Content Marketing: Page 276

  • People Don't Buy Products, They Buy Better Versions of Themselves

    There is the famous story about Steve Jobs when he invented the iPod and everyone in the news and the rest of the tech industry scratched their head a little. MP3 players had been around for quite a while, what was so different about the iPod?Of course, people argued many things were different, b...

    By • Jan. 17, 2014

  • Jab Jab Jab Right Hook: The Best Way to Share Your Brand Story on Social Media

    Recently we hosted a webinar with Gary Vaynerchuk and Greg Shove to discuss how brands can tell their brand story in the noisy, social world. While the title of the webinar comes from Gary's new book, Jab, Jab, Jab, Right Hook, anyone on the webinar might have thought it was referring to the two ...

    By • Jan. 17, 2014

  • Business Transformation: Why General Motors Is Investing in Customer Experience

    As editorial director and conference producer of The Pivot Conference, I have the privilege to meet with the people who are bringing about real change inside organizations. During the 2013 conference, I had the chance to interview Dr. Rebecca Harris (@RebeccaHarrisDr), who leads the Social Media ...

    By • Jan. 17, 2014

  • Content Marketing vs. Copywriting: Top Strategies for 2014

    Content marketing versus copywriting: aren't we talking about the same thing?It's easy to think that content marketing is the same as copywriting. In fact, this is a common misconception. The two do work hand-in-hand, but are distinctly different. We're going to address this difference with the h...

    By • Jan. 17, 2014

  • Is There a New Google Glass Ceiling for Authors?

    Since the idea was first introduced and rolled out, I've been a huge fan of the Google Authorship program. Recent updates to Authorship, however, are raising some eyebrows.By allowing specific individuals (and to a lesser degree, companies) to make claim to their content, Google has created an ea...

    By • Jan. 16, 2014
  • SMT Expert

    4 Reasons Why Your Content Marketing Strategy Isn't Working on Social Media

    2013 was the year of changes for digital marketing. We saw major shifts in the algorithms for Facebook and Google as well as developments in almost all other social media networks. Fundamentally, we are now forced to change from "hunting" down potential customers to "farming" and cultivating the...

    By • Jan. 16, 2014

  • 5 Social Media Benefits of Blogging

    Getting results from social media can mean more traffic for your website, a bigger fanbase, more sales for products, or more awareness for your brand. Every company that is considering social media needs to define their own goals. Once they have defined their goals, it's time to consider using bl...

    By • Jan. 16, 2014

  • Bombing Your Team's Mind and Structure for the Better

    It's an annual ritual for me - to go into analysis mode and investigate what's making people thrilled and what's making people die in digital. My findings fall squarely into several observations.People are Aspirational... The people who work inside organizations are generally pumped up at the beg...

    By • Jan. 16, 2014

  • Defining Social Business with Jonathan Becher, CMO at SAP [VIDEO]

    In this episode of Substance, Bryan Kramer speaks with Jonathan Becher, global CMO at SAP. This in-depth and personal 20-minute interview reveals how Jonathan defines "Social Business", and how it enables him to profitably manage marketing within a 20 billion dollar organization. He also takes a...

    By • Jan. 16, 2014

  • Augury, Predictions, and Prognostications in Social Media

    This is the time of year when writers and editors everywhere are working on blog posts and articles about what social media experts are saying is going to be "the thing" for 2014.I'm not fond of the word "expert," nor "guru," "ninja," or any other indicator that the titleholder possesses arcane k...

    By • Jan. 16, 2014

  • 250 Infographics on Social and Digital in Asia-Pacific

    Following on from We Are Social's hugely popular Social, Digital and Mobile Worldwide in 2014 report last week, we're very pleased to share an even more detailed look at the online landscape around the Asia-Pacific region.It also turns out that a week can make a big difference when it comes to on...

    By • Jan. 16, 2014

  • Event Monitoring: Golden Globes Spanish Social Outtakes

    While NBC exhibits a 10-year growth peak and 6% viewer lift over last year-nearly 21 million viewers-its successful airing of the Hollywood Foreign Press Association® Golden Globes Awards® may not be a surprise, especially given the event's "crystal ball" status in predicting winners for the late...

