Content Marketing: Page 277

  • A 2014 Social Media Guide: New Trends and Solutions to Live By

    In 2013, the importance of social media in a successful business marketing plan became undeniable. According to Eloqua, "a reported 78 [percent] of companies now have a dedicated social media team." As we step into 2014, we continue to see the emergence of new social platforms and the impact that...

    By • Jan. 15, 2014

  • Gender on Instagram [INFOGRAPHIC]

    Did you know about that in some countries there are more women Instagram users than men? Nitrogram: Analytics on Instagram made an Infographic with data about gender on Instagram.Here are some of its findings:Gender and CountriesSouth-East Asia and Russia show a strong adoption by women. Thailand...

    By • Jan. 15, 2014

  • 2014: A Year of PR Titans Versus Unconfined Advertisers

    A recent post by Richard Edelman on his 6 A.M. blog, Show Up Differently makes about as bold a statement as I've ever read. The world's most influential PR company has alreaedy marked 2014 as the year of unparalleled change, some even suggest a veritable communications Donnybrook. Read on to see ...

    By • Jan. 15, 2014

  • Are SMM Tools Just for Businesses? Not When 42% of Adults Use Multiple Social Networks

    Social media management tools may become increasingly valuable for everyday social media users, as 42% of adults now use two or more social networks.Graph courtesy of the Pew Research Center.The data, part of Pew Research Center's "Social Media Update 2013," shows that more adults now use multipl...

    By • Jan. 15, 2014

  • The First Rule of Business Growth: Know Your Customers

    People choose your business for a reason. It may be convenience, service, quality, the "in" thing to do, or a combination. Knowing why your customers choose your company and how they want to be served is critical to creating a sustainable growth strategy. Without this knowledge, your marketing c...

    By • Jan. 14, 2014

  • Why Google+ Will Demand Our Attention in 2014

    Now that brands can email their followers on Google+, something that Facebook doesn't allow them to, it opens up a whole new avenue for marketers to explore. Google was probably feeling the burden of losing out to other social media platforms, and decided to re-work its strategy for 2014. The fol...

    By • Jan. 14, 2014

  • Online Ratings and Reviews: Why Negativity Isn't As Bad As You Think

    Remember the first time your company received a negative online review? Kind of stung a little bit, didn't it? Especially if it wasn't in any way justified. If you haven't received your first bad internet review, I hate to tell you... but it's coming. You could have Nordstrom-level customer servi...

    By • Jan. 14, 2014

  • 5 Facebook Promotion Guidelines That No Longer Exist

    Facebook is continually changing their Facebook Page Guidelines. They change so often it can be hard to keep up. There are still frequent questions about what is legal -- or not -- when it comes to running a promotion through Facebook. In recent months, Facebook dropped a majority of their guidel...

    By • Jan. 14, 2014

  • Say What? Does Your Engagement Leave Others Thinking You're a Hater?

    Honest, unfiltered engagement is crucial to online success. But, like much of human communication, it can be a mixed bag.I was reminded of that recently during a couple of unrelated interactions that took place on a well known blog and in Google+. In the first instance, I happened to share my opi...

    By • Jan. 14, 2014

  • Facebook Can Help Doctors Become More Accessible

    A recent search for doctors on Facebook reveals more than 1,000 pages including a mixed bag of public figures like Mehmet Oz, authors (Ben Carson), and inevitably, fictitious characters like Dr. House. Scroll down a bit and you will start to see pages for physicians with everyday types of practic...

    By • Jan. 14, 2014

  • Driving Results by Considering Social Media in Job Descriptions

    Job Description - 'A formal account of an employee's responsibilities'. Thanks Google.In my experience, job descriptions tend to kind of just... well... be job descriptions.What I mean by that is that they're not exactly the first thing that businesses think about when conceiving of ways to push ...

    By Matthew Peneycad • Jan. 14, 2014

  • The Advertising Debacle That Nobody Discusses

    If We Did, Would It Change?As a consumer, it doesn't surprise us to see the same commercial shoved under our noses a dozen times during a single episode of one TV show. It's annoying, yes, but we don't switch the channel. And it doesn't make us more likely to buy that product, and probably doesn'...

