and professional dispositions.Here's the crux of my argument. As the marketing function is increasingly influenced by digital technologies, it is becoming more complex, multivariate and integrated.Many organizations are taking n...

    By • April 18, 2014

  • The Impact of Social Media in the Travel Marketing Industry: Part Two

    About a month ago I scribed a piece entitled The Impact Of Social Media In The Travel Marketing Industry. The piece touched on some statistics re: the prevailing use of social media among travelers and on one campaign in particular from Four Seasons Hotels & Resorts.Naturally me being me, and...

    By • April 18, 2014

  • 5 Tips on How to Generate Sales Leads Through Social Media

    If you want to find new potential customers, you need to go to where the people are. And, fortunately or unfortunately-depending on how up-to-speed on current trends your company is-all of the people seem to be on social media sites. Hey, the statistics don't lie: Facebook users spend on average ...

    By • April 18, 2014

  • How to Market With a Content Series

    I have exactly 5 links bookmarked in my browser - my email, social media, and a content series on e-book publishing. Blogging is a hobby of mine, one that stemmed from writing blogs for businesses. Writing, however, is something I've been passionate about since I was a kid.E-book formatting, spec...

    By • April 18, 2014

  • Five Mistakes Lawyers Make Online

    It's no longer a shock to see lawyers, or any other professionals, advertising online. According to LexisNexis, 76% of people search online to find an attorney. Furthermore, 60% of adult internet users will need an attorney at some point in their lives. Advertising your legal services is not only...

    By • April 18, 2014

  • Boost Your Google+ Pages With +Post Ads, Promoting Hangouts And Recent Posts

    Good news for all Google fan boys who believe that Google+ still has the potential to compete with the giants of social networking. In a recent update, Google has decided to roll out +Post ads to all advertisers who meet a minimum threshold of Google+ followers. In addition to this Google is also...

    By • April 18, 2014

  • Influencer Outreach: The Trigger for Social Media ROI

    Influencer outreach has become the post-modern, social media version of celebrity endorsement. It can create social chatter and with the right targeting it can be the trigger for sustained ROI. With Facebook becoming very much a 'paid' platform, making it very difficult for page managers on tight...

    By • April 18, 2014

  • Multi-Screen Engagement: Marketing Across Devices

    This week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Multi-Screen Engagement: Marketing Across Devices, sponsored by Act-On. The webinar included a great mix of speakers on this topic. Linda West, the Manager of Demand Genera...

    By • April 18, 2014

  • 6 Steps to Successful Facebook Ads

    Facebook ads can be a very powerful advertising method for businesses. Where else do you have access to one sixth of the world's population, and have the ability to precisely target who, out of those people, you would like to advertise to? The answer is nowhere. So then why isn't everyone convert...

    By • April 18, 2014

  • Letting the Domino's Fall Where They May

    I'm a sucker for heartfelt marketing. I'm also a self-proclaimed pizza connoisseur. If it has eight slices, color me interested. That's why I was so smitten with Domino's latest marketing campaign. If you haven't seen the spot yet, check it out below. "We know that not everything is gonna work," ...

    By • April 17, 2014

  • State of WOMM: Word of Mouth Trumps Traditional Marketing [SLIDESHARE]

    State of Word of Mouth Marketing Survey In the first of its kind survey sponsored by the American Marketing Association (AMA) and the Word of Mouth Marketing Association (WOMMA), 64% of brand marketers say word of mouth marketing is "more effective than traditional marketing."The survey was condu...

    By • April 17, 2014

  • Writing for the Online Reader

    It's never easy for businesses to write content, as in blogs, social media posts, and other publications pushed into online assets. Before diving into writing for the online reader, let's take a look at how it's different than market-heavy print:Print copy is usually more dense and promotional.It...

    By • April 17, 2014

  • Angry Online Commenters: Feeling Disinhibited?

    Back in October 2013, Popular Science made the decision to do away with comments on their website. The editors had repeatedly made the argument that allowing online comments on their articles "undermines the integrity of science" and creates an environment of "aggression and mockery." The article...

    By • April 17, 2014

  • 3 Simple Ways to Increase Your Email Open Rates in Under an Hour

    Your email marketing campaigns have been humming along nicely. You built a great subscriber list with double opt-in subscription, smart segmenting, and the best email service provider (ESP).You have a strong brand, killer offers, brilliant creative, and a stunning responsive website.And your emai...

    By • April 17, 2014

  • In a Content Rut? Try These 9 Content Strategies to Get Unstuck

    Are you a new business, a mid-size to large business, or any other size business with a stagnant online marketing campaign? Do you feel your online presence is not really going places yet? Let's talk about how to get you on the road to success!Here are a few ways to stop stagnating and come up wi...

    By • April 17, 2014

  • A Copywriter's Toolbox: Essential Books, Websites and Programs

    Every craftsman or craftswoman has a toolbox - a collection of items essential to getting the job done right. As a copywriter, I'm no different from a carpenter in this regard, except that instead of using a saw or a sledge hammer to whip wood into submission, I use reference materials and word p...

    By • April 17, 2014

  • The Ultimate Guide to Write a Gripping Blog Post

    The real worry for you as a bloggers is what you must write about. You should never write for or about yourself; write for your clients or customers. Ask yourself, what problems are your customers facing? What queries have they been making in the past 7 days? If clients ask questions which you wo...

    By • April 17, 2014

  • Creating Authentic Growth (for Your Startup)

    Here the key takeaways from Sean Ellis' wonderful keynote Stacking the Odds for Authentic Growth at the Startup Marketing Conference.On March 27th, at the #StartupMarketingConf, Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers.com (in a 2010 blog post, he coined the term #GrowthHacker), ...

    By • April 17, 2014

  • How to Use Hashtags to Increase Your Social Media Presence

    Hashtags first started out on Twitter and have made their way onto all of the most popular social networks including Facebook, Pinterest, Instagram and Google+. A hashtag is a symbol used to mark a certain category on social media.The use of a Hashtag in a strategic way can be effective when crea...

    By • April 17, 2014

  • Organic Reach Is Dead: Is Facebook Still a Preferred Medium for Brands and SMEs?

    Social media plays a major role in content discovery and Facebook leads the efforts. However the saying that the world's most popular social networking site with more than 1.23 billion monthly users also helps you reach out to your audience organically, is no longer true.Organic reach is dead on ...

    By • April 17, 2014

  • Beauty Brands and Social Media

    The beauty industry is often overlooked when we think about the ways in which the internet has progressed, how social media has grown and how brands have adapted.For an industry that has been built on recommendation through word of mouth, it was relatively slow on the uptake of social media.A rec...

    By • April 17, 2014

  • Breathing Life Into Email Campaigns

    According to the Google search, "email dead", email has been dying since 2010. But the reality is, email is not dead and there are multiple stats to prove it:• 91% of all US consumers still use email daily. (McKinsey)• Emails prompt purchases at a rate of at least 3x of social media. (McKinsey)• ...

    By • April 16, 2014