Content Marketing: Page 295

  • Lululemon: Corporate Misstep or Targeted Marketing?

    Corporate missteps provide fodder for reporters and bloggers. There is something in human nature that makes it impossible to look away from a self-inflicted company train wreck. Some leaders, like Kenneth Cole, purposely create controversy to increase brand exposure and sales. It's a viable mar...

    By • Nov. 16, 2013

  • Social Selling: Key Concepts Defined

    Does your sales process have to drastically change to implement social selling? Not a chance. Social selling is making a few tweaks to your daily routine to align yourself with the new buyer's behaviour. These tweaks will be like putting high-octane fuel in your race car. Here are a few of the co...

    By • Nov. 16, 2013

  • Marketing Shortcuts to Avoid in the Semantic Web

    The definition of a shortcut in marketing is any practice that will deliver a desirable outcome at a considerably smaller investment in time and effort than any other format of the same practice. It is human nature to seek shortcuts and in the world of SEO and search marketing search was synonym...

    By • Nov. 15, 2013

  • Designing a Social Customer Acquisition Strategy with Barclaycard's Brian Mook

    In an interview conducted with Social Media Leadership Awards speaker Brian Mook, AVP of Social Media at Barclaycard US, we discuss how customer acquisition is not only possible but also measurable through social campaigns.Brian is responsible for growing brand awareness through social media for ...

    By • Nov. 15, 2013

  • What to Plan for in 2014 [INFOGRAPHIC]

    As 2013 comes to an end, it's time to shift our focus to 2014. New concerns come with the new year: Where do we invest our marketing budget? What areas should we cut back on, and what areas do we increase our spend? It's a chaotic time. And the decisions that you make, the plans that you make, a...

    By • Nov. 15, 2013

  • Brand Snapchats: Worth It?

    Did everyone just think to themselves, "Hell, no?" Let me convince you otherwise. At first glance, Snapchat might seem irrelevant to brands; it has a disappearing content, a reputation for dirty photos, no direct ROI, so many are thinking, why bother? One word: engagement.Immediacy/excitementIf y...

    By • Nov. 15, 2013

  • Ready, Set: Are You Prepared for the Social Switch?

    As Google turns sweet 15 and turns it's own algorithm on it's head, many brands have been left coughing in the dust, wondering how they can catch up. For so long, links have been the mainstay, slow-and-steady course of online marketing, but Google's penalty updates have shown us that Google is al...

    By • Nov. 15, 2013

  • 3 Musts for Choosing and Using the Right Hashtag

    There's a reason you're seeing hashtags pop up in places outside your social news feeds. Those crisscrossed symbols are making their way into print ads, TV programs, and basically any medium at a marketer's disposal. Their value in amplifying the reach of campaigns and creating conversations arou...

    By • Nov. 15, 2013

  • Mobile Is Tweeting the World

    This is part 2 of my Twitter is Undervalued series. See here for part 1.Last week, I talked about how Twitter is undervalued on a value per user basis because its user count extends beyond their 230 million registered active users. This week, we turn our attention to Twitter's mobile strategy and...

    By • Nov. 15, 2013

  • 4 Steps to Social Media Marketing [INFOGRAPHIC]

    One of Stephen Covey's The 7 Habits of Highly Effective People is to Begin with the End in Mind. This infographic from BigThunk and Number 8 Communications does just that - recognizing that you need to establish your goals first when looking to your social media marketing strategy.I especially ap...

    By • Nov. 15, 2013

  • The State of Native Advertising 2014 [INFOGRAPHIC]

    Native advertising, sponsored content that appears within the context of the online user experience, is changing the game of online revenue generation. The concept is so fluid and so controversial that even industry insiders can't agree on exactly what constitutes native advertising let alone the...

    By • Nov. 15, 2013

  • Tips for Building Loyal Brand Advocates

    Consumers are influential. They have the power to influence their peers to buy or not buy your products - both offline and online. How is this determined? Based off their experiences with your brand. Creating a brand advocacy program can help you take steps towards turning your customers into adv...

    By • Nov. 15, 2013

  • What's the ROI of an Influencer?

