Content Marketing: Page 262

  • Using Pinterest and Secret Pinboards for Media Pitching

    "I'm pitching media at major market television networks. The competition is stiff. How can I stand out from all the off-topic, snooze-worthy pitches that glut the producer's inbox every day?"When trying to land media coverage, packaging a story with the right visuals can make all the difference. ...

    By • March 5, 2014

  • 5 Ways Businesses Are Using Visual Storytelling on Facebook

    Brands have been posting images on Facebook for years, but how many of them are using photos or videos to tell visual stories? Companies have so many great stories to tell - the stories of their brand heritage, the stories of internal innovation, their customers' stories - but very few of them ar...

    By • March 5, 2014

  • Has the Anti-Hero Come to Advertising's Rescue?

    It appears a take-no-prisoners attitude is emerging as the latest advertising trend. First Barbie. Now Cadillac. The two most talked about, written about ads of the last month share an in your face "I don't really care what you think," approach to selling that seems inspired by the likes of Ray D...

    By • March 4, 2014

  • #Philoselfie: Science Behind Selfie-Expression

    Oxford Dictionary's word of the year is also one of the most fascinating movements in social: the "selfie." Part vanity, part communication, part fun, and part absurdity, selfies represent a new generation of #selfieexpression cum egotistical emoticons...but not necessarily in a bad way. Neverthe...

    By • March 4, 2014

  • 5 Tips for Smarketing [INFOGRAPHIC]

    Companies that align their sales and marketing teams are proven to have more business success. Introducing Smarketing!Smarketing unifies the two typically opposing groups to create common, overreaching goals for them to achieve together. They can share the sales funnel and work in alignment to cr...

    By • March 4, 2014

  • A New Brand of Marketing: Interview with @chiefmartec Scott Brinker

    If there's anybody in the B2B marketing world who's evangelizing and leading the intersection between marketing and technology, it's Scott Brinker. Most who read his consistently impressive blog know of him as @chiefmartec (short for Chief Marketing Technology Officer).His ideas, perspectives and...

    By • March 4, 2014

  • What Mastercard Learned about Journalistic Ethics

    A couple of weeks ago, the Brit Awards, which celebrate musicians and their art, aired.This year, the Grammys-like event is sponsored by Mastercard, which isn't hard to figure out, considering their name is plastered all over the site.Including the biggest award: Mastercard British Album of the Y...

    By • March 4, 2014

  • Understanding the World Wide Web: A Brief Primer

    Even though we all use the World Wide Web every single day for both work and pleasure, most of us would be hard pressed to define exactly what it is, describe much about its history, and/or articulate details of its impact. This primer offers a quick introduction to all those things.Distinguishin...

    By • March 4, 2014

  • Does Your Marketing Have a High Emotional IQ?

    Emotions have a powerful influence on decision-making and behavior. When you leverage the power emotion, you can create more engaging content and connect with your audience in a real way. Content marketing is becoming increasingly competitive, and brands are using everything in their arsenals t...

    By • March 4, 2014

  • The (Sorry) State of Social Marketing in 2014

    Not too long ago on this blog I shared the results from a recent study conducted by Sprout Social and meant to measure How Socially Engaged is Your Brand. One of the many shocking findings was that across 15 industries, on average 4 out of 5 comments left on a brand's social media page went unatt...

    By • March 4, 2014

  • Crossing the Blurry Line of Product Placement: Samsung and the Oscars

    Last night, Academy Awards ceremony host Ellen DeGeneres scored a win for herself with the selfie tweeted round the world. The photo-which featured movie stars Bradley Cooper, Brad Pitt, Angelina Jolie, Kevin Spacey, Lupita Nyong'o, Meryl Streep, Jennifer Lawrence and Julia Roberts-was snapped on...

    By • March 4, 2014

  • 5 Content Marketing Lessons from the Most Shared Post on Forbes

    Why does a piece of content get shared by people? It is a subject that fascinates me and I spend far too much of my time delving through data to analyze the most shared posts across the internet. Are they shared simply because of the content or are they amplified significantly because of specific...

