Content Marketing: Page 293

  • How Hashtags Have Helped Attract More Followers

    Hashtags have been around for some time now, and you've probably used them a few times to hook up to the thought of the moment or find content related to a certain topic.According to a recent study by RadiumOne over 70% of users on social media sites use hashtags in their posts. More and more com...

    By • Nov. 22, 2013

  • 6 Brilliant Ways That B2B Brands Are Tapping into Social Media [VIDEOS]

    Back in January, eMarketer predicted that businesses would invest a total of $118.4 billion in content, video and social media marketing in 2013. It's no surprise when you consider just how many people are visiting the major social networks. Facebook is now racking up around 750 million unique vi...

    By • Nov. 22, 2013
  • SMT Expert

    The Dirty Little Secret of Content Marketing

    Guess what? The only person who truly cares about the quality of your content is you.Pretty harsh, huh? It's true, even if your content earns tens of thousands of visitors, thousands of social shares and hundreds of comments. If what you offer can solve a user's problem and/or entertain the appro...

    By • Nov. 22, 2013

  • David Cameron Proves You Must Be Careful Whom You Follow on Twitter

    This week it emerged that David Cameron's Twitter account had followed an escort agency, something which you can read more about on the BBC website. Whilst most will regard the news as a minor embarassment and nothing much to get upset about, this kind of gaffe provides fuel for a media feeding f...

    By • Nov. 21, 2013

  • Best and Worst Cities for Employee Engagement

    A new report from Quantum Workplace introduces some fascinating data about the best places and conditions for high employee engagement.This study, as with so many others before it, reminds us upfront of the connection between employee engagement and profitability, so the data here is relevant to ...

    By • Nov. 21, 2013

  • The Rise of Mobile Commerce and the Benefit to Marketers [INFOGRAPHIC]

    Now that consumers can make online purchases anytime, and in any place that has a mobile signal or wifi, the most successful companies are optimizing their mobile platforms to meet their customers' needs. Only a few years ago, retailers were beginning to think email marketing was a dying approach...

    By • Nov. 21, 2013

  • 5 PR Tips for Writing an Effective Email Pitch

    As part of my day job for the past 3 years, I've been pitching reporters and editors at small mommy-blogs and even top-tier outlets such as Wired. During this time, I've learned a lot about what works and what doesn't - from downright ugly and spam-tastic form-filled emails, to short and sweet me...

    By • Nov. 21, 2013

  • Sprinkles or Frosting? Dress Up Your Content Cupcake with These 12 Fantastic Blog Plug-Ins

    Without plug-ins, a blog is a simple vanilla cupcake.No frosting. No sprinkles. No glorious fudge center that makes your taste buds explode in joy. Your nice looking theme makes a pretty paper wrapper, but that's it. It's like content cake sitting alone, in desperate need of TLC to make it delic...

    By • Nov. 21, 2013

  • Why Cartoons Are Better Than Stock Photos and Infographics

    Many social media managers rely on stock photos to add interest and punch to their blogs and other online content. However, research shows that cartoons are much a more powerful option in terms of engagement and sharing. Small Business Trends reported on my analysis earlier this year in which th...

    By • Nov. 21, 2013

  • 2014: The Year of Living Socially?

    I realize it's a tad early for the obligatory end-of-the-year prognostication piece in which marketers and advertisers alike provide their fearless forecasts for the coming year. Well, truth be told, this is not one of those articles but rather an observation of something I just came across.For t...

    By • Nov. 21, 2013

  • Tips and Tricks for Working with Different Blogger Verticals [INFOGRAPHIC]

    More and more brands are working with bloggers to help tell the brand's story. Blogger have large, highly engaged audiences and are interested in working brands that reflect their interests as well as their audience's interests. Bloggers can create high-quality content for your brand. Plus they h...

    By • Nov. 21, 2013

  • 5 Ways To Socialize Your Events

    Events are changing the way we do business. I personally love going to a good event. There are online events and offline events, and more often than not, events can be used to spur promotion around your product, service, or business. Whether you are a B2B company or a B2C company, hosting an even...

