Content Marketing: Page 245

  • In a Content Rut? Try These 9 Content Strategies to Get Unstuck

    Are you a new business, a mid-size to large business, or any other size business with a stagnant online marketing campaign? Do you feel your online presence is not really going places yet? Let's talk about how to get you on the road to success!Here are a few ways to stop stagnating and come up wi...

    By • April 17, 2014

  • A Copywriter's Toolbox: Essential Books, Websites and Programs

    Every craftsman or craftswoman has a toolbox - a collection of items essential to getting the job done right. As a copywriter, I'm no different from a carpenter in this regard, except that instead of using a saw or a sledge hammer to whip wood into submission, I use reference materials and word p...

    By • April 17, 2014

  • The Ultimate Guide to Write a Gripping Blog Post

    The real worry for you as a bloggers is what you must write about. You should never write for or about yourself; write for your clients or customers. Ask yourself, what problems are your customers facing? What queries have they been making in the past 7 days? If clients ask questions which you wo...

    By • April 17, 2014

  • Creating Authentic Growth (for Your Startup)

    Here the key takeaways from Sean Ellis' wonderful keynote Stacking the Odds for Authentic Growth at the Startup Marketing Conference.On March 27th, at the #StartupMarketingConf, Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers.com (in a 2010 blog post, he coined the term #GrowthHacker), ...

    By • April 17, 2014

  • How to Use Hashtags to Increase Your Social Media Presence

    Hashtags first started out on Twitter and have made their way onto all of the most popular social networks including Facebook, Pinterest, Instagram and Google+. A hashtag is a symbol used to mark a certain category on social media.The use of a Hashtag in a strategic way can be effective when crea...

    By • April 17, 2014

  • Organic Reach Is Dead: Is Facebook Still a Preferred Medium for Brands and SMEs?

    Social media plays a major role in content discovery and Facebook leads the efforts. However the saying that the world's most popular social networking site with more than 1.23 billion monthly users also helps you reach out to your audience organically, is no longer true.Organic reach is dead on ...

    By • April 17, 2014

  • Beauty Brands and Social Media

    The beauty industry is often overlooked when we think about the ways in which the internet has progressed, how social media has grown and how brands have adapted.For an industry that has been built on recommendation through word of mouth, it was relatively slow on the uptake of social media.A rec...

    By • April 17, 2014

  • Breathing Life Into Email Campaigns

    According to the Google search, "email dead", email has been dying since 2010. But the reality is, email is not dead and there are multiple stats to prove it:• 91% of all US consumers still use email daily. (McKinsey)• Emails prompt purchases at a rate of at least 3x of social media. (McKinsey)• ...

    By • April 16, 2014

  • Getting Real About 'Fauxthenticity'

    Many brands want their gold star simply for showing up in the social environment. They believe that they're somehow ahead of the shift by virtue of just being there. Their arrival is often reluctant, reactive and triggered by fear, through a competitor's presence or a panicked "why aren't we doin...

    By • April 16, 2014

  • 3 Talking Points for Facebook's E-Money Endeavor

    Like most people, I like making purchases over the Internet. More specifically, I am partial to PayPal as my means of distributing money because I always found it to be reliable. Yes, it may have its problems - especially during those particular transactions gone wrong - but it remains the most n...

    By • April 16, 2014

  • The New Backstage Pass Takes Center Stage: Performing Arts Is Now Tweet or Perish

    All live performances begin in inky darkness before the curtain rises. But the real birth of an arts performance begins backstage and in rehearsals and class.My wife, Nanelle, was a professional ballerina for most of her life. I spent countless hours backstage at her ballet performances living th...

    By • April 16, 2014

  • Differences in Using Social Media Around the Globe

    How do social media styles differ by culture/nation? This is part II of a blog series in which JC Giraldo and I try to provide answers to this question by surveying our world-wide networks.Note: We make no claim that the results of our informal survey are statistically relevant but they represent...

