Content Marketing: Page 262

  • Millennials to Baby Boomers: Create Content for Your Audience's Generation

    Writing with emotional authority means knowing where your audience comes from.If you want to reach your audience emotionally you need to understand what they value and where they come from. Different age groups have different emotional needs and interests, so it's important to know who you are wr...

    By • Feb. 24, 2014

  • What You Should Know About the New Facebook Star Rating System

    Online ratings and reviews can significantly influence a consumer's decision to visit - or not visit - a business. Positive reviews can help businesses and allow business owners to see what's working best for their clients, while negative reviews can do more harm than good, especially when you're...

    By • Feb. 24, 2014

  • Six Instagram Tips for B2B Businesses Who Want Social Marketing Success

    Can B2B businesses flourish on Instagram? Would it make sense for your B2B company to devote money, time and employee social media marketing resources to Instagram? We believe the social photo-sharing app should be part of your social marketing strategy, and we'll show you to be successful with...

    By • Feb. 24, 2014

  • Using Social Media for Your Marketing Efforts

    There are two kinds of Twitter and Facebook accounts: professional and personal, which means that it is now a conventional thing to see companies using Facebook, Twitter, Pinterest and other social networking sites to showcase their products and engage with their customers and fans.From a persona...

    By • Feb. 24, 2014

  • B2B Marketing Guide to Drive Meaningful Sales Results [INFOGRAPHIC]

    Are you wondering how to take your B2B social selling practices to the next level? The immense growth of social media and content marketing has changed the way business to business marketing is done. Marketing and sales must work closer together than ever before to drive meaningful and measurable...

    By • Feb. 24, 2014

  • Social Media Networker or Caller: Which Are You? [INFOGRAPHIC]

    The way we communicate with others, online or offline, says a lot about our personality types. Some prefer text messages while others find great satisfaction in hearing from an actual human. From old-fashioned calling to connecting through social networking sites, everyone has a preferred method ...

    By • Feb. 23, 2014

  • LG Twitter Ticket Hunt

    Product launches are one of the most important events for companies that define the meaning of a particular product to the company as well as the users. It can be considered as the defining moment for a product's life cycle in an industry and thus its launch has to be the best. Organising social ...

    By • Feb. 23, 2014

  • 4 Creative Uses of Instagram in Destination Marketing

    For marketers working in the travel and hospitality vertical, it's an ongoing challenge to find the right tools to reach out to digital nomads and the always-on traveler generation. Facebook, Twitter, Pinterest, blogs, podcasts, mobile-optimized sites, TripAdvisor, Yelp, Google+... not to mention...

    By • Feb. 23, 2014

  • Short vs. Long Content: What's Better for Rankings, Engagements and More [CASE STUDY]

    At Express Writers, we serve nearly a thousand international clients monthly by providing content pages that are 99% web-based (utilized on blogs, as landing pages, website articles, etc.). This means that we have to keep up on the latest and greatest know-how to provide our clients with the best...

    By • Feb. 23, 2014

  • Benefits of Google Authorship for You and Your Business [INFOGRAPHIC]

    Today's post is for anybody who has ever looked at their Google search results and wondered, "Now why does that guy have his picture beside his content and I don't?"The answer is, that guy has successfully set up Google Authorship for the content he shares online. In a nutshell, Google Authorship...

    By • Feb. 23, 2014

  • 8 LinkedIn Profile Tips for Small Business Owners

    Many people think of LinkedIn as a resume of sorts. While that's certainly true, it is also so much more. Get out of the mindset of "traditional resume" and get ready to learn the LinkedIn profile tips you need to know to help further market yourself and your business.First, let's take a look at ...

    By • Feb. 22, 2014

  • Make Social Media an Asset in 2014

    Social media can and will impact your business in 2014. Going social is no longer optional; rather, social media is an integral part of attaining inbound marketing success. The digital landscape is constantly evolving, so your marketing efforts-including social media-need to change and mature a...

    By • Feb. 22, 2014

  • 3 Five-Minute Social Media Tasks That Add Value to a PR Retainer

    Sometimes, it's not the big things we do for clients that make them stick around for the long haul, it's the little things. Those five-minute tasks you consistently do for them that they simply don't think of (or have time to be) doing themselves, but provide value.Taking care of some simple soci...

