Content Marketing: Page 251

  • Learning to Flow: How Content Marketing Leads to Conversions

    It can be hard to predict what goes through the mind of Internet users. What can you do to appeal to them? In finding a way to generate leads and turn each visitor into a client, companies strive to make their sites more user-friendly, while facilitating the visitor's attention through the sales ...

    By • April 1, 2014

  • Did MLB Set the New Standard for Social Media Listening Command Centers?

    Social Listening Command Centers are nothing new to social media managers. Dell, MasterCard, Cisco, and Tyson have industry-recognized listening command centers to monitor and measure online brand activity, and to find opportunities to engage customers.Major League Baseball (MLB) unveiled a $30 m...

    By • April 1, 2014

  • How to Pull Off Real-Time Marketing Like a Pro

    This is the era when a single tweet, composed in a couple of minutes, can outshine an advertisement that costs millions of dollars and months to produce and broadcast. Real-time marketing - the practice of brands engaging their online audience around a live event - is a big opportunity for brands...

    By • April 1, 2014

  • How a Conversation About a New Movie Made Me Rethink How I Chase My Aspirations [VIDEOS]

    On this episode of Revolution, I invited, or rather subjected myself to the antics of my good friend Hooman while on camera. In San Francisco, he's best known as one of the main personalities on the drive-time morning show at Alice 97.3. In Silicon Valley, he's an active participant in learning ...

    By • April 1, 2014

  • Facebook's Crazy Targeting Options

    Have you ever noticed if you visit a website, such as Nordstrom, you will start seeing advertisements for this company on Facebook and other sites all over the web. This is called re-marketing. A pixel is placed on a companies website and once you hit this specific webpage, it'll start serving ad...

    By • April 1, 2014
  • SMT Expert

    27 Marketing Tips from Top Enterprise Social Media Pros

    New York Times bestselling author Jay Baer granted me early access to his latest ebook called, Social Pros All-Stars: Career Paths & Tips from 27 Big Company Social Media Professionals. The ebook explores the professional lives of 27 social media marketing professionals at some of the most re...

    By • April 1, 2014

  • 7 Habits of Highly Effective Social Media Managers

    What makes a social media manager stand out from the crowd?While every social media manager approaches his or her job differently (after all, the job changes quite drastically depending on your goals) there are a few habits that the most effective social media managers will have in common.These s...

    By • April 1, 2014

  • 13 Content Marketing Tips

    Do you remember how in the past, marketing consisted of grabbing your attention with loud colours, catchy (and then later, irritating) jingles, pretty people - and if that didn't work, huge billboards? These days, businesses are slowly giving those campaigns up in favor of getting in touch with t...

    By • April 1, 2014

  • 7 Hot Content Marketing Tips for Management Consultants

    The new business buying process is one of the best things to ever happen to the management consulting industry. The Corporate Executive Board found that the average buyer completes 57% of their sales process before ever contacting a salesperson. They conduct pre-purchase research with search engi...

    By • March 31, 2014

  • Google Flu Trends: Importance of Veracity, the 4th 'V' in Big Data

    A lot has been written recently criticizing Goolge's Flu Trends - a flu tracker service that predicts flu activity based on specific search terms using aggregated Google search data and estimates current flu activity around the world in near real-time. For more, read How does this work?Science ma...

    By • March 31, 2014

  • The Shift Towards Social Media for the Marketer

    Traditionally, when marketing a product or service, businesses would invest in above the line promotions in the form of TV ads, billboards, newspapers, magazines, etc, in order to display advertisements in places the customer are most likely to see. However with the steady decline in sales of new...

    By • March 31, 2014

  • 5 Free Apps to Simplify Your Digital Life in 2014

    Being productive has been made so much simpler thanks to amazing advances in technology. At an arm's-length, we have some great time-saving apps and tools to use while on the go; however, we are still finding it hard to actually find the time to use these apps.Like most people in the social media...

    By • March 31, 2014

  • How Content Curation Keeps You Visible and Valuable to Your Network

    There is a lot of information out there, and the people in your network are probably feeling overwhelmed by it all. This can be an unfortunate source of stress for them, but it's also an important opportunity for you.What is content curation?Content curation is the process of scouring the Interne...

