Content Marketing: Page 297

  • Is Your Business Blog Serving Up the Right Information?

    On November 7, 2013, a couple of hundred marketing professionals gathered at the Bloor Reference Library in downtown Toronto for the meshmarketing conference. A highlight of the day for me was definitely the closing keynote presentation by Jay Baer, author of Youtility and founder of Convince and...

    By • Nov. 18, 2013

  • The Problem With Bad Targeting of Promoted Tweets

    Twitter made a successful debut on NYSE a few days ago and as a listed company there will surely be an increased attention to revenues in the months ahead. Revenues that will come from for example promoted accounts, trends and tweets. So prepare to see more sponsored tweets in your Twitter feed f...

    By • Nov. 18, 2013

  • Colorado Anti-Fracking Campaigns Win on Smart Strategy, Honest Content

    Fracking site in Warren Center, PA, Ostoff Law, via Wikimedia CommonsWhen voters in Fort Collins, Boulder, and Lafayette, Colorado and Oberlin, Ohio passed ballot initiatives to ban natural gas fracturing (or "fracking") in their communities, the morning-after analysis pointed to a focused social...

    By • Nov. 18, 2013

  • 72% of Mobile Users Make Weekly Purchases [INFOGRAPHIC]

    Like any statistics that you see about social media or device usage, this infographic could be wrong. But agnostic of the numbers, this makes a good argument for mobile driving a good part of e-commerce growth.I'm curious to know your thoughts on this one.Infographic by Profixo illustration by R...

    By • Nov. 18, 2013

  • How Valuable Is a URL in Today's World?

    Suddenly domain names are in the news a bit lately. Yahoo! listed more than 100 domain names for auction at Sedo and URLs such as sandwich.com and av.com are up for grabs. Meanwhile over at Heritage Auctions, the auction house is entering into the domain sale business with an inaugural sale aucti...

    By • Nov. 18, 2013

  • Introduction to Pinterest for Business

    Pinterest has been around for almost 3 years now, so I may be a little late putting out my advice on it. I tend to focus on Twitter, Facebook and Linkedin, but I am quite the pinner.I've browsed Pinterest for months, and checked it out quite intensely, but it wasn't until about a year ago that I...

    By • Nov. 18, 2013

  • Fishing on Facebook: A Guide for Businesses [INFOGRAPHIC]

    There's a fine line between fishing and just standing on the shore like an idiot. -Steven Wright.Fishing seems simple. Throw a line in the water, wait for a bite, reel in a fish. But real fishing, just like fishing for customers on Facebook, is actually deceptively difficult. It requires finesse,...

    By • Nov. 18, 2013

  • Google Books Poses New Search Opportunity

    Google has just won a landmark legal battle involving its fair use/copyright dispute with The Authors Guild. A judge agreed with their argument that scanning pages of published books constitutes fair use.The interesting thing about this decision is that the scanned pages in the books creates a ne...

    By • Nov. 18, 2013

  • Building Your Blog [SLIDESHARE]

    Blogs have become the life force behind a brand's online identity. Blog posts fuel social media efforts, give search engines content to crawl and index, provide companies the opportunity to showcase themselves as thought leaders in their industry, and much more. As such, diving into creating a bl...

    By • Nov. 18, 2013

  • The 7 Deadly Sins of Guest Posting

    Normally around these parts we discuss different social media strategies that our fellow marketers and business owners can use to build our brand, promote our business, and build a relationship with our customers.Well, today I'm shaking things up! In fact, I might not even mention a social networ...

    By • Nov. 17, 2013

  • 3 Reasons to Run Cross-Network Hashtag Campaigns

    The holidays are still weeks away, but you already know what you want this year: a social campaign that takes brand buzz to a full roar.For a huge impact, think hashtags. Because hashtags are a common feature across all social networks, you can use them to unify cross-network promotions. And camp...

    By • Nov. 17, 2013

  • 5 Travel Marketing Trends for 2014

    I recently shared with you what I expected as five key social media marketing trends to look out for in 2014. Since I have been working in the travel & hospitality vertical for the past 20 years, I figure it would be equally interesting to try to figure out what we ought to look out for in 20...

