Content Marketing: Page 274

  • 5 Pervasive Myths About Google+

    Are you among the many who say "Oh No! Not another social network! Why should I care about GooglePlus?" You may have heard people saying it's a ghost town, or that it's only for techies. The people who write these things are, quite simply, wrong.The truth is that your association can't ignore Goo...

    By • Jan. 24, 2014

  • How to Turn Data into Money and Votes

    New Epolitics.com ebook! Check out "How to Use the Internet to Win in 2014."The following is an excerpt from the new ebook, "How to Use the Internet to Win in 2014: A Comprehensive Guide to Online Politics for Campaigns & Advocates", available in the Amazon store for the Kindle e-reader and a...

    By • Jan. 23, 2014

  • Do You Really Need That Hashtag?

    From accidentally utilizing adult-themed hashtags to newsjacking, many brands across the board are still misusing hashtags on platforms like Twitter and Instagram. Unsurprisingly, in a saturated environment, these conversations are getting lost (or not happening between fans at all).The biggest m...

    By • Jan. 23, 2014

  • Guest Blogging is Not Dead (and Matt Cutts Didn't Say It Is)

    The digital marketing blogs and media have lit up in the last couple of days with reports that "guest blogging is dead," based on this post from Matt Cutts, the head of Google's Webspam team.The post was widely misinterpreted to mean "stop doing guest blogging," as even Matt acknowledged in a lat...

    By • Jan. 23, 2014

  • How Brands Should Really Be Thinking About Content Distribution

    Gregg Freishtat of Outbrain explains the best practices in content distribution, where readers are most likely to click on article pages and more.High-quality and engaging pieces of content are the heart and soul of your content strategy, but your distribution channels are the glue that holds it ...

    By • Jan. 23, 2014

  • Content Marketing Controversy: Is Content Shock Real?

    The concept of "content shock" has been getting a lot of press the past few days, with everyone from Social Media Today to Content Marketing Institute to more mainstream publications weighing in. Let's take a look at the issue and see if we can separate substance from hype.The conversation starte...

    By • Jan. 23, 2014

  • 1 in 128 Billion: A Slam Dunk

    Warren Buffett (via Forbes)These are the odds of winning the $1 billion that Warren Buffet and Quicken Loans ponied up for the NCAA hoops genius who correctly picks the "perfect March Madness" bracket. Not only will Mr. Buffet and Quicken Loans not have to make a payout anytime soon, but the pub...

    By • Jan. 23, 2014

  • Social Media: Optimizing Those Little Pictures, Posts, and Shares

    You're out there. You're writing entertaining blog posts. Creating illuminating infographics. Producing rib-tickling, eye-popping videos. You get it - content needs to be killer. Your blogs need to stop all those busy consumers out there in their tracks. Your newsletter needs to get people to vis...

    By • Jan. 23, 2014

  • Should You Schedule Your Tweets and Posts?

    Image created on lemmetweetthatforyou.com As more and more businesses embark on their own social media journey, a number of apps and services have sprung up automating the process. You can now auto follow, unfollow, RT, favourite and message. You can also schedule content across most platforms (p...

    By • Jan. 23, 2014

  • Social Startups: StarGreetz Attracts Customers with Personalized Video Messages

    What if Hillary Scott of Lady Antebellum spoke to you by name, and then her co-lead singer Charles Kelley and guitarist Dave Haywood chimed in on the conversation? At first you'd probably be taken back by the personal email ad, but it would lead you to click the link they shared. Perhaps you'd im...

    By • Jan. 23, 2014
  • SMT Expert

    How to Create a Successful Infographic for the New Year

    Never underestimate the power of the infographic. Quick to read, visually appealing, and easily digested, people online absolutely love infographics. And they have an astounding amount of staying power. Back in July, my company released an infographic on the seven fastest growing industries of 20...

    By • Jan. 23, 2014

  • Say Goodbye to Brand Shaming & Social Media Criticism

    One of the things I love the most about how our industry is changing is that it puts EVERYONE on a level playing field. Every single day, each one of us is learning and testing something new, adding to our personal knowledge base and improving our end results.Nobody knows it all. It's just not po...

