Content Marketing: Page 278

  • 7 Predictions for the Future of Wearable Tech and Social Media Integration

    Over the last several days, as many of you likely have, I've been keenly following updates from the Consumer Electronics Show (CES) in Las Vegas.For those who don't know, it's during CES that many new tech gadgets and innovations are revealed, essentially playing the role of a one-stop-shop for w...

    By Matthew Peneycad • Jan. 10, 2014

  • The Rules of Engagement: How Social Media Has Changed the Landscape

    Brand awareness and loyalty are critical pieces to the marketing puzzle for every small business. Consistent efforts to engage can result in lead generation, customer retention and long-term growth. However, so often the branding focus gets lost in the mix and companies become online billboards, ...

    By • Jan. 10, 2014

  • What Is Social Media?

    Within the pharma industry, and indeed all other industries, there is an abundance of talk about how social media should or could be used for business benefit. A quick Google search alone returns almost 200 million results for "social media" and over 6 million if you add the word "pharma" in ther...

    By • Jan. 10, 2014

  • 2014 Predictions: Content Marketing

    Content Marketing Institute provided 50 predictions for 2014. I went through the 50 predictions they pulled together and, using a very non-scientific method (i.e., random), pulled out my top 15.In no particular order, here they are...15. Short Attention Span StorytellingStories will be told using...

    By • Jan. 10, 2014

  • Newsweek Article French-Bashing Stirs Lion Share of Social Roar

    My brand analyst ego loves to surf social intelligence platforms like NetBase Insight Composer. My competitive analyst super-ego haunts a social intel landing pad like a bat in a cave. But the fun really begins when my linguist-analyst id gets a chance to perch itself on cultural discord-on the ...

    By • Jan. 10, 2014

  • Facebook Class Action Fears: How Deep the Privacy Runs

    A new US lawsuit contends Facebook mines users' private messages for advertisers without those users' proper consent.A complaint filed in California Dec. 30th charges that Facebook "misleads users into believing they have a secure, private mechanism for communication..." The suit is lengthy and d...

    By • Jan. 10, 2014

  • Twitter Changes in 2014: Strategic Cautions

    Recent and forthcoming Twitter changes may serve the company's short-term interests, but they may not lay the best foundation for long-term success. This post offers five strategic cautions that remind Twitter to think of itself as a utility rather than a novelty, capitalize on its unique strengt...

    By • Jan. 10, 2014

  • The Perils and Pearls of Thought Leadership

    Oracle's Ellison defines thought leadership. (Photo source: Wikipedia)Thought leaders have thoughts. It's this predictive, engaging and often provoking insight that is the foundation of a successful content marketing program.That's straightforward, right?So, why is it such a challenge for execut...

    By • Jan. 10, 2014

  • CES Day 2: 150,000 Reasons to Make Your Marketing Social

    Call it my Sophmore slump (this being the second year that I've attended CES), but I am not finding all that much to get excited about. And yet... International CES remains a place anyone seriously interested in marketing has to put in an appearance.Sure, there are mind-blowing curved UltraHD Sam...

    By • Jan. 10, 2014

  • 14 Twitter Best Practices That Show the Real You

    You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world's most well-known organizations. I frequently peruse the list to get inspiration. Among those represented are Jetblue, Sony, McDonald's, Lockheed Martin, Keurig, ...

    By • Jan. 9, 2014

  • 2014 Digital Marketing Resolutions for Your Brand

    With everyone making their own personal resolutions this week for the year ahead, I thought it would be helpful to share a few extra digital marketing resolutions you should be sure to include in your marketing department's goals and resolutions for 2014.Prioritize the production of visual conten...

    By • Jan. 9, 2014

  • 15 Mobile Stats That Will Change Your Marketing Strategy [INFOGRAPHIC]

    Be honest - how many screens have you looked at today?Content consumption habits have dramatically changed since 2007, when the first widely adopted smartphone (the iPhone) was released. Today, after the arrival of tablets and a the popularization of other smartphones, most people use at least 2 ...

