Content Marketing: Page 280

  • Top 7 Tips for Effective Content Marketing

    Marketing is no longer just about selling your company's product or service or about creating a brand that people can connect to. Of course, that's part of it, but there is so much more that needs to be considered. Today, the most effective marketing campaigns focus on thought leadership and the ...

    By • Jan. 5, 2014

  • What Digital Marketers Are Planning for 2014 [INFOGRAPHIC]

    The team at webmarketing123 has surveyed over 500 marketers about their top digital goals and challenges. Here's what is working, what's not and what they are planning for 2014. According to this infographic 41 percent of B2B marketers say that generating leads will be their top objective in 2014...

    By • Jan. 5, 2014

  • How To Make Your Local Business More Instagram-able

    I recently followed along with "live tweeting" on Twitter during the Social Media Club LA (SMCLA) Foodie Event. While I wasn't physically there, I was still inspired and through social media I was able to "be there" virtually. God, how I love social technology. One of the panelists, a local rest...

    By • Jan. 5, 2014

  • Pitching For New PR Pros: The Magic Is In Understanding Who, Not Just How

    Building a list, figuring out who to pitch, how many people at one organization to pitch... these are all mysteries to PR pros with little experience and/or training. And pitching the wrong people at a media outlet makes the entire pitch fall flat like yesterday's can of Diet Pepsi.If you want to...

    By • Jan. 4, 2014

  • What If Mobile Trends Transformed Search? What If We Could Find More, Faster, and Easier?

    By now almost everyone knows desktop search is losing share of audience like an aged rock star sees their fan base thin. Looking to mobile, what if this fast emerging world morphed into something far better than we've seen, even better than just mobility? What if mobile search led to something mo...

    By • Jan. 4, 2014

  • 4 Basic Methods to Measure Your Real-Time Social Media Customer Service

    When it comes to social media customer service, the voice of the customer is heightened nowadays. More and more people take to social media to make a complaint, give feedback on a product, rave about a company, etc. This evolution presents a really difficult challenge: how can a company deal with...

    By • Jan. 4, 2014

  • Six Social Media Mistakes You Should Avoid in 2014

    Social media played a significant part in the personal as well as the business world during the past few years. Its importance is expected to increase in the years to come. And the way things have turned out over the past couple of years, 2014 will be no different. More and more businesses will u...

    By • Jan. 4, 2014

  • Sorry, But Social Media Is Now A Commodity Skill

    For the last several years, we have all tried to master social media. We'd spend hours reading blog posts, writing blog posts, sharing them on Twitter, sharing them again on Twitter, attending conferences, speaking at conferences and then fighting to get our accounts verified so that we can reach...

    By • Jan. 4, 2014

  • Spredfast Starts 2014 with a $32.5 Million Bang

    Spredfast announces today a new round of funding, $32.5 million, led by a new strategic investor, Lead Edge Capital, the investors behind Marketo, among others. This latest round is nearly twice the amount of its most recent (February 2013) round of 18 million dollars. I caught up with Rod Favaro...

    By • Jan. 3, 2014

  • Why Newsletters Are More Important for Social Credibility Than Facebook

    As someone who runs a curated newsletter for entrepreneurs, one question I am often asked by fellow entrepreneurs is about the futility of spending resources on a service that does not bring revenues directly. It is a valid question given that I spend over two hours everyday curating content for ...

    By • Jan. 3, 2014

  • Will Facebook Continue Being Evil in 2014?

    Do you think Facebook is evil? You're not alone. More and more people are waking up to the fact that the social media giant isn't really concerned about their billion or more members. Keep reading if you want to know why we think Facebook is the most evil company around and will continue to be on top of that list for 2014 and beyond.

    By • Jan. 3, 2014

  • How to Boost LinkedIn Engagement [INFOGRAPHIC]

    Are you leveraging LinkedIn to drive sales and increase traffic to your business? Although LinkedIn is not as appealing as Facebook, Googleplus or Twitter, but with 259 million users, 184 million monthly unique visitors, 3 million business pages and 2.1 million groups, it's a huge social network ...

    By • Jan. 3, 2014

  • Content Marketing Minds: Content Is Only King of a Fairytale

    Even the most knowledgeable content marketing professionals won't look you in the eye and tell you content is king. If they should try, ask them what kingdom it actually reigns over. Whatever comes out of their mouth next will be bullshit. No wait. That's not nice. It'll be a fairytale.Content is...