    Last week we held another webinar in our Best Thinker webinar series, this time on the topic of What's the ROI of an Influencer? The webinar included three speakers: Leslie Ament, the Senior Vice President of Research and Principal Analyst at Hypatia Research Group; Sam Fiorella, a Partner at Se...

    By • Nov. 15, 2013

  • 10 Lessons Content Marketing Writers Can Learn From Journalists

    Today, a successful content marketing writer has to be a number of things: part marketer, part journalist, part content strategist, and part businessperson. It's not enough to have years of marketing background or agency copywriting experience. And it probably won't work if you only have a brain ...

    By • Nov. 14, 2013

  • 3 Rules of Engagement for Successful Social Selling

    Are your sales teams actively engaged on social? They should be. For B2B buyers, up to 70% of the buying process has been completed before they even talk to a salesperson, and their research is primarily done online. How can your sales people reach your buyer before they ever even come to your we...

    By • Nov. 14, 2013

  • Becoming Your Industry's Social Media Leader

    Social media is a tool, and just like any tool, if you know how to use it, it can be incredibly useful. If you don't know how to use it, you could get seriously hurt.Far too many marketers dabble in social media for their respective companies without having a clear vision of what they want to acc...

    By • Nov. 14, 2013

  • 5 Writing Tips to Jumpstart Your Business Blog

    There's been an influx of inquiries by friends and acquaintances on the best way to set up a business blog and to start writing posts. Some of these people are planning to start a business in the near future, and others have already had their companies for a while. Whatever state they are in, if ...

    By • Nov. 14, 2013

  • The Evolution of Digital Marketing: Positioning Your Company for Growth and Profitability

    Change has long been the only constant in a world filled with technological innovations and adaptations. Marketers have grown accustomed to learning how to use new tools. Navigating new channels is part of everyday life. Rules are defined and then discarded when they become obsolete. The abilit...

    By • Nov. 14, 2013

  • To Get Reluctant Employees on Board With Social Media, Put 'Em Through Boot Camp

    We all know that successful social media adoption within any organization isn't an easy process. Even though social media has been around for a while, there is still a huge perception and knowledge gap within global companies around effectiveness of social channels and approaches.So how do you ac...

    By • Nov. 14, 2013

  • Instagram Video: Claim Your 15 Seconds of Fame

    How Brands are Using Instagram's Trendy Videos to Power Social CampaignsBurberry's favorite filter is X Pro II and they know how to use it. However, if you scroll through the luxury British designer's Instagram, you'll find more than just dimly lit photos of plaid fashion. The brand reaches out t...

    By • Nov. 14, 2013

  • Digital Marketing Techniques That Will Be in Vogue in 2014

    What's in store in the digital marketing world of 2014? What will be trending in the New Year? Whatever it may be, now's the time to start preparing your marketing plans for 2014. It's time to foresee what will work better and what won't, and include the essential things in your New Year marketin...

    By • Nov. 14, 2013

  • How to Build an Email Campaign that Converts

    Email marketing can be one of the best strategies employed by your business, but unfortunately effective email campaigns don't come that easily. Even for seasoned marketers, generating compelling copy isn't a walk in the park. That's why we put together a 5 step process to help guide beginners th...

    By • Nov. 14, 2013

  • Social Startups: OpenSkild Is the Cost-Effective, Self-Service Competition App for Any Company

    "Competitions create a level playing field among participants and provide a vehicle for organizations to reward-and benefit from-creative thinking," says Anil Rathi. That belief is what inspired him to create the Innovation Challenge, the largest and most-established online competition platform.D...

    By • Nov. 14, 2013

  • 4 Tips to Make Your Content More Sharable on LinkedIn

    Content creation is only part of the inbound marketing equation. Another critical component that is often overlooked is content promotion. With Google's recent move to hide keyword data, we feel like content promotion in social communities like Google + Communities and LinkedIn Groups is more imp...

    By • Nov. 13, 2013

  • Home Depot Crisis: Social Media Requires Being Human

    Last Thursday, Home Depot did some clean-up after an offensive tweet went out from their account.Sponsors of College GameDay on ESPN, the tweet was meant to drive some engagement and have some fun.Instead, it was racist and insulting.The corporation's main account tweeted, "Which drummer is not l...

    By • Nov. 13, 2013