Content Marketing: Page 297

  • Employee Advocates: Why Brands Need to Empower Employees to Be Social Savvy [SLIDESHARE]

    On November 7th, we hosted an exclusive webinar all about how brands can power their employees to be advocates for the brand. Employee advocate expert, Liz Bullock (@LizBBullock), shared case studies from leading brands that are effectively leveraging employee advocates in social channels. Check ...

    By • Nov. 11, 2013

  • Top Professionals' Best Practices for Building Custom Facebook Apps

    Custom Facebook apps give businesses the ability to run promotions, integrate with newsletter services, generate leads and increase likes on their Facebook Page. Apps can act as micro-sites within a Facebook business Page, making their reach and power endless.There are a lot of key components tha...

    By • Nov. 11, 2013

  • On the Effectiveness of Travel Blogs

    The World's second biggest travel trade show, World Travel Market just ended in London, bringing over 48,000 tourism industry key players from across the globe. Every year, as part of their educational tracks and seminars, WTM publishes its annual Industry Report (click here to access it) surveyi...

    By • Nov. 10, 2013

  • The Most Effective Approach to Marketing

    Today a talented musical artist will release a new album. They sound fresh. They combined forms to create something original and compelling-as artists do.In an effort to elevate the marketability of the music, someone is bound to label it a category you and I have never heard before. Maybe the be...

    By • Nov. 10, 2013

  • Social Brand Identity: Don't Talk About It, Be About It

    Social media is not a space that brands can utilize, but rather a space that brands MUST utilize if they want to remain relevant. The original social platforms are continually adapting and evolving, while newer platforms continue to emerge - resulting in a wide variety of platforms to showcase yo...

    By • Nov. 10, 2013

  • What Twitter's New Rich Media Update Means For Your Business

    The text and link only days of Twitter are gone. If you haven't heard or updated your Twitter mobile app yet, you can now view a preview of Twitter images and Vine videos in your feed making the experience much richer and visual.But beyond the visual aspect of the new Twitter feed, there are a lo...

    By • Nov. 10, 2013

  • 6 Reasons Social Media Is Critical To Your SEO

    Once upon a time, "the old SEO" ruled the website marketing world. This was during the early, pioneering days of online marketing -- before it was typical for a small business to have a website and long before your grandmother had an online presence that could rival a teenager. The old SEO strate...

    By • Nov. 9, 2013

  • Holiday Season Countdown: Use Black Friday, Small Business Saturday and Cyber Monday to Launch Sales

    Retailers have two objectives this holiday season - getting sales and improving relationships. The objectives haven't changed from past years but the environment is very different. Governmental issues and calendar conflicts are creating new challenges. The 2013 shutdown and possible default are...

    By • Nov. 9, 2013

  • Fiction, Write Club, and Content Creation

    If you've been hanging out around Spin Sucks for a year or more, you'll know I'm a big fan of reading fiction to help your writing.I don't talk about it a ton, but it comes out every once in a while, particularly after I've read a really good book (cough, Defending Jacob, cough).That's why, durin...

    By • Nov. 9, 2013

  • From Bland to Beautiful, 9 Big Brand Christmas Landing Page Designs

    The festive season is upon us, and we marketers are in the midst of a whirlwind of seasonal activity. Campaigns have been planned, copy written, and artwork designed and prepared. Over the past week or so the fruits of this collective labour are finally being revealed, as retailers unveil this ye...

    By • Nov. 8, 2013

  • Twitter Update Presents Opportunity for Marketers

    Last week Twitter updated user timelines to show previews of Twitter pictures and Vine videos right there within the tweet, making the experience of scrolling through your Twitter stream more visual. Clicking or tapping on the preview will bring you to a full version of it.Not only that, but usin...

    By • Nov. 8, 2013

  • Building Trust: 6 Methods to Create an Authentic eCommerce Experience

    Although eCommerce is seeing exponential growth, users are becoming careful when making purchases online. With so many helpful guides available, people can determine very quickly, often within a split second, whether a website is authentic or not. So, what can you do to provide customers with pea...

    By • Nov. 8, 2013

  • Social eCommerce and the Customer Network

    Last year, consumers and brands alike witnessed the global e-commerce market surpass $1 trillion. In that same year, revenue generated by social networks had reached over $16.9 billion. By 2015, total revenue from social commerce sales is predicted to reach $30 billion. And while the present shar...

