Content Marketing: Page 289

  • Enterprise Transformation and the Role of Social

    Social is sending a shockwave through the enterprise and challenging organizations to rethink the way they are organized and how all of their processes work -- both internal and external. This is part of a bigger trend, often referred to as "digital transformation." In short digital transformati...

    By • Dec. 10, 2013

  • 7 Ways to Get More Facebook Likes [INFOGRAPHIC]

    Community breeds success on Facebook.Without a community, you have no listeners to help you build brand awareness and deliver ROI. You must have a community filled with people who like you and share your content with their friends. Your goal shouldn't be to merely increase the number of your Face...

    By • Dec. 10, 2013

  • LinkedIn Top Contributors: New Alternative for Developing Thought Leadership

    Everyone wants to be a thought leader in their industry and social media allows people to do that through tools like Quora, Twitter, and others. Remember LinkedIn Answers? It used to allow you to tout yourself as an expert by giving advice to questions posed by others. If your answer got voted as...

    By • Dec. 10, 2013

  • 4 Methods to Spur Social Interaction with Blog Content

    A business blog can be an invaluable tool for educating and informing your audience, proving a unique selling proposition, demonstrating expert knowledge, and establishing credibility among many additional benefits.Additionally, your business's blog can serve as a hub for social media content, an...

    By Matthew Peneycad • Dec. 9, 2013

  • Journalistic Ethics: What Every PR Pro Needs to Know

    A couple of weeks ago, we received a phone call from the editor of one of our client's biggest trade publications.She wanted to write a feature cover story about the client's organization and pull in interviews from the executives and people on the manufacturing floor.The catch? The client had to...

    By • Dec. 9, 2013

  • Why Your Business Is in Danger [INFOGRAPHIC]

    The world is now mobile. If your business isn't, then you run the risk of being outsmarted by your competition.

    By • Dec. 9, 2013

  • Are Your Holiday Social Media Posts Naughty or Nice? [INFOGRAPHIC]

    "Promotions are in full gear, the eggnog is flowing, vacation days are calling your name. The holidays are an exciting time. But don't let your guard down when it comes to social media. Check yourself with this flowchart and make sure to share it with others in your organization (after all, you d...

    By • Dec. 9, 2013

  • 7 B2B Buying Behavior Trends to Watch in 2014

    Runaway train (Photo credit: ammostro)Like a runaway train, B2B buyers continue to evolve and reshape their buying behaviors. They are adapting to new channels as well as technologies to solve critical problems, reach goals, and accomplish more. My conversations with B2B marketing and sales leade...

    By • Dec. 9, 2013

  • How to Survive a Hummingbird Bite

    It's probably not a coincidence that Google likes to choose cute, cuddly animals and delicate birds to name its search algorithm updates after.First there were Penguins and Pandas, and now business owners and online marketers are dealing with Hummingbirds. It just seems a lot easier to take a los...

    By • Dec. 9, 2013

  • How Social Proof Killed the Sales Funnel (and Reinvented It)

    RIP, good ol' sales funnel. Deep in our hearts, we knew this day would come. Like used-car salesmen, the sales funnel was too polished and slick to survive in the chaos of social media today. Before online marketers and inside sales folks weep into their beers tonight, there may be a silver linin...

    By • Dec. 9, 2013

  • What Makes a Well Crafted Facebook Post?

    Most of us see quite a few posts on Facebook a day, be they messages from friends or for brands. Some Facebook posts register with us (adorable photos of kids doing hilarious things) and some just simply pass us by (your friend who just posted the 36th wedding update.) Why?What is it that makes a...

    By • Dec. 8, 2013

  • Moving Forward with Social Collaboration

    Change Agents Worldwide is a new type of consultancy, which functions as a transparent cooperative. It includes solo change agents (like me) and enterprise change agents who are trying to bring about change in their respective workplaces. This is a network of progressive and passionate profession...

    By • Dec. 8, 2013

  • 12 Tips for Holiday Tweeting: Last Minute Twitter Boosts

    Need some last minute Twitter tips?You've planned your tweets to promote your holiday marketing campaigns. You're well and truly entrenched in seasonal promotions. But, why aren't your messages getting the results you need?It's not too late to increase your sales. Here are 12 Twitter tips to give...

