Content Marketing: Page 275

  • Card-Linked Marketing: The New Wonder Channel?

    I am an incredibly curious person. I am also, at least I like to think I am, a very well-read person, particularly when it comes to the world of marketing and advertising.When something new comes along, especially something that has 75% of marketers singing its praises, I am immediately curious a...

    By • Jan. 27, 2014

  • Social Listening: Consumers Don't Like It and What Your Brand Should Do About It

    It's common for companies to listen to conversations on social media. This way, they can understand consumer opinion about brands, products, and services.The problem is consumers don't like it.A 2012 study by JD Power and NetBase shows that 40% of consumers think social listening intrudes on priv...

    By • Jan. 27, 2014

  • 6 Social Media Things to Do Before Breakfast

    When you get involved in social media, you quickly learn that it requires regularity and discipline. Creating a daily routine is of course one of the best ways to approach this. Over time I have put together a 30-minute routine.Here are the things I do before breakfast:EmailDelete uninteresting...

    By • Jan. 27, 2014

  • Do You Need Online Marketing Therapy?

    In the website design world, ingrained patterns of thinking lead many established web designers and businesses to do the same things they did half a decade ago, which is either very little, or all the wrong things.Isn't it time we start thinking again, in a different way?I discuss this in my late...

    By • Jan. 27, 2014

  • Writing for the Customer: The Artful Copywriter

    Who doesn't love a good secret? I know I do. I can't help but feel excited when someone leans over, lowers their voice, and says, "Hey, can you keep a secret?" My imagination begins to concoct at warp speed, and I find myself feeling like a giddy little schoolgirl.I don't want to toot my own horn...

    By • Jan. 27, 2014

  • Create Brand Evangelists from the Inside

    Social media has become such a prevalent part of our lives that it's easy to forget that it is still a fairly new medium for businesses. However, since social media is so new, businesses should be constantly evaluating their approach to social media and making it better. When companies started ex...

    By • Jan. 26, 2014

  • What to Plan for in 2014 [INFOGRAPHIC]

    New concerns come with the new year: Where do we invest our marketing budget? What areas should we cut back on, and what areas do we increase our spend? It's a chaotic time. And the decisions that you make, the plans that you make, are going to be your life for the next year. No pressure or anything.

    By • Jan. 26, 2014

  • Leading your Business into 2014 with a Bullhorn or a Comfy Couch

    Since 2010, I believe I have heard it all when talking about online marketing.Some businesses try to lead the market by being the loudest in the room while others drive home casual indulgence. You may already know I am always leaning on the latter...with flip flops on.Challenges await everyone in...

    By • Jan. 26, 2014

  • 3 Tips To Rank Higher On TripAdvisor

    In their travel decision-making process, customers nowadays rely more than ever on peer review sites such as Yelp and TripAdvisor. While we still highly value friends and family's opinions at the inspirational stage, the internet is where we go first and foremost once we enter the planning stage....

    By • Jan. 26, 2014

  • Unlock the Power of Your Email Marketing

    Email is an incredibly powerful marketing channel. According to new research from McKinsey & Company, email marketing is 40 times more effective at attracting new business than Facebook and Twitter combined. This statistic may strike you as surprising-considering all the industry hullabaloo...

    By • Jan. 26, 2014

  • Sustainable SEO Methods and Tools That Work in 2014 [INFOGRAPHIC]

    It is getting harder to correctly rank in search engine because Google keeps changing the goal-posts, and now they have released the Google Hummingbird update the search engine is supposed to evolve of its own accord. That is why - I'm sharing an infographic about sustainable search marketing tac...

    By • Jan. 26, 2014

  • The All-Time Greatest Content Marketing Strategy

    Sorry. I've been toting this one around in my pack for a while now and haven't yet shared it with you. Here you go, the most powerful piece of content marketing advice you can possibly hope to hear.Answer your prospects' top 30 questions.That's it. Do it and enjoy the magic.I'll expand on the ide...

    By • Jan. 26, 2014

  • The Shocking Truth About Gaps In Digital Marketing Skills [INFOGRAPHIC]

    Now that you have a solid B2B lead generation strategy, you need to implement and execute with excellence.According to an infographic by the Online Marketing Institute, new survey results show that international agencies - plus Fortune 500 companies - lack crucial skills for building effective di...

