Content Marketing: Page 263

  • Accelerate Your Social Media Marketing

    Social media is required for inbound marketing success. Social media best practices are vital in today's increasing social business environment. Social media is always evolving, and social media best practices can quickly become obsolete. Therefore, companies need to make a real commitment to ...

    By • March 2, 2014

  • Key Concepts and Highlights from the Masters of Inbound Marketing [INFOGRAPHIC]

    Four years or so ago, after having invested 20-plus years in marketing, I had no doubt I knew what I was doing. Then the term "inbound marketing" caught fire-thanks to a book by the same name, written by the two founders of HubSpot.I read the book. Then doubt was ALL I had. I felt like a rookie a...

    By • March 2, 2014

  • 8 Simple Strategies for Directing Content Creation

    I write and I love it.In fact, throughout my writing career, I've been ridiculously lucky. My clients are awesome and - fingers crossed - I don't expect to run into a nightmare client anytime soon. But in order for a content team to be successful, managers need to learn how to effectively work wi...

    By • March 1, 2014

  • A Brand Can Own Any Idea, but Can it Live Up to the Ideal?

    Any brand could have used the line. But could it have lived up to the ideal?My friend and sometimes co-conspirator Will Burns had a great post in Forbes this week arguing that brands too often kill a great advertising idea because it isn't "ownable." And this is true. Brands often reject great po...

    By • March 1, 2014

  • How to Leverage LinkedIn for Professional Services Marketing

    For professional service marketers, LinkedIn provides numerous ways to connect with key decision makers, showcase your firm's expertise, build a personal brand, conduct market research and gather competitive intelligence. It helps to:Expand your network and keep track of your professional connect...

    By • March 1, 2014

  • SEO is Not a Code to be Cracked

    One of the pervading sentiments since Google released it's 'Hummingbird' fluttering through the webosphere has been that SEO is dead (this piece by Brett Relander breaks down the key elements of this sentiment). All those years of complex link building strategies and processes which have now clea...

    By • March 1, 2014

  • 5 New Media Organizational Tips

    If you live in the world of community management, new media, digital journalism and/or online advertising & marketing, then you know how much content your social communities can provide for you. It's a lot. And it's a lot to keep track of in each day. So, here's five quick organizational tips...

    By • March 1, 2014

  • Pages Tagging Pages: Good News for Organic Reach on Facebook

    We are very excited today to be bringing you some good news about your Facebook page's potential for organic reach! Being the bearer of bad news is no fun - like when text only updates got the boot, or organic reach declined - so this is a welcome opportunity.This week, Facebook announced a new c...

    By • Feb. 28, 2014

  • How to Lose a Social Media Follower in 10 Days

    In honor of one of my favorite rom-coms, I thought I'd make a list of 10 things that are sure to lower your social media follower count. Or, at the very least, make you look as though you don't really know what you're doing.While there are no set of rules for social media that one business should...

    By • Feb. 28, 2014

  • How to Reduce Spam on Your Inbound Marketing Website

    Did you know that bots account for up to 61.5% of traffic, according to this study? This bot traffic occurs for a variety of reasons. For example, Google uses bots to spider the internet. There are also spambots, who act maliciously to add advertising links. Regardless, accounting for fake traffi...

    By • Feb. 28, 2014

  • 6 Questions to Find and Claim Your Brand Voice

    It happens like clockwork. A client signs on to the idea of creating a blog, investing in a content marketing campaign, starting a new social media program or rewriting the bulk of their website and a look of panic begins to overtake their body. It's not panic over what they're going to write. Th...

    By • Feb. 28, 2014

  • How to Write Great Content for Your Infographics

    You've seen those eye-catching infographics all over the web, and now you want one on your website. It's about time. According to Graphs.net, infographics are increasingly popular and the volume of search activity has exploded by more than 800 percent from 2010 to 2012, so it would be insane not ...

    By • Feb. 28, 2014

  • Create Lead-Generating Content Marketing

    High-quality content marketing is imperative for effective lead generation. For content to deliver a significant volume of leads, it must be highly relevant, deliver real value, not be overly "salesy" or promotional, be high-quality, offer real data as proof, and support your business objectives...

