Content Marketing: Page 298

  • The State of Native Advertising 2014 [INFOGRAPHIC]

    Native advertising, sponsored content that appears within the context of the online user experience, is changing the game of online revenue generation. The concept is so fluid and so controversial that even industry insiders can't agree on exactly what constitutes native advertising let alone the...

    By • Nov. 15, 2013

  • Tips for Building Loyal Brand Advocates

    Consumers are influential. They have the power to influence their peers to buy or not buy your products - both offline and online. How is this determined? Based off their experiences with your brand. Creating a brand advocacy program can help you take steps towards turning your customers into adv...

    By • Nov. 15, 2013

  • What's the ROI of an Influencer?

    Last week we held another webinar in our Best Thinker webinar series, this time on the topic of What's the ROI of an Influencer? The webinar included three speakers: Leslie Ament, the Senior Vice President of Research and Principal Analyst at Hypatia Research Group; Sam Fiorella, a Partner at Se...

    By • Nov. 15, 2013

  • 10 Lessons Content Marketing Writers Can Learn From Journalists

    Today, a successful content marketing writer has to be a number of things: part marketer, part journalist, part content strategist, and part businessperson. It's not enough to have years of marketing background or agency copywriting experience. And it probably won't work if you only have a brain ...

    By • Nov. 14, 2013

  • 3 Rules of Engagement for Successful Social Selling

    Are your sales teams actively engaged on social? They should be. For B2B buyers, up to 70% of the buying process has been completed before they even talk to a salesperson, and their research is primarily done online. How can your sales people reach your buyer before they ever even come to your we...

    By • Nov. 14, 2013

  • Becoming Your Industry's Social Media Leader

    Social media is a tool, and just like any tool, if you know how to use it, it can be incredibly useful. If you don't know how to use it, you could get seriously hurt.Far too many marketers dabble in social media for their respective companies without having a clear vision of what they want to acc...

    By • Nov. 14, 2013

  • 5 Writing Tips to Jumpstart Your Business Blog

    There's been an influx of inquiries by friends and acquaintances on the best way to set up a business blog and to start writing posts. Some of these people are planning to start a business in the near future, and others have already had their companies for a while. Whatever state they are in, if ...

    By • Nov. 14, 2013

  • The Evolution of Digital Marketing: Positioning Your Company for Growth and Profitability

    Change has long been the only constant in a world filled with technological innovations and adaptations. Marketers have grown accustomed to learning how to use new tools. Navigating new channels is part of everyday life. Rules are defined and then discarded when they become obsolete. The abilit...

    By • Nov. 14, 2013

  • To Get Reluctant Employees on Board With Social Media, Put 'Em Through Boot Camp

    We all know that successful social media adoption within any organization isn't an easy process. Even though social media has been around for a while, there is still a huge perception and knowledge gap within global companies around effectiveness of social channels and approaches.So how do you ac...

    By • Nov. 14, 2013

  • Instagram Video: Claim Your 15 Seconds of Fame

    How Brands are Using Instagram's Trendy Videos to Power Social CampaignsBurberry's favorite filter is X Pro II and they know how to use it. However, if you scroll through the luxury British designer's Instagram, you'll find more than just dimly lit photos of plaid fashion. The brand reaches out t...

    By • Nov. 14, 2013

  • Digital Marketing Techniques That Will Be in Vogue in 2014

    What's in store in the digital marketing world of 2014? What will be trending in the New Year? Whatever it may be, now's the time to start preparing your marketing plans for 2014. It's time to foresee what will work better and what won't, and include the essential things in your New Year marketin...

    By • Nov. 14, 2013

  • How to Build an Email Campaign that Converts

    Email marketing can be one of the best strategies employed by your business, but unfortunately effective email campaigns don't come that easily. Even for seasoned marketers, generating compelling copy isn't a walk in the park. That's why we put together a 5 step process to help guide beginners th...

