Content Marketing: Page 294

  • 20 Million Views Later, How Poo~Pourri Made a Splash on Social Media

    Brands are always attempting to step into the limelight with each promotional activity they churn out. Yet, with an overload of content on the 'net, a whole campaign, never mind a single ad, can get lost in the noise. Innovating to remain relevant and tapping into the psyche of the smartphone ge...

    By • Nov. 19, 2013

  • Native Advertising: Latest Ad Fad, or the Future of Publishing?

    Last week we held another webinar in our Best Thinker webinar series, this time on the topic of Native Advertising: Latest Ad Fad, or the Future of Publishing? The webinar included a rock star group of speakers, including Tessa Gould, the Huffington Post Media Group's Director of Native Advertisi...

    By • Nov. 19, 2013

  • Six Ways to Be a Strategic Thinker in PR

    I remember the review I had when I was up for a promotion from account supervisor to managing supervisor.I was ready for the promotion, I knew I'd been working in that capacity for a good six months, and I had my business reasons outlined and rehearsed to present to my boss.The review went swimmi...

    By • Nov. 19, 2013

  • PR Agencies: What the Visa Shakeup Could Mean for the Industry

    In 2001, I made the big move to Chicago (from Kansas City) to work for an advertising agency.My directive?To help build a PR department within the organization.It was like shooting fish in a barrel. All we had to do was go to the agency's existing clients and offer our services.We generated $6 mi...

    By • Nov. 19, 2013

  • Social Network Site Loyalty is Risky Business

    Social media participation is a necessary part of an integrated marketing mix. Customers and prospects look for reviews and online activity before making purchase decisions. Joining the right networks can expand marketing reach and introduce your brand to new people. Social network site loyalty...

    By • Nov. 19, 2013

  • 7 Ways to Engage with Industry Influencers on Twitter

    Social media is a great tool for brands to engage in influencer marketing. This strategy targets a specific individual-or type of individual-who has influence over potential buyers in your industry. Influencers can include broadcasters, journalists, professors, analysts, and athletes-any person w...

    By • Nov. 19, 2013

  • WordPress SEO: The Easy Way to Set Up Google Authorship

    A few months ago Google clarified its guidelines on how to properly apply Google Authorship on blogs. The new guidelines made it clear many blogs had authorship set up incorrectly so I put together this post to help WordPress users configure authorship properly using the WordPress SEO plugin.

    By • Nov. 19, 2013

  • Rethinking the Value of Social Media Best Practices

    Google defines best practices as being, 'commercial or professional procedures that are accepted or prescribed as being correct or most effective'.In the world of social media and content marketing, we spend a fair deal of time talking about best practices. We write blog posts about best practice...

    By Matthew Peneycad • Nov. 19, 2013

  • 11 Tips for Turning Advocates Into Elves This Holiday Season [INFOGRAPHIC]

    With the holidays around the corner, holiday campaigns are in full swing. This season 40% of holiday shopping will be taking place online and overall sales are predicted to total over $602B. By turning your brand advocates into elves this holiday season, brands can amplify their holiday campaigns...

    By • Nov. 19, 2013

  • Why You Shouldn't Link Your Company's Facebook Account to Twitter

    Given the laundry list of tasks you face every day as a business owner, you're probably on the constant lookout for ways to save time. One of the ways to save time on social media seems like a no brainer: linking your company's Facebook account to Twitter. In other words, when you post on Faceboo...

    By • Nov. 19, 2013

  • Is Your Business Blog Serving Up the Right Information?

    On November 7, 2013, a couple of hundred marketing professionals gathered at the Bloor Reference Library in downtown Toronto for the meshmarketing conference. A highlight of the day for me was definitely the closing keynote presentation by Jay Baer, author of Youtility and founder of Convince and...

    By • Nov. 18, 2013

  • The Problem With Bad Targeting of Promoted Tweets

    Twitter made a successful debut on NYSE a few days ago and as a listed company there will surely be an increased attention to revenues in the months ahead. Revenues that will come from for example promoted accounts, trends and tweets. So prepare to see more sponsored tweets in your Twitter feed f...

