Content Marketing: Page 293

  • 6 Social Networks to Watch in 2014

    With the holiday season in full swing and 2013 winding to a close, it's a good time to reflect on the year in social and look ahead to what might be the next big thing in 2014. While Facebook, Twitter, Instagram and Pinterest reign supreme, there are some new, unique and niched social networks po...

    By • Nov. 29, 2013

  • PR Firm Accused of Wikipedia Sockpuppetry

    About six years ago - almost to the date - I attended an event where the leader of one of the largest global holding companies for PR and advertising firms spoke.An attorney by trade, this man was hand picked to run the organization because of his expertise, not in one of the marketing discipline...

    By • Nov. 29, 2013

  • How Music Teachers Can Use the Power of Social Media

    Some people mistakenly assume that social media doesn't apply to them. Take music teachers. Their work is done in person, one student at a time, right? Not at all. If you're a music teacher and you don't already have a Twitter account, a Facebook page, and a Tumblr blog set up for your music stud...

    By • Nov. 29, 2013

  • Cranberry Sauce, Content Marketing and Giving Thanks [SLIDESHARE]

    I must have been in my mid to late 30s when one Thanksgiving afternoon my sister-in-law, Teresa, asked "Where is the cranberry sauce?" I explained cranberry sauce is a weird and unnecessary thing to put on turkey.Teresa, who somehow got the nickname "Bird," wasn't having any of that. She insiste...

    By • Nov. 29, 2013

  • Has Black Friday Lost Some of Its Retail Magic?

    According to Time Magazine, "The term Black Friday itself was originally used to describe something else entirely - the Sept. 24, 1864, stock-market panic set off by plunging gold prices. Newspapers in Philadelphia re-appropriated the phrase in the late 1960s, using it to describe the rush of cro...

    By • Nov. 28, 2013

  • Black Friday 2013 Trends and Predictions for SoLoMo

    Retailers have been trying to get people to shop on the day after Thanksgiving since the late 19th century, according to TodayIFoundOut.com. During this time large department stores such as Macy's or Eaton's would host a parade. These parades would be a major source of holiday advertising campaig...

    By • Nov. 28, 2013

  • Explainer Video on Explainer Videos: An Undervalued Tool for Marketers [VIDEO]

    With consumer attention spans continually on the decline, marketers and brands must communicate the what, why, and how without information overload. Research has found that presentations with words and images are 50% more effective when the words are communicated verbally. So why are so many br...

    By • Nov. 28, 2013

  • Trimming the Fat: Five Tips for Sticking to Your Holiday Budget

    The holidays means time with family, tasty treats, and hopefully, a few vacation days. For many people, the holidays also mean dollar signs and lots of them! Recently, CNN Money published the results of a poll they conducted where they asked readers to estimate how much money they planned on sp...

    By • Nov. 28, 2013

  • Apple's Hushed Release of iPad Mini With Retina

    The iPad Mini with Retina display was released last week. Oh - you didn't know? As it turns out, there's a reason. There are a number of ways that Apple's release of the iPad Mini Retina has been quieter than the usual exciting announcement. Unlike the hype around the iPhone 5c or even iOS 7, the...

    By • Nov. 28, 2013

  • What Sex Has Taught Us About Our Content Strategy and Attracting Prospects

    I'm a strong believer in the power of influence marketing and content marketing. So much of it overlaps, from co-creating content with influencers, to influencers sharing your content once it's published. And the beauty of it is, if you do it right, you'll have plenty of chances to attract the ri...

    By • Nov. 28, 2013

  • How to Write Better Homepage Content Than Your Competitors

    If you've been writing website content for a while then you understand the importance of creating a connection with your visitors as quick as possible. Presenting the answer they were searching for only gets you so far, it takes much more to earn their business. There are other essential elements...

    By • Nov. 28, 2013

  • Choosing Effective Twitter Calls-to-Action

    Sometimes, it is difficult to come up with effective tweets. It is difficult enough to limit your tweets to the 140 character maximum, which is one of Twitter's most difficult rules for writers. Your tweets need to pack a punch and they have to do it clearly and concisely.Tremendous activity leve...