    By • Dec. 8, 2013

  • Copywriting Tips for a More Effective About Page

    So far in my copywriting tips series, I covered how to write a more effective home page, the hub of your marketing in this new media era. Following that post, I did a sequel on writing a more effective landing page, your key to conversion.Next up in this series: how to write a more effective abou...

    By • Dec. 8, 2013

  • Blogger Relationships: Best Practices When Reaching Out

    The way in which brands connect with bloggers reminds me of real life relationships and how they can go two very distinct ways.In one scenario, the relationship moves slow and non-abbrasively and turns in to a potential long term relationship. Or there is the relationship that starts off on an ag...

    By • Dec. 8, 2013

  • Wild West 2.0: Welcome to the New Digital Frontier

    There are a variety of books on the shelves today claiming to help you heal a broken online reputation, and I've read most of them. There are only a few I would recommend. Wild West 2.0 by Michael Fertik and David Thompson is one of them.Most of the reputation recovery books I've read have a simi...

    By • Dec. 8, 2013

  • Social Media: A Profitable Way to Develop Your Business Network

    The time is coming when all businesses must have a presence on social media if they want to build relationships with potential customers and get leads.Social media can be very useful, especially for businesses that are under pressure to get customers or perish, and also for those who want to expa...

    By • Dec. 7, 2013

  • Social Media And Holiday Shoppers: What Brands Need to Know [INFOGRAPHIC]

    You probably know that women change their spending habits for the holiday season, 81% women spend more on clothes compared to the rest of the year, but did you know that 62% of social media women get beauty inspiration online.The team at Clever Girls Collective surveyed a thousand uber-savvy soci...

    By • Dec. 7, 2013

  • 8 FAQ about Social Media in Travel

    Online marketing and social media in particular have changed how the travel decision-making process takes place, forcing travel brands to adapt their marketing accordingly. Yet, not everyone adapts at the same rate, and there are still many who question the worthiness of efforts in this sphere. A...

    By • Dec. 7, 2013

  • Super Festive Facebook Holiday Contest Ideas [INFOGRAPHIC]

    ShortStack analyzed more than 50,000 active Facebook Pages and 300,000 custom Facebook Page apps that serve more than 1.4 billion Facebook fans and, among the things they discovered: Engagement in December increases by as much as 66 percent on custom Facebook Page apps! Other data they uncovered ...

    By • Dec. 7, 2013

  • The Evolving Role of Social Media in Healthcare

    Healthcare is a breeding ground for disruption. Countless processes from patient relations to management of health records can be augmented. Surgeons wearing Google Glass, patients with NFC embedded identification bands, and nurses equipped with iPads are already a reality.Yet one area of innovat...

    By • Dec. 7, 2013

  • How To Use LinkedIn To Promote Your Professional Services

    LinkedIn is one of the best ways to promote your professional products and services because, quite simply, it was created just for that. Well, it was created as a networking tool, but in the world of business networking, a little self-promotion and sales are never far behind.No matter the industr...

    By • Dec. 7, 2013

  • How Google Will Help You Market Better in 2014

    At the very heart of semantic search lies a simple proposition that also resonates with marketing: present the right answer, information or product to the right person at the right time. To do this Google, in 2013, changed its search programming to better help it understand search queries and del...

    By • Dec. 7, 2013

  • Viral Is Not the Game Point in Complex B2B Sales

    I received an email asking me what I thought of the Van Damme Volvo video that went viral to the tune of 57M views and counting for Volvo Trucks.It's a great stunt, dubbed The Epic Split:Volvo created the video to showcase its new precision steering feature on the big rigs.It's a really good piec...

    By • Dec. 7, 2013

  • We Need to Talk About Content Marketing

    Content marketing. Now here is a trending thing. Of course, from the earliest of days, content has been one of the primary areas of focus within the social media space, but it feels as though this thing 'content marketing' is now reaching some sort of critical attention mass.A few years back ev...

    By • Dec. 6, 2013