Content Marketing: Page 303

  • The Future of Social Media and Destination Marketing [INFOGRAPHIC]

    We have always been using Social Media in some form or the other; be it to plan a trip, ask reviews or look for suggestion from friends/family. Similarly, it is also a powerful tool for destination marketers looking to drive new visitors.

    By • Oct. 23, 2013

  • Social Media Goals for Small Businesses: Are You Chasing the Wrong Rabbit?

    Using social media as a small business can help you achieve certain goals for your brand - but never assume you're going to get a brand new profit source, or become an internet sensation just because you're on social media.If, however, you want to build a good relationship with customers or your ...

    By • Oct. 23, 2013

  • Netflix's Rising Stock Through Content

    If you were to tell me that Netflix would be able to have the power to potentially take over another network, I would have had trouble believing such a claim. The truth of the matter is that Netflix, at its core, is a television and movie-streaming service, users having to pay monthly fees at the...

    By • Oct. 23, 2013

  • Optimize Google+ as a Central Part of Your Online Identity

    Often forgotten for its social-media influence, Google+ might just be the most crucial social network for businesses and professionals who want to solidify their positive online reputation. Both a Google+ page and Google Authorship should be a critical aspect of your online reputation management....

    By • Oct. 23, 2013

  • Keyword Analysis: Refresh Your Old Content

    A few months ago, I had taken the week off from meetings so I could get Spin Sucks mostly written and start on our 2014 plan.I don't know if you've ever tried writing all day, every day, but it's not easy. In fact, it gets to the point where you look for other things to do (someone please call me...

    By • Oct. 23, 2013

  • 8 Examples of Content Marketing in Traditional Industries

    Content Marketing is not just for marketing firms or tech companies. More "traditional" companies can take advantage of great content that engages, entertains or informs potential customers and drives some percentage into the company's sales funnel.To coincide with my hosting of Content Chat, I'...

    By • Oct. 23, 2013

  • How Not to Automate Email Marketing

    Lost opportunities and missing serviceThe dispute between DISH Network and Media General started with a compensation disagreement and escalated to a request for FCC mediation. Until it is resolved, eighteen channels in ten states have gone dark. This leaves DISH customers and Media General viewer...

    By • Oct. 23, 2013

  • What to Do with Your Online Influence

    Are you influential on the Internet and the Social Web or any other field influenced by this connected economy? Tip 1: all fields have been affected. Tip 2: we're all influential to some extent or other. However, what do you do with this influence? Anything at all? Have you ever thought about doi...

    By • Oct. 23, 2013

  • Creating a Content Marketing Plan

    Content Marketing is one of the most discussed and hotly debated digital marketing topics, especially since it appears to place marketers in a Catch-22 situation. On the one hand, there is a clear emphasis on producing valuable content, which is to say content which is relevant to a website's vis...

    By • Oct. 23, 2013

  • The Power of Advocate-Created Content #SMTLive

    [<a href="//storify.com/socialmedia2day/the-power-of-advocate-created-content-smtlive-webi" target="_blank">View the story "The Power of Advocate Created Content- #SMTLive " on Storify</a&...

    By • Oct. 23, 2013

  • Dear Marketers: Ignore Google+ At Your Own Risk

    Don't Underestimate the Power of Google+Uninformed marketing professionals and business owners have long considered Google+ to be the ugly stepchild of social media giants such as Facebook and Twitter, largely dismissing the growing platform as a waste of time. Even though Google+ is a relatively...

    By • Oct. 22, 2013

  • How Bloggers Are Reshaping PR and Digital Marketing Strategies

    With outbound tactics peeling away and word of mouth dominating "what works," brands are itching to get product placement and reviews on the best blogs.Let's take a look at a few ways bloggers have reshaped the way we do things.Their Role in Word of Mouth MarketingConsumers no longer want to hear...

    By • Oct. 22, 2013

  • The Ultimate Email Marketing Cheatsheet [INFOGRAPHIC]

    There are many strategies and habits to choose from when thinking about your approach to email and content marketing. Many top-performing email marketers exercise distinct tactics like strategy, timing, testing, and overall design optimization, but what tactic delivers the best results? Should yo...

