Content Marketing: Page 298

  • 10 Tips for a Healthier PPC Campaign

    Google's announcement to withhold search term data, revealing more search terms would fall in the "not provided" category, has put a higher emphasis on buying into their ad system. Since advertisers still have access to the data that lead to a click, Google has placed a premium on running pay-per...

    By • Nov. 7, 2013

  • Miley Cyrus: A PR Case Study with Flawless Execution

    At Social Brand Forum in Iowa a couple of weeks ago, I launched the Spin Sucks presentation.Of course, it will be tweaked, modified, and customized about 1,000 times throughout the next 18 months, but the foundation was laid.I started the presentation off by talking about the PR case study that i...

    By • Nov. 7, 2013

  • When the Shoe Fits and Other Thoughts on Blogging for PR Best Practices

    Because she was creative, my mom liked to do things in.... well, interesting ways. So instead of growing up with "Cinderella and the Seven Dwarfs" and "Snow White," I grew up with "Rindercella and the Deven Swarfs" and "Whoe Snight."Sadly, I inherited her tendency. I even tried out for a high sch...

    By • Nov. 7, 2013

  • Social Startups: Sumpto Invites Brands into College Students' Lives

    From his college basketball days at Clark University in Massachusetts to frat fun at the University of Miami, Ben Kosinski noticed a trend. And it wasn't the rising tuition rates."Ideas, articles, and opinions could quickly grab traction in college," says the 24-year-old who graduated from UM in ...

    By • Nov. 7, 2013

  • Facebook Holiday Marketing Tips for Your Small Business

    Maybe you haven't started your holiday shopping, but there's no reason why you shouldn't get started on your company's holiday marketing! In 2012, holiday sales in the United States increased 3.5% to $579.5 billion, a number which will undoubtedly continue to grow this year. In light of these fac...

    By • Nov. 6, 2013

  • Need More B2B Sales Leads? Ignore This Research

    According to recent research conducted by InsideSales.com and reported by MarketingProfs, websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. But social media (including Twitter, Pinterest and Google+), display ads and online video are amo...

    By • Nov. 6, 2013

  • Social Media Cheat Sheet: LinkedIn Connections (Part I)

    There you sit facing an inbox full of LinkedIn connections from people you know, strangers you've never heard of, and folks you wish you could forget. So, when do you accept, ignore, and respond to invitations to connect?I treat LinkedIn as a strong networking tool. I do not advise taking an "eve...

    By • Nov. 6, 2013
  • SMT Expert

    6 Inadequate Assumptions Most Content Marketers Make Today

    As stated in "Content Is King, But Distribution Is Queen and She Wears the Pants," only 36 percent of content marketers feel they use their content effectively. This means the rest of them are not quite so confident that their content is doing what it's supposed to. Why is this? It's likely becau...

    By • Nov. 6, 2013

  • Why I Shouldn't Add You on LinkedIn

    Social networks are fast becoming confused and confusing for both the users and the masses at large. Why, with all the guidelines, best practices and tips on success with social media are these muddy waters increasing their reach?LinkedIn, a tool I have been using since my college days, was and m...

    By • Nov. 6, 2013

  • Why Google Authorship Is So Important for the Content You Create and How to Set It Up

    Seeing your name in the phone book used to be the ultimate, I remember it clearly.As a boy, I dreamed of the day when I would have the independence, stability, maturity, and home phone to be listed on page "L" alongside my fellow human adults. I'd crack open the new Yellow Pages, thumb through th...

    By • Nov. 6, 2013

  • How Big Food Industry Brands are Revamping Their Image with the Help of Bloggers

    We all know that blogger outreach is a useful tactic for brand awareness but I'm starting to see more and more brands enlist the help of the bloggers to revamp their image.This trend has become apparent particularly in the food realm lately. I've come across many campaigns executed by well-known ...

    By • Nov. 6, 2013

  • 4 Lessons from the White House for Brands With Tweeting Employees

    As the debate over Obama's Affordable Healthcare Act and the troubled rollout of the healthcare.gov website continues, one thing is certain: The White House has deemed Twitter as a valuable resource in fighting the PR battle and there's a lot to be learned from their implementation.As a recent Re...

    By • Nov. 6, 2013

  • Strategic Human Media Integration Model

    How can we work in social media if we show no interest for people, if we don't consider their relevance? How can we be professionals in the field and, at the same time, ignore what happens afterwards? Can we learn to accept change without doing the work, simply expecting applause and a standing o...