    By • April 16, 2014

  • 7 Ways Businesses Should Use Blogs

    Almost every serious business (with a website) has a blog. But why? In this post, I'll explore 7 of the primary reasons companies host, write, and maintain blogs. Most of these businesses blog out of instinct, though recognizing the potential is the first step to making a blog worthwhile.1. A Pro...

    By • April 16, 2014
  • SMT Expert

    Overcoming the 7 Greatest Content Marketing Challenges of 2014

    Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data it gathered from more than 500 marketers. While the ebook itself is chock-full of good advice and insights, the stack ranking of the perceived challenges of marketers reall...

    By • April 15, 2014

  • Emerging Applications of Social Data for Business

    Businesses are always looking for the next creative method to reach more customers. Finding ways to engage with and interest new consumers is how a business is able to grow and thrive. One tool being used increasingly in recent years is social media. While many people may use sites like Facebook,...

    By • April 15, 2014

  • Paying for Facebook

    If you want to reach your Facebook fans, you're going to have to spend money. Many businesses are prepared to spend money to build their fan base, yet balk at the idea of paying to get their posts into the newsfeed of their fans.But, if you're not prepared to spend money to show up in the news fe...

    By • April 15, 2014

  • 5 Ways to Take Advantage of Twitter's New Layout

    Twitter is rolling out its new layout and it's giving brands a chance to perform a quick social media facelift. The platform is a popular way for brands to reach out and engage their audiences, offering followers everything from customer service to exclusive content and deals.But despite programs...

    By • April 15, 2014

  • 5 Ways Small Businesses Can Make a Big Impact on Social Media

    I'm going to pull the rug out from under you right quick: There is no magic hat trick for making your small business successful on social media. Does that make you nervous? It shouldn't. Recent studies show that an increasing number of small businesses are profiting from social media marketing....

    By • April 15, 2014

  • A Social Butterfly's Guide to Social Media

    For extroverts, being social is usually effortless. It can also be distracting and time consuming which leads to oversharing and missed connections. For those who tend to be more extroverted, here are some tips to help you prioritize your social actions.Tip #1: Prioritize Blogging . . . Strategi...

    By • April 15, 2014

  • Four Reasons to Not Outsource Your Social to Social Media Agencies

    When most businesses look at social media, they have a few common misconceptions. First and foremost, they think that they have to be visible on every single social network in order to be credible; secondly, they think they have to be active on every network. The problem? Most businesses just don...

    By • April 15, 2014

  • 5 of the Best Examples For Optimizing Your Social Media Profiles

    Have you recently set up your social media presence and are waiting for people to like or follow your company, but no one is following? You might be questioning life and sanity if you thought setting these up meant instant followers. Well, we're here with one simple tip to help you out-it really ...

    By • April 15, 2014

  • The Jason Falls School of Social Media Success: Meet the Man

    If you put together a short list of the go-to names in social media marketing today, Jason Falls would be among the top on the list. Founder of Social Media Explorer and co-author of the best-selling No Bullshit Social Media, Falls is a sought-after authority on the business of social media. He r...

    By • April 15, 2014
  • SMT Expert

    To the Brand Behind Me in the SERPs on Google

    Dear Brand Behind Me in the SERPs (search engine results pages) on Google,You don't know me. You have no clue what my life has been like since January of 2014. You have no clue that my website has gone through the wringer thanks to Matt Cutts. You have no clue that it faced unbelievable SERP hard...

    By • April 15, 2014

  • What Do You Call Yourself? Changing Job Titles in Social Media

    As social media has permeated throughout the business community, it's necessitated an increase in social media focussed positions and roles. But with companies still learning to grow with these new platforms, industry standard job titles have not yet been fully established, leaving many unsure of...

    By • April 15, 2014

  • Yahoo Tunes In to Content Promotion and Distribution with TV Shows

    Yahoo is working its way into the television business, but the company doesn't want to create good TV-just distribute it. It's a sign that content promotion and distribution are more than good marketing strategy. They're also good business strategy-and marketers who haven't evolved to include the...

    By • April 15, 2014