    By • Jan. 16, 2014

  • Why Jelly Is a Headache for Marketers

    Jelly, you say? As in, the stuff that tastes awesome with ice-cream, no matter what age you are? No, I'm afraid not. In fact, I mean the new app from Biz Stone that launched last week.Their homepage states 'Let's help each other', and that's the basic premise of the app - you snap a picture that ...

    By • Jan. 16, 2014

  • Brand Journalism: Breathe New Life into Old Content

    Last week, we talked about brand journalism and all of the things it could include.I thought, for the next few weeks, it'd be interesting to dissect each part in more detail.From where I sit, I see the following parts:Breathe life into old contentUser-generated contentWell-researched stories told...

    By • Jan. 16, 2014

  • Using Pinterest and Secret Pinboards for Media Pitching

    "I'm pitching media at major market television networks. The competition is stiff. How can I stand out from all the off-topic, snooze-worthy pitches that glut the producer's inbox every day?"When trying to land media coverage, packaging a story with the right visuals can make all the difference....

    By • Jan. 16, 2014

  • The Market Has Officially Changed: Marketers Should, Too [INFOGRAPHIC]

    It's no secret the Internet has more than double the number of marketing channels, outbound marketing tactics like newspapers, consumer magazines, radio and TV are going out of style, while inbound marketing channels like mobile, social media and search engines are on the rise and growing excepti...

    By • Jan. 16, 2014

  • Why Marketers and Advertisers Should Not Listen to the Godfather [INFOGRAPHIC]

    Far be it for me to question The Don. I mean who am I to dare challenge Vito Corleone? And who I am to infuse pop culture into a given marketing and advertising topic?You know by now I live to take pop culture and overlay into our world as witnessed by one of my most recent articles - an end-of-t...

    By • Jan. 16, 2014

  • How to Build Loyal Fans by Being a Renegade

    It seems like social media is becoming more like an ocean and less like a stream every day. Where are my fans? How can I reach them? What channels should I be on? What should I be posting? How do I get my content seen in the Facebook newsfeed?The name of the game today is learning how to build lo...

    By • Jan. 16, 2014

  • The Reality of Social Media Marketing

    Marketing is at its best when it's perfectly aligned with the needs of its audience. In the years right up to the end of the last century the marketing bible followed Jerome McCarthy's 4Ps, where the path of any product or service from its point of origin to the consumer was determined by the man...

    By • Jan. 16, 2014

  • How to Write the Perfect SMS Marketing Campaign [INFOGRAPHIC]

    Well we all know there is no such thing as perfect, however we can certainly look at how to send a pretty good one for you and also some examples of some great SMS mobile marketing campaigns.

    By • Jan. 15, 2014

  • Inbound vs. Outbound Marketing Is the Wrong Question

    Inbound marketing can be both highly effective and highly inefficient. If you're relying on inbound marketing and leads only today, you will soon reach a point at which you can no longer effectively scale your business.Why? Because as wonderful and cost-effective as inbound leads are, you have li...

    By • Jan. 15, 2014

  • 15 Sweepstakes Sites To Boost Your Online Contest Entries

    Online contests and sweepstakes are a simple and effective way for your small business to increase brand visibility while introducing new users to your products and services. Facebook is undoubtedly the most common social media platform to run contests, but your company can also run successful gi...

    By • Jan. 15, 2014

  • Take Your Webinar Marketing to the Next Level

    When it comes to B2B marketing, nothing is more important than educating, informing and engaging your target audience. A webinar achieves all three goals at once, and has the added bonus of being a low-cost tool that can promote your brand's thought-leadership. Beyond devising a strategy to push...

    By • Jan. 15, 2014

  • Use Social Selling to Generate Quality Sales Leads

    Are you turning a deaf ear on social media? Don't. Eighty-seven percent of B2Bs are active on LinkedIn, making it the top social media site, followed by Twitter (80%), Facebook (80%) and YouTube (61%). Social media is important to not only keeping a close eye on your brand's reputation, but also ...

    By • Jan. 15, 2014

  • How Brands Can Combat the Facebook Exodus

    We've all seen the reports and articles: Facebook is passe, people are fatigued and fleeing and there's no way any high school student would be caught dead posting photos at a place where (gasp!) their parents are present. This spells major trouble for brands who have spent the last several years...

    By • Jan. 15, 2014