Content Marketing: Page 283

  • The Best of 2013: Social Media Activity [VIDEOS]

    2013 was a year filled with stunts and activity designed to capture attention and keep people talking. Here are a few of the best social media moments and tools:Best Viral Video:Volvo's epic split video featuring Jean Claude Van Damme captures the imagination while focusing on the product. It is ...

    By • Jan. 1, 2014

  • The Latest Social Media Stats Promise a Happy New Year

    The latest social media stats from Pew Internet Research promise a very happy new year for social media marketers. The study released yesterday reveals that 73 percent of online adults use a social networking site (SNS), the highest percentage we've seen yet.Even more exciting is the news that 42...

    By • Jan. 1, 2014

  • 10 Mobile Search Statistics: Showing the Past and Predicting the Future [INFOGRAPHIC]

    Are you ready for 2014? Is your website ready for 2014? Or maybe a better question would be, is your website mobile friendly?Mobile internet is the future. As we step into 2014, I would bet my profession on the future of mobile internet use, and internet search. Over the last few years we have se...

    By • Dec. 31, 2013

  • 7 CMO-Worthy Resolutions

    Here's a New Year's fact: 9 out of 10 marketers that don't make resolutions don't achieve them! So, yes, setting goals is a good place to start, but better yet is setting the right goals. To help you get off the starting blocks in 2014 on the proverbial right foot, here are 7 pulse-pumping prof...

    By • Dec. 31, 2013

  • The Vital Difference Between Brand And Identity

    Are there such things as brands in much of the Government sector? I don't think there are. That's a good thing. And here's why. I believe brands fundamentally require a competitive environment in which to actually work. I'm sure there's an economic model that explains why - I don't know it. But t...

    By • Dec. 31, 2013

  • 5 Ways Social Media Will Change Political Campaigns in 2014

    Since President Obama's digitally driven victory in the 2008 presidential election, politicians nationwide have been signing on to social media accounts in order to increase their following. They have integrated Facebook, Twitter, and Google Plus into their campaign strategies and have continued ...

    By • Dec. 31, 2013

  • Mobile Marketing: What to Expect in 2014

    Usage of mobile devices exploded in 2013, thus mobile internet traffic is quickly overtaking desktop internet traffic. Smartphones allow consumers to always be one click away from their next purchase no matter where they are. Therefore, mobile marketing is any marketer's way to keep pace with and...

    By • Dec. 31, 2013

  • Is SEO Dead in 2014?

    For some people, SEO implies manipulating websites in an attempt to get a low quality site to rank well with the search engines. If that is the definition being used, than most people will agree that it is dying a slow (and far too prolonged) death, and that is something we can all be thankful f...

    By • Dec. 31, 2013

  • What You Need To Know About Before You Get Into the Tech Industry [INFOGRAPHIC]

    Facebook, Apple and LinkedIn are the fastest growing tech companies in America. And working with these tech companies seems to be the current trend in millennials, so are you ready for a career in the tech industry? Whether you've had your heart set on a career in the tech sector for ages or you'...

    By • Dec. 30, 2013

  • Get Your Social Accounts Ready For The New Year

    As we look forward to 2014 it's a good time to think about how you've spent your time on social media. Which sites really had a good return on your investment in time and energy? Which ones had the best engagement with your fans and followers? Which ones turned out to be less worthy of your time?...

    By • Dec. 30, 2013

  • Top Ten Reasons Your Facebook Ads Are Being Rejected

    If you're a marketer who has advertised your goods or services on Facebook, chances are you've had at least one rejected - which seems to be very common! There are lots of reasons the social media giant rejects ads which are fairly obvious, but sometimes your ad gets rejected, and you have no id...

    By • Dec. 30, 2013

  • Don't Give Up on Your Blog: Advice for First-Time Bloggers

    Go online and you'll find evidence of countless blog failures. Most of these failures occur within the first six months after the first published post. Why is this? What causes a blogger to just give up? Want my unsolicited advice? Don't give up! This is my advice for first-six month bloggers...

    By • Dec. 30, 2013

  • 9 Ways To Create Time, Space, and Stillness For Meaningful Work

    I am fascinated by people who do meaningful work. People who create, share and nurture ideas that move us toward a better future. They somehow operate differently, and I am curious to find out how.Late last year, I decided to start set up interviews with some of these people I could get access to...

