Content Marketing: Page 289

  • Basic Principles of Improved Conversions

    The principles that underlie conversions have their roots in human psychology. You must make use of the fundamentals of human cognition to compel your visitors to behave the way you desire. You should focus your user interface design on behavioural psychology patterns that are predictable in orde...

    By • Dec. 11, 2013

  • Facebook Is Out, But Blogging and Google+ Are In

    If you use Facebook to connect to fans who are interested in your brand or company, your reach will soon diminish. According to AdAge, Facebook stated, "We expect organic distribution of an individual page's posts to gradually decline over time..." And a Facebook spokesperson said, "the best way ...

    By • Dec. 11, 2013

  • 6 Simple Steps to Grow Your Business With Social Media

    In this cut-throat web world, you need to be active on social networks and opt for a smart strategy to stay in front of your customers. If there is little or no activity on your social pages, then it is most likely that you haven't yet discovered how to attract prospects and create community with...

    By • Dec. 11, 2013

  • The Ultimate Guide to Facebook Ad Sizes

    With Facebook's proliferation of ad types (and rules), it can be quite confusing for the typical business just getting started.The guide below provides ad sizes, dimensions and other specifications for Facebook's varied advertising units including:Page Like AdsPage post text AdsPage post photo Ad...

    By • Dec. 11, 2013

  • 12 Tips for Holiday Instagram Marketing: Last-Minute Instagram Tips

    Need some last minute Instagram tips?Is your business marketing well for the holidays? Are you driving traffic to your site, on to your store? Is your Instagram bringing you the engagement you need, resulting in the sales you expect?It's not too late! Here are 12 Instagram tips to give your holid...

    By • Dec. 10, 2013

  • The 3 Letters That Kill Social Media in Pharma

    An interview I did recently for an organisation conducting some research into the future of social media use by the pharmaceutical industry prompted me to remind them, and myself, that we should not talk about pharma as a single homogenous beast when it comes to such digital engagement.The fact i...

    By • Dec. 10, 2013

  • Millennials Are the Most Marketing-Savvy Generation Ever [INFOGRAPHIC]

    Did you know that 70 percent of Millennials react to products, businesses and brands on social media? In addition, Gen Y is a more active contributor to social media content: 54% is posting info about brands, products and companies vs 45% among older generations. 66 percent reacting to comments o...

    By • Dec. 10, 2013

  • 7 Tips to Get More Twitter Shares for Your Content

    In a previous post by my colleague Leslie Nuccio, she asks, "If a tweet falls in a forest and no one is around to share it, does it make a sound?" She argues no, because "if your content isn't shared socially, it simply isn't social marketing. As social media marketers, driving word of mouth is ...

    By • Dec. 10, 2013

  • Affiliate Marketing and Social Media Go Hand-in-Hand

    It is true that social media plays a vital role in building relationships and reconnecting with friends and family. But, it has also opened diverse doors for the people, who want to make money online. Both small and big businesses have been using social media to promote their services, products a...

    By • Dec. 10, 2013

  • 7 Features Your Brand's Facebook Page Isn't Using, But Should Be

    In the world of social media marketing, Facebook has been a staple in many business' strategies for several years. And while many page managers can navigate and use their Page's features with ease, every now and then some hidden gems fly under the radar. You know, the kind you see later and say, ...

    By • Dec. 10, 2013

  • How to Run an Effective Christmas Competition

    Competitions are a great way of grabbing the attention of your existing customers and reaching new ones and at Christmas, with so many brands and businesses vying for attention, a competition can help you rise above the increased marketing noise.Making sure a competition stands out and is appeali...

    By • Dec. 10, 2013

  • The PR Firm Debate: Should Startups Hire One or Not?

    Dear Mark Cuban,I respect the heck out of you. I normally agree with most things you say and do. But this time? This time, you're wrong.Much love,GiniNever Hire a PR FirmHe recently wrote, "Mark Cuban's 12 Rules for Startups" for Entrepreneur, and I agree with nearly everything he said.Things suc...

