Content Marketing: Page 303

  • SEO Update: Google Hummingbird and "Keyword Not Provided"

    Has Google rocked the boat again? In the last two months they rolled out a new algorithm update called Hummingbird and they stopped providing valuable keyword data in Google Analytics. In this post I'll talk about how your SEO strategy needs to adapt to the new algorithm and some clever ways you ...

    By • Oct. 31, 2013

  • Facebook Ads CTR Up 275% [RESEARCH]

    With holiday shopping season around the corner, are you starting to ramp up your marketing efforts? Does social media play a part in that strategy? It definitely should. Social media marketing continues to evolve and provide brands an opportunity to connect with their target audiences. Three soci...

    By • Oct. 31, 2013

  • Putting the "Social" in Social Enterprise #SMTLive Storify

    [<a href="//storify.com/socialmedia2day/success-with-social-the-new-enterprise-smtlive" target="_blank">View the story "Success with Social: The New Enterprise #SMTLive " on Storify</a>]

    By • Oct. 31, 2013

  • How to Build a Credible Blog [INFOGRAPHIC]

    Would you like to build a credible blog? Would you like people to return to your blog again and again?A great way to build credibility online is by blogging, which helps people and businesses reach their audience and display their expertise and skills. But credibility isn't something that can b...

    By • Oct. 30, 2013

  • Useful Pointers for Your Social Media Strategy

    There's a lot of planning going on in the business world at the moment: our social teams are preparing for 2014, and perhaps by default, that also means trying to look beyond 2014 at the kinds of strategic, structural and systems challenges that should be on our radar.And in looking at these futu...

    By • Oct. 30, 2013

  • Men's Wearhouse: Shareholder Centric Versus Customer Centric

    For those of us who have worked in and around corporate environments, it's not uncommon to hear shareholder centric comments like "the shareholders aren't happy" or "what will our shareholders think?" Those investors who support your business are important to keep in mind, but, ironically, they a...

    By • Oct. 30, 2013

  • Six Brilliant Ways B2B Brands Are Tapping into Social Media

    Back in January, eMarketer predicted that businesses would invest a total of $118.4 billion in content, video and social media marketing in 2013. It's no surprise when you consider just how many people are visiting the major social networks. Facebook is now racking up around 750 million unique vi...

    By • Oct. 30, 2013

  • How Coke, Mastercard and GE Get Nimble for the Real-Time Social Marketplace

    One of the greatest challenges every large brand faces is the need to respond to the new demands of a real-time marketplace. This extends from outbound engagement to build the relationships, loyalty and good will to drive long-term success, and the tireless 24/7 demand for customer service and pr...

    By • Oct. 30, 2013

  • 7 Reasons Why Your Social Media Marketing Strategy Needs Help

    (Image via Training Hangout)Can you honestly say that you are completely satisfied with your social media marketing strategy? According to the highlights of the 2013 Social Media Marketing Report compiled by Social Media Examiner, the answer is most definitely "no" with only a third of the 3,000...

    By • Oct. 30, 2013

  • 3 Key Hashtag Strategies: How to Market Your Business and Content

    Do you use hashtags? Do you know how to use them strategically?Hashtags are everywhere these days. You see them on Twitter, Instagram, Pinterest, Google+, and now Facebook (ok, there are still problems with Facebook hashtags).As a marketer, you can't ignore them. You need to know how to strategic...

    By • Oct. 30, 2013

  • Doin' It Dracula Style: How to Give Your Business Immortality

    Remember the good old days when vampires were dark, dangerous, and let's face it, downright sexy?Yes, the original blood-sucking immortal who started the world's fascination with our fanged friends isn't anything like the sparkly, skinny jean-wearing vampires of today.On the contrary, Dracula, wi...

    By • Oct. 30, 2013

  • Forrester Slams Facebook: Where They Missed the Mark

    Facebook took a hit this week from one of the most influential, respected research organizations on the web. Forrester, a research and analysis information technology company, slammed Facebook's marketing and advertising efforts with a scathing report on Facebook's lack of advertising follow-thro...