    By • Jan. 3, 2014

  • 100 Most Startling Tech Facts, Figures and Statistics from 2013 [INFOGRAPHIC]

    Did you know that Harlem Shake got viral views of 1.2 billion users on YouTube in just 40 days. On the other hand a surprising 1,400,000 Tweets sent in just one hour about Sir Alex Ferguson's Retirement. What if I told you that people sent 350 Million messages on Snapchat every day, that the maxi...

    By • Jan. 2, 2014

  • Social Employees Drive Digital Transformation

    In my last post, on how social is important to digital transformation, I wrote about how social technologies are critical for companies to embrace across three areas --1) Connect your employees - invite them to start working together to understand the connected enterprise future2) Connect to your...

    By • Jan. 2, 2014

  • Chronological Twitter-Use Analysis: 2007 to 2014

    I've created a timeline from the moment I started using Twitter in 2007, analysing the strategy and use I've made of this platform, right to the present, just as we're entering 2014. These are the results of the analysis:2007 and 2008I couldn't find my way around it! I needed to work out how this...

    By • Jan. 2, 2014

  • Social Media Management: From Novelty to Utility

    Social Media Management: From Novelty to UtilitySocial media is still a novelty to many professionals, especially those in leadership positions. Rather than viewing social and digital technologies as a radical departure from traditional communication approaches, however, it's better to think of t...

    By • Jan. 2, 2014

  • Chief Content Officer: 2014's Hottest Social Career

    2014 is finally the year content marketing matures and companies build entire departments around social and content. This past year had a huge impact on the way companies look at 'content creation', 'thought leadership' and 'storytelling,': they're the skills to look out for in 2014 to add anyone...

    By • Jan. 2, 2014

  • 11 Web Marketing and Social Media Trends That Will Shape 2014

    2014 is going to be a killer year for Social Media and Small Business.Social Media allows small businesses to leverage technology to even the playing field with bigger brands and companies. In 2014, some of the trends we saw in 2013 will continue to rise while others will fall. But it all comes d...

    By • Jan. 2, 2014

  • Social Startups: Updates from the Startups We Covered in 2013

    In 2013, we profiled several of the newest and most innovative social companies. Today, with social business ever changing, a look at what some of them have been up to since we last wrote about them. Just in case you missed any-and there were several-we've also listed all of the pertinent details...

    By • Jan. 2, 2014

  • How British Model Cara Delevingne Is Taking Over Social Media

    2013 was definitely a big year for Cara Delevingne; she was basically everywhere, and as Fashion Gone Rogue explains, "when the British model isn't posing for pictures in fashion glossies, she is fronting campaigns for top brands like Fendi, Mulberry and Saint Laurent. Cara has also appeared on c...

    By • Jan. 1, 2014

  • The Best of 2013: Social Media Activity [VIDEOS]

    2013 was a year filled with stunts and activity designed to capture attention and keep people talking. Here are a few of the best social media moments and tools:Best Viral Video:Volvo's epic split video featuring Jean Claude Van Damme captures the imagination while focusing on the product. It is ...

    By • Jan. 1, 2014

  • The Latest Social Media Stats Promise a Happy New Year

    The latest social media stats from Pew Internet Research promise a very happy new year for social media marketers. The study released yesterday reveals that 73 percent of online adults use a social networking site (SNS), the highest percentage we've seen yet.Even more exciting is the news that 42...

    By • Jan. 1, 2014

  • 10 Mobile Search Statistics: Showing the Past and Predicting the Future [INFOGRAPHIC]

    Are you ready for 2014? Is your website ready for 2014? Or maybe a better question would be, is your website mobile friendly?Mobile internet is the future. As we step into 2014, I would bet my profession on the future of mobile internet use, and internet search. Over the last few years we have se...

    By • Dec. 31, 2013

  • 7 CMO-Worthy Resolutions

    Here's a New Year's fact: 9 out of 10 marketers that don't make resolutions don't achieve them! So, yes, setting goals is a good place to start, but better yet is setting the right goals. To help you get off the starting blocks in 2014 on the proverbial right foot, here are 7 pulse-pumping prof...

    By • Dec. 31, 2013