Content Marketing: Page 302

  • Using Social Media for Business [INFOGRAPHIC]

    Social media is now a crucial part of any successful businesses marketing plan. It offers us a platform to interact with existing and potential customers and can often provide us with feedback and new ideas. If you aren't already using this powerful and cost effective marketing tool to its full p...

    By • Nov. 3, 2013

  • Social Media for Business: Never Miss a Single Trick!

    Getting involved with social media as a business can be a very fulfilling and profitable adventure, but there are certain things that you will need to know to make everything as effective as possible. Going into social media completely blind can be one of the worst things to do because not only w...

    By • Nov. 2, 2013

  • Flexible Working: What Your Business Needs to Know

    Photo Credit: Kathy Ponce on Flickr The business world is changing and it is vital for companies to develop strategies to cope with employees' shifting needs. As people try to balance the demands of work and home, there is a growing need for firms to offer more varied working patterns. From emplo...

    By • Nov. 2, 2013

  • 4 Steps to Truly Amazing Social Media Results

    Just a guess here, but I think you want more fans/followers on your social media accounts. Am I right?Who doesn't? Even when we know that having more likes and follows doesn't really mean anything, it is a start to a potentially beautiful relationship, so of course, the more the merrier.Since you...

    By • Nov. 2, 2013

  • Ten Ways in Which Your Tumblr Blog Can Help in SEO

    Tumblr essentially functions as a secondary blog you can use solely for the purpose of SEO. You can send optimized links back to the main website, allowing your website's reach to expand and incoming traffic to multiply. What makes Tumblr great for SEO is the inbuilt promotion and SEO-friendly fe...

    By • Nov. 2, 2013

  • How to Not Fail with Instagram Ads by Leveraging Brand Advocates

    A couple weeks ago we posted an article about Instagram ads, what it would mean for brands and how millennials might react. Last week Instagram finally announced what the ads would officially look like and many people even saw the first ad run in their streams.Instagram announced that they have s...

    By • Nov. 2, 2013

  • Navigating the TV Twitterverse One Tweet at a Time

    Just a few months ago, Twitter began testing a "TV Trending" feature. And why wouldn't they? Over the last year, more and more people reached for some sort of "second screen" device while watching their favorite programs. According to Business Insider, 88 percent of consumers use mobile as a seco...

    By • Nov. 2, 2013

  • 4 Things Publishers Should Know About the "Link Economy"

    There's an active "link economy" online, but most people are only peripherally aware of it because it's still a relatively new concept.Links are a fundamental piece of any publication's business. They provide financial support for publishers to operate their sites - and they also help generate tr...

    By • Nov. 2, 2013

  • 25 Amazing Pinterest Facts for Your Small Business

    Undoubtedly the social star of 2013, Pinterest has quickly risen from a invite only, niche-centric platform to an industry leader your small business can't afford to ignore. If you've had your reservations about investing in yet another social network, or perhaps simply need some Pinspiration, h...

    By • Nov. 1, 2013

  • What's Most Important to B2B Customers? (Hint: Not Content Marketing)

    ISO 9995-8 telephone keypad diagram. (Photo credit: Wikipedia)The fanfare has been loud and non-stop. Drums beating and reverberating throughout the B2B world to jump on board the content marketing train. As in the B2C world, we are beginning to see a dramatic rise in web-based content, online ...

    By • Nov. 1, 2013

  • Twitter Now Allows Geo-Targeting by ZipCode

    Wow, lots of breaking news coming out this week on social media. I'm excited to tell you about Twitter now allowing geo-targeting by zip code to anyone who advertises on Twitter. This is a great way for local businesses to target audiences in their local area. If you believe you don't fall in thi...

    By • Nov. 1, 2013

  • The Importance of Influencers

    With social media now playing a major part in marketing strategy, new ideas have come about to take advantage of the consumer's ability to speak out online. Such public access by the everyday person has enabled all of us to exert influence in some way on the Internet. Identifying the most influen...

    By • Nov. 1, 2013

  • 14 Hot Resources for Increasing Your Visibility Online

    Putting yourself out there so publicly can be a scary thing, and thanks to your blog, podcast, video channel and social media you are more likely than ever to have the opportunity to be seen everywhere online.Unless you're thinking of closing your Facebook account or shutting down your blog or Tw...