    By • Nov. 21, 2013

  • How Are B2B Marketers Finding Success? [INFOGRAPHIC]

    93% of B2B marketers are using content marketing, but only 42% of B2B marketers consider themselves effective at it.On the surface, that's not so good, but if you consider that this statistic is up 36% from last year, I'd say that shows a lot of B2B marketers are getting the hang of it. According...

    By • Nov. 21, 2013

  • Integrating Social Media With Your B2B Trade Shows

    Despite the proliferation of online marketing in recent years, offline continues to be the main focus of SMBs looking to generate leads to their business. A survey conducted by the Center for Exhibition Industry Research (CEIR) in 2011 revealed that the average share of marketing budget allocated...

    By • Nov. 21, 2013

  • Workaround to Get Branded Content on Social Media Communities

    Social media communities have sprung up in nearly every interest niche that can be imagined. From knitting and crochet to Brazilian punk rock, there is a social media community for nearly any interest.These niche communities are being utilized by not just like-minded individuals, but also savvy m...

    By • Nov. 21, 2013

  • 8 Specific Tactics to Establish and Grow Your Company's Online Presence

    The technology takeover is here. As a small business owner, you know you can't fight it anymore. Whether you're excited, apprehensive, or both, you've decided that the best thing for your business is to get tapped into the opportunities available to you online. But where do you even start? From b...

    By • Nov. 20, 2013

  • Content Marketing and Native Advertising: The Same Rules Apply

    Recently I read an excellent article from iMediaConnection. Author Antoine Boulin identified three sure ways to fail at so-called native advertising, defined as messages that look more like editorial content than traditional advertising. Many hope this can become a much needed revenue stream for ...

    By • Nov. 20, 2013

  • My Big, Mean B2B Social Conversion Machine

    On my blog we have discussed various angles related to B2B social media-everything from how to simplify social ROI to the top social media skills for marketing executives to building a sustainable social strategy, and so much more. What still seems to elude us in a concrete form is how to drive m...

    By • Nov. 20, 2013

  • 4 Steps to a Successful Facebook Timeline Contest [INFOGRAPHIC]

    4 Steps to a Successful Timeline Contest

    By • Nov. 20, 2013

  • How #SFBatKid Saved the Day, Melted Our Hearts and Won the Internet

    Last week, five-year old Miles got his wish and saved the day as the intrepid SF Bat Kid. If you don't know the story, prepare to have your heart melted. Miles has leukemia. The Bay Area Make a Wish Foundation (MAWF) interviewed Miles for his wish and to everyone's surprise, Miles wanted to be Ba...

    By • Nov. 20, 2013

  • Two Approaches to Crowdsourcing Photography for Brands

    There are 1.5 billion smartphones in the world. According to Business Insider,"The annual smartphone growth rate in 2013 is projected to be 44 percent, which is just ever-so-slightly down from 2012′s 45 percent but is still a torrid pace."With cameras built-in to most of these phones, that's a l...

    By • Nov. 20, 2013

  • 5 Ways to Write Quality Content That Is SEO Friendly

    Although Google's search engine algorithms are shrouded in mystery, they are widely accepted as a barometer for gauging the importance of your content on the internet. As a result, a cottage industry has developed that is focussed on gaming the rankings to receive favourable placement. However mo...

    By • Nov. 20, 2013

  • Social Media Cheat Sheet: Knowing Who to Invite (and How) on LinkedIn

    When LinkedIn was born, about 10 years ago, many viewed this tool as a place job seekers connected with potential employers. If your boss found you on LinkedIn, it could be a red flag indicating your desire to leave your current job.Today, job seekers and employers are still connecting on LinkedI...

    By • Nov. 20, 2013

  • How to Make the Most of Your Content Marketing This Holiday Season

    The holidays are usually a make-hay time for marketers. One simply can't miss the opportunity of catering to the shoppers' inflated appetites (not to mention that salespeople often whet those appetites themselves).So, what does your marketing plan include this season - another boring sale? If you...

    By • Nov. 20, 2013

  • The Evolution of the Big Idea [SLIDESHARE]

    Thought I'd share a lecture I threw together for an introductory creative class I teach at BU's College of Communication. I know it's an overdone topic - The Big Idea, Dead or Alive - but the fact is it will never be resolved and there's plenty of room for argument on both sides.If you look at re...

    By • Nov. 20, 2013