    By • Nov. 18, 2013

  • Colorado Anti-Fracking Campaigns Win on Smart Strategy, Honest Content

    Fracking site in Warren Center, PA, Ostoff Law, via Wikimedia CommonsWhen voters in Fort Collins, Boulder, and Lafayette, Colorado and Oberlin, Ohio passed ballot initiatives to ban natural gas fracturing (or "fracking") in their communities, the morning-after analysis pointed to a focused social...

    By • Nov. 18, 2013

  • 72% of Mobile Users Make Weekly Purchases [INFOGRAPHIC]

    Like any statistics that you see about social media or device usage, this infographic could be wrong. But agnostic of the numbers, this makes a good argument for mobile driving a good part of e-commerce growth.I'm curious to know your thoughts on this one.Infographic by Profixo illustration by R...

    By • Nov. 18, 2013

  • How Valuable Is a URL in Today's World?

    Suddenly domain names are in the news a bit lately. Yahoo! listed more than 100 domain names for auction at Sedo and URLs such as sandwich.com and av.com are up for grabs. Meanwhile over at Heritage Auctions, the auction house is entering into the domain sale business with an inaugural sale aucti...

    By • Nov. 18, 2013

  • Introduction to Pinterest for Business

    Pinterest has been around for almost 3 years now, so I may be a little late putting out my advice on it. I tend to focus on Twitter, Facebook and Linkedin, but I am quite the pinner.I've browsed Pinterest for months, and checked it out quite intensely, but it wasn't until about a year ago that I...

    By • Nov. 18, 2013

  • Fishing on Facebook: A Guide for Businesses [INFOGRAPHIC]

    There's a fine line between fishing and just standing on the shore like an idiot. -Steven Wright.Fishing seems simple. Throw a line in the water, wait for a bite, reel in a fish. But real fishing, just like fishing for customers on Facebook, is actually deceptively difficult. It requires finesse,...

    By • Nov. 18, 2013

  • Google Books Poses New Search Opportunity

    Google has just won a landmark legal battle involving its fair use/copyright dispute with The Authors Guild. A judge agreed with their argument that scanning pages of published books constitutes fair use.The interesting thing about this decision is that the scanned pages in the books creates a ne...

    By • Nov. 18, 2013

  • Building Your Blog [SLIDESHARE]

    Blogs have become the life force behind a brand's online identity. Blog posts fuel social media efforts, give search engines content to crawl and index, provide companies the opportunity to showcase themselves as thought leaders in their industry, and much more. As such, diving into creating a bl...

    By • Nov. 18, 2013

  • The 7 Deadly Sins of Guest Posting

    Normally around these parts we discuss different social media strategies that our fellow marketers and business owners can use to build our brand, promote our business, and build a relationship with our customers.Well, today I'm shaking things up! In fact, I might not even mention a social networ...

    By • Nov. 17, 2013

  • 3 Reasons to Run Cross-Network Hashtag Campaigns

    The holidays are still weeks away, but you already know what you want this year: a social campaign that takes brand buzz to a full roar.For a huge impact, think hashtags. Because hashtags are a common feature across all social networks, you can use them to unify cross-network promotions. And camp...

    By • Nov. 17, 2013

  • 5 Travel Marketing Trends for 2014

    I recently shared with you what I expected as five key social media marketing trends to look out for in 2014. Since I have been working in the travel & hospitality vertical for the past 20 years, I figure it would be equally interesting to try to figure out what we ought to look out for in 20...

    By • Nov. 17, 2013

  • Write Now: Beginner Copywriting Tips for Effective Online Marketing

    "I can't write."It's the resignation declaration of the self-defeated. It's also a fat slice of baloney.You won't write? You don't want to write? I'm willing to buy these statements. But "can't?" Sorry friend, you can.You've been writing your whole life. You write now. You write emails, greeting...

    By • Nov. 17, 2013

  • How Whole Foods Has Commandeered Tumblr

    I have written a few times about brands that are really good at sharing their content on social media - including Sesame Street and Denny's Restaurant. Let's take a closer look at another brand that makes stellar use of Tumblr for content delivery: Whole Foods.Reaching the Niche With Dark Rye Mag...

    By • Nov. 17, 2013

  • 11 Feelings Great Writers Fondle

    Are you in the marketing game to change people? You probably shouldn't be. It's impossibly ambitious. Great writers spin their magic by capitalizing on who the reader already is and what moves them-their feelings.Don't make the mistake of believing it's rationale we rely on to make decisions. It'...

    By • Nov. 16, 2013