    By • Jan. 22, 2014

  • The SAPLING Approach to Leveraging Social Media

    Everybody's doing it. Should you?Are you trying to decide whether to create a stronger digital presence?Have you dabbled with social media but aren't sure what to do next?Have you experimented with different tools and technologies and find you're disappointed by the results?If you (or someone you...

    By • Jan. 22, 2014

  • Tracking Conversions on Facebook and Twitter

    Over the last several months social media platforms have begun to show their biggest fear... revenue attribution and conversion tracking. Today let's take a dive into the murky waters of measuring social ROI strictly from an order/lead conversion perspective and how you implement and report from ...

    By • Jan. 22, 2014

  • Build Experiences, Not Just Products [VIDEO]

    Music is the one thing that accompanies me on my journeys, experiences, as well as my adventures in writing. While earbuds deliver sound, they do not deliver the essence of the song, the waves of sound, nor the soul of the artist. At the same time, I have a hard time justifying the need to buy ov...

    By • Jan. 22, 2014

  • What Pictures Tell: The Future of Social Is Visual

    Today I'm in Austin, Texas, a town that for years bore the stamp of its native (nearby Johnson City) son, Lyndon Baines Johnson, our 36th President, whose library is housed at the University of Texas near my hotel. Besides the Civil Rights Act, the Great Society and escalation of the Viet Nam Wa...

    By • Jan. 22, 2014

  • It's Tax Season: Market Your Way to the CPA Winners Circle

    It's Tax Season!January is the kick-off to tax season for CPAs and other tax professionals in the United States. Make the most of tax season 2014 by jumping on every opportunity to land new business.Here are a few ways to make the most of marketing opportunities you may not have thought of.The Ea...

    By • Jan. 22, 2014

  • 6 Reasons Your Facebook Postings May Not Get Responses

    The first sign that things were changing on Facebook appeared a few weeks ago. There was a significant drop in reach for almost all of our clients. Reach is the metric provided in Facebook analytics that is supposed to show how much exposure a post receives. The drop happened on the same day im...

    By • Jan. 22, 2014

  • Brand Journalism: User-Generated Content

    A couple of weeks ago, we began a weekly series on brand journalism, what it means, what it includes, and how you can implement easily and efficiently without the resources and budgets of the gigantic brands.If you're behind, you can get caught up by reading "embrace the trend" and "breathe new l...

    By • Jan. 22, 2014

  • 6 Tactics to Initiate a Conversation on Social Media

    For a medium that is supposed to be intrinsically social, much time can be spent on social media without having meaningful conversations.This is particularly so for businesses and brands, where many use social media platforms not necessarily to be social, but to broadcast their message.While you ...

    By Matthew Peneycad • Jan. 22, 2014

  • The Inevitable Bite of Buying Followers and Likes

    I was recently involved in a discussion where a business manager raised the idea of buying Twitter followers. My immediate reaction was 'definitely not' but others in the conversation noted their own experiences in purchasing followers and 'Likes' and the results varied significantly. It's unethi...

    By • Jan. 22, 2014

  • 11 Ways to Increase Engagement on Your New Facebook Page

    Communication has never been a one-way street, but past marketing methods have not been conducive to back and forth discussions. Social media marketing, on the other hand, thrives on interaction and engagement between a company and its customers.The appropriate interaction makes people feel value...

    By • Jan. 21, 2014

  • What These 3 Top Brands Can Teach You About Customer Engagement

    People in the world have billions of brand-related conversations among each other every day. Companies pay attention to the dialogue surrounding their company and go great lengths to portray it in the best light possible. Marketers can influence what people say about a brand but no longer own the...

    By • Jan. 21, 2014

  • How to Write an Inbound Marketing Blog in 60 Minutes or Less

    Writing a blog article can seem like a daunting task if you aren't in the habit of writing every day or even every week. So here are my 7 tips to not only make writing a blog easier, but to do it in 60 minutes or less.1. Get your topic from your sales team.Coming up with your topic can often be t...

    By • Jan. 21, 2014

  • Mobile Internet Growth Will Shift to Asia-Pacific Region

    Following the current worldwide trend, many of the people who have yet to experience the Internet will likely gain access via a mobile device -- such as a smartphone. During 2013, global mobile Internet service revenue is estimated to have grown 23.4 percent to roughly $300 billion, according to ...

    By • Jan. 21, 2014