Content Marketing: Page 295

  • Preparing Your Lead Nurturing Campaigns for 2014

    Businesses have enjoyed immeasurable success in digitally targeted marketing campaigns up through 2013, especially with social media giants Pinterest and Facebook offering exciting platforms for targeting audiences, and YouTube innovating In-Video marketing campaigns to draw attention to niche vi...

    By • Nov. 23, 2013

  • Strategy Must Drive Your Social Media Marketing

    When it comes to your business, you must have a strategy for your social media marketing efforts. If you don't have a strategy in place, you will not to really make good progress. At least not the progress that you will make if you do have the strategy working for you.The purpose of your social m...

    By • Nov. 23, 2013

  • How to Choose the Best Blog Syndication or Guest Post Opportunities

    There's a lot to love about having your posts syndicated. More visibility. More reach. More traffic. More influence. More social sharing.Same goes for writing guest blog posts - if content marketing is your strategy, mastering website selection for where to place that content is essential. Otherw...

    By • Nov. 23, 2013
  • SMT Expert

    Facebook Ads Can Impact Paid Search Marketing

    I have a confession to make.... I really, really like Facebook Ads. Whew! I'm glad I got that off of my chest. While it might not be a popular thought, Facebook Ads are a great way to hyper target your desired demographic on the biggest social network out there. Don't get me wrong, I totally unde...

    By • Nov. 23, 2013

  • 17 Cartoons that Will Change Your Business [SLIDESHARE]

    When writing my new book, What's the Future of Business, Changing the way businesses create experiences, I felt that text wasn't enough. So, I sought the wit and creativity of my good friend from the ole Web 2.0 days Hugh MacLeod aka @gapingvoid to help summarize each chapter in the form of a too...

    By • Nov. 23, 2013

  • The Criteria of an Effective B2B Marketing Offer

    B2B marketing is always challenging, but even more so when you are in a crowded market space filled with tough competitors. There are ways to stand out from the crowd, such as having a strong and differentiated product and precise targeting of the potential audience. But one of the most neglected...

    By • Nov. 22, 2013

  • 4 Tell-Tale Signs That You Don't Have a Content Marketing Strategy

    It's no secret that this year, SEOs and Social Media bods have been throwing the 'C' word around like it's the next big thing. Well, it's safe to say that content is not the next big thing, it's actually been a big thing for quite some time now. A marketing discipline in its own right, it can mak...

    By • Nov. 22, 2013

  • 5 Amazing Twitter Chats Worth Tweeting About

    Twitter is a great source for locating influential people and conversations relating to numerous industries and ideas (with an average of 5,000 to 10,000 new people joining Twitter each day, you can be certain someone is tweeting about your industry). A great way to locate brand relevant conver...

    By • Nov. 22, 2013

  • Cyber Monday Is Coming: Retailers, Are You Ready?

    Cyber Monday falls on 2nd December and marks the busiest online shopping day of the year. With millions of shoppers armed with their credit cards and primed to buy, making sure you are ready in time to take advantage of the day, and indeed the whole festive shopping period, is critical.A new repo...

    By • Nov. 22, 2013

  • A New Twist on Social Media Countdowns from University of Vermont Women's Hoops

    Social media countdowns to sport seasons are all the rage in college athletics this year. The University of Vermont women's basketball Twitter feed took a page from the Wayback Machine to do their variation on a theme. Lisa Champagne, Director of Athletic Communications at UVM explains:Everyone d...

    By • Nov. 22, 2013

  • Social Media Tips for the 2013 Holiday Season

    The holidays are almost here; Turkey Day is right around the corner and after that there's no denying that the Winter Holidays are in the crosshairs. Why is that such a big deal for social media users and marketers? Well, only because a strong sector of the national economy derives a large percen...

    By • Nov. 22, 2013

  • Three Steps to Creating Customer-Centric Viral Videos [VIDEOS]

    Creating viral content is a goal shared by many brands because it exponentially increases marketing reach at minimal cost. It isn't a realistic goal because the whimsy of the general population creates viral messages. A better goal is to create videos that speak directly to customers and prospect...

    By • Nov. 22, 2013

  • The 5 Most Frustrating Twitter User Habits

    Launched in 2006, Twitter has fairly rapidly increased its number of registered users, to its current user based of not too far from a billion.Due to its worldwide popularity and accessibility, individuals as well as brands have been relying on it for a plethora of purposes such as job hunting, p...

