Content Marketing: Page 302

  • Why a CMS is Crucial for a Social Business

    Weighing the value of content creation and management versus social media marketing is a bit like asking whether the chicken came before the egg.Prior to the advent of social media in the early 2000s, businesses were obsessed with SEO and SEM for driving sales. In the early days of Icreon, we qui...

    By • Nov. 1, 2013

  • How to Cut Time Spent Looking for Bloggers in Half

    I don't know about you, but as a person in the digital marketing/PR field, I wear many hats. And one of those is the blogger outreach hat.For me, the hardest part is actually finding the bloggers to reach out to. Once I've found the bloggers in my vertical, the pitching is just like making friend...

    By • Nov. 1, 2013

  • 10 Ways to Optimize Your Social Media Channels

    Users on social media can be chatty. And they expect responses to their issues or comments. Your role: listen to what they're saying and respond promptly. A same-day (or same-hour) response is far better than one that comes tomorrow or next week.

    By • Nov. 1, 2013
  • SMT Expert

    How to Write a Rant Blog Post Without Looking Like a Jerk

    The "rant" blog post has been around since the first blogs were published in the 1990s. They do well for some and not so well for others. At its most basic, the rant post allows an author to express disagreement or anger over something or someone in an aggressive way. Personal blogs publish rants...

    By • Nov. 1, 2013

  • Don't Spook Your Prospects: 5 Sure-Fire Ways to Keep Your Prospects From Fleeing in Fear

    We live in a scary time. Decision-makers are under pressure and short on patience. In a word, they're easily spooked. They look for reasons to run away-or to avoid salespeople in the first place. Put these five tips into practice and assure your prospects they've got nothing to fear.Listen and he...

    By • Oct. 31, 2013

  • How to Dominate Your Local Market

    Ranking well in local search results is one of the most important things a small business can do to succeed in today's fast-paced mobile market. As more and more people perform searches on their smartphones and tablets, and Google continues to refine its personalized search results to prominentl...

    By • Oct. 31, 2013

  • How the Economy Affects PR - And Your Job

    Happy Halloween!Have you seen the video/game on the Google home page today? I made witches brew for a good three minutes this morning.I thought it'd be kind of funny to do something today such as leadership lessons from Halloween or what Halloween has taught me about PR (just to be a smart butt),...

    By • Oct. 31, 2013

  • How To Learn Important Information Via Social Media [INFOGRAPHIC]

    "Education is the kindling of a flame, not the filling of a vessel." ― SocratesBrian Tracy, the top sales training and personal success authority in the world, states that continuous learning is critical to success in our careers as well as in our businesses.So how does it impact you, in social ...

    By • Oct. 31, 2013

  • What Justin Timberlake Can Teach B2B Marketers

    My article of a few days ago touched on the fact that those in the B2B marketing space seem to have a growing affinity for social media in general but still lack confidence in any social network not named LinkedIn.Today, calling upon my tried-and-true and well-documented affinity for pop culture ...

    By • Oct. 31, 2013

  • Financial Advisors: These Social Media Stats Are For You

    When I meet with Financial Advisors to discuss their online strategy and use of social media the conversation nearly always turns to the advisor's skepticism about generating business from social media. Everyone is also concerned about compliance issues, and rightly so. But, with a solid strategy...

    By • Oct. 31, 2013

  • SEO Update: Google Hummingbird and "Keyword Not Provided"

    Has Google rocked the boat again? In the last two months they rolled out a new algorithm update called Hummingbird and they stopped providing valuable keyword data in Google Analytics. In this post I'll talk about how your SEO strategy needs to adapt to the new algorithm and some clever ways you ...

    By • Oct. 31, 2013

  • Facebook Ads CTR Up 275% [RESEARCH]

    With holiday shopping season around the corner, are you starting to ramp up your marketing efforts? Does social media play a part in that strategy? It definitely should. Social media marketing continues to evolve and provide brands an opportunity to connect with their target audiences. Three soci...