    By • March 31, 2014

  • How Do We Know It's You? Brand Identity Online

    A white, lowercase "f" in a blue square (hexidecimal color #4c66a4) is the logo for Facebook. Connected, white, rounded letters "CNN" surrounded by a red gradiant that runs from hexidecimal shade #920000 to hexidecimal shade #D60000 is the logo for CNN. The letters WSJ written in "Escrow" font in...

    By • March 31, 2014

  • How to Win at SEO and Earned Media with Horrible Content

    Any content marketer worth their salt has seen "Crap. The Content Marketing Deluge" - a slidedeck that serves as a call-to-arms for only producing quality content online and a condemnation of the alternative. What Velocity Partners may not have predicted, however, is a successful B2B content mark...

    By • March 31, 2014

  • Content Mixology: Engaging Audiences With Custom Content [INFOGRAPHIC]

    Like mixing a drink, content marketing demands that business marketers serve information in ways that are attractive to their audience. This includes creating and curating custom streams of content, which give users richer and more appealing experiences.How many brands are using custom content? W...

    By • March 31, 2014

  • Social Media Usage Policy Among Employees

    It wasn't too long ago when social media sites such as Facebook were only perceived as harmful to the productivity of employees. Now, there are companies that coach employees to become brand advocates in social media. In fact, social media is here to stay. It is used both within and outside compa...

    By • March 31, 2014

  • 21 Twitter Tips: Twitter for Business

    When it comes to Twitter, most people find it hard to really maximise all of the tools available to benefit their business. To help you really understand how Twitter can work for your business, here are 21 tips to help you build your best practice around Twitter.1. Have a PurposeWhen it comes to ...

    By • March 31, 2014

  • 5 INfluencers all Marketers Should Follow

    @LinkHumansThough it has recently been opened up to us mere mortals, the LinkedIn publishing tool was initially only given to the cream of the thought-leadership crop. The "INfluencers" Program went live back in 2012, with the main goal of allowing major movers and shakers in various industries t...

    By • March 30, 2014

  • 5 Steps to Executing a Perfect Facebook Sweepstakes

    Building a successful Facebook app goes beyond making the app look good. Of course design helps: A clean look that's branded and clearly displays your promotion or strategy looks better than an app that has been thrown together. However, an app that is executed well involves a variety of elements...

    By • March 30, 2014

  • Four Things You Can Do Now to Increase Traffic to Your Website

    How much web traffic can you generate with 26K Twitter followers, 1K Facebook Fans and a few thousand people in your Google Plus circle? I share from experience: not a lot.Distribution is challenging for publishers. You may write articles that are perfect for the topical pages on Facebook Paper, ...

    By • March 30, 2014

  • 5 Tips for Hiring a Good Social Media Manager

    It goes nearly without saying that a social media presence is a must for any organization these days. Fact of the matter is that, whether you are present or not, the public is bound to be talking about your products and service - and knowing what they are saying is critical to properly targeting ...

    By • March 29, 2014

  • Facebook Acquires Oculus: Virtual Social Gaming, Wearables, or the Next Platform?

    Facebook announced via classic Mark Zuckerberg Facebook post that they will be acquiring Oculus VR, the leader in immersive, virtual reality technology for around $2 billion. Oculus, which began as a Kickstarter project, currently has released two Development Kits for their Oculus Rift virtual re...

    By • March 29, 2014

  • Making Your LinkedIn Profile More Attractive to Potential Partners

    In February 2014, there were 277 million total LinkedIn users, with two new ones joining each second. That means that every minute, there are 120 potential customers, mentors, and connections creating new accounts. That also means there are now more than 277 million people who are trying to seem ...

    By • March 29, 2014

  • Hey Brands: Get Your Game On!

    The majority of Americans and more than 500 million consumers worldwide play social and mobile games. Digital games are the newest mass medium. Every demographic plays.Players play often and for long periods of time. Most social-mobile games are free, with opportunities to buy items within the ga...

    By • March 29, 2014