Content Marketing: Page 303

  • The Five Content Archetypes

    Today, the talk of the town amongst marketers is the potential for brands to act as publishers and media companies, going direct to their customers or consumers in the fight to earn attention. It's a lofty ambition but worth pursuing as there are three drivers changing how we spend our time and a...

    By • Oct. 29, 2013

  • 9 Marketing Insights to Drive Online Success in 2014

    Whilst we still have a couple of months left before the year is through, I thought now would be a good time to look back over what has been an incredibly challenging year for content marketers. Looking backwards is often a good place to start when it comes to predicting the challenges that lay ah...

    By • Oct. 29, 2013

  • Search and Landing Pages Finding Balance in Intent, Action and Persuasion

    Traditionally, the process of generating leads through search engine optimization looks something like this: figure out what keywords your potential customers are likely to search for, make pages that are easy for Google to find, and then make some kind of offer on the page that convinces them to...

    By • Oct. 29, 2013

  • Brand Management on Social Media: Be Different, Positive and Consistent

    At a glance, brand management on social media looks simple. All you need to do is set up a Facebook or a Twitter account, call it after the name of your company/product and use it to aid your corporate entity's branding.However, as the experiences of many marketing campaigns show, handling your b...

    By • Oct. 29, 2013

  • How to Set Measurable Blogger Outreach Goals

    Though there is no industry standard for measuring blogger outreach, there are still many metrics at our fingertips that tell us whether or not our campaign was a flop or a success. And it all starts with defining a measurable goal.First and foremost your blogger outreach goal is to form relation...

    By • Oct. 29, 2013

  • How to Make the Web a Better Place Through Inbound Marketing

    I spend a large amount of time online, both for work and fun. And not a day goes by that I don't witness some hideous website, terrible user experience, or incredibly annoying marketing.For example, I log into my personal email and I have 104 emails in my spam folder that only date back 2 weeks. ...

    By • Oct. 29, 2013

  • Want to Find Brand Ambassadors? Start with Your Employees

    The 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from more than 30,000 people, found that regular rank-and-file company employees have more credibility than executives. While this might seem like bad news for companies - it should be considered a fantastic oppor...

    By • Oct. 29, 2013

  • Harness the Power of Social Media to Sell Anything and Everything

    Advertising strategy is now trending so marketers use the Internet to make their sales pitches. The power of using social media platforms for your advertising front is becoming increasingly common. All businesses from television shows to auto insurance providers, including the, now use social med...

    By • Oct. 29, 2013

  • Why LinkedIn Is the Preferred B2B Social Marketing Platform [SLIDESHARE]

    LinkedIn is the preferred social media platform for B2B marketers at the current time. This may change in the future but currently, if B2B marketers have time for only one platform, then LinkedIn is the one they choose.Recently I posted about some research from the first Investis IQ Audience Insi...

    By • Oct. 29, 2013

  • Enough with the Chest-Pounding Posts, What's in It for Me?

    What about the customer value?We write, develop and produce websites for many customers-especially professional services providers.From day one of our engagement, our goal is to guide our clients into a Content Marketing program that will turn their new online property into real and lasting busi...

    By • Oct. 29, 2013
  • SMT Expert

    The Copyright Conundrum of Memes in Social Advertising

    Memes can be a social marketer's dream come true. Not only is their instant recognizability easily leveraged to create a connection between the consumer and the business's brand, but they are also free. At least, that is what many people seem to believe. Quite a few small to mid-size business use...

    By • Oct. 28, 2013

  • The Growing Trend of Bleisure Travel

    What do you get when more and more business travelers extend their stay at their destination for leisure purposes? Bleisure travel is the awful moniker coined to define what is undoubtedly a growing trend in the travel industry, as the blurring of personal and professional lives of travelers incr...

    By • Oct. 28, 2013
  • SMT Expert

    5 Reasons Why The Walking Dead's Social Strategy Survives

    Thanks to AMC's The Walking Dead, zombies or "walkers" have become as popular as vampires ever were during the Twilight/True Blood craze. While the show definitely appeals to my horror-nerd side, its social media marketing strategy has fascinated the social media geek in me as well. The Walking D...

