Content Marketing: Page 251

  • How To Build Your Online Authority [VIDEO]

    People buy from those they trust, and one of the ways you can make yourself trustworthy to your potential clients is to build your online authority.Having online authority means you are a trusted and respected expert in your field - someone that others consider knowledgeable about your niche. Whe...

    By • April 4, 2014

  • What Does Integrated Marketing Mean to the Future of the PR Professional?

    This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. It was an inefficient, y...

    By • April 4, 2014

  • Overcoming the Top 5 Challenges of Creating a Lead Nurturing Campaign

    A marketing team that doesn't invest time in a proper lead nurturing campaign could be missing out on a major sales opportunity. Lead nurturing through marketing automation allows you to deliver the right message at the right time to your prospects in order to accelerate their movement through th...

    By • April 4, 2014

  • Social Media Marketing: How to Avoid Being the Worst

    Okay, my title was a little harsh - but I needed to get your attention and it worked because here you are! When I say "avoid being the worst" I mean, avoid being one of those social media types... you know, THOSE social media types. The ones you roll your eyes at. There are plenty of Social Media...

    By • April 4, 2014

  • The Problem With Social Media Case Studies

    We all love a good case study, don't we? Especially in the social media business, where results can be difficult to measure and prove, there is nothing more validating than knowing someone else has succeeded and can show us the way.Problem is, despite years of experience and thousands of case stu...

    By • April 4, 2014

  • Content Marketing Without a Plan: Marketer Beware

    "Can't we just plan as we go?""Why do we need a plan? I can give you some ideas right now.""Is a plan really going to help?"No. Whatever. Yes. In that order.I hear a lot of objections to doing content marketing planning the right way, and these represent a few of the most common.The fear of plann...

    By • April 4, 2014

  • 5 Steps to Writing a Blog Post that Goes Viral

    It's the dream of every blogger to write a post that gets picked up by social media and goes around the Internet like a fast-moving fire. We see these viral topics all the time. It might be a video of a baby laughing or an article about a mom creating storybook photos. Trying to break the code an...

    By • April 4, 2014

  • 6 Key Learnings on Content Marketing from Social Media Marketing World

    More than 2,000 people descended on San Diego last week for the second annual Social Media Marketing World, produced by Social Media Examiner. And with more than 120 speakers during the two-day conference, there were plenty of "tweetable moments". Since nobody actually takes notes at conferences ...

    By • April 4, 2014

  • Make the Most of Twitter: 4 Questions to Ask Before You Tweet

    The average company on Twitter is looking to be something more than a content pumping machine. Most companies joined the platform for a reason: to engage prospects, build relationships, and ultimately convert leads to sales. Whether or not this whole process is done through Twitter may vary, but ...

    By • April 4, 2014

  • What If Everything You Know About Social Media Marketing Is Wrong?

    What if everything you "know" about social media marketing is wrong? What would this mean to your upcoming and current social marketing programs? Better yet, what might it mean to your job?If you are employed in social media marketing, it is time for a healthy dose of reality followed by some ser...

    By • April 4, 2014

  • LinkedIn's Publisher Platform: Should You Use It?

    At the end of February, LinkedIn announced that they would be expanding their popular Influencer program by opening their publishing platform to all users. From the LinkedIn announcement:'Starting today, LinkedIn is opening up our publishing platform to our members, giving them a powerful new way...

    By • April 4, 2014

  • Personal Branding Is All About Your Authentic Self

    Have you ever seen a friend's Facebook post and thought to yourself: "That's not you at all. Why are you saying that?" It happens all the time, and as a personal branding coach, I find it disheartening.People tend to "hide" behind their keyboards, either saying things that they would never say to...

    By • April 3, 2014

  • Famous Couples' Social Presences

    Is there anything more nauseating than celebrity PDA? Perhaps celebrity PDA on social media? Famous couples have taken to social media marketing platforms like Twitter and Instagram to share anecdotes, messages of support, and kissy-face selfies with and to the ones they love. We've gathered up a...