    By • Jan. 9, 2014

  • Traditional PR, Alone, Cannot Create Conversions

    During the holidays, I read a really interesting article on VentureBeat by Vanessa Camones, the founder of theMIX agency.Titled, "Startups Can No Longer Rely on Traditional PR," I thought I'd get all fired up and was ready to defend the industry.But then...She began to describe a broken business ...

    By • Jan. 9, 2014

  • 2014: The Year Social Media Hits Puberty

    It's nothing short of amazing how businesses have expanded, new industries have been created, and cottage industries have become multi-million (or billion) dollar integrations into the larger Borg-like entities of Google, Yahoo, and the like under the banner of social media. What makes it amazing...

    By • Jan. 9, 2014

  • How to Blog When You Don't Have Your Own Blog

    Guest blogging to the rescue!!One of the most powerful editorial tools we have as PR professionals is writing and placing guest blog posts on behalf of our clients or employer. And you don't need a blog of your own to do it.I've been running into one specific misunderstanding about blogging over ...

    By • Jan. 9, 2014

  • How the New TV Spot for Intuit's TurboTax Hits the Storytelling Nail on the Head

    That's right. Intuit's latest ad for TurboTax - that unsexy, boring accounting software - broke the mold. Finally. It's a great piece of storytelling. Here's why.It's never about your products and services.It's always about people and what your products and services allow people to do better. Her...

    By • Jan. 9, 2014

  • How to Stay On Top of SEO Changes

    Panda? Penguin? Palanquin? Trying to stay on top of Google's SEO updates, much less learn what these changes mean for your business, is often a full-time job. However, few small businesses have the resources to keep a full-time SEO expert on staff. In that case, what do you do to ensure that your...

    By • Jan. 9, 2014

  • How Does One Guy Produce So Much Content?

    I get this question a lot. In my blogging bible it says, "Thou shall answer your customers' questions in your blog posts." I'm going to give it a try with the hope that some of the way I do things might help you produce more content, if that's one of your goals.But let's be clear about the "more"...

    By • Jan. 9, 2014

  • Social Startups: TinyTorch Lights Up Facebook Pages with Relevant, Engaging Visual Content

    You'd think that with 90 percent of businesses on Facebook, it would be as easy as posting a selfie on the site to get hold of good content. "The No. 1 pain point businesses have in maintaining their social presence on Facebook is finding the right content," says Kylie Lakevold, co-founder of Tin...

    By • Jan. 9, 2014

  • The Top 11 Social Media Posts of 2013

    For two weeks in December 2013, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013 as part of our open beta launch. More than 640 voters cast their ballots 7,678 times to narrow a competitive field of 175 nominations to the top 50. We covered eight key areas in sales & ma...

    By • Jan. 8, 2014

  • 14 Powerful Career Tips for 2014

    Welcome to 2014! This year, take control of your career, drive greater success, meaning, and intention to your work, and build your personal brand. Your brand as a person is attached to your reputation - it is an expectation others have of working with you. When you are perceived as someone who ...

    By • Jan. 8, 2014

  • 3 Ways Financial Services Companies Can Use Video to Increase Leads

    Though 2013 saw a huge upswing in the total number of businesses using inbound marketing strategies, there are still several industries that have been slow to hop on the inbound bandwagon. One of these industries is the financial services sector. And while the financial industry must comply with ...

    By • Jan. 8, 2014

  • Are You Engaged in Revenue Producing Activities?

    Sales professionals hear, almost constantly, 'You should ONLY be involved in revenue producing activities.' In other words, any activity that doesn't result directly in revenue is an activity in which a sales professional should not be involved.(If there is a sales professional that hasn't heard ...

    By • Jan. 8, 2014

  • Managing Google+ Relationships through Circles

    One of the prominent features of Google+ is this concept of "Circles." Circles are Google's way of managing online relationships based on how you know someone by placing that person in your relevant circle. By managing your circles effectively, you end up sharing the right content with the right ...

    By • Jan. 8, 2014

  • Marketing on Social Media: Tweeting in 2014

    It can be the thing of nightmares for anyone managing a social media account: your Twitter activity has screeched to a halt. After a few minutes of panic, you have come to realize that it's all your fault. If you are anything like me, you may start diving head first into books or articles to lea...

    By • Jan. 8, 2014