    By • Oct. 28, 2013

  • Facebook Custom Audiences Now Available to All Advertisers

    Facebook has officially announced that targeting via Custom Audiences will be available to all advertisers by the end of November. This means that all types of businesses can start targeting their customers on Facebook using this feature.What's Custom Audiences?Custom Audiences is a targeting to...

    By • Oct. 28, 2013

  • A Forward-Thinking B2B Brand Journalism Case Study

    Marketing leaders at multinational companies within the Technology, Media and Telecom (TMT) sectors have witnessed the slow but consistent decline of the trade publications that once dominated the marketplace as the go-to media for specific industry news and vendor insights. Today, many of these ...

    By • Oct. 28, 2013

  • 3 Powerful Ways To Improve Your Storytelling (And Business!) In 15 Minutes

    So this weekend, I've found that winning an imaginary lottery, Finding Nemo and Billy Idol all have something in common.This is because I've spent the weekend thinking of ways to improve my storytelling.Maybe you do that too, sometimes? Using your weekends to think about how to develop your busin...

    By • Oct. 28, 2013

  • B2B Online Video Marketing: Planning to Execution Best Practices for Lead Generation

    A B2B Video Marketing Strategy OverviewName a memorable ad in the past. Chances are, it's a television ad. Why? Because nothing beats the power of a message that combines the senses of sight and sound. That brings us to a discussion of video marketing for B2B. Depending on what you read, mo...

    By • Oct. 28, 2013

  • How Halloween Reminds Me of B2B Marketers

    IntroductionHalloween is one of my favorite holidays. As a kid, I loved to head out (after dark) and go trick or treating. As a parent, I revel in seeing the enjoyment experienced by kids. You may be wondering: how does Halloween relate to B2B marketers?Let me explain. Recently, DNN collaborated ...

    By • Oct. 28, 2013

  • Consumption, Production, and the Tablet Future

    In just about every lecture, slide show or presentation I've given for the past couple of years I've referenced Pew's numbers on tablet adoption. I'm always amazed when technology makes a sharp shift. First it was smartphones, now tablets. I was listening to a talk show the other day that referen...

    By • Oct. 27, 2013

  • Why Creating a Blogging Website is Essential

    Who benefits from a blogging website?You do. Whoever you are you will benefit from blogging, but you must locate your reasons for blogging or you will fail. Most of you seek out blogging as a forum for expression, and this is the ideal, but not only motivation.Everyone can benefit, but what I spe...

    By • Oct. 27, 2013

  • Lack of Focus Hurts Social Media Crisis Management Efforts

    by Jonathan & Erik BernsteinIt helps to stick to familiar ground when it comes to social media crisis managementOur friend and colleague Chris Syme published a blog post last month in which she explained why spreading your social media crisis messaging too thin can be a major problem. This is...

    By • Oct. 27, 2013

  • 9 Steps to Creating Good Content for Your Brand [INFOGRAPHIC]

    Writing good content is crucial to delivering value and creating thought leadership for your brand. Content marketing is a key element of today's marketing landscape. It's vital to create and share valuable free content in order to attract customers and turn them into repeat buyers and brand eva...

    By • Oct. 27, 2013

  • Cooperative Content Will Eventually Dominate Your Polished Content

    We're ALL writing blog posts. (image by BigStock)The legions of companies now embracing "content marketing" as a piece of their communications arsenal grew by 11% as I typed this sentence. Alas many (perhaps most?) of these new content devotees have not embraced Youtilityin the least, and are ins...

    By • Oct. 27, 2013
  • SMT Expert

    Embrace Digital Personas Now Before It's Too Late

    As marketing continues to evolve, so do the tried and true exercises marketers have been doing for decades. Persona development is not exempt from this trend. Traditional persona development is still a powerful tool for marketers to use. However, as the normal middle continues to flatten, targeti...

    By • Oct. 27, 2013

  • Ace LinkedIn With These 17 Profile Must-Haves [INFOGRAPHIC]

    LinkedIn, though not as massive as Facebook, is very important in its own right particularly in the business and professional markets.LinkedIn can be the gateway for people to connect with organizations who are offering better jobs or projects. This is why for someone who is serious about getting...

    By • Oct. 26, 2013