Content Marketing: Page 251

  • Using Twitter as Marketing Tool Is Tough for Brands [INFOGRAPHIC]

    Is Twitter an effective marketing tool for brands? What sorts of challenges are businesses facing on Twitter? According to a recent survey conducted by SMMU, 40 percent of brands consider Twitter to be an effective marketing tool. Brands face a number of challenges (like building an audience, de...

    By • April 2, 2014

  • Developing a Winning Social Media Optimization Strategy

    Social Media Optimization, the SEO of social media, involves implementing changes both on-site and in social accounts to make content more visible, liked, shared and linked to via social networks. It's no doubt that creating content that can easily be shared throughout the web is vital to the suc...

    By • April 2, 2014

  • C.R.E.A.M. (Content Rules Everything Around Me) for Wu-Tang Clan

    When it comes to innovative content distribution strategy, Wu-Tang Clan ain't nothin' to mess with. The legendary hip-hop collective is made up of content distribution pioneers, releasing classic albums both together and separately to maximize visibility and influence. And the Wu is changing the ...

    By • April 2, 2014

  • 11 Things You Should Not Post Online

    Social media and the web offer us so much in terms of access to information, people, ideas, resources, and news. It also gives us the opportunity to connect with old friends, and new, and to instantly share a concept, concern, complaint, compliment, opinion, or even joke and post it to thousands ...

    By • April 1, 2014

  • Eight-Step Process to Clean-up Your Online Reputation

    Yesterday, Sean McGinnis wrote an interesting post about online reputation and how he ended up in porn (oh the things you learn about your friends when they guest blog for you!).One day, he Googled himself to discover an adult movie called The Fluffer had been released...and the star character's ...

    By • April 1, 2014

  • Who Ya Gonna Call? Social Business Buyer Guide [PART TWO]

    When things got spooky back in the '80s, "Ghostbusters" were the guys to call for help. But now there are lots of agencies, consulting firms and vendor services who can help you deal with those elusive (and sometimes scary) online social initiatives.Social Media Marketing AgencyMost social media ...

    By • April 1, 2014

  • Social Media and the Auto Industry

    If you are in the business of selling and repairing cars, not using social media outlets to their full extent is equivalent to giving up a large amount of revenue on purpose. Sound like an extreme statement? I understand that every social media guru everywhere tries to convince every single type ...

    By • April 1, 2014

  • Google Field Tests a Gmail Change That's Good for Marketers

    Google is quietly testing a change to Gmail's Promotion tab. The field test announced this week gives users the option to view incoming messages in a list or image format. The image format view has a Pinterest feel and gives marketers the ability to snag attention with great graphics. The example...

    By • April 1, 2014

  • The Ideal Length of Everything Online, Backed by Research

    Every so often when I'm tweeting or emailing, I'll think: Should I really be writing so much?I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in ...

    By • April 1, 2014

  • Learning to Flow: How Content Marketing Leads to Conversions

    It can be hard to predict what goes through the mind of Internet users. What can you do to appeal to them? In finding a way to generate leads and turn each visitor into a client, companies strive to make their sites more user-friendly, while facilitating the visitor's attention through the sales ...

    By • April 1, 2014

  • Did MLB Set the New Standard for Social Media Listening Command Centers?

    Social Listening Command Centers are nothing new to social media managers. Dell, MasterCard, Cisco, and Tyson have industry-recognized listening command centers to monitor and measure online brand activity, and to find opportunities to engage customers.Major League Baseball (MLB) unveiled a $30 m...

    By • April 1, 2014

  • How to Pull Off Real-Time Marketing Like a Pro

    This is the era when a single tweet, composed in a couple of minutes, can outshine an advertisement that costs millions of dollars and months to produce and broadcast. Real-time marketing - the practice of brands engaging their online audience around a live event - is a big opportunity for brands...

    By • April 1, 2014

  • How a Conversation About a New Movie Made Me Rethink How I Chase My Aspirations [VIDEOS]

    On this episode of Revolution, I invited, or rather subjected myself to the antics of my good friend Hooman while on camera. In San Francisco, he's best known as one of the main personalities on the drive-time morning show at Alice 97.3. In Silicon Valley, he's an active participant in learning ...