    By • Nov. 1, 2013

  • 20 Ways to Repeat Tweets (Without Being Annoying)

    Periodically a discussion arises about whether or not to repeat tweets with links to one's own posts or information. Some people repeat information multiple times daily. Others do so mainly when posting something new. Some people don't do so very much at all. It varies. Why might you repeat tweet...

    By • Nov. 1, 2013

  • Becoming a Brand Journalist by Finding Stories from Within Your SMB

    Let's start out by addressing the giant elephant in the room. Yes, brand journalism is one of the most recent buzzwords to have taken over the world of Internet and content marketing. A brand journalist has been defined in many ways; from "one who tells journalism-style stories about a company th...

    By • Nov. 1, 2013

  • Why a CMS is Crucial for a Social Business

    Weighing the value of content creation and management versus social media marketing is a bit like asking whether the chicken came before the egg.Prior to the advent of social media in the early 2000s, businesses were obsessed with SEO and SEM for driving sales. In the early days of Icreon, we qui...

    By • Nov. 1, 2013

  • How to Cut Time Spent Looking for Bloggers in Half

    I don't know about you, but as a person in the digital marketing/PR field, I wear many hats. And one of those is the blogger outreach hat.For me, the hardest part is actually finding the bloggers to reach out to. Once I've found the bloggers in my vertical, the pitching is just like making friend...

    By • Nov. 1, 2013

  • 10 Ways to Optimize Your Social Media Channels

    Users on social media can be chatty. And they expect responses to their issues or comments. Your role: listen to what they're saying and respond promptly. A same-day (or same-hour) response is far better than one that comes tomorrow or next week.

    By • Nov. 1, 2013
  • SMT Expert

    How to Write a Rant Blog Post Without Looking Like a Jerk

    The "rant" blog post has been around since the first blogs were published in the 1990s. They do well for some and not so well for others. At its most basic, the rant post allows an author to express disagreement or anger over something or someone in an aggressive way. Personal blogs publish rants...

    By • Nov. 1, 2013

  • Don't Spook Your Prospects: 5 Sure-Fire Ways to Keep Your Prospects From Fleeing in Fear

    We live in a scary time. Decision-makers are under pressure and short on patience. In a word, they're easily spooked. They look for reasons to run away-or to avoid salespeople in the first place. Put these five tips into practice and assure your prospects they've got nothing to fear.Listen and he...

    By • Oct. 31, 2013

  • How to Dominate Your Local Market

    Ranking well in local search results is one of the most important things a small business can do to succeed in today's fast-paced mobile market. As more and more people perform searches on their smartphones and tablets, and Google continues to refine its personalized search results to prominentl...

    By • Oct. 31, 2013

  • How the Economy Affects PR - And Your Job

    Happy Halloween!Have you seen the video/game on the Google home page today? I made witches brew for a good three minutes this morning.I thought it'd be kind of funny to do something today such as leadership lessons from Halloween or what Halloween has taught me about PR (just to be a smart butt),...

    By • Oct. 31, 2013

  • How To Learn Important Information Via Social Media [INFOGRAPHIC]

    "Education is the kindling of a flame, not the filling of a vessel." ― SocratesBrian Tracy, the top sales training and personal success authority in the world, states that continuous learning is critical to success in our careers as well as in our businesses.So how does it impact you, in social ...

    By • Oct. 31, 2013

  • What Justin Timberlake Can Teach B2B Marketers

    My article of a few days ago touched on the fact that those in the B2B marketing space seem to have a growing affinity for social media in general but still lack confidence in any social network not named LinkedIn.Today, calling upon my tried-and-true and well-documented affinity for pop culture ...

    By • Oct. 31, 2013

  • Financial Advisors: These Social Media Stats Are For You

    When I meet with Financial Advisors to discuss their online strategy and use of social media the conversation nearly always turns to the advisor's skepticism about generating business from social media. Everyone is also concerned about compliance issues, and rightly so. But, with a solid strategy...

    By • Oct. 31, 2013