Content Marketing: Page 302

  • You Must Have Consumer Review and Testimonial Videos

    EXPO has released results of their consumer product video program with CPG giant Reckitt Benckiser. These results show how placing customer video testimonials and video reviews on product pages across a major (major!) retailer's ecommerce site is driving an impressive sales lift for the company's...

    By • Oct. 25, 2013

  • Ten Blogs Every Marketer Should Read

    IntroductionAs marketers (or aspiring marketers), we have it pretty darn good. Why is that? Because marketers, by our very nature, are accustomed to sharing information, insights, tips and best practices. In fact, sharing (and publishing) knowledge is one of the things we love most about our job....

    By • Oct. 25, 2013

  • How Twitter and LinkedIn Can Extend the Life and Audience of Your Blog Posts

    One of the most frequently asked questions I hear about blogging is:How do people see that I've published a new post?The unfortunate answer is they probably won't, unless you let them know your blog post is there. I highlighted five ways to do this in a previous post about how to get people to co...

    By • Oct. 25, 2013

  • Think HR Isn't Monitoring Your Social Media? Think again [INFOGRAPHIC]

    Sevnty five percent of recruiters are required to do online research on prospective employees. That's crazy. A couple of years ago, I had a hard time convincing my boss that promoting a manager who wrote "f my employer" on her myspace page wasn't a good idea. Of course anymore, anything you say o...

    By • Oct. 25, 2013

  • How to Find Your Online Reputation Score

    (Image via Forbes)As a prudent business owner, you've likely taken the time and necessary measures to build your credit rating as you understand that a high credit score provides your company with certain advantages such as better terms with your suppliers and a lower cost to borrow money. Well,...

    By • Oct. 25, 2013

  • Better Business: Five Effective Ways to Manage Your Online Reputation Using Social Media

    The social media don't just help people get closer to one another. They also help brands get closer to their customers. While it does benefit businesses to be in touch with their customer base, social engagement tends to be demanding work. At one time, only businesses in the hospitality industry ...

    By • Oct. 25, 2013

  • Mindless Social Media Contests: Should We Blame Brands, Agencies or Contest Players?

    "Mediums have changed but practices remain the same. Fake contests, awards given to a friend of a boss or an influencer have been done in traditional mediums and today the same tricks are being applied on social media," was the candid reply from Anant Rangaswami. The man who has experienced both ...

    By • Oct. 25, 2013

  • Community Manager Tips for Facebook: Don't Get Eaten Alive!

    Jumping into the shark-infested waters as a Facebook community manager? If it is for an enterprise brand or highly active page, here are a few community manager tips to get you up and running quickly - without needing a shark cage to protect you from getting eaten alive.These best practices can b...

    By • Oct. 25, 2013

  • State of Social Business 2013 Report

    Each year, The Altimeter Group hosts an annual Social Business survey to learn how social media is evolving within enterprise organizations. Data is then compared to previous reports providing a sense of movement to the numbers and also a developing benchmark for our analysts and clients. Our las...

    By • Oct. 25, 2013

  • How Marketing Saved Jobs and Boosted ROI

    AMT Hotels Group (Acqua Marcia Turismo) was and is one of Sicily's most iconic luxury hotel chains. A company now on a path toward mega success, though, was not long ago a business at a crossroads. Allow me to present another facet to a series of posts dedicated to revealing PR, marketing, and ad...

    By • Oct. 25, 2013
  • SMT Expert

    Content Is King, But Distribution Is Queen and She Wears the Pants

    The title of this article is a direct quote from Jonathan Perelman of BuzzFeed and was featured in Ryan Skinner's article, "Great Content Is Not Enough," on the Forrester blog. The article features takeaways from Ryan's most recent Forrester report, called "Put Distribution at the Heart of Conten...

    By • Oct. 24, 2013

  • 30+ of the Most Amazing Twitter Statistics [INFOGRAPHIC]

    Did you know that there are now 231.7 million active users on Twitter worldwide, and that 100 million of them log into the service on daily basis, and 52.7 Million of these are in the US?What if I told you that more than 5K tweets are tweeted each and every second, and 3 million websites integrat...

    By • Oct. 24, 2013

  • Six Ways to Improve and Manage Your Online Reputation

    You can't always control what others say about you online, but you have full control over the breadth, depth and quality of information you proactively ensure is easily and quickly found by customers, prospects and others researching you on Google and elsewhere.With prospects in particular, it is...