    By • Oct. 30, 2013

  • Social Media for Your Startup

    Not all startups are created equal. Don't let yours fall short by forgoing the opportunities social media presents. If you aren't utilizing social media to market your business properly, especially if your business is a startup, it's time to stop playing around.The 21st century has brought people...

    By • Oct. 30, 2013

  • Is Your Content a Trick or Treat? [SCARY INFOGRAPHIC]

    Is your content a trick or treat? Anyone can create content. It doesn't mean they should. Dreadful things can result. Like horribly useless lists and damned ebooks. Even Satan's slideshow. Beware, this infographic is both spooky and scary, and just a little bit sarcastic.

    By • Oct. 30, 2013

  • Following Samsung's #TogetherWeRise Campaign via Storify

    [<a href="//storify.com/socialmedia2day/following-samsung-s-togetherwerise-campaign-via-st" target="_blank">View the story "Following Samsung's #TogetherWeRise Campaign via Storify" on Storify</a>]

    By • Oct. 30, 2013

  • The Five Content Archetypes

    Today, the talk of the town amongst marketers is the potential for brands to act as publishers and media companies, going direct to their customers or consumers in the fight to earn attention. It's a lofty ambition but worth pursuing as there are three drivers changing how we spend our time and a...

    By • Oct. 29, 2013

  • 9 Marketing Insights to Drive Online Success in 2014

    Whilst we still have a couple of months left before the year is through, I thought now would be a good time to look back over what has been an incredibly challenging year for content marketers. Looking backwards is often a good place to start when it comes to predicting the challenges that lay ah...

    By • Oct. 29, 2013

  • Search and Landing Pages Finding Balance in Intent, Action and Persuasion

    Traditionally, the process of generating leads through search engine optimization looks something like this: figure out what keywords your potential customers are likely to search for, make pages that are easy for Google to find, and then make some kind of offer on the page that convinces them to...

    By • Oct. 29, 2013

  • Brand Management on Social Media: Be Different, Positive and Consistent

    At a glance, brand management on social media looks simple. All you need to do is set up a Facebook or a Twitter account, call it after the name of your company/product and use it to aid your corporate entity's branding.However, as the experiences of many marketing campaigns show, handling your b...

    By • Oct. 29, 2013

  • How to Set Measurable Blogger Outreach Goals

    Though there is no industry standard for measuring blogger outreach, there are still many metrics at our fingertips that tell us whether or not our campaign was a flop or a success. And it all starts with defining a measurable goal.First and foremost your blogger outreach goal is to form relation...

    By • Oct. 29, 2013

  • How to Make the Web a Better Place Through Inbound Marketing

    I spend a large amount of time online, both for work and fun. And not a day goes by that I don't witness some hideous website, terrible user experience, or incredibly annoying marketing.For example, I log into my personal email and I have 104 emails in my spam folder that only date back 2 weeks. ...

    By • Oct. 29, 2013

  • Want to Find Brand Ambassadors? Start with Your Employees

    The 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from more than 30,000 people, found that regular rank-and-file company employees have more credibility than executives. While this might seem like bad news for companies - it should be considered a fantastic oppor...

    By • Oct. 29, 2013

  • Harness the Power of Social Media to Sell Anything and Everything

    Advertising strategy is now trending so marketers use the Internet to make their sales pitches. The power of using social media platforms for your advertising front is becoming increasingly common. All businesses from television shows to auto insurance providers, including the, now use social med...

    By • Oct. 29, 2013

  • Why LinkedIn Is the Preferred B2B Social Marketing Platform [SLIDESHARE]

    LinkedIn is the preferred social media platform for B2B marketers at the current time. This may change in the future but currently, if B2B marketers have time for only one platform, then LinkedIn is the one they choose.Recently I posted about some research from the first Investis IQ Audience Insi...

    By • Oct. 29, 2013

  • Enough with the Chest-Pounding Posts, What's in It for Me?

    What about the customer value?We write, develop and produce websites for many customers-especially professional services providers.From day one of our engagement, our goal is to guide our clients into a Content Marketing program that will turn their new online property into real and lasting busi...

    By • Oct. 29, 2013