Content Marketing: Page 275

  • Do You Pre-Schedule Social Media Messages?

    As more and more small business owners take up social media marketing, applications have been developed to make that process easier. Some of those applications have features that allow you to pre-schedule your messages for various social media outlets.There's nothing wrong with using these pre-sc...

    By • Jan. 21, 2014

  • 5 Fantastic Examples of B2B Social Media Marketing

    I don't know about you, but I tend to feel a bit pensive and sentimental at the beginning of each year. The plethora of posts about "The Best of This..." and "The Biggest Fails of That..." from the previous year really make me want to take a look back and make sure I didn't miss a thing. I suffe...

    By • Jan. 21, 2014

  • 5 Main Barriers to Digital Engagement

    Although we're in at least the sixth decade of the Digital Era, Industrial Era knowledge, skills, and strategies still dominate the thinking and behavior of most individuals. This is particularly frustrating for consultants and change agents who have been championing the idea of social business, ...

    By • Jan. 21, 2014

  • Anticipated Social Media Trends for 2014

    Social media - a term that was not even known to a lot of people even a decade back has become the talk of the online community. From personal necessities to businesses, it is almost everywhere, and bringing in benefits for all and sundry.Over the years, social media has never failed to surprise ...

    By • Jan. 21, 2014

  • Fast Casual Restaurants Must Get Social [INFOGRAPHIC]

    The fast casual restaurant industry is very competitive, and restaurants should do all they can to gain competitive advantages, including tapping into the marketing and branding power of social media. The burrito and taco chain Chipotle dominates in terms of followers on Google+ (95,512), Instagr...

    By • Jan. 21, 2014

  • What Do Facebook Marketers Need to Know in 2014?

    Sure, the millennials are opting out of Facebook, but still, the social media giant still isn't going anywhere.Which is good news for marketers, businesses and individuals wanting to utilize the platform in their marketing mix in the year ahead.By this point, it should be understood that when it ...

    By • Jan. 21, 2014

  • Everything You Wanted to Know About Millennials But Were Afraid to Ask [INFOGRAPHIC]

    I ran six miles today and cut about a minute per mile off my time from last week. This probably says more about my speed last week than it does how fast I went today, but I cut that time off by watching coaching videos on YouTube. I couldn't have done this ten years ago (when I was running for Ar...

    By • Jan. 21, 2014

  • 10 SEO Predictions for 2014

    Last year, search engine optimization (SEO) gurus rode a wild rollercoaster of change as Google updated a slew of search engine algorithms. New and exciting algorithm changes are expected for 2014, but one staple of SEO seems to remain static: high-quality, fresh content.SEO Is Not Dying, But Evo...

    By • Jan. 21, 2014
  • SMT Expert

    Content Shock: Why Earned Media (Not Quality Content) Will Save Content Marketing

    Many in the online marketing and PR arena are abuzz about Mark Shaefer's recent post on a concept he terms "content shock." Its implications have the potential to impact the rookie content creator to the Fortune 50 CMO. After publication, his post was followed up quickly by Chris Penn, who added ...

    By • Jan. 21, 2014

  • LinkedIn Is Marketing for Attorneys, But Beware of the Ethical Pitfalls

    Without a doubt, the fastest-growing tool for social media marketing for attorneys is LinkedIn. It has many uses as a marketing tool for attorneys, including the ability to use its features to position oneself as a leading authority or thought leader in a specific practice area. In light of the m...

    By • Jan. 21, 2014

  • How The Chameleon Effect Can Boost Your Social Media Succes

    Every once in a while you run across a spectacular social media idea only to find that it was hatched in a sector completely different from your own. You may be small business and the case study is about health care. Instead of passing it by, you can apply a few simple tactics that can transfer t...

    By • Jan. 21, 2014

  • Why Associations Need to Revisit Communication Strategy in 2014

    I've been "doing" social media in the association world for six years now and if I had a dime for every time I've heard the comment "but our members are older and aren't using social media," I could probably retire right now. Associations use that "truth" to justify keeping the status quo with t...

