Content Marketing: Page 283

  • How Native Advertising is Going to Change Marketing in 2014 [VIDEO]

    Marketing is in transition. Banner ads don't work. Interruption advertising is delivering diminishing returns and traditional advertising is a waste of money. Yet somehow product information still needs to "get out there", brands still need to connect with their audience and marketers still need ...

    By • Dec. 22, 2013

  • How Enterprise Brands Staff and Budget for Social [INFOGRAPHIC]

    Wildfire and Ad Age recently conducted a survey asking over 500 enterprise marketing managers and executives about their approach to social marketing. They learned what the best and most successful brands are doing to engage audiences, as well as what those that struggle with social are doing.Soc...

    By • Dec. 20, 2013

  • 30+ Social Media Statistics: Growth of Small Businesses [INFOGRAPHIC]

    Did you know that 8 out of 10 small businesses use social networking sites (Facebook, Twitter, LinkedIn, etc.) for collecting and monitoring info about their competitors? Moreover, 24 percent of SMBs integrated social media in a structured way into their business, while 80 percent of SMBs increas...

    By • Dec. 20, 2013

  • Content Marketing Trends for 2014

    Content Marketing Trends for 2014Content marketing has been one of the most important tools used by website owners and companies for online marketing over the past several years. In 2014, it will become even more important than ever, with many powerful options available to the savvy marketer. H...

    By • Dec. 20, 2013

  • SEO Strategy: Looking Ahead to 2014

    STRATEGIES FOR A NEW YEAR OF SEOBy ZOG DigitalThe world of digital marketing and SEO strategy is always changing and 2013 was an eventful year. In 2013 there were many articles written about the death of SEO. Was 2013 the year that SEO died?The short answer is no, SEO isn't dead, it's just evolvi...

    By • Dec. 20, 2013

  • Best Thinkers Webinar: Social Media Predictions for 2014

    This week I moderated another webinar in the SocialMediaToday Best Thinker webinar series, this time on the topic of Social Media Predictions for 2014: What Do You Need to Watch? This webinar included an all rock star panel consisting of: Ekaterina Walter who is the CMO and a Partner at Branderat...

    By • Dec. 20, 2013

  • The Best Social Media Channels to Learn the Latest in the World

    It is no exaggeration when people say that social media has changed the way we consume content and the world of media. Nowadays, social media platforms are not just a place to connect with old friends and to follow celebrities but also a medium for breaking news. Companies and celebrities are now...

    By • Dec. 19, 2013

  • The Basic Elements of Mobile Marketing

    We've all heard of the traditional marketing mix, but there hasn't been much work done on a mobile version. So this blog is going to provide a nice summary of the elements that make up the mobile marketing landscape, creatively called the 'Mobile Marketing Mix', or MMM!(1) AppsIn the past if you'...

    By • Dec. 19, 2013

  • Measuring Social Media ROI: Difficult but not Impossible

    Being active on social media is no doubt effective and important for your business, but what concerns businesses is the complex task of measuring the return on investment from social media campaigns. It can be a daunting task but it is not impossible.While it's important to know exactly how much ...

    By • Dec. 19, 2013

  • Essential Rules of Good Copywriting You Can't Get Around

    Since there are thousands of sites out there that are vying for consumers' attention, it is essential that you deliver your points quickly and easily enough for all Internet users to understand. If your copy can grab people's interest and maintain it, you're on a strong path to conversions.As a p...

    By • Dec. 19, 2013

  • Holiday Advertising from Coca-Cola

    As we all know, any retail brand that doesn't get on board with holiday advertising is missing out. A lagging year of sales can be more than made up for within the last couple of months with a successful holiday campaign.Since the 1920s, The Coca-Cola Company has been doing just that - and for go...

    By • Dec. 19, 2013

  • 14 Things Every Inbound Marketing Superstar Should Be Doing More of in 2014

    Ok Roman, so you want me to do more stuff next year? Well, I am pretty busy already, you're thinking. I know we all are. But let's face it - we can't rest on our laurels. There's a new inbound marketer born every day, it seems, and to push into the ranks of superstardom you must always strive for...