    By • Nov. 14, 2013

  • Social Startups: OpenSkild Is the Cost-Effective, Self-Service Competition App for Any Company

    "Competitions create a level playing field among participants and provide a vehicle for organizations to reward-and benefit from-creative thinking," says Anil Rathi. That belief is what inspired him to create the Innovation Challenge, the largest and most-established online competition platform.D...

    By • Nov. 14, 2013

  • 4 Tips to Make Your Content More Sharable on LinkedIn

    Content creation is only part of the inbound marketing equation. Another critical component that is often overlooked is content promotion. With Google's recent move to hide keyword data, we feel like content promotion in social communities like Google + Communities and LinkedIn Groups is more imp...

    By • Nov. 13, 2013

  • Home Depot Crisis: Social Media Requires Being Human

    Last Thursday, Home Depot did some clean-up after an offensive tweet went out from their account.Sponsors of College GameDay on ESPN, the tweet was meant to drive some engagement and have some fun.Instead, it was racist and insulting.The corporation's main account tweeted, "Which drummer is not l...

    By • Nov. 13, 2013

  • Facebook Checklist for Business

    Since it's inception from February 2004, Facebook has quite amazingly managed itself to become the second best gift the web could give to the human race - after Google. In such a time when social media and inbound marketing are increasingly important assets for businesses to get found by their po...

    By • Nov. 13, 2013

  • How to Build Brand Advocates in Social Media

    In previous posts on how social media supports the product life cycle I examined how to create a beta community for product testing and how to build social media buzz around your product. After those two stages, you need to tap in to your brand advocates and harness their support for your product...

    By • Nov. 13, 2013

  • Want to Prove Your Company Is Human? Get Your CEO to Tweet

    Big company executives are virtually invisible on social networks. Whether it's CEOs, CMOs, or CIOs only a small number of them are finding time to engage with their peers and their customers on Twitter, Facebook, Google+ and other social networks. Most prefer to leave that to their marketing and...

    By • Nov. 13, 2013

  • How to Promote Your YouTube Videos for Free

    YouTube videos can be an important part of your social media marketing plans. However, creating high-quality, informative, entertaining videos isn't enough. You'll need reliable ways of getting the word out and securing the right kind of attention for your videos. Here are several free ways to pr...

    By • Nov. 13, 2013

  • My Twitter Marathon: Is 3000 New Followers in 60 Days Possible?

    Experience has taught me that sharing my goals for others to see is a great way to spur accountability and motivation (while keeping my social networks free of dust). For example, last month I ran 26.2 miles without stopping and Facebooked what every mile of it felt like. It was a pretty good pla...

    By • Nov. 13, 2013

  • 10 Commandments of Email Copywriting [INFOGRAPHIC]

    Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer, and closes the deal. Good email copy is engaging, personal, never boring, and focuses the reader on a single action: response.No matter what you're selling - a white paper, a Webina...

    By • Nov. 13, 2013

  • How Agencies Can Win New Business with Social Media Monitoring

    Agency life can be tough. It's a competitive market with agencies constantly fighting for business, for some smaller agencies nabbing that one major deal is what keeps them afloat.The agency big boys like MediaCom, Carat and MEC are producing awesome results, but these guys have massive teams beh...

    By • Nov. 13, 2013

  • Native Advertising: The Truth About Truth

    The impending merger of media giants Omnicom and Publicis has brought the conversation about truth in advertising, and advertising ethics, to the forefront of public discussion. Along with concerns about antitrust laws, there is a concern about the effect that this merger will have on advertising...

    By • Nov. 13, 2013

  • Why Include Loyalty Strategies in Your Social Media Training?

    Learning how to use social media responsibly isn't just about avoiding these kinds of mistakes:If used correctly, social media can help you build an army of loyal advocates that will go to bat for you when a negative event arises. Reputation-building loyalty strategies should be at the center of ...

    By • Nov. 13, 2013

  • 5 Ways to Promote Your Blog Posts

    Blogging is the key to driving new traffic to your website and new leads into your business. With every blog post, you're essentially creating a new point-of-entry into your website. But in order to really get great results with blogging, you've got to become an aggressive blog post promoter.1. A...

    By • Nov. 13, 2013