Content Marketing: Page 263

  • How Will LinkedIn's New Publishing Platform Change the Media Landscape?

    LinkedIn took aim at user-generated content sites by opening its publishing platform to all of its members. Once the domain of just 500 network-designated influencers, the platform is now open for everything from individual professional promotion to brand advocacy. But perhaps most importantly, t...

    By • Feb. 21, 2014

  • How to Supercharge Your Social Engagement with Guest Blogging

    Social media's role in business and marketing has been on the rise for years. It plays a huge part in guiding potential sales and it offers a fantastic opportunity to engage with your target audience and keep them up-to-date with information about your business, your products, or any related offe...

    By • Feb. 21, 2014
  • SMT Expert

    You Are Probably Using Facebook Ads Wrong: Here's Why

    The social media marketing world is abuzz about a video basically outlining how much of a sham Facebook ads are. Essentially, the video makes the claim that Facebook Ads produce fake Likes and that marketers are wasting their time and money using them. For the sake of my rebuttal, please take a p...

    By • Feb. 21, 2014

  • Coping with Social Media Realities: Time and Information Management

    In our overcommitted, busy lives, lack of time is a common lament. The time challenge is exacerbated by information overload and the speed with which digital technology continues to change. For social media rookies in particular, these challenges can be overwhelming. This post highlights certain ...

    By • Feb. 20, 2014

  • Create a Winning Twitter Presence

    Twitter is a rich platform for social media marketing. You can create engagement, boost your influence, promote your brand, and increase social lead generation and conversion on the popular social network. Be careful not to make the mistake of over-automating your Twitter presence with "salesy" ...

    By • Feb. 20, 2014

  • Why You Should Stop Running Campaigns (In the Traditional Sense of the Word)

    The campaign mentality is dying. Sounds a little harsh, doesn't it? But it's something I do believe to be true. Why? Because in the traditional sense, a campaign has a starting point and end date. It's often full of one time recommendations from an influencer who never talks about the brand they'...

    By • Feb. 20, 2014

  • 5 Ways to Keep Visitors on Your Website Longer

    Looking for Ways to Keep Visitors Hanging Out on Your Website Longer - Above Promotions Company Tampa FL You have the right domain name, great search engine terms, the perfect mobile ready and responsive design website around, great speed rates and are still wondering why your visitors are spendi...

    By • Feb. 20, 2014

  • Five Brands that Understand the Power of Blogging

    In this glorious age of the internet, any business knows that they'd be a fool to not have a website. But with so much competition out there, it's not just about having a website anymore; it's about having an online presence. With this in mind, here we bring you five global businesses that are go...

    By • Feb. 20, 2014

  • What's Your Take on LinkedIn SWAM?

    Unable to post comments in groups immediately? All your discussions and comments go under review in Each & Every group? Have you been affected by LinkedIn SWAM too? Welcome to the group :) (I know you'd rather not!) The entire story began about a year back when LinkedIn introduced (very discr...

    By • Feb. 20, 2014

  • Social Media Management and Franchises

    Social media can be a difficult enough thing for a small business owner or even a large corporation when there is only one centralized account on each social media network for the company. When franchises are added into the mix, extra considerations and policies need to be outlined to ensure that...

    By • Feb. 20, 2014

  • Social Startups: Nimble Helps You Build and Maintain Your Social Capital

    Saying "thank you" face to face, praise for a job well done, a thoughtful gift, a handwritten note. These are all ways we build trust in our relationships like we build our bank account with deposits. In our world of social media, "social networks have value," too, which is becoming known as "soc...

    By • Feb. 20, 2014
  • SMT Expert

    From Vanity Stat to Content Marketing Tool: #NewKlout is Awesome

    Social media geeks like myself have long debated the value of Klout. Some say Klout is silly and has no real applicable value while others say that it is an industry standard for figuring out if someone has a large share of voice online. Sure, the scoring system can be construed as silly, however...

    By • Feb. 20, 2014

  • A Beginner's Guide to Choosing the Right Social Network for Your Business

    Social Media for Business ExplainedThere are a ton of social media platforms out there and it can be very overwhelming to try and determine which ones are the best investment of your time and money. At Red Egg Marketing we look at everything including demographics and target markets to choose the...