    By • Feb. 22, 2014

  • 5 Reasons Your Pitch is Falling Flat

    There's nothing more disappointing than spending an inordinate amount of time on something, only to have it fail. Even worse than having it fail, though, is not learning from the failure. If you've had a pitch fall flat in the past, what have you learned from it? Here are some of the things I've ...

    By • Feb. 22, 2014

  • Has Twitter Been Reduced to Just Another Broadcast Platform?

    Sometimes I long for the good old days. You know, Twitter five years ago. When social media was actually social. Not just another broadcast media channel. Remember Tony Hsieh actually having public conversations with Zappos customers or perhaps tweeting that he was in an airport and inviting any...

    By • Feb. 22, 2014
  • SMT Expert

    How to Build Your Personal Brand with Social Media

    In a world where social media rules, we have all become brands. Everything that we say and do on social channels ultimately tells others what we are all about. Consider social media activity the 2.0 version of nonverbal communication. Everything you Like, Share, Comment on, Pin or Retweet express...

    By • Feb. 21, 2014

  • Are You Farmed and Dangerous?

    Do you remember awhile back we discussed Chipotle's Responsible Farming Campaign? There was a commercial involving empathetic scarecrows and demonic robots abusing farm animals?The Scarecrow video was unconventional, especially for what's considered a fast food chain. It called out the current cu...

    By • Feb. 21, 2014

  • Now It's Your Turn to Be a LinkedIn Influencer

    LinkedIn is opening up its publishing platform to ALL members, not just the list of 500 or so LinkedIn Influencers. This means that anyone who has a LinkedIn profile (277 million members) will be able to publish long-form content (blog posts) on the site. The move toward allowing user-generated c...

    By • Feb. 21, 2014

  • Brands Don't Exist, Only Real People Do

    The surprising thing is, Todaymade is made of real people.It's not as if you didn't know that, but if you're like me, you often forget you're dealing with real people when you're online. They're just faceless brands, maybe, because the usual cues (expressions, micro-reactions) that tell us we're ...

    By • Feb. 21, 2014

  • Recycling Facebook Page Content Works: Here's Proof

    Trying to figure out what to post on Facebook can often feel like a sharp stick in the eye.You have to understand your fans, analyze what they like that aligns with your cause, and publish updates that will engage fans.Whew...Even after sweating blood to get it right, you find that you're still m...

    By • Feb. 21, 2014

  • Change Is in the Air for Social Media

    Social media is a necessary part of achieving inbound marketing success. Social media is maturing, which means your approach to social media marketing should as well. Make a pledge to ongoing social media learning and revision. Your social strategy will never be something you can complete and ...

    By • Feb. 21, 2014

  • Ready to Be a LinkedIn Influencer Yet?

    Don't lie: if you're a social media marketer, at some point in the last couple of months you went to Google and typed in, "apply to be a LinkedIn influencer" - or something of the sort. You know you have.A platform that's been graced so far only with people with the pedigree of Sir Richard Branso...

    By • Feb. 21, 2014

  • Twitter's Increasing Popularity as a Marketing Tool

    What do you think in reality Twitter is? It has long been one of the most important social media platforms available on the internet. But what do you feel is the true use of this wonderful website? Over the years, websites, such as Twitter and others are becoming more and more popular. The number...

    By • Feb. 21, 2014

  • How Will LinkedIn's New Publishing Platform Change the Media Landscape?

    LinkedIn took aim at user-generated content sites by opening its publishing platform to all of its members. Once the domain of just 500 network-designated influencers, the platform is now open for everything from individual professional promotion to brand advocacy. But perhaps most importantly, t...

    By • Feb. 21, 2014

  • How to Supercharge Your Social Engagement with Guest Blogging

    Social media's role in business and marketing has been on the rise for years. It plays a huge part in guiding potential sales and it offers a fantastic opportunity to engage with your target audience and keep them up-to-date with information about your business, your products, or any related offe...

    By • Feb. 21, 2014