    By • Nov. 22, 2013
  • SMT Expert

    What If Facebook Disappeared? Would It Affect Your Business?

    Imagine that tomorrow, all of a sudden, Facebook is completely gone. Maybe someone wished upon a star, a competitor visited Vito Corleone on the day of his daughter's wedding, or a group of scary hacktivists had enough of the privacy violations and somehow managed to permanently take Facebook off...

    By • Nov. 22, 2013

  • Social Media as the No. 1 Catalyst for Consumer Behavior

    Online marketing websites and blogs are filled with advice about the importance of your website and social-media accounts to overall business. Basic content will get the job done, but exceptional content will keep customers coming back. If you post a glutton of articles and other meaningless piec...

    By • Nov. 22, 2013

  • How Hashtags Have Helped Attract More Followers

    Hashtags have been around for some time now, and you've probably used them a few times to hook up to the thought of the moment or find content related to a certain topic.According to a recent study by RadiumOne over 70% of users on social media sites use hashtags in their posts. More and more com...

    By • Nov. 22, 2013

  • 6 Brilliant Ways That B2B Brands Are Tapping into Social Media [VIDEOS]

    Back in January, eMarketer predicted that businesses would invest a total of $118.4 billion in content, video and social media marketing in 2013. It's no surprise when you consider just how many people are visiting the major social networks. Facebook is now racking up around 750 million unique vi...

    By • Nov. 22, 2013
  • SMT Expert

    The Dirty Little Secret of Content Marketing

    Guess what? The only person who truly cares about the quality of your content is you.Pretty harsh, huh? It's true, even if your content earns tens of thousands of visitors, thousands of social shares and hundreds of comments. If what you offer can solve a user's problem and/or entertain the appro...

    By • Nov. 22, 2013

  • David Cameron Proves You Must Be Careful Whom You Follow on Twitter

    This week it emerged that David Cameron's Twitter account had followed an escort agency, something which you can read more about on the BBC website. Whilst most will regard the news as a minor embarassment and nothing much to get upset about, this kind of gaffe provides fuel for a media feeding f...

    By • Nov. 21, 2013

  • Best and Worst Cities for Employee Engagement

    A new report from Quantum Workplace introduces some fascinating data about the best places and conditions for high employee engagement.This study, as with so many others before it, reminds us upfront of the connection between employee engagement and profitability, so the data here is relevant to ...

    By • Nov. 21, 2013

  • The Rise of Mobile Commerce and the Benefit to Marketers [INFOGRAPHIC]

    Now that consumers can make online purchases anytime, and in any place that has a mobile signal or wifi, the most successful companies are optimizing their mobile platforms to meet their customers' needs. Only a few years ago, retailers were beginning to think email marketing was a dying approach...

    By • Nov. 21, 2013

  • 5 PR Tips for Writing an Effective Email Pitch

    As part of my day job for the past 3 years, I've been pitching reporters and editors at small mommy-blogs and even top-tier outlets such as Wired. During this time, I've learned a lot about what works and what doesn't - from downright ugly and spam-tastic form-filled emails, to short and sweet me...

    By • Nov. 21, 2013

  • Sprinkles or Frosting? Dress Up Your Content Cupcake with These 12 Fantastic Blog Plug-Ins

    Without plug-ins, a blog is a simple vanilla cupcake.No frosting. No sprinkles. No glorious fudge center that makes your taste buds explode in joy. Your nice looking theme makes a pretty paper wrapper, but that's it. It's like content cake sitting alone, in desperate need of TLC to make it delic...

    By • Nov. 21, 2013

  • Why Cartoons Are Better Than Stock Photos and Infographics

    Many social media managers rely on stock photos to add interest and punch to their blogs and other online content. However, research shows that cartoons are much a more powerful option in terms of engagement and sharing. Small Business Trends reported on my analysis earlier this year in which th...

    By • Nov. 21, 2013

  • 2014: The Year of Living Socially?

    I realize it's a tad early for the obligatory end-of-the-year prognostication piece in which marketers and advertisers alike provide their fearless forecasts for the coming year. Well, truth be told, this is not one of those articles but rather an observation of something I just came across.For t...

    By • Nov. 21, 2013