    By • Feb. 20, 2014

  • Hello, It's Nice to Meet You... Again: Your Digital Reputation Precedes You

    My good friend Andy Beal just released his latest book, Repped, 30 Days to a Better Online Reputation. Late last year, he asked me to write the foreword for the book and when I heard what it was about, I was all in.Whether you realize it or not-or even wish to admit it-you already have an online ...

    By • Feb. 20, 2014

  • What Content Marketers Can Learn from Tina Fey and Amy Poehler

    There's a strong link between comedy and content marketing - here's how to tap into your funny side. There's a reason why this year's Golden Globe Awards received the highest ratings in 10 years - funny ladies Tina Fey and Amy Poehler ran the show. Adding humor to what can be a slightly serious (...

    By • Feb. 19, 2014

  • First the Internet, Then Social Media and Now Crowdfunding Is Disrupting Government

    Government has proven no more immune to disruption by digital than any other industry.The internet changed the model for governments in delivering information and dealing with pressure groups. It has been a largely positive disruption, facilitated billions in savings as government moved services ...

    By • Feb. 19, 2014

  • 3 Things I'd Like to See as a Marketer That I'd Hate as a Consumer

    Sometimes when you are a marketer out in the real world, it's hard not to see things from a marketing eye. If I see a business website is generating a WordPress error, I shake my head in dismay and resist the urge to seek out their email and tell them that a plugin went rogue. Or, I'll see an end...

    By • Feb. 19, 2014

  • Paid Social Media is No Longer an Option: Here's Your Twitter Advertising Info to Get You Started

    How does your business use Twitter Advertising to gain more followers, promote an event, drive more traffic to your website, sell more products/services or grow its email marketing list? Well, we're glad you asked. Our latest social media marketing blog post will get your business started with ...

    By • Feb. 19, 2014

  • 5 Key Components of a Great Blog Post

    I'm often asked my thoughts on what I feel makes a great blog post - my answer normally resolves around it being helpful, inspiring, opinionated, clever, funny etc etc etc. The actual content and what you write about is one thing, but you need to have the bones of a blog post to apply the meat to...

    By • Feb. 19, 2014

  • Winning on the Web with Search, Content Marketing and a Sales Funnel

    Clients generally love us, and our competitors generally hate us. Oddly enough, most feel the way they do for exactly the same reason...We do an expert job of managing the 3 main components of lead generation websites.One other thing they have in common, though, is that they often think it's beca...

    By • Feb. 19, 2014

  • #Selfie Nation: A Content Marketer's Dream

    Love them or hate them (and yes, many, many of us do hate them) but the selfie - a self-portrait, usually snapped with a smartphone - is a fact of cyber-life in 2014. In fact, so ubiquitous is the selfie these days that the term earned Oxford Dictionaries' coveted "Word of the Year" nod for 2013...

    By • Feb. 19, 2014

  • Branding Revolution: Earn Readership on Owned Media

    There is much debate today as to whether or not the end of the corporate website is near, or perhaps has already come.Global brand leaders like Coca Cola, IBM, American Express and so many more have turned their attention to building communities based upon providing useful information, engagement...

    By • Feb. 19, 2014

  • A Social Media Strategy for Building Credibility

    A doctor can have plenty of degrees on the wall and books in book cases, but patients just want to know what the doctor can do for them. A smart social media strategy can help build that credibility.One of the most important ways businesses can build credibility online is by viewing their social ...

    By • Feb. 19, 2014

  • Social Advocacy & Politics: 3 Steps for Optimizing Facebook Page Wall Posts for Action

    When it comes to advocacy and political campaigns, many online organizers are quite ambivalent about Facebook. On the one hand, Facebook is notorious for changing its interface, it is better for niche communication than mass communication, people on Facebook prefer not to click links that leave F...

    By • Feb. 19, 2014

  • Pick Up Some Content Marketing Chops from the Legends of Rock and Roll

    Face it, content marketers, it gets tougher every day to get noticed. Everyone is strumming away at this content marketing thing, but a sea of sameness prevails. Very few have truly unique tunes, so it gets perpetually harder to get people to tune in.Allow me to take you back in time - starting i...

    By • Feb. 19, 2014