Content Marketing: Page 294

  • Top 10 Reasons Your Videos Aren't Viral

    Viral videos get millions of views but do they really help companies grow? Contributions to the revenue stream are possible when the videos connect with people that use the products or services. Without that connection, a video is little more than entertainment.It's hard to remember that the re...

    By • Nov. 26, 2013

  • Social Shaming: How Social Campaigns Are Being Held to a Higher Standard

    For years, brands have been running "do unto us and we'll do unto a charity" campaigns. It's a way for the consumer to make a contribution to a charity or a cause without putting down a dollar value; their continued patronage is used as a means to donate. When used in social media, the brand is r...

    By • Nov. 26, 2013

  • A Day in the Life of a Social Media Marketer [INFOGRAPHIC]

    This is a fantastic infographic by Ian Cleary and his team at RazorSocial. I don't find it especially useful as a run-down of a SMM's life so much as a commentary (and chronicle) of the multiple amazing digital tools available at anyone's disposal for creation, curation and management. If you rev...

    By • Nov. 26, 2013

  • How to Build a Game-Changing Content Strategy

    I am not big into definitions. I don't like arguing. And I don't like sharing ideas unless I know there is substance, strategic thinking and experience to back it up.Here is an idea that I believe is critical as we move into 2014. Brands need to get content right. Content is how we reach consumer...

    By • Nov. 26, 2013

  • 4 Visually Creative Ways to Engage, Recruit and Use Pinterest

    Engaging people using more than one of the five senses, multiplies your chances of getting their attention, and making them feel invested in your vision. It stimulates thinking, questions, and the exchange of ideas. Leonardo da Vinci was so successful at strategically using his artistry to convey...

    By • Nov. 26, 2013

  • After a Social Media Fail: 7 Questions to Put You Back On Track

    Cold sweats, night terrors, and sleepless nights. Is your company's social media marketing campaign, or lack there of, keeping you up at night? Whether your company has been in business for over 10 years or your business has just bloomed, in order to set up the most engaging social media marketin...

    By • Nov. 26, 2013

  • Attorneys Must Embrace Social Media, or Else

    The Code of Professional Responsibility, Rule 1.1 Competence provides, "A lawyer shall provide competent representation to a client. Competent representation requires the legal knowledge, skill, thoroughness and preparation reasonably necessary for the representation." Comments to Rule 1.1 provid...

    By • Nov. 26, 2013

  • Keeping Your Online Audience Interested

    It is very important for you to do everything in your power to keep your target audience interested in what you are doing and what you are selling. If your web presence (website and other elements) are not aesthetically appealing, people will not be interested enough to stay.Content is kingYour w...

    By • Nov. 26, 2013

  • How to Use Illustrated Tweets for Business

    In October 2013, Twitter released a version of its app designed specifically for Android tablets, and with that update came a brand new feature - Illustrated Tweets..@SamsungMobileUS Tapping into our creative side with a brand new way to tweet! #IllustratedTweet pic.twitter.com/3nsREaSfo4- Twitt...

    By • Nov. 26, 2013

  • Retailers Battle It Out on Social for Black Friday Supremacy

    With only four days left until the single biggest shopping day of the year, it is almost impossible to avoid Black Friday ads on any medium, including social media. There are literally thousands of tweets, posts and ads compelling us to "Save Early!", "Preview the Holiday Gift Guide", and hurry ...

    By • Nov. 26, 2013

  • Best Thinkers: Talking Real-time with Peter Kim, Yum Brands and the W

    Peter Kim, author and head of solutions architecture at Dachis Group, Andrew Ashton from Yum Brands, and Pablo Henderson from the W Hotels Group joined me on Thursday to talk about real-time marketing, and it was a big-time treat. You can listen to the webinar here, and I urge you to set aside an...

    By • Nov. 25, 2013

  • All Email Marketing That Sizzles Is Not Spam [INFOGRAPHIC]

    This infographic from LeadPages, a landing page solution, provides some great insight into email marketing and SPAM statistics. Key to this infographic is how many legitimate emails wind up in the junk folder. Chances are that's where many of yours are, too.Permission-based email continues to lea...