    By • March 4, 2014

  • No Matter Your Demographic, Tax Season Sucks [VIDEOS]

    It's March, which means we're in the thick of it. And no, I'm not talking about winter. I'm talking about the barren and desolate wasteland that is the American Tax Season. Anyone else ever noticed that winter is bleak and full of despair...and so is tax season, which occurs at roughly the same t...

    By • March 4, 2014

  • The Social Shake-Up 2014: It's Time to Shake It Up (Again)

    Today is the day: we're officially launching The Social Shake-Up 2014, and we couldn't be more excited. We're holding a kick-off, invite-only breakfast in Austin on Friday, March 7 as part of SXSW Interactive. We'll be introducing some new themes at the breakfast, and some great speakers from Sie...

    By • March 4, 2014

  • The Anatomy of Viral Content [INFOGRAPHIC]

    Sharing content is an integral part of modern life.We share more content from more sources with more people more quickly and more often than ever before. That's quite a mouthful, but it's true. This sharing activity is not about engaging with content but with other people, with content as the pri...

    By • March 4, 2014

  • Academy Apologizes for Breaking Twitter

    If you watched the #Oscars last night, then you know that Ellen DeGeneres decided to have a little fun with Twitter. By tweeting an impromptu selfie photo of her and a bunch of A-List stars (Jared Leto, Jennifer Lawrence, Channing Tatum, Meryl Streep Julia Roberts, Kevin Spacey, Brad Pitt, Lupita...

    By • March 4, 2014

  • Gear Up for SXSW: A Look Back at 2013's Top Themes

    It's that time of year again-the annual startup, technology and social media industry pilgrimage to Austin, Texas is just a few days away. The South-by-Southwest Interactive festival kicks off March 7th and promises to be yet another assault on all five senses. As the preview stories begin to app...

    By • March 4, 2014

  • Real Time at the Oscars

    It was fun to see Ellen DeGeneres do a selfie as she hosted the Academy Awards telecast. It injected some fun, real-time quirkiness to what is an over-produced event.The photo brought Twitter's servers down for about 20 minutes and by the end of the Oscars broadcast had become the most retweeted ...

    By • March 3, 2014

  • What's Missing In Your Marketing Strategy?

    We have reached a point where the barrier between "marketing" and "digital marketing" is almost nonexistent. And every year that line separating the two grows thinner and thinner.So what values determine whether a marketing campaign succeeds or fails?It is not really any one thing, but a combinat...

    By • March 3, 2014

  • Social Blogging 101

    The very best kind of blogging you can do is something I like to call "Social Blogging." We tend to think of "blogging" and "social media" as two separate and distinct categories in our Web Marketing arsenal, but really these two activities go hand-in-hand. In fact, if you start thinking of your ...

    By • March 3, 2014

  • Grow Your Twitter Presence in 2014

    Twitter is a heavy hitter in the social arena, and social media is an integral part of inbound marketing success. Savvy social media marketing is invaluable in the current business environment, where buying decisions are increasing driven by social influence. Twitter is ranked as the second mos...

    By • March 3, 2014

  • Esurance: Brilliant Marketing Strategy or Lost Opportunity?

    Successful marketing campaigns engage people on the front end and deliver results on the backend. It is a balance of creating buzz and generating revenue that is very hard to achieve. The content that generates the most shares is rarely the catalyst for acquiring customers or leads. Sometimes it ...

    By • March 3, 2014

  • 20 Must Know Digital Marketing Definitions

    If you are new to digital marketing, understanding the complex jargon that dominates the industry can be complicated. With words such as conversion and acronyms like SEO thrown casually in conversations, you can feel left out. To catch up, here are 20 key definitions of phrases commonly used in t...

    By • March 3, 2014

  • 7 Social Selling Strategies for Getting a Prospect's Attention

    I recently read an article by Trish Betruzzi, inside sales consultant of The Bridge Group, Inc. The title of her blog is "I Hate the Double Tap in Sales". What she's referring to is the strategy of calling and leaving a voice message with a prospect, and immediately following up with an email. T...

    By • March 2, 2014

  • Small Business Lead Generation in 4 Easy Steps

    Leads and lead generation are the lifeblood of any business, online or off. A system for client attraction must be put in place at the start of any new business. It must be continually tested. It must evolve from change and be validated for positive returns every step of the way.There are many di...

    By • March 2, 2014