    By • Jan. 25, 2014

  • 5 Quick Tips on How to Email Market like a Rock Star

    5 Tips on How to Email MarketEmail marketing has grown progressively more popular as a powerful tool for businesses around the globe, and it is being talked about everywhere - from across the internet to corporate boardrooms and from company meetings to marketing strategy seminars and conferences...

    By Alen Malkoc • Jan. 25, 2014

  • Why People Buy as a Result of Content Marketing

    The idea that people buy your products and/or services as an emotional reaction is not exactly true. To say that people will not buy anything from anyone if they are not touched in some way emotionally is true. However, at the end of the day, when it comes to the decision to actually purchase, it...

    By • Jan. 25, 2014

  • The Ultimate Social Media Engagement Tool: Free College Tuition

    Idaho State University wants students and fans to be engaged with their social media channels, so they thought they'd run a contest. How about a year of free tuition and fees? The Ultimate Bengal Challenge for ultimate social media engagement. Too wild to believe? Check out the YouTube video intr...

    By • Jan. 25, 2014

  • 6 Takeaways from Richard Sherman's Rant for Enterprising Brands to Emulate

    For football fans, last Sunday's NFC Championship Game between the San Francisco 49ers and the Seattle Seahawks had all the makings of an instant classic on the field.Off the field, however, Seattle's Richard Sherman provided enough post-game fireworks to make both die-hard Seahawks supporters an...

    By • Jan. 25, 2014

  • 5 Tips to Optimize Your Twitter Profile

    Your Twitter profile is important. It's generally the first thing people look at when they find you on Twitter. Your profile most likely determines whether or not someone will follow you, so why wouldn't you optimize your Twitter profile?While the purpose of Twitter is to be brief..."We came acr...

    By • Jan. 25, 2014

  • Your 5 Step Strategy to Improved Facebook Engagement and Growth

    Thanks to numerous Facebook changes recently, many businesses are thinking about dropping Facebook entirely. Engagement is in the toilet, and the page just isn't growing.Before you do, it pays to take a fresh, close look at your Facebook strategy. Often the problem lies there and has absolutely n...

    By • Jan. 24, 2014

  • How to Turn Shares and Likes into Customers and Conversions

    You already have a large fan base on Facebook, how can you leverage that huge social presence to increase engagement and drive traffic back onsite for increased conversions? Social numbers only matter so much, if those fans are not actively purchasing and going on-site, it means very little for y...

    By • Jan. 24, 2014

  • Creative Ways that Fashion Brands Are Working with Influencers

    In the past few years, brands have realized the power of working with bloggers and other social media users. As marketers and communications professionals have weaved in word of mouth and influencer marketing strategies they have learned how to build the most effective relationships possible. Now...

    By • Jan. 24, 2014

  • Improve Your Business Results Using the Social Web

    What goes on out there when we use the social web to communicate about our product, improve our organisation's marketing or connect with our potential target? After a year spent observing, analysing and measuring actions and cross-referencing behaviours, this is the pattern that I've seen repeate...

    By • Jan. 24, 2014

  • 5 Marketing Behaviors to Avoid in 2014

    Whether you are an affiliate trying to sell Amazon products, or you make your own informational products, or you have a content site monetized with Adsense, in the end you are a marketer. You need to market your products, your website and even yourself if you want to be successful in any industr...

    By • Jan. 24, 2014

  • Guest Blogging: A Change in the Google Algorithm

    The day before yesterday, I was scrolling through my Facebook feed and I saw, "Hey bloggers, watch out! Google is denying guest bloggers."We have four guest bloggers here every week, not to mention content from each member of our team.My heart sank.I got a little sick.Then I decided I had to go ...

    By • Jan. 24, 2014

  • 3 Twitter Fundraising Campaigns That Show the Power of Influencers [VIDEO]

    Social media has been a game changer for fundraisers. Twitter especially allows for authentic, one-on-one communications between charities and supporters at a scale unprecedented in the history of nonprofits. Some savvy organizations are able to turn those engagements into donations.If you're str...

    By • Jan. 24, 2014