    By • Jan. 14, 2014

  • How a Nonprofit Raised $41k on Twitter in 24 Hours Without Trying

    Serendipitous giving happens all the time, but occasionally social media fuels a philanthropic goldrush that even the most carefully planned and executed campaign could not have delivered.As the polar vortex and a dire forecast descended upon the Midwest last week, Peter Dunn, a personal finance ...

    By • Jan. 14, 2014

  • Five Key Elements in Writing High Quality, Engaging Content

    Creating high quality content will be a major focus for brands in 2014. Strengthening your online presence will rely on it, and for many businesses this poses a new challenge, a new element to factor into their strategic planning. But creating engaging, quality content needn't be a daunting task....

    By • Jan. 14, 2014

  • Manage Your Pinterest Account in 10 Minutes a Day [INFOGRAPHIC]

    Social media marketing has gone visual. Brands are increasingly focusing their efforts on using distinct imagery to educate and engage their audiences. A picture really is worth a thousand words and Pinterest, the online pinboard, has taken center stage. Shareholic reports that Pinterest is seco...

    By • Jan. 13, 2014

  • 5 Ways to Write Effective Sentences

    "No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise." -Eugene SchwartzMy favorite Ernest Hemingway short story is literally six words long: "For Sale: Baby Shoes. Never Worn." Beyond what his own interpretation of that story was, we al...

    By • Jan. 13, 2014

  • How to Use Social Media for Successful Event Marketing

    Last week, I shared six tips to use when preparing for a small business event. Whether planning for an open house, big sale, or special night out, the tips outlined will help ensure success. Once you've created the foundation for your small business event marketing plan, try adding these social m...

    By • Jan. 13, 2014

  • More than Half of Social Media Ads Spending Will Go to Native In-stream Ads

    One of the most effective ads in social media right now are native-social ads, ads that are incorporated within the social stream, like the ads that appear in Facebook's News Feed.In fact, native ads are gettings lots of shares and clicks and, in next to no time at all, it is expected that more t...

    By • Jan. 13, 2014

  • Importance of Local Businesses Being Found on Mobile Devices [INFOGRAPHIC}

    Mobile traffic is growing at an alarming rate, but even more alarming might be what a Google Mobile Movement Study mentioned, stating that "88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours." This statement alone should highlig...

    By • Jan. 13, 2014

  • Stormy Simon: Executive, Innovator, Social Media Wizard

    The first thing people ask Stormy Simon is "Is that your real name?" Yes, it is. Her parents christened her Stormy after a character in one of her father's favorite books. That's not the only thing unique about Ms. Simon, however; in 2013, Stormy Simon was named the co-President of Overstock.com,...

    By • Jan. 13, 2014

  • 11 Tips To Provide Clients With Higher Quality Content

    As a content provider, over the past 8 years I've written blog posts for a variety of agencies and their clients.Combining this experience with my love of inbound marketing, I've come up with a few tips I think will help agencies and other writers provide quality content on behalf of their end cl...

    By • Jan. 12, 2014

  • 10 Ways to Avoid Common Email Marketing Mistakes in 2014

    Email marketing has always had critics. These skeptics will tell you all the reasons why the email marketing channel will eventually fizzle out. However, recent studies have shown the average return on investment in email marketing to be anywhere from $32 to a whopping $44.25 for each dollar inve...

    By • Jan. 12, 2014

  • Facebook Kills Sponsored Stories in April

    In an update from June of last year, Facebook stated, "Our vision is that over time, an advertiser can come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right combination of products to help them achieve it." Facebook just announced tha...

    By • Jan. 12, 2014

  • Brand Journalism: Embrace the Trend for Your Organization

    I've been thinking a lot about brand journalism lately. Of course, this blog-in some ways-is exactly that. But I'm thinking bigger.Mr. D is a huge Bill Simmons (ESPN, Grantland) fan. For years, he's been quoting this man to me like I should be impressed.Eventually I began to listen. And, during t...

    By • Jan. 12, 2014

  • Digital Leadership: Opportunities for Cities, States, and Regions

    What does it mean for a city (or state or region) to be a digital leader? This post provides ideas to stimulate thinking and discussion by promoting a focus that is broader than the technologies themselves, specific applications like consumer marketing, high-tech start-ups, and the digital sector...

    By • Jan. 11, 2014