    By • Nov. 28, 2013

  • Twitter's Influence on Christmas Shopping [INFOGRAPHIC]

    Ever wondered if investing time in being active on Twitter provides a direct, measurable result? Twitter does actively influence not only purchasing decisions, but it also plays a part in word of mouth endorsements, helping to spread positive brand sentiment.Check out Twitter's latest infographic...

    By • Nov. 28, 2013

  • 4 Ways to Use the Holidays to Your Advantage

    If you're looking forward to enjoying some turkey, football and family time in the upcoming days, that's great. We are too. But, don't use relaxation as a way to avoid a potential marketing advantage. That's right, holidays can work for you, especially if you're a brand with a solid online prese...

    By • Nov. 27, 2013

  • Four Types of Visual Content That Cut Through the Noise [SLIDESHARE]

    From the beginning of time, people have been expressing themselves through visuals. It is very natural for us to pay immediate attention to illustrations and graphics. And in an increasingly noisy digital landscape, marketers must use them to stand out."Blogs were one of the earliest forms of soc...

    By • Nov. 27, 2013

  • What Is Social Selling?

    Most sales experts mistakenly believe that growing buyer access to social platforms and collaborative websites has substantially shortened the sales cycle, when in fact - the exact opposite is true. With billions of Facebook likes and comments per day, millions of LinkedIn actively monthly users,...

    By • Nov. 27, 2013

  • How Twitter's New Update Will Affect Your Marketing Strategy

    The brand new Twitter update promises users a more engaging, visual experience. While all that is pretty awesome, the question really rises is: How will it affect your marketing strategies? Read on to find out what effect the new Twitter update is bound to have on your marketing efforts and digit...

    By • Nov. 27, 2013

  • Fundamental Questions to Ask Yourself Before Starting a Blog

    There are many excellent posts on how to become a more successful blogger. Many of these posts contain great content but they tend to focus more on the result/action then necessarily why you should or shouldn't start a blog in the first place. In marketing, "why" is arguably the most important qu...

    By • Nov. 27, 2013

  • Want SEO? Get Social

    Social media has not only created a completely new medium for discovering content, it is also transforming how the traditional information sources aka search engines, are delivering content to us. Recent research suggests that social sharing has now become the number one driver for SEO rank. In o...

    By • Nov. 27, 2013

  • Unilever and the Integrity of Brand Storytelling

    With the launch of Project Sunlight, Unilever has taken another leap forward towards what is increasingly recognized as the future of effective social marketing. Central to such leadership is the recognition that a brand needs to lead with its social purpose to ensure the brand is meaningful and ...

    By • Nov. 27, 2013

  • 2/3 of Marketers are Overwhelmed by Marketing Data [INFOGRAPHIC]

    As a person who often suffers from analysis paralysis, I'm attuned to the incredible wealth of data that is available to marketers. In his great book The Signal and the Noise, Nate Silver discusses some of the challenges that data points present to all statisticians. He also makes the case the st...

    By • Nov. 27, 2013

  • Seven Touches: A Basic Marketing Principle in Action

    It is a basic marketing principle that it takes seven "touches" before someone will internalize and/or act upon your call to action.These touches can take many forms:A physical connection, such as meeting at a networking eventSeeing an ad, either physical or digitalSeeing your logo, maybe as a sp...

    By • Nov. 27, 2013

  • Why Brands Should Be Thankful for Pinterest This Holiday Season

    There is a good chance you'll hear the classic question: "What are you thankful for?" at least once this week. But let's be more specific: "What social network are you thankful for?" For many brands, the answer could and should be Pinterest, especially this holiday season. After all, Pinterest sh...

    By • Nov. 27, 2013

  • Day in the Life of a Social Media Experts [INFOGRAPHIC]

    What are social media experts? How do they spend their time? Are they some kind of 27x7 online maniacs? How many accounts can they handle daily on social media? This infographic may be cause for some existential horror.

    By • Nov. 26, 2013

  • Financial Professionals: 6 Tips to Optimize Your LinkedIn Presence

    With over 250 million LinkedIn members, it's more important than ever for financial professionals to have an optimized profile as the foundation of your LinkedIn presence. More and more financial professionals are getting involved with LinkedIn and social media. If you want to be found by your cl...

    By • Nov. 26, 2013