    By • Nov. 25, 2013

  • Is the Internet Trustworthy?

    I used to think this State Farm Insurance commercial with the less-than-intelligent woman saying, "they can't put anything on the internet that isn't true," was funny until I started reading Wild West 2.0 by attorneys Michael Fertik and David Thompson. (See below for commercial.)Fertik and Thomps...

    By • Nov. 25, 2013

  • 20 Statistics That Will Drive 2014 Marketing Strategies [INFOGRAPHIC]

    Next year's trends highlight the importance of social media marketing.As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. Digital asset manageme...

    By • Nov. 25, 2013

  • It's All About You: 5 Tips to Help You To Make Social Media Work For You

    Is social media working for you? Often, it just isn't. You blog and tweet away, and no one cares. Consider this: your social media contacts can't care, if they don't know who you are.Complete your profile on the networks you choose. Add an image, and a capsule bio. No matter how intriguing your u...

    By • Nov. 25, 2013

  • Best Practices for Creating and Promoting Infographics [INFOGRAPHIC]

    This may seem a little meta to have an infographic about infographics, but the best practices that it shares are sound. The most reliable source of infographics that I've found is from press releases or direct pitches.I'm curious to know your thoughts on this one. Is there anything you would add ...

    By • Nov. 25, 2013

  • Pinterest and Travel: A Match Made in Social Media Heaven

    Ever since its creation back in 2010, Pinterest estimates there have been over 750 million pins in the 'travel' category, covering more than 1.5 million places and destinations all over the world. This makes it the second-most popular category of the social media platform that has been growing li...

    By • Nov. 25, 2013

  • Mobile Is The New Black: How to Make Your Social Media Mobile Friendly

    Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone. The simple concept of e-mail marketing is old sc...

    By • Nov. 25, 2013

  • Best Practices: Using Email to Market Renewal Products

    Customer retention is essential to companies offering renewal products. Most people don't think about their insurance or banking until they have an issue that needs resolving or they receive a renewal notice. This makes it easy for the competition to steal your customers.Your competitors promis...

    By • Nov. 25, 2013

  • What Will Be Trending in Social Marketing in 2014?

    The tremendous growth of social media has made it a valuable marketing tool for businesses of all sizes. Social media networks have become mandatory places for online advertising strategy. During the past few years, the explosive growth of online social media sites like Facebook, Google+, YouTub...

    By • Nov. 25, 2013

  • 7 Questions About Facebook's New Star Ratings System

    In this "let's get physical" edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Facebook's new system of applying star ratings to Pages, and the merits of kettlebell as a workout option. Timely note: This episode features a guest appearance by my quasi-celebrity personal train...

    By • Nov. 24, 2013

  • Hshtags.com: Missing an A, But Earning One for a Big Idea

    You know all about hashtags. They have become second nature to us social media maniacs. But have you heard the word? Now we have hshtags. All lower case. The first "a" has been omitted. And oh yeah, it's followed by .com.And what the hell, pray tell, is hashtags.com?You read it right. It's a soci...

    By • Nov. 24, 2013

  • How Your Local Business Can Use Pinterest to Increase Foot Traffic

    Pinterest launched a new feature that could change the way small businesses and local businesses in particular can increase in-store traffic. But before I get into the nitty gritty of Pinterest for local businesses, I think it's important to note in order to be successful on Pinterest you must, ...

    By • Nov. 24, 2013

  • 26 Helpful Emails I Get, Open and Read (and You Should Too)

    Earlier this year, Google announced it'd be pulling the plug on Google Reader, their RSS app, and then did. Feed fanatics the world over were pissed.Not me. I said, "Nice to know you."Yes, I used the thing. When I found a blog I dug, I subscribed to the feed. Then I found it impossible to keep up...

    By • Nov. 24, 2013

  • Should Feedback Be Good or Bad?

    Feedback is critical to any business, and an increasing array of social tools have entered the market to allow the regular flow of feedback to course throughout an organisation. Foremost amongst these have been the kind of performance appraisal systems developed by companies such as Work.com.I'...

    By • Nov. 23, 2013