    By • Oct. 31, 2013

  • Putting the "Social" in Social Enterprise #SMTLive Storify

    [<a href="//storify.com/socialmedia2day/success-with-social-the-new-enterprise-smtlive" target="_blank">View the story "Success with Social: The New Enterprise #SMTLive " on Storify</a>]

    By • Oct. 31, 2013

  • How to Build a Credible Blog [INFOGRAPHIC]

    Would you like to build a credible blog? Would you like people to return to your blog again and again?A great way to build credibility online is by blogging, which helps people and businesses reach their audience and display their expertise and skills. But credibility isn't something that can b...

    By • Oct. 30, 2013

  • Useful Pointers for Your Social Media Strategy

    There's a lot of planning going on in the business world at the moment: our social teams are preparing for 2014, and perhaps by default, that also means trying to look beyond 2014 at the kinds of strategic, structural and systems challenges that should be on our radar.And in looking at these futu...

    By • Oct. 30, 2013

  • Men's Wearhouse: Shareholder Centric Versus Customer Centric

    For those of us who have worked in and around corporate environments, it's not uncommon to hear shareholder centric comments like "the shareholders aren't happy" or "what will our shareholders think?" Those investors who support your business are important to keep in mind, but, ironically, they a...

    By • Oct. 30, 2013

  • Six Brilliant Ways B2B Brands Are Tapping into Social Media

    Back in January, eMarketer predicted that businesses would invest a total of $118.4 billion in content, video and social media marketing in 2013. It's no surprise when you consider just how many people are visiting the major social networks. Facebook is now racking up around 750 million unique vi...

    By • Oct. 30, 2013

  • How Coke, Mastercard and GE Get Nimble for the Real-Time Social Marketplace

    One of the greatest challenges every large brand faces is the need to respond to the new demands of a real-time marketplace. This extends from outbound engagement to build the relationships, loyalty and good will to drive long-term success, and the tireless 24/7 demand for customer service and pr...

    By • Oct. 30, 2013

  • 7 Reasons Why Your Social Media Marketing Strategy Needs Help

    (Image via Training Hangout)Can you honestly say that you are completely satisfied with your social media marketing strategy? According to the highlights of the 2013 Social Media Marketing Report compiled by Social Media Examiner, the answer is most definitely "no" with only a third of the 3,000...

    By • Oct. 30, 2013

  • 3 Key Hashtag Strategies: How to Market Your Business and Content

    Do you use hashtags? Do you know how to use them strategically?Hashtags are everywhere these days. You see them on Twitter, Instagram, Pinterest, Google+, and now Facebook (ok, there are still problems with Facebook hashtags).As a marketer, you can't ignore them. You need to know how to strategic...

    By • Oct. 30, 2013

  • Doin' It Dracula Style: How to Give Your Business Immortality

    Remember the good old days when vampires were dark, dangerous, and let's face it, downright sexy?Yes, the original blood-sucking immortal who started the world's fascination with our fanged friends isn't anything like the sparkly, skinny jean-wearing vampires of today.On the contrary, Dracula, wi...

    By • Oct. 30, 2013

  • Forrester Slams Facebook: Where They Missed the Mark

    Facebook took a hit this week from one of the most influential, respected research organizations on the web. Forrester, a research and analysis information technology company, slammed Facebook's marketing and advertising efforts with a scathing report on Facebook's lack of advertising follow-thro...

    By • Oct. 30, 2013

  • Social Media for Your Startup

    Not all startups are created equal. Don't let yours fall short by forgoing the opportunities social media presents. If you aren't utilizing social media to market your business properly, especially if your business is a startup, it's time to stop playing around.The 21st century has brought people...

    By • Oct. 30, 2013

  • Is Your Content a Trick or Treat? [SCARY INFOGRAPHIC]

    Is your content a trick or treat? Anyone can create content. It doesn't mean they should. Dreadful things can result. Like horribly useless lists and damned ebooks. Even Satan's slideshow. Beware, this infographic is both spooky and scary, and just a little bit sarcastic.

    By • Oct. 30, 2013

  • Following Samsung's #TogetherWeRise Campaign via Storify

    [<a href="//storify.com/socialmedia2day/following-samsung-s-togetherwerise-campaign-via-st" target="_blank">View the story "Following Samsung's #TogetherWeRise Campaign via Storify" on Storify</a>]

    By • Oct. 30, 2013