    By • April 3, 2014

  • Measuring Your Facebook Page Performance [INFOGRAPHIC]

    Are you trying to figure out how much your Facebook followers really like your brand? Facebook is becoming a challenging marketing platform to understand for small businesses. In fact, many business marketers don't understand it at all. They don't know whether their Facebook page is performing w...

    By • April 3, 2014

  • Influencers: Choose Brand Associations with Caution

    Building influence online and offline is hard work.At the center of becoming influential, is the ability to earn trust within your community. This trust becomes the catalyst for getting things done.This trust is displayed by CEOs leading businesses, educators guiding students to higher levels of...

    By • April 3, 2014
  • SMT Expert

    The Biggest Content Marketing Mistake Brands Make Today

    Many brands that have invested in content marketing over the last few years took a strictly owned media approach. They created copious amounts of content and published it on their own websites via a blog or something similar. After that they used their own social channels to broadcast the content...

    By • April 3, 2014

  • Brand Storytelling: How to Connect with Customers Though Visual Media

    Humans are visual creatures: we are programmed to react to visuals more so than words, and an incredible 93% of communication is in fact non-verbal. Visuals are processed 60,000X faster in the brain than text, and 90% of information transmitted to the brain is visual. Storytelling has been our wa...

    By • April 3, 2014

  • The Awesome Power of Storytelling

    Inbound marketing focuses on the power of pull. You do everything possible to anticipate the needs and wants of your buyers. You then invest heavily in different messages and media to get clicks, appear on whichever rectangular piece of glass flickers before the prospect, and command their undiv...

    By • April 3, 2014

  • LinkedIn Groups: Your Secret Weapon for Sales Success [INFOGRAPHIC]

    LinkedIn groups are by far the most powerful aspect of LinkedIn for your business. A single LinkedIn group can help you:

    By • April 2, 2014

  • How I Met Your Prospect on LinkedIn

    The series finale of How I Met Your Mother (HIMYM) aired this week after nine successful seasons. Ted Mosby, the main character, closed out the story that he's been telling to his kids for the past decade. As we bid farewell to Ted, Robin, Barney, Marshall, Lily, and "The Mother", we are reminded...

    By Koka Sexton • April 2, 2014

  • True Life: My Mom Receives More Facebook Engagement Than I Do

    My mother's name is Loretta- you never forgetta (try using a heavy New York accent with that one). She's the type of Long Island Italian mom that knows everything about anything happening around town. Now...she's had a Facebook account for a about a year, initially created to satisfy her addictio...

    By • April 2, 2014

  • Facebook Needs a Matt Cutts

    Facebook needs a Matt Cutts. Matt Cutts is the high priest of SEO for Google. Matt guides the public on all things SEO, an industry just a shade more misunderstood and misrepresented than social media. Matt participates in the industry dialog, posts to YouTube, does panels, podcasts and conferenc...

    By • April 2, 2014

  • Facebook Purchases Oculus Rift: An Odd Match?

    During the second season of science fiction animated comedy Futurama, the characters log into a future version of the internet using a virtual reality headset. Able to walk around in an online world, represented by digitised avatar versions of themselves, one of the first things which the team e...

    By • April 2, 2014

  • 8 Tips for a Solid Digital Marketing Strategy

    Whether you've been engaged in digital marketing for years or 2014 is the first year you're exploring this opportunity, you'll need a digital marketing strategy.Now more than ever is a great opportunity to look at what worked and what didn't in the previous year and set new goals for the year ahe...

    By • April 2, 2014

  • New Form of Cause Marketing: OKCupid Encourages Customers to Drop Mozilla

    The internet has given rise to many forms of protests over the years. From petitions and calls to boycott shared through social media to weaponized hashtags, a phrase beautifully coined by The Wall Street Journal's Jeff Yang when reporting on the so-called #CancelColbert controversy, the interweb...

    By • April 2, 2014