    By • Nov. 17, 2013

  • Write Now: Beginner Copywriting Tips for Effective Online Marketing

    "I can't write."It's the resignation declaration of the self-defeated. It's also a fat slice of baloney.You won't write? You don't want to write? I'm willing to buy these statements. But "can't?" Sorry friend, you can.You've been writing your whole life. You write now. You write emails, greeting...

    By • Nov. 17, 2013

  • How Whole Foods Has Commandeered Tumblr

    I have written a few times about brands that are really good at sharing their content on social media - including Sesame Street and Denny's Restaurant. Let's take a closer look at another brand that makes stellar use of Tumblr for content delivery: Whole Foods.Reaching the Niche With Dark Rye Mag...

    By • Nov. 17, 2013

  • 11 Feelings Great Writers Fondle

    Are you in the marketing game to change people? You probably shouldn't be. It's impossibly ambitious. Great writers spin their magic by capitalizing on who the reader already is and what moves them-their feelings.Don't make the mistake of believing it's rationale we rely on to make decisions. It'...

    By • Nov. 16, 2013

  • Lululemon: Corporate Misstep or Targeted Marketing?

    Corporate missteps provide fodder for reporters and bloggers. There is something in human nature that makes it impossible to look away from a self-inflicted company train wreck. Some leaders, like Kenneth Cole, purposely create controversy to increase brand exposure and sales. It's a viable mar...

    By • Nov. 16, 2013

  • Social Selling: Key Concepts Defined

    Does your sales process have to drastically change to implement social selling? Not a chance. Social selling is making a few tweaks to your daily routine to align yourself with the new buyer's behaviour. These tweaks will be like putting high-octane fuel in your race car. Here are a few of the co...

    By • Nov. 16, 2013

  • Marketing Shortcuts to Avoid in the Semantic Web

    The definition of a shortcut in marketing is any practice that will deliver a desirable outcome at a considerably smaller investment in time and effort than any other format of the same practice. It is human nature to seek shortcuts and in the world of SEO and search marketing search was synonym...

    By • Nov. 15, 2013

  • Designing a Social Customer Acquisition Strategy with Barclaycard's Brian Mook

    In an interview conducted with Social Media Leadership Awards speaker Brian Mook, AVP of Social Media at Barclaycard US, we discuss how customer acquisition is not only possible but also measurable through social campaigns.Brian is responsible for growing brand awareness through social media for ...

    By • Nov. 15, 2013

  • What to Plan for in 2014 [INFOGRAPHIC]

    As 2013 comes to an end, it's time to shift our focus to 2014. New concerns come with the new year: Where do we invest our marketing budget? What areas should we cut back on, and what areas do we increase our spend? It's a chaotic time. And the decisions that you make, the plans that you make, a...

    By • Nov. 15, 2013

  • Brand Snapchats: Worth It?

    Did everyone just think to themselves, "Hell, no?" Let me convince you otherwise. At first glance, Snapchat might seem irrelevant to brands; it has a disappearing content, a reputation for dirty photos, no direct ROI, so many are thinking, why bother? One word: engagement.Immediacy/excitementIf y...

    By • Nov. 15, 2013

  • Ready, Set: Are You Prepared for the Social Switch?

    As Google turns sweet 15 and turns it's own algorithm on it's head, many brands have been left coughing in the dust, wondering how they can catch up. For so long, links have been the mainstay, slow-and-steady course of online marketing, but Google's penalty updates have shown us that Google is al...

    By • Nov. 15, 2013

  • 3 Musts for Choosing and Using the Right Hashtag

    There's a reason you're seeing hashtags pop up in places outside your social news feeds. Those crisscrossed symbols are making their way into print ads, TV programs, and basically any medium at a marketer's disposal. Their value in amplifying the reach of campaigns and creating conversations arou...

    By • Nov. 15, 2013

  • Mobile Is Tweeting the World

    This is part 2 of my Twitter is Undervalued series. See here for part 1.Last week, I talked about how Twitter is undervalued on a value per user basis because its user count extends beyond their 230 million registered active users. This week, we turn our attention to Twitter's mobile strategy and...

    By • Nov. 15, 2013

  • 4 Steps to Social Media Marketing [INFOGRAPHIC]

    One of Stephen Covey's The 7 Habits of Highly Effective People is to Begin with the End in Mind. This infographic from BigThunk and Number 8 Communications does just that - recognizing that you need to establish your goals first when looking to your social media marketing strategy.I especially ap...

    By • Nov. 15, 2013