    By • Feb. 28, 2014

  • Three Ways to Nurture Brand Loyalty Today

    Achieving genuine and lasting customer loyalty is the foremost challenge facing digital marketers in 2014. True, it's always been the challenge, but after the digital landgrab of recent years the stakes are higher than ever. New customers are great, but loyal customers are any company's most valu...

    By • Feb. 28, 2014

  • Does Your Content Suffer from Performance Issues?

    In a world gone crazy over content, smart marketing people are asking a deeply existential question - what happens to my content once I set it free?The questions include:Does it induce interest from your audience?Is it able to break through to your target demo?Is it able to achieve multi-channel...

    By • Feb. 28, 2014

  • 7 Simple To-Dos for Rookies to Enhance Their LinkedIn Profile

    This post provides seven basic recommendations that can help digital rookies transform their LinkedIn profile from anemic to respectable. These tasks can be tackled in as little as an hour (and no more than a half-day session) and will produce a solid basic presence that also lays a foundation fo...

    By • Feb. 28, 2014

  • Content Marketing: Can You Use Other People's Blog Posts?

    Maybe you were reading through your email this morning, or checking your Twitter stream, and you came across an article with an interesting headline. So you clicked it. Eureka! It's like it was pulled straight from your own brain! You have to share it with your readers!So you copy it, paste it in...

    By • Feb. 28, 2014

  • Five Ways "No Men" Help Your Business

    A couple of weeks ago, Laura Petrolino wrote about vision, goals, and gold medals (though we didn't win one in hockey; I don't want to hear it, Lindsay).In it, she talked about how your vision dictates your goals dictates your ability to win.She listed four things every leader should do to help i...

    By • Feb. 28, 2014

  • 5 Options to Monetize Your Blog

    Blogging isn't only a great way to get your thoughts, opinions, or expertise out to the world, but can also be a way to pay the bills. Unfortunately, most people don't make very much money from their blogs, but this is partially because they don't know how to effectively monetize them. If you wan...

    By • Feb. 27, 2014

  • Magnify Your Social Lead Generation

    Is social media a part of your lead generation strategy? Without a strategic social presence, you miss out on leveraging the power of an engaged and captive social media following. Social media, which is integral to inbound marketing success, requires ongoing learning and a commitment to best p...

    By • Feb. 27, 2014

  • Three Twitter Takeaways That Brands Need From New Pew Study

    Pew Internet Research released a fascinating study this week on the six types of conversations that take place on Twitter. Although this is not a "marketing study," there are three Twitter takeaways in this research that brands should pay attention to.1. The demographic on Twitter is not represen...

    By • Feb. 27, 2014

  • Three Ways B2B Social Should Be More Like B2C

    So much of what we professionals read and share about the use of social for marketing and public relations purposes focuses on the consumer-based brand.How many cookie-based content examples must we endure? Do we really need to read story after story on how Brand X set up a "real-time" social cen...

    By • Feb. 27, 2014

  • Social Media Fast Facts: China

    Welcome to part three of my fast facts series, where I examine social networks, local influencers and popular brands around the world. Part one looked at social media in Western Europe. In part two I looked at Eastern Europe and Russia. This month, I look at the social media scene in China.Social...

    By • Feb. 27, 2014

  • The 3 Stages of Real-Time Marketing: How to Get from Micro to Macro RTM

    We hardly ever know if a brand's next big real-time marketing effort will be a brilliant piece of creativity or just a sly marketing trick. However, missing out on real-time marketing opportunities is a no-go these days. But, did you actually know there are 3 stages of real-time marketing and tha...

    By • Feb. 27, 2014

  • 5 Secrets for Creating Contagious Content for Social Media and Web Content

    You know those few liners or single paragraphs that make your fingers itch to go buy the product being sold? Whether it's a raspberry soda, a set of office pens, or a new Starbucks coffee: contagious content is all around us, selling us daily on purchases we make decisions on instantly. So how do...

    By • Feb. 27, 2014