    By • Jan. 20, 2014

  • Why B2B Marketing Must Embrace Ninja Customers

    Image from BigStock.com We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. Now we talk to a real person as a last resort, after we've kicked the informational tires so thoroughly that we absolutely must reach out to get our...

    By • Jan. 20, 2014

  • How Committing Social Media Sins Can Affect Your Business [INFOGRAPHIC]

    Are you leveraging social media effectively to market your business? Do you think that it is all about having a good Klout score and lots of followers. Well, in real social media is the game of consistent networking with content engagement. And if you really want to get the most from social media...

    By • Jan. 20, 2014

  • Your Blogging Questions Answered

    Here at ConvertWithContent, we're big believers in blogging. This year, our goal is to publish a new blog post every day. That speaks for itself. We wouldn't make that goal if we didn't believe in it. Blogging is a crucial part of your online success. We've seen blogging completely change our...

    By • Jan. 20, 2014

  • Accidents Don't Happen, They Are Caused...

    ...and why this matters in business as much as life. Often I have been in situations, mostly while growing up, where I blamed everything and anything but myself for whatever happened, unless the outcome was good. This was the birth of not giving credit where it was truly due, but also not recogni...

    By • Jan. 19, 2014

  • The Word Science Behind Shareable Social Media Posts [INFOGRAPHIC]

    Want to know, what to share in your blog post's title and what to say in your social media post that people really like and share. Well, like all other techy things social media marketing is also an art, so it's essential to know how to craft a message that get more eyeballs, more comments and mo...

    By • Jan. 19, 2014

  • #Social Survival Manifesto Principle No. 9: Try Being Less Evil

    Despite the title, I am not sending out this post just to be a shit disturber (though it is a role I have embraced with enthusiasm in the past). What I intend to do here is to provide a much needed reality check on the limits of online reputation management. Most articles on reputation management...

    By Social Disruptions • Jan. 19, 2014

  • 20 Topic Ideas for a Steady Content Flow

    A lot of content marketers and bloggers have made a firm resolve to produce more content to increase their page ranking. Smart move!As a serious blogger, you know that every single blog post you churn out breathes life into your content marketing strategy. You take pleasure in turning a website i...

    By • Jan. 18, 2014

  • The 3 Step Strategy for B2B Content Marketing

    There are broadly two benefits you can hope to get from content marketing for your B2B business:Get to know who could be your potential targets so that you can reach out to them for business opportunitiesEstablish a brand and credibility for your business, so that relevant people can recall you w...

    By • Jan. 18, 2014

  • 12 Powerful Guest Blogging Tips that Go Beyond SEO [INFOGRAPHIC]

    But, not all guest blogging opportunities are equal, and there are a lot of things you can do that go beyond simply putting together a few hundred words and looking for a place to send them.With that in mind, here are a dozen powerful guest blogging tips you can use to increase your marketing reach instantly.

    By • Jan. 18, 2014

  • Advanced Techniques for Your Content Marketing in 2014

    According to a latest study by the Content Marketing Institute, content marketing is going to be bigger than ever this year. Businesses are keener to develop original, relevant and interesting content to attract people to their brands rather than repurposing someone else's content. However, conte...

    By • Jan. 18, 2014

  • Assessing Company Culture for Successful Social Business Transformation [INFOGRAPHIC]

    Interestingly enough, as I was working on this article and INFOGRAPHIC, Brian Solis of the Altimeter Group, published his list of trends and predictions for 2014/2015. In it he states, "To expedite adaptation, companies will need to create a culture of innovation, which is core to the future of w...

    By • Jan. 18, 2014

  • What Google+ Is Really About - And Why It's Anything But a Failure

    It's been over two years since the launch of Google+, and from the very start the service has had no shortage of voices ready to call it a failure. But for me, the criticisms, and there've been plenty, tend to focus too heavily on the idea of Google+ as a competitor to Facebook in the traditional...

    By • Jan. 17, 2014

  • The Nominees Are Out: Are You Ready to Newsjack the Oscars?

    With the Golden Globes still so fresh in our minds you can practically still smell the vodka martinis, the nominees for the next big awards show of the season have just been announced. (Okay okay, here is the full list of Oscar nominees released today - just promise to come back and finish readin...

    By • Jan. 17, 2014