Content Marketing: Page 293

  • How Twitter's New Update Will Affect Your Marketing Strategy

    The brand new Twitter update promises users a more engaging, visual experience. While all that is pretty awesome, the question really rises is: How will it affect your marketing strategies? Read on to find out what effect the new Twitter update is bound to have on your marketing efforts and digit...

    By • Nov. 27, 2013

  • Fundamental Questions to Ask Yourself Before Starting a Blog

    There are many excellent posts on how to become a more successful blogger. Many of these posts contain great content but they tend to focus more on the result/action then necessarily why you should or shouldn't start a blog in the first place. In marketing, "why" is arguably the most important qu...

    By • Nov. 27, 2013

  • Want SEO? Get Social

    Social media has not only created a completely new medium for discovering content, it is also transforming how the traditional information sources aka search engines, are delivering content to us. Recent research suggests that social sharing has now become the number one driver for SEO rank. In o...

    By • Nov. 27, 2013

  • Unilever and the Integrity of Brand Storytelling

    With the launch of Project Sunlight, Unilever has taken another leap forward towards what is increasingly recognized as the future of effective social marketing. Central to such leadership is the recognition that a brand needs to lead with its social purpose to ensure the brand is meaningful and ...

    By • Nov. 27, 2013

  • 2/3 of Marketers are Overwhelmed by Marketing Data [INFOGRAPHIC]

    As a person who often suffers from analysis paralysis, I'm attuned to the incredible wealth of data that is available to marketers. In his great book The Signal and the Noise, Nate Silver discusses some of the challenges that data points present to all statisticians. He also makes the case the st...

    By • Nov. 27, 2013

  • Seven Touches: A Basic Marketing Principle in Action

    It is a basic marketing principle that it takes seven "touches" before someone will internalize and/or act upon your call to action.These touches can take many forms:A physical connection, such as meeting at a networking eventSeeing an ad, either physical or digitalSeeing your logo, maybe as a sp...

    By • Nov. 27, 2013

  • Why Brands Should Be Thankful for Pinterest This Holiday Season

    There is a good chance you'll hear the classic question: "What are you thankful for?" at least once this week. But let's be more specific: "What social network are you thankful for?" For many brands, the answer could and should be Pinterest, especially this holiday season. After all, Pinterest sh...

    By • Nov. 27, 2013

  • Day in the Life of a Social Media Experts [INFOGRAPHIC]

    What are social media experts? How do they spend their time? Are they some kind of 27x7 online maniacs? How many accounts can they handle daily on social media? This infographic may be cause for some existential horror.

    By • Nov. 26, 2013

  • Financial Professionals: 6 Tips to Optimize Your LinkedIn Presence

    With over 250 million LinkedIn members, it's more important than ever for financial professionals to have an optimized profile as the foundation of your LinkedIn presence. More and more financial professionals are getting involved with LinkedIn and social media. If you want to be found by your cl...

    By • Nov. 26, 2013

  • Top 10 Reasons Your Videos Aren't Viral

    Viral videos get millions of views but do they really help companies grow? Contributions to the revenue stream are possible when the videos connect with people that use the products or services. Without that connection, a video is little more than entertainment.It's hard to remember that the re...

    By • Nov. 26, 2013

  • Social Shaming: How Social Campaigns Are Being Held to a Higher Standard

    For years, brands have been running "do unto us and we'll do unto a charity" campaigns. It's a way for the consumer to make a contribution to a charity or a cause without putting down a dollar value; their continued patronage is used as a means to donate. When used in social media, the brand is r...

    By • Nov. 26, 2013

  • A Day in the Life of a Social Media Marketer [INFOGRAPHIC]

    This is a fantastic infographic by Ian Cleary and his team at RazorSocial. I don't find it especially useful as a run-down of a SMM's life so much as a commentary (and chronicle) of the multiple amazing digital tools available at anyone's disposal for creation, curation and management. If you rev...

    By • Nov. 26, 2013

  • How to Build a Game-Changing Content Strategy

    I am not big into definitions. I don't like arguing. And I don't like sharing ideas unless I know there is substance, strategic thinking and experience to back it up.Here is an idea that I believe is critical as we move into 2014. Brands need to get content right. Content is how we reach consumer...