    By • Oct. 22, 2013

  • Halloween Facebook Marketing Ideas [INFOGRAPHIC]

    With Halloween fast approaching, marketers are looking for ways to "Halloween-i-fy" their efforts on social media. Did you know that 30 percent more people enter promotion campaigns during Halloween? That's why we have here today an infographic that presents Halloween ideas for Facebook marketing...

    By • Oct. 22, 2013

  • 10 Simple Ways to Improve Your Facebook Page Engagement [INFOGRAPHIC]

    Facebook went public, quickly became one of the largest social platforms on the planet and is directed towards an estimated 1.27 billion users in October 2013. So it is vital for businesses to have a well-managed presence on Facebook to gain the attention of their target audience.There are hundre...

    By • Oct. 22, 2013

  • Hummingbird Watching: 3 Facts About the New Algorithm

    Pandas and penguins are out. Birds are in-hummingbirds, that is. Hummingbird is the name of Google's latest algorithm, and it's going to change the very nature of SEO. This is not an overstatement. Even though Google is, as always, guarded about revealing details, news around the virtual water co...

    By • Oct. 22, 2013

  • Google's Hummingbird Update: How Does it Affect the Future of Your Business?

    For the first time since 2001, Google has completely rewritten its search algorithm. Unlike Panda and Penguin, which were updates to the existing algorithm, Hummingbird is a complete replacement designed to be more precise and provide faster results. It's big news, and it has many businesses with...

    By • Oct. 22, 2013

  • A Confession: I Bought 50,000 Twitter Followers

    A Confession: Last year, on a whim and a prayer I purchased 50,000 Twitter followers. Three months later they were all gone, along with my self respect as a so called "social media expert." I knew I was cheating, but I did it anyway. As I look back on it I cringe, but I can also laugh.The guilt I...

    By • Oct. 22, 2013

  • That Pesky Qualitative Side of Digital Customer Engagement

    With the growth of digital and interactive marketing efforts, a great deal of focus is on customer experience and engagement - and how to measure customer engagement on digital properties. Some marketing practitioners seem to think that understanding more about "customer engagement" means that th...

    By • Oct. 22, 2013

  • The New Social: A Sensory Experience

    Humans are social creatures; this is something we all know and understand. But recently, at the Pivot conference in New York, I had the pleasure of interviewing Scott Hebner (VP of Social Business at IBM) and friend Kare Anderson (author, speaker, columnist and coach) our main stage appearance ab...

    By • Oct. 22, 2013

  • Email Still Trumps Social Media for Online Marketing [INFOGRAPHIC]

    Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search.The customer acquisition landscape is constantly in flux. The introduction of disruptive technologies and tools over the last few years has spawned enormous changes in online marketing. But a ...

    By • Oct. 22, 2013

  • How Facebook's Graphic Search Can Help You Find Places

    Online services and social networking sites have changed the whole way we engage in our day to day activities. Sites like ebay and Bidgrid have made it easy for you to get hold of your favorite products at affordable prices. On the other hand social networking sites like Facebook and Twitter have...

    By • Oct. 22, 2013

  • How to Use Twitter Hashtags to Get Noticed

    Hashtags allow Twitter users to tag tweets to give more context to them. They can also be used as a way to designate the tweet to particular conversation or chat.In sports, many commentators use hashtags as way to get people who are watching the telecast to ask them questions. For example, if the...

    By Adam prattler • Oct. 22, 2013

  • Is It Time to Purge the Word Transparency from Social Media Crisis Strategy?

    What does the word transparency mean? Even from the definition above it seems that it's not definitive: "the condition of being transparent." Almost every blog piece on how to put together a crisis plan for social media includes the phrase "be transparent." But what exactly does that mean?In the ...

    By • Oct. 21, 2013

  • How Would Google Market Your Company?

    Companies can learn a lot from Google's top marketing masterminds. Google dominates the online world with the most desirable Internet product - search. Their marketing magic translates into basic principles any company can use to increase sales. So follow Google's rules to improve the way you mar...

    By • Oct. 21, 2013