    By • Dec. 29, 2013

  • Everything Is Ephemeral: Facebook, Popularity, and the Creation of the Social Self

    For two years, maybe more, I've helped real estate agents, writers, and entrepreneurs create strategies for using Facebook for business. I've read countless stories and books on the subject, I've discussed editorial calendars, the benefits of photos, links, videos, private pages, Facebook groups ...

    By • Dec. 29, 2013

  • When Will We Finally Get It? It's All About The Content!

    How many times do you have to tell someone something before they finally listen and do as you tell them? The answer to that question is not so simple......I have a son, he's 1 years old and when we want to stop him doing something we have to tell him at least three times to stop doing something ...

    By • Dec. 29, 2013

  • 25 Awesome Content Marketing Tools To Use In 2014 [INFOGRAPHIC]

    Content marketing helps brands acquire customers by creating and publishing a range of content that is relevant and valuable. But Jumpstarting your content marketing efforts can be an uphill battle if you don't have the right set of tools in place to get the job done. So it's time to think like a...

    By • Dec. 29, 2013

  • Get Ready for 2014: Those Little Things Called SEO Meta Descriptions and Titles

    It is no secret that the Internet is bursting at the seams - translation: there are more websites competing for the attention of your target audiences. As a website owner, you can do either one of these two things: One, twiddle your thumbs and hope that your target audiences find you without havi...

    By • Dec. 29, 2013

  • 4 Last-Minute Gift-Giving Tips to Make Your Prospects Really Happy

    Christmas just passed. That's bad news for marketers that are still wrapping up their prospect gift lists for the holidays. But if you happen to be one of them, don't worry. These four last-minute tips will help you find the kind of gifts your prospects can't wait to open - and you won't have to ...

    By • Dec. 28, 2013

  • Using Negative Keywords For Better PPC Results

    When running a pay per click campaign, using negative keywords is an absolute must. As more of us are forced into bidding on only the most popular keywords, use of broad match types is often necessary but to get the best results, you'll need to specify negative keywords too.What Are Matching Type...

    By • Dec. 28, 2013

  • How Social Selling Increases Your Influence [VIDEO]

    "Access to Information" One of the Primary Forms of Influence You Once Had as a Sales Professional, is Virtually Gone. We know that your ability to influence your buyer is key to closing sales. But, cold calling dead. People just delete your emails. Buyers are finding almost all the information t...

    By • Dec. 28, 2013

  • Internet Marketing Trends and Tactics for 2014 [INFOGRAPHIC]

    While marketing blogs and publications are doing their yearend wrap ups of 2013, let's not forget to keep one eye on the road ahead. Yes, a lot happened over the past year, some of it game-changing. What does any of it mean for internet marketing in 2014? Will we be doing more of the same, or co...

    By • Dec. 28, 2013

  • What Does 2014 Have in Store for Social Business?

    As 2013 comes to a close, many are pondering how social media will change and how it will affect their business. The environment of social business is never stagnant. Change is always in the air, and smart innovations are adopted quickly. It is vital to look to the future as you revise and refin...

    By • Dec. 28, 2013

  • Time to Grow Up! Social Businesses Mature, Yet Many Still Lack a Strategic Foundation [INFOGRAPHIC]

    This year has been particularly busy yet productive for Charlene Li and me having published two reports that detail the six stages of social business evolution and the true state of social business in 2013, an ebook on how successful social businesses are evolving, and an image-rich slide deck co...

    By • Dec. 28, 2013

  • Photosynth, Olivier Lapidus, Bing and Grand Social Business Designs

    If you can imagine someone as the personification of a gentleman, the name of that someone would be Olivier Lapidus. As an entrepreneur, I know that my conversation with this inspirational man will inspire me for a long time to come. I also hope by the time you're done reading this story, you'll ...

    By • Dec. 27, 2013

  • Social Media Trends That Will Rule the Roost

    Even about a few years ago, if someone asked me what is the in thing at that moment for the web world, I would not have taken a moment and answered that it's social media. Websites, such as Facebook, gave a completely new perspective to the internet as a whole. However, if you are talking about t...

    By • Dec. 27, 2013