    By • Oct. 24, 2013

  • 90% of Customers Find Content Marketing Useful [VIDEO]

    When it comes to your customers, it's not what you say so much as how you make them feel. This was the driver behind Uberflip's recent video infographic, Consumers & Brands: A Love Story. In it, Uberflip answers two key questions: How do customers really feel about brands that create custom c...

    By • Oct. 24, 2013

  • 6 Ways to Promote Social Media Promotions to Maximize ROI

    The secret is out! Running promotions on social media can be an effective way to reward existing fans of your brand, further prove your brand's promise, and attract new people to your brand.To maximize the ROI of running a promotion, however, you're going to want to promote your activity to boost...

    By Matthew Peneycad • Oct. 24, 2013

  • Fact or Fiction? You Must Be an Extrovert to Succeed in Social Media

    Your personality impacts the way you respond to different situations throughout your day. You may get nervous around new people, find yourself irritated when a task isn't completed appropriately, or become extremely lonely after a few hours alone. These responses can be emotions, thoughts, or beh...

    By • Oct. 24, 2013

  • B2B Tactical Pinterest Strategy

    Pinterest seems like a no-brainer choice for B2C companies or companies that have a lot of visual content. But what if you are a B2B company or if you sell widgets? How in the heck are you supposed to make Pinterest work for you? It doesn't even really seem like your constituents are on it, right...

    By • Oct. 24, 2013

  • How to Fix a Social Media Marketing Budget

    Over the past five years, social media has become an effective tool for businesses to market their products, services, and even their brand. Social media platforms such as Twitter, Facebook, and Google+ are being constantly used by big multinational companies to promote their business to many of ...

    By • Oct. 24, 2013

  • Best Practices for Sharing Infographics on Social Media [INFOGRAPHIC]

    I love infographics. I know some people think they're "out," "so last year/two years ago/whatever," etc. but I don't think they're going anywhere. They make conveying information easier (and prettier, and I love pretty!), are a strong tools in any content marketing strategy, and, let's face it, p...

    By • Oct. 24, 2013

  • Curate Content and Get Tons of Traffic [INFOGRAPHIC]

    Proper content curation is wildy misunderstood by most bloggers and online marketers. There is a way to curate content that both saves you time, makes you more productive (remember that Google LOVES freshness now!), and that Google embraces as a very legitimate way to do content that they will r...

    By • Oct. 24, 2013

  • What Makes Poetry Bad Makes Content Writing Good

    I love poetry. When I'm not writing web content here at CEM, I'm hard at work in a Master of Fine Arts program, writing poetry and also writing critically about contemporary poets. It's great - I get to devote my life completely to writing. However, there are some things about content writing and...

    By • Oct. 24, 2013

  • Link Building: A Strategy for Content Marketing

    Last week, I had the super painful sheer pleasure of attending Sean McGinnis's Content Jam presentation about search engine optimization (SEO).I wasn't sure what to expect. After all, he and I debate content and SEO quite often (every time we're together), but I begrudgingly admit I learned sever...

    By • Oct. 24, 2013

  • What Small Businesses Need to Know About Google's Hummingbird Update

    No more tweaks, Google has installed an entirely new search engine.Google dramatically changed the SEO strategies for most businesses when it rolled out its initial Panda algorithm update in 2011, and since then businesses have had to focus on creating fresh, high quality content to improve thei...

    By • Oct. 24, 2013

  • 5 Things We Can Learn From Ryanair's Controversial Twitter Chat

    Unless you didn't go anywhere near Twitter on Monday, you would have seen a bit of an odd hashtag trending - #GrillMOL.No, it wasn't a bizarre cooking tip; it was in fact a Twitter Q&A with Ryanair Chief Executive Michael O'Leary.The controversial businessman took a grilling from customers an...

    By • Oct. 24, 2013

  • Social Media Content Strategy: How to Create Your Posts [INFOGRAPHIC]

    Social media content strategy is the key to managing your company campaigns. The good folks at mycleveragency ltd created this handy infographic to show you how to create your posts. Last time we showed you how to manage your social in just 30 minutes a day. Now we will walk you through exactly w...

    By • Oct. 23, 2013