Content Marketing: Page 278

  • Everything You Wanted to Know About Millennials But Were Afraid to Ask [INFOGRAPHIC]

    I ran six miles today and cut about a minute per mile off my time from last week. This probably says more about my speed last week than it does how fast I went today, but I cut that time off by watching coaching videos on YouTube. I couldn't have done this ten years ago (when I was running for Ar...

    By • Jan. 21, 2014

  • 10 SEO Predictions for 2014

    Last year, search engine optimization (SEO) gurus rode a wild rollercoaster of change as Google updated a slew of search engine algorithms. New and exciting algorithm changes are expected for 2014, but one staple of SEO seems to remain static: high-quality, fresh content.SEO Is Not Dying, But Evo...

    By • Jan. 21, 2014
  • SMT Expert

    Content Shock: Why Earned Media (Not Quality Content) Will Save Content Marketing

    Many in the online marketing and PR arena are abuzz about Mark Shaefer's recent post on a concept he terms "content shock." Its implications have the potential to impact the rookie content creator to the Fortune 50 CMO. After publication, his post was followed up quickly by Chris Penn, who added ...

    By • Jan. 21, 2014

  • LinkedIn Is Marketing for Attorneys, But Beware of the Ethical Pitfalls

    Without a doubt, the fastest-growing tool for social media marketing for attorneys is LinkedIn. It has many uses as a marketing tool for attorneys, including the ability to use its features to position oneself as a leading authority or thought leader in a specific practice area. In light of the m...

    By • Jan. 21, 2014

  • How The Chameleon Effect Can Boost Your Social Media Succes

    Every once in a while you run across a spectacular social media idea only to find that it was hatched in a sector completely different from your own. You may be small business and the case study is about health care. Instead of passing it by, you can apply a few simple tactics that can transfer t...

    By • Jan. 21, 2014

  • Why Associations Need to Revisit Communication Strategy in 2014

    I've been "doing" social media in the association world for six years now and if I had a dime for every time I've heard the comment "but our members are older and aren't using social media," I could probably retire right now. Associations use that "truth" to justify keeping the status quo with t...

    By • Jan. 20, 2014

  • Why B2B Marketing Must Embrace Ninja Customers

    Image from BigStock.com We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. Now we talk to a real person as a last resort, after we've kicked the informational tires so thoroughly that we absolutely must reach out to get our...

    By • Jan. 20, 2014

  • How Committing Social Media Sins Can Affect Your Business [INFOGRAPHIC]

    Are you leveraging social media effectively to market your business? Do you think that it is all about having a good Klout score and lots of followers. Well, in real social media is the game of consistent networking with content engagement. And if you really want to get the most from social media...

    By • Jan. 20, 2014

  • Your Blogging Questions Answered

    Here at ConvertWithContent, we're big believers in blogging. This year, our goal is to publish a new blog post every day. That speaks for itself. We wouldn't make that goal if we didn't believe in it. Blogging is a crucial part of your online success. We've seen blogging completely change our...

    By • Jan. 20, 2014

  • Accidents Don't Happen, They Are Caused...

    ...and why this matters in business as much as life. Often I have been in situations, mostly while growing up, where I blamed everything and anything but myself for whatever happened, unless the outcome was good. This was the birth of not giving credit where it was truly due, but also not recogni...

    By • Jan. 19, 2014

  • The Word Science Behind Shareable Social Media Posts [INFOGRAPHIC]

    Want to know, what to share in your blog post's title and what to say in your social media post that people really like and share. Well, like all other techy things social media marketing is also an art, so it's essential to know how to craft a message that get more eyeballs, more comments and mo...

    By • Jan. 19, 2014

  • #Social Survival Manifesto Principle No. 9: Try Being Less Evil

    Despite the title, I am not sending out this post just to be a shit disturber (though it is a role I have embraced with enthusiasm in the past). What I intend to do here is to provide a much needed reality check on the limits of online reputation management. Most articles on reputation management...

    By Social Disruptions • Jan. 19, 2014

  • 20 Topic Ideas for a Steady Content Flow

    A lot of content marketers and bloggers have made a firm resolve to produce more content to increase their page ranking. Smart move!As a serious blogger, you know that every single blog post you churn out breathes life into your content marketing strategy. You take pleasure in turning a website i...