    By • Nov. 26, 2013

  • 4 Visually Creative Ways to Engage, Recruit and Use Pinterest

    Engaging people using more than one of the five senses, multiplies your chances of getting their attention, and making them feel invested in your vision. It stimulates thinking, questions, and the exchange of ideas. Leonardo da Vinci was so successful at strategically using his artistry to convey...

    By • Nov. 26, 2013

  • After a Social Media Fail: 7 Questions to Put You Back On Track

    Cold sweats, night terrors, and sleepless nights. Is your company's social media marketing campaign, or lack there of, keeping you up at night? Whether your company has been in business for over 10 years or your business has just bloomed, in order to set up the most engaging social media marketin...

    By • Nov. 26, 2013

  • Attorneys Must Embrace Social Media, or Else

    The Code of Professional Responsibility, Rule 1.1 Competence provides, "A lawyer shall provide competent representation to a client. Competent representation requires the legal knowledge, skill, thoroughness and preparation reasonably necessary for the representation." Comments to Rule 1.1 provid...

    By • Nov. 26, 2013

  • Keeping Your Online Audience Interested

    It is very important for you to do everything in your power to keep your target audience interested in what you are doing and what you are selling. If your web presence (website and other elements) are not aesthetically appealing, people will not be interested enough to stay.Content is kingYour w...

    By • Nov. 26, 2013

  • How to Use Illustrated Tweets for Business

    In October 2013, Twitter released a version of its app designed specifically for Android tablets, and with that update came a brand new feature - Illustrated Tweets..@SamsungMobileUS Tapping into our creative side with a brand new way to tweet! #IllustratedTweet pic.twitter.com/3nsREaSfo4- Twitt...

    By • Nov. 26, 2013

  • Retailers Battle It Out on Social for Black Friday Supremacy

    With only four days left until the single biggest shopping day of the year, it is almost impossible to avoid Black Friday ads on any medium, including social media. There are literally thousands of tweets, posts and ads compelling us to "Save Early!", "Preview the Holiday Gift Guide", and hurry ...

    By • Nov. 26, 2013

  • Best Thinkers: Talking Real-time with Peter Kim, Yum Brands and the W

    Peter Kim, author and head of solutions architecture at Dachis Group, Andrew Ashton from Yum Brands, and Pablo Henderson from the W Hotels Group joined me on Thursday to talk about real-time marketing, and it was a big-time treat. You can listen to the webinar here, and I urge you to set aside an...

    By • Nov. 25, 2013

  • All Email Marketing That Sizzles Is Not Spam [INFOGRAPHIC]

    This infographic from LeadPages, a landing page solution, provides some great insight into email marketing and SPAM statistics. Key to this infographic is how many legitimate emails wind up in the junk folder. Chances are that's where many of yours are, too.Permission-based email continues to lea...

    By • Nov. 25, 2013

  • Is the Internet Trustworthy?

    I used to think this State Farm Insurance commercial with the less-than-intelligent woman saying, "they can't put anything on the internet that isn't true," was funny until I started reading Wild West 2.0 by attorneys Michael Fertik and David Thompson. (See below for commercial.)Fertik and Thomps...

    By • Nov. 25, 2013

  • 20 Statistics That Will Drive 2014 Marketing Strategies [INFOGRAPHIC]

    Next year's trends highlight the importance of social media marketing.As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. Digital asset manageme...

    By • Nov. 25, 2013

  • It's All About You: 5 Tips to Help You To Make Social Media Work For You

    Is social media working for you? Often, it just isn't. You blog and tweet away, and no one cares. Consider this: your social media contacts can't care, if they don't know who you are.Complete your profile on the networks you choose. Add an image, and a capsule bio. No matter how intriguing your u...

    By • Nov. 25, 2013

  • Best Practices for Creating and Promoting Infographics [INFOGRAPHIC]

    This may seem a little meta to have an infographic about infographics, but the best practices that it shares are sound. The most reliable source of infographics that I've found is from press releases or direct pitches.I'm curious to know your thoughts on this one. Is there anything you would add ...

    By • Nov. 25, 2013