Content Marketing: Page 281

  • 3 Ways Financial Services Companies Can Use Video to Increase Leads

    Though 2013 saw a huge upswing in the total number of businesses using inbound marketing strategies, there are still several industries that have been slow to hop on the inbound bandwagon. One of these industries is the financial services sector. And while the financial industry must comply with ...

    By • Jan. 8, 2014

  • Are You Engaged in Revenue Producing Activities?

    Sales professionals hear, almost constantly, 'You should ONLY be involved in revenue producing activities.' In other words, any activity that doesn't result directly in revenue is an activity in which a sales professional should not be involved.(If there is a sales professional that hasn't heard ...

    By • Jan. 8, 2014

  • Managing Google+ Relationships through Circles

    One of the prominent features of Google+ is this concept of "Circles." Circles are Google's way of managing online relationships based on how you know someone by placing that person in your relevant circle. By managing your circles effectively, you end up sharing the right content with the right ...

    By • Jan. 8, 2014

  • Marketing on Social Media: Tweeting in 2014

    It can be the thing of nightmares for anyone managing a social media account: your Twitter activity has screeched to a halt. After a few minutes of panic, you have come to realize that it's all your fault. If you are anything like me, you may start diving head first into books or articles to lea...

    By • Jan. 8, 2014

  • Five Benefits of Using LinkedIn to Grow Your Business and Your Career

    If you are like most digitally minded people, you are probably aware that LinkedIn is the social network of choice for working professionals looking to make connections. Many tech-savvy business professionals, possibly even a majority of the business workforce, have profiles on LinkedIn and are c...

    By • Jan. 8, 2014

  • How the Digitization of Everything Is Forcing CMOs and CIOs to Evolve

    We've talked in the first two posts about how the digitization of everything is disrupting marketing and changing the face of commerce. Organizations are having to change the way they operate, and that's causing roles in the C-suite to evolve.The digitization of everything is doing three primary ...

    By • Jan. 8, 2014

  • Optimize Social Media Rudiments for 2014 eCommerce Business

    With the onset of New Year, it is a good time to analyse what worked well and what did not with social media. Your customers regardless of their age, economic status and gender are always active on social media sharing sites. If you look at the following statistics from social media monitoring y...

    By • Jan. 7, 2014

  • Five Unwritten Twitter-for-Business Rules for 2014

    If the Justine Sacco case showed us anything, it's that people are still not fully aware of the potential ramifications of their comments on Twitter. Those using branded accounts or with a company title in their profile can act as de-facto spokespeople for your business, and writing 'views are my...

    By • Jan. 7, 2014

  • The Secret to Building Loyalty with Social Customers

    Brands big and small continue to struggle with how to respond to vocal customers on social media networks. It is hard, after all, to see your worst customer service moments shared over such public social platforms, like Twitter or Facebook. But not all "vocal" customers are unhappy customers. The...

    By • Jan. 7, 2014

  • 6 Skills You Need to Be a Social Media Professional

    We've looked at what skills social media professional need before. Certainly, some of the characteristics we noted remain very much a requirement. But the manifest shifts in social best practices, speed (foretold in The NOW Revolution) and technology have spawned a new list of ingredients that so...

    By • Jan. 7, 2014

  • 15 Do's And Don'ts of Social Media

    While there are no wrong ways to eat a Reese's, there are definitely some wrong ways to do social media. That said, whenever there are wrongs, there are always many rights to counteract them. As a small business, here are some things you need to avoid and some things you need to do to help you ge...

    By • Jan. 7, 2014

  • 20 Marketing Statistics that Will Influence Decisions in 2014 [INFOGRAPHIC]

    As we settle into 2014, marketers continue to reevaluate their strategies to determine how to better reach, nurture, and convert customers this year. When creating their 2014 marketing strategies, marketers are evaluating the different trends predicted by industry experts. One of the most discuss...

    By • Jan. 7, 2014

  • 15 Final Polish Tips for Impeccable Content

    Online content needs to be perfect because someone will point out your mistakes in social media feeds. It is much easier to prevent problems than it is to deal with the fallout when things go wrong.Is your English perfect?Do you rely on checking your work yourself?How many people check your work ...