    By • Jan. 18, 2014

  • The 3 Step Strategy for B2B Content Marketing

    There are broadly two benefits you can hope to get from content marketing for your B2B business:Get to know who could be your potential targets so that you can reach out to them for business opportunitiesEstablish a brand and credibility for your business, so that relevant people can recall you w...

    By • Jan. 18, 2014

  • 12 Powerful Guest Blogging Tips that Go Beyond SEO [INFOGRAPHIC]

    But, not all guest blogging opportunities are equal, and there are a lot of things you can do that go beyond simply putting together a few hundred words and looking for a place to send them.With that in mind, here are a dozen powerful guest blogging tips you can use to increase your marketing reach instantly.

    By • Jan. 18, 2014

  • Advanced Techniques for Your Content Marketing in 2014

    According to a latest study by the Content Marketing Institute, content marketing is going to be bigger than ever this year. Businesses are keener to develop original, relevant and interesting content to attract people to their brands rather than repurposing someone else's content. However, conte...

    By • Jan. 18, 2014

  • Assessing Company Culture for Successful Social Business Transformation [INFOGRAPHIC]

    Interestingly enough, as I was working on this article and INFOGRAPHIC, Brian Solis of the Altimeter Group, published his list of trends and predictions for 2014/2015. In it he states, "To expedite adaptation, companies will need to create a culture of innovation, which is core to the future of w...

    By • Jan. 18, 2014

  • What Google+ Is Really About - And Why It's Anything But a Failure

    It's been over two years since the launch of Google+, and from the very start the service has had no shortage of voices ready to call it a failure. But for me, the criticisms, and there've been plenty, tend to focus too heavily on the idea of Google+ as a competitor to Facebook in the traditional...

    By • Jan. 17, 2014

  • The Nominees Are Out: Are You Ready to Newsjack the Oscars?

    With the Golden Globes still so fresh in our minds you can practically still smell the vodka martinis, the nominees for the next big awards show of the season have just been announced. (Okay okay, here is the full list of Oscar nominees released today - just promise to come back and finish readin...

    By • Jan. 17, 2014

  • People Don't Buy Products, They Buy Better Versions of Themselves

    There is the famous story about Steve Jobs when he invented the iPod and everyone in the news and the rest of the tech industry scratched their head a little. MP3 players had been around for quite a while, what was so different about the iPod?Of course, people argued many things were different, b...

    By • Jan. 17, 2014

  • Jab Jab Jab Right Hook: The Best Way to Share Your Brand Story on Social Media

    Recently we hosted a webinar with Gary Vaynerchuk and Greg Shove to discuss how brands can tell their brand story in the noisy, social world. While the title of the webinar comes from Gary's new book, Jab, Jab, Jab, Right Hook, anyone on the webinar might have thought it was referring to the two ...

    By • Jan. 17, 2014

  • Business Transformation: Why General Motors Is Investing in Customer Experience

    As editorial director and conference producer of The Pivot Conference, I have the privilege to meet with the people who are bringing about real change inside organizations. During the 2013 conference, I had the chance to interview Dr. Rebecca Harris (@RebeccaHarrisDr), who leads the Social Media ...

    By • Jan. 17, 2014

  • Content Marketing vs. Copywriting: Top Strategies for 2014

    Content marketing versus copywriting: aren't we talking about the same thing?It's easy to think that content marketing is the same as copywriting. In fact, this is a common misconception. The two do work hand-in-hand, but are distinctly different. We're going to address this difference with the h...

    By • Jan. 17, 2014

  • Is There a New Google Glass Ceiling for Authors?

    Since the idea was first introduced and rolled out, I've been a huge fan of the Google Authorship program. Recent updates to Authorship, however, are raising some eyebrows.By allowing specific individuals (and to a lesser degree, companies) to make claim to their content, Google has created an ea...

    By • Jan. 16, 2014
  • SMT Expert

    4 Reasons Why Your Content Marketing Strategy Isn't Working on Social Media

    2013 was the year of changes for digital marketing. We saw major shifts in the algorithms for Facebook and Google as well as developments in almost all other social media networks. Fundamentally, we are now forced to change from "hunting" down potential customers to "farming" and cultivating the...

    By • Jan. 16, 2014