    By • Dec. 10, 2013

  • 10 Social Media Wins of 2013

    2013 has been a banner year for social media.Twitter went public.Google+ broke 1 billion users.Vine, Instagram Video and Facebook hashtags hit the scene.And there were tons of notable social media moments from brands around the world - both epic wins and total fails. As 2013 comes to a close, let...

    By Alexis Caffrey • Dec. 10, 2013

  • SEO Experts Weigh in on the Future of Marketing [INFOGRAPHIC]

    Over the past year there have been a lot of changes in the SEO world, with the Panda, Penguin, and Hummingbird updates the game has changed for all marketers. SEO is now the life force behind all marketing efforts, from social media, to content marketing, to lead nurturing all aspects of marketin...

    By • Dec. 10, 2013

  • The Digitization of Everything and Its Impact on Customer Experience

    It's 10:30 in the morning, and her Jawbone buzzes. Jane is notified that she's been sitting too long, and her meeting is ending anyway. She rises up from her booth at the coffee shop, bids her associate good bye, and walks through the mall towards the parking lot. Her device reminds her that she'...

    By • Dec. 10, 2013

  • The Blueprint of a Content Organization

    Content is the number one challenge for brands today for a variety of reasons. The ability to create game changing content that tells a better story than your competitors and then integrate it across paid, earned, shared and owned media isn't easy. This is one reason I get irritated with those w...

    By • Dec. 10, 2013

  • Enterprise Transformation and the Role of Social

    Social is sending a shockwave through the enterprise and challenging organizations to rethink the way they are organized and how all of their processes work -- both internal and external. This is part of a bigger trend, often referred to as "digital transformation." In short digital transformati...

    By • Dec. 10, 2013

  • 7 Ways to Get More Facebook Likes [INFOGRAPHIC]

    Community breeds success on Facebook.Without a community, you have no listeners to help you build brand awareness and deliver ROI. You must have a community filled with people who like you and share your content with their friends. Your goal shouldn't be to merely increase the number of your Face...

    By • Dec. 10, 2013

  • LinkedIn Top Contributors: New Alternative for Developing Thought Leadership

    Everyone wants to be a thought leader in their industry and social media allows people to do that through tools like Quora, Twitter, and others. Remember LinkedIn Answers? It used to allow you to tout yourself as an expert by giving advice to questions posed by others. If your answer got voted as...

    By • Dec. 10, 2013

  • 4 Methods to Spur Social Interaction with Blog Content

    A business blog can be an invaluable tool for educating and informing your audience, proving a unique selling proposition, demonstrating expert knowledge, and establishing credibility among many additional benefits.Additionally, your business's blog can serve as a hub for social media content, an...

    By Matthew Peneycad • Dec. 9, 2013

  • Journalistic Ethics: What Every PR Pro Needs to Know

    A couple of weeks ago, we received a phone call from the editor of one of our client's biggest trade publications.She wanted to write a feature cover story about the client's organization and pull in interviews from the executives and people on the manufacturing floor.The catch? The client had to...

    By • Dec. 9, 2013

  • Why Your Business Is in Danger [INFOGRAPHIC]

    The world is now mobile. If your business isn't, then you run the risk of being outsmarted by your competition.

    By • Dec. 9, 2013

  • Are Your Holiday Social Media Posts Naughty or Nice? [INFOGRAPHIC]

    "Promotions are in full gear, the eggnog is flowing, vacation days are calling your name. The holidays are an exciting time. But don't let your guard down when it comes to social media. Check yourself with this flowchart and make sure to share it with others in your organization (after all, you d...

    By • Dec. 9, 2013

  • 7 B2B Buying Behavior Trends to Watch in 2014

    Runaway train (Photo credit: ammostro)Like a runaway train, B2B buyers continue to evolve and reshape their buying behaviors. They are adapting to new channels as well as technologies to solve critical problems, reach goals, and accomplish more. My conversations with B2B marketing and sales leade...

    By • Dec. 9, 2013

  • How to Survive a Hummingbird Bite

    It's probably not a coincidence that Google likes to choose cute, cuddly animals and delicate birds to name its search algorithm updates after.First there were Penguins and Pandas, and now business owners and online marketers are dealing with Hummingbirds. It just seems a lot easier to take a los...

    By • Dec. 9, 2013