    By • Jan. 7, 2014

  • Timeline of Instagram from 2010 to Present [INFOGRAPHIC]

    It's no wonder that Instagram is the number one photo-sharing social platform on the planet. It was founded by Kevin Systrom and Mike Krieger on 6 October, 2010 and was later bought by Facebook in April, 2012. From the very beginning, Instagram clearly knew how to improve the platform adding new ...

    By • Jan. 7, 2014

  • The Social Media War [INFOGRAPHIC]

    A war is brewing. Recently, Masters in Marketing posted this fantastic infographic that gives a perfect overview of the current state of affairs in the social media space.Some significant take-aways:Over 60% increase in adult internet users using Facebook40-80% increase in overall social media pa...

    By • Jan. 7, 2014

  • The Importance of Google+ for Marketers

    To many people nowadays, Google+ is still somewhat of an enigma. Sometimes, it is difficult to get attached to a given social media channel and to really understand how to leverage it to its fullest potential. Google+ is worth closer consideration.The reasons why marketers are not sold on Google+...

    By • Jan. 7, 2014

  • Top 4 Content Marketing Mistakes

    Great content should inspire loyalty and interest from potential consumers. As more companies embrace the importance of content marketing, there are still many common missteps. Here are some content marketing mistakes to avoid:Mistake #1: Not setting clear goalsAttempting any type of content mark...

    By • Jan. 7, 2014

  • Build Engagement by Virtue of a Timeless Rule

    Engagement is a metric that is constantly talked about, sought after, obsessed over. Marketers profess the importance of engagement. Business owners wonder how it will make them more money. In the meantime, we're all scrambling for answers. We know one thing: we want more of it.Of course, many se...

    By • Jan. 7, 2014

  • 8 Must Have Company Objectives for 2014

    Growing a business is challenging. Changes in the marketing environment are happening faster than ever before. Customer expectations are evolving as new technology empowers people. The companies with the best customer relationships have a competitive edge. Developing those relationships requires ...

    By • Jan. 7, 2014

  • CPAs Should Get LinkedIn to Customers, Prospects, Referral Sources and Each Other

    LinkedIn is the leading social network for businesses and networking. In 2012, the Pew Internet and Social Networking Project found 20% of adults who use online networks use LinkedIn. Only Facebook, which was initially established for socializing only, had more adult participation. Quantcast, a c...

    By • Jan. 7, 2014

  • 4 Initiatives Chief Marketing Officers Must Get Right In 2014

    number 4 (Photo credit: Leo Reynolds)The pace of change is accelerating. Last year, most Chief Marketing Officers faced the tasks of making significant changes to how marketing operates. Soaking in one buzzword after another as they try to make sense of the changing world swirling around them. ...

    By • Jan. 6, 2014

  • Demand Horizon: A Revolutionary Approach to Creating Great Products

    Gerry Campbell is a serial entrepreneur, investor and adviser (bio). He's also a good friend. Gerry has just published a new book, Demand Horizon: A Revolutionary Approach to Creating Great Products. The book introduces a new mental model for understanding and adapting to the demand-driven econom...

    By • Jan. 6, 2014

  • What Is the Market for Online Videos? [INFOGRAPHIC]

    Did you know that videos increase our understanding of a product or service by 74 percent, while more than 45 percent of people on the internet view at least one video over the course of a month and YouTube is the second biggest search engine on the planet which shows people bother to read the st...

    By • Jan. 6, 2014

  • Is Your B2B Content Tipping the Effort Scale?

    I do a lot of work for technology companies. One of the challenges with marketing technology is simplifying complex systems into understandable business enhancers that B2B buyers must have to reach their goals.I just reviewed a paper written for a technical audience. You know it's tough when you ...

    By • Jan. 6, 2014

  • Top 3 Tips for Social Media Success in 2014

    Social media success means different things to different people, but one of the unifying elements for successful social media marketing for us all is usually - is it delivering a financial ROI? Is social media engagement providing cash in the bank for your business?This question is the acid test ...

    By • Jan. 6, 2014