    By • April 1, 2014

  • Facebook's Crazy Targeting Options

    Have you ever noticed if you visit a website, such as Nordstrom, you will start seeing advertisements for this company on Facebook and other sites all over the web. This is called re-marketing. A pixel is placed on a companies website and once you hit this specific webpage, it'll start serving ad...

    By • April 1, 2014
  • SMT Expert

    27 Marketing Tips from Top Enterprise Social Media Pros

    New York Times bestselling author Jay Baer granted me early access to his latest ebook called, Social Pros All-Stars: Career Paths & Tips from 27 Big Company Social Media Professionals. The ebook explores the professional lives of 27 social media marketing professionals at some of the most re...

    By • April 1, 2014

  • 7 Habits of Highly Effective Social Media Managers

    What makes a social media manager stand out from the crowd?While every social media manager approaches his or her job differently (after all, the job changes quite drastically depending on your goals) there are a few habits that the most effective social media managers will have in common.These s...

    By • April 1, 2014

  • 13 Content Marketing Tips

    Do you remember how in the past, marketing consisted of grabbing your attention with loud colours, catchy (and then later, irritating) jingles, pretty people - and if that didn't work, huge billboards? These days, businesses are slowly giving those campaigns up in favor of getting in touch with t...

    By • April 1, 2014

  • 7 Hot Content Marketing Tips for Management Consultants

    The new business buying process is one of the best things to ever happen to the management consulting industry. The Corporate Executive Board found that the average buyer completes 57% of their sales process before ever contacting a salesperson. They conduct pre-purchase research with search engi...

    By • March 31, 2014

  • Google Flu Trends: Importance of Veracity, the 4th 'V' in Big Data

    A lot has been written recently criticizing Goolge's Flu Trends - a flu tracker service that predicts flu activity based on specific search terms using aggregated Google search data and estimates current flu activity around the world in near real-time. For more, read How does this work?Science ma...

    By • March 31, 2014

  • The Shift Towards Social Media for the Marketer

    Traditionally, when marketing a product or service, businesses would invest in above the line promotions in the form of TV ads, billboards, newspapers, magazines, etc, in order to display advertisements in places the customer are most likely to see. However with the steady decline in sales of new...

    By • March 31, 2014

  • 5 Free Apps to Simplify Your Digital Life in 2014

    Being productive has been made so much simpler thanks to amazing advances in technology. At an arm's-length, we have some great time-saving apps and tools to use while on the go; however, we are still finding it hard to actually find the time to use these apps.Like most people in the social media...

    By • March 31, 2014

  • How Content Curation Keeps You Visible and Valuable to Your Network

    There is a lot of information out there, and the people in your network are probably feeling overwhelmed by it all. This can be an unfortunate source of stress for them, but it's also an important opportunity for you.What is content curation?Content curation is the process of scouring the Interne...

    By • March 31, 2014

  • How Do We Know It's You? Brand Identity Online

    A white, lowercase "f" in a blue square (hexidecimal color #4c66a4) is the logo for Facebook. Connected, white, rounded letters "CNN" surrounded by a red gradiant that runs from hexidecimal shade #920000 to hexidecimal shade #D60000 is the logo for CNN. The letters WSJ written in "Escrow" font in...

    By • March 31, 2014

  • How to Win at SEO and Earned Media with Horrible Content

    Any content marketer worth their salt has seen "Crap. The Content Marketing Deluge" - a slidedeck that serves as a call-to-arms for only producing quality content online and a condemnation of the alternative. What Velocity Partners may not have predicted, however, is a successful B2B content mark...

    By • March 31, 2014

  • Content Mixology: Engaging Audiences With Custom Content [INFOGRAPHIC]

    Like mixing a drink, content marketing demands that business marketers serve information in ways that are attractive to their audience. This includes creating and curating custom streams of content, which give users richer and more appealing experiences.How many brands are using custom content? W...

    By • March 31, 2014