    By • Nov. 6, 2013

  • Brand Adoption of Instagram Up 80% in One Year

    A few weeks ago Jeff Bercovici of Forbes wrote a piece entitled Instagram Launches Ads, Promises, 'We'll Start Slow' in which he told all us Instagram users that "the honeymoon's over" and that the "long-promised introduction of advertising to the photo-based social network is upon us."In his pie...

    By • Nov. 6, 2013

  • 11 Ways to Promote Your Brand or Product Through Vine

    Got six seconds? That's enough to promote an idea, product, service or a brand. With Vine, the video-sharing app from Twitter, marketing and promotion has taken a faster route. The mobile video sharing service allows you to make short looping videos (up to 6 seconds) to share on Twitter and Faceb...

    By • Nov. 5, 2013

  • "How Can I Learn to Be a Content Writer?"

    I was on an internet marketing forum the other day - one which is usually chock full of great advice - when this question popped up. Driven by curiosity, I clicked on the thread, and what I saw was amazing."How Can I Learn to Be a Content Writer?"People had all kinds of tricks and tips for this ...

    By • Nov. 5, 2013

  • Five Reasons Businesses Make Bad Online Marketing Decisions

    For all the time, money, and discussion that are given to online marketing in companies of all sizes, it can seem a bit baffling that businesses still make basic, critical mistakes when it comes to putting a plan together. These miscues are easier to understand, however, when you consider that th...

    By • Nov. 5, 2013

  • 3 Top Influencer Marketing Campaigns of 2013 and Lessons Every Marketer Can Learn from Them

    Influencer marketing - the process of harnessing the power of influential people to spread brand awareness and build trust among consumers - is still a new greenfield for many marketers. Despite numbers showing that influencer marketing is 16x more effective than traditional marketing, it hasn't ...

    By • Nov. 5, 2013

  • Online Resources for More Effective Writing

    Perfecting your writing style requires a lot of practice, devotion, and attention to details. Besides creativity, writing also requires expertise in different writing styles, experience and streamlined skills. Not all audiences or writing styles can be covered with the same writing techniques you...

    By • Nov. 5, 2013

  • Why Your Business Should Be on Google+ [INFOGRAPHIC]

    Google+ is a huge game changer for the social media and search engine marketing world. With the 1.116 billion (yes, with B) accounts and 540 million monthly active users, the social network is in line to surpass Facebook and become the most widely used social network in the world.With a clean int...

    By • Nov. 5, 2013

  • Essential Content Marketing Editorial Calendar Template Every Marketer Can Use

    It is vital to plan, manage, and optimize your content marketing initiatives. The pressure to publish timely, engaging, content has never been higher. Brands have evolved into media companies that must think like publishers. Today's portfolio of content channels - websites, blogs, Facebook, Lin...

    By • Nov. 5, 2013

  • Get Your Product Pinned Just in Time for the Holidays

    According to the National Retail Federation, consumers are predicted to spend a whopping $602.1 billion during the 2013 holiday season and statistics show that 78% of shoppers research products online before buying.It's a fact of modern commerce: Retail Therapy no longer requires currency, just a...

    By • Nov. 4, 2013

  • The 4 Things You Should Do as Soon as You Publish New Blog Content

    It's a great feeling hitting 'publish' on a new blog post, but there is work to do yet.Whether you've spent a couple of hours, or a couple of days working on your latest post, you'll want to ensure you get as much as you can out of it.Following is a post-publication action plan that you may want ...

    By Matthew Peneycad • Nov. 4, 2013

  • 5 Social Media Marketing Trends for 2014

    Halloween is behind us, American Thanksgiving is upon us and the mad dash towards the end-of-year holidays has begun. I will leave it to others to ponder on how 2013 was meaningful for businesses, small and large, as I would much rather take a look at what to expect in 2014 in terms of social med...

    By • Nov. 4, 2013

  • Two Simple Yet Brilliant Content Marketing Examples from the Great White North

    Last week was big for me, as I finally met Taxi Mike in person. I first found Taxi Mike and his content marketing prowess 3+ years ago, and he was the original inspiration for my best-selling book, Youtility. But I'd never met the man until this week, when I returned to beautiful Banff, Alberta t...

    By • Nov. 4, 2013