    By • Nov. 8, 2013

  • Keep Calm and Keep Posting: 5 Social Media Marketing Myths Debunked

    The whirlwind world of social media is like Pandora's box - it holds powerful tools that can seriously boost your business to attract new customers, retain loyal ones, and engage the digital world...or it can be a heap of resources wasted if you don't use them properly. Inevitably, with new means...

    By • Nov. 8, 2013

  • How to Build an Effective Content Marketing Plan

    According to the 2014 B2B Content Marketing Benchmarks, Budgets and Trends report, content marketing is on the rise, with 93 percent of marketers using content marketing, compared to 91 percent last year. For most, this is not all that surprising.Also not surprising: 42 percent of B2B marketers c...

    By • Nov. 8, 2013

  • The Best Kept Secret: The PR Industry Is Exploding with Beginners

    A good friend of mine made a comment yesterday that shocked me, but then, after thinking about it, IT TOTALLY MADE SENSE.Our industry overflows with beginners and "experts" with entry-level skills.Every week, she told me - journalism, public relations and marketing pros reach out to her privatel...

    By • Nov. 8, 2013

  • Email Marketers Beware: Rules for Email Engagement Are Rapidly Changing

    A few short months ago, two warning shots were fired by major email service providers. The first was Gmail's announcement that incoming emails would automatically be sorted into tabs. The second was Yahoo's decision to reuse dormant email addresses. There has been a lot of debate about the effect...

    By • Nov. 8, 2013

  • How Content and Social Media Fit into a CEO's Day

    On Sunday afternoon, I sat down to chat - via Skype video - with Dan Cristo, the co-founder of Triberr.He's speaking at SES Chicago this week on the topic of blogging and, rather than go into a room full of people and extol his wisdom on the topic, he has collected soundbites from bloggers that h...

    By • Nov. 8, 2013

  • Twitter 101 for Social Selling

    Twitter often feels like a big stretch for people; even for those who are already using LinkedIn for social selling. Twitter has more than 215 million active users with 500 million tweets sent every day. So although that's the good news, it can seem like an overwhelming, confusing stream of every...

    By • Nov. 8, 2013

  • From Content Marketing to Story Advertising? [VIDEOS]

    Managers around me get confused about the trend of content marketing. What exactly is it, and where does it start? A promoted tweet? A long, branded status update? An advertorial? Promoted or sponsored content? A commercial that uses storytelling? I had decided to discuss this a bit when I came a...

    By • Nov. 8, 2013

  • Why Old School Email Marketing Can't Be Dismissed

    The persistent ping on your mobile device, non-stop visual alerts next to your app icon and the growing list of unopened subject lines.These all to common experiences validate that the continued use and reliance on email for building relationships, nurturing leads and connecting with customers an...

    By • Nov. 8, 2013

  • Guerrilla Marketing: Brand Washing the American Dream

    Recently decorated within a Time magazine article, the Center for Digital Democracy (you know, that one organization committed to the development and encouragement of noncommercial, public interest programming) likened guerrilla marketing to the "brand washing of America," a not-so-subtle referen...

    By • Nov. 7, 2013

  • Marketing in the Age of Online Dating

    According to Pew Research, one in ten American adults have used dating websites or apps. Perhaps more relevant, more than one in three who are single and looking have gone online for love. This is a significant shift in public opinion. Only eight years ago, 44% of Americans thought, "Online datin...

    By • Nov. 7, 2013

  • History of Hashtags [INFOGRAPHIC]

    In six years the hashtag has gone from an obscure symbol to a powerful and pervasive tool in social media. That short history has been a colorful one. The hashtag has played a part in democratic uprisings across the Middle East, popped up in Super Bowl commercials, and been parodied by Justin Tim...

    By • Nov. 7, 2013

  • New Research Provides Insight Into Women's Use of Mobile Phones

    When it comes to your mobile marketing strategy, new research shows why marketing toward women is more important than ever. As Beans has written about before on this blog, women and moms are a key demographic in the marketing world. Not only are women overall much more active and engaged with bra...

    By • Nov. 7, 2013