    By • Dec. 18, 2013

  • 14 Social Media Design Tips for 2014

    In the ever-changing world of social media, visual elements are one of the most powerful ways to grab a viewer's attention. According to Trend Reports, between 65 and 85 percent of people describe themselves as visual learners. SocialClinch compiled an infographic stating that Facebook photo post...

    By • Dec. 18, 2013

  • Stop Chasing Customers - Start Building Your Brand

    Today I read a piece in Ad Age where the CMO of a major restaurant chain said, "In the past, over 80% of the marketing plan would be executed the way you originally planned. Now, it's like 20%," so you better be agile.I have to say - I completely disagree with this point-of-view and think you sho...

    By • Dec. 18, 2013

  • Mobile Email and Market Share Trends and Stats for 2014

    Email marketers love to talk about email client market share. Your email client market share affects a great deal of the design and strategy behind your email marketing. It's important to not only look at your market share today, but also future trends.One of ExactTarget's HubExchange partners, L...

    By • Dec. 18, 2013

  • Blogger Outreach Horror Stories

    It's my goal for everyone reading this post to never be called out publically on Twitter for composing a horrible pitch.The following "short stories" are stories I've gathered from both PR pros and bloggers telling me about their experiences with blogger outreach gone bad.Read it. Take it in. The...

    By • Dec. 18, 2013

  • Facebook Video Ads: Aiming for Brand Budgets with Targeting and Reach

    WHAT FACEBOOK VIDEO ADS MEAN FOR DIGITAL MARKETERSFacebook's plan to go after even more advertising dollars has been leaked; and starting in Q1 2014, the way companies engage audiences on the social network will never be the same.All of these insights come from a leaked 32-slide presentation mean...

    By • Dec. 18, 2013

  • Top 3 Social Media Bad Habits in Business

    It's no secret that social media is a valuable tool at the forefront of online business and digital marketing. This can be used to great effect and with the right strategy and patience can bring your business a whole new audience or customer base. From followers on Twitter or likes on Facebook, ...

    By • Dec. 18, 2013

  • Top 10 Myths Associated With Working In The Digital Industry

    Just like any other industry, when it comes to working in the digital sector, it's fair to say that there are more than a couple of misconceptions and myths circulating about the roles available and the work involved.Now, I don't know whether it's because it's still classed as a fairly "new" indu...

    By • Dec. 18, 2013

  • Is Blogging Really a Necessary Marketing Tool?

    Your customers and prospects encounter content every day. Some of it good, most of it is forgotten immediately. It is your job to make sure that your business content is remembered and has a positive impact on your customers.A great way to do this is by creating an informative and engaging blog. ...

    By • Dec. 18, 2013

  • Look Into the Crystal Ball: 2014 Digital Marketing Predictions

    The year 2013 was one of big data, branded content and mobile marketing. So, what will 2014 bring? Brand preferences will continue to erode, which will make the competition for their attention even more intense. Search, content strategy and inbound marketing tactics will continue to be the center...

    By • Dec. 18, 2013

  • The Hidden Lessons of Google and Facebook

    A few years ago, I was strung out on SEO. I'm not kidding... the traffic that Google was sending our blog kept me up at night, writing, tweaking, writing, tweaking, writing. I was chasing the algorithm, my competition, and it was driving every decision that I had with the blog. I was able to sque...

    By • Dec. 18, 2013

  • Google Plus or Google Minus: Some Pros and Cons of the Website

    Google recently celebrated its 15th Birthday (many happy returns), so I thought I'd do a bit of analysis and critique on one of their newest products, Google+. Introduced in July 2011, Google+ was going to be Google's answer to social networking and compete with established players such as Faceb...

    By • Dec. 17, 2013
  • SMT Expert

    The 10 Biggest Social Media Missteps Businesses Made in 2013

    Not too long ago, many businesses were afraid of using social media. Sure, it gave them a great marketing channel and opened the floodgates for consumer interaction, but it has a steep learning curve and if you make a mistake on social media, everyone is there to see it. But, as the old adage goe...

    By • Dec. 17, 2013

  • Time to Make Better Decisions About Social

    My former colleague Ted Shelton said recently here on Social Media Today, "Social is sending a shockwave through the enterprise and challenging organizations to rethink the way they are organized and how all of their processes work". I see something different. I see organizations that are having...

    By • Dec. 17, 2013