Content Marketing: Page 320

  • Freshening Up a Stale Business Model

    Just because you've always done it this way all along, doesn't mean you can rest on your laurels.Just because you've found success doing your thing, doesn't mean you can always do that same thing in the same way.The world of rock music is littered with the carcasses of has beens and those who are...

    By • Sept. 10, 2013

  • 10 Marketing Lessons You Can Learn From Miley Cyrus's Twerking Performance at the VMAs

    It's been a month since Miley Cyrus' infamous spectacle at the VMAs and yet here we are still talking about it. Apparently, the "we can't stop" line in her song of the same title pretty much sums up the world's reaction to her disturbingly captivating performance. Now you can say all the nasty th...

    By • Sept. 10, 2013

  • Are Your Marketing Dollars Buying Customers or Just Borrowing Them?

    How many marketing dollars were wasted last year contacting customers who didn't buy from you? It's easy to look back and see where your investment was ineffective. On the tangible side, there are the catalogs and direct mail pieces sent to people who didn't buy and resources invested in social ...

    By • Sept. 10, 2013

  • Tips for Social Media Marketing Through Facebook

    Social media marketing is an industry that is booming today. Facebook is probably the most widely used social media platform today. Now, the niche is shifting to something far more specific than simply allowing information to spread through this intricate network. Online couponing is now becoming...

    By • Sept. 10, 2013

  • 10 Things Your Business Could Be Doing Wrong On Social Media

    Here are ten ways to get social media wrong:1) Lack of StrategyA recent report conducted on a diverse mix of British businesses revealed that over two thirds implement social media into their organisations, but alarmingly one third still don't have a plan in place. Social media will not be automa...

    By • Sept. 10, 2013

  • Instagram to Begin Selling Ads: Not Surprising and Not Creative

    So recently it was announced that Instagram will be monetizing the service by selling ads.Is anyone surprised? And furthermore, is this seriously the best we can do? Advertisements are the laziest monetization strategy in the history of the world.Here's why...Riddle me this?Why is it that peopl...

    By • Sept. 10, 2013

  • Interview with Tim Minahan, CMO of SAP Cloud

    Tim Minahan (@tminahan) CMO, SAP Cloud, is a featured speaker at Social Media Today's Social Shake-Up 2013. We took the opportunity to pick his brain about what he thinks is shaking up social media for today's large enterprises.Q: Let's get right down to business. How is social media redefining c...

    By • Sept. 10, 2013

  • Why You Need Social Media Strategy

    In the course of my job, I often study the social media goings-on of major brands. I mean, I really dig in and study what they do. I've discovered some companies doing a superb job, like Maersk, Sony Professional, Cisco, and the Ritz-Carlton. Too often, though, I find brands thrashing about witho...

    By • Sept. 10, 2013

  • Social Media Usage Up 800% For U.S. Online Adults In Just 8 Years

    Who remembers 2005? Star Wars: Episode III - Revenge of the Sith was in theaters and while you may have heard of Facebook, you had no clue what a Tweet was. Oh how times have changed, for since the year 2005, the number of online U.S. adults who use social media sites has risen from 8% to 72% as ...

    By • Sept. 9, 2013

  • A Brand Wrecking Ball: Not Listening

    Can you imagine if everyone talked at once? Some could argue that's what social media is today. But through catch-and-release in our conversations ­- meaning there's one or more active listeners and a speaker - we can build social behavioral models that mirror our real world interactions.Listenin...

    By • Sept. 9, 2013

  • How the Digital Age Has Shaped Communication Management [INFOGRAPHIC]

    This infographic from USCAnnenberg takes a look at how the phrase "communication management" has morphed into a whole new thing in just under 10 years. With the rise of digital in every day business, managing communication becomes a full-time task in B2E, B2C, and B2B. Social media, telecommuting, and global marketplaces are all playing fields of the digital era. They're new friends, but they're hardly strangers to anybody these days. Find out more in this interesting infographic relating digital and change.

    By • Sept. 9, 2013

  • Fanzy's 4 Fan Engagement Mistakes to Avoid

    I led a conference panel on "Fan Tools" at the Inbound Marketing Summit in San Francisco this summer. On my team of social media marketing experts was Adam Wright of Fanzy. Fanzy works with organizations to reward top consumers for amplifying brand awareness, turning top fan influencers into eva...

    By • Sept. 9, 2013

  • Four Ways Personalities Can Enhance Your Social Media Strategy

    You may not know him but Tom Kuhlmann works for Articulate and his elearning blog has over 80,000 subscribers. To put Tom's 80,000 subscribers into perspective, the largest elearning group on LinkedIn is the Elearning Guild, which has 35,000 members. In my view Tom is one of the key reasons Artic...

    By • Sept. 9, 2013

  • Everypost: One Mobile App to Publish Everywhere

    Everypost is quickly becoming my goto application for sharing my status, photos, and video with my iPhone (here's Droid). Everypost integrates with Facebook, Twitter, Google+, Pinterest, tumblr, Linkedin, email and now Dropbox... all from a single post.The simplicity of the app is its ultimate fe...

    By • Sept. 9, 2013

  • Should You Post YouTube Or Native Videos Onto Your Facebook Page?

    Although Facebook has its own video uploading feature, allowing businesses to post videos on their Page, many companies still prefer to post links to YouTube videos on the site. In fact, over a five day period in January, analytics site Socialbakers registered 3,684 YouTube links compared to just...

    By • Sept. 9, 2013

  • Facebook Pushes Back Unveiling of Video Ads

    Facebook pushes its unveiling of video ads back again, according to a report from adage.com.It's been more than a year since Facebook started proposing the use of video ads to agencies and brands. With video ads, Facebook aims to get a slice of the ad budget for television. According to an eMarke...

    By • Sept. 9, 2013

  • Tips to Improve Your Free LinkedIn Profile

    I'm often asked if one should upgrade to a paid LinkedIn account. My answer is always yes but I understand its hard to upgrade when you haven't seen the full value even with your free account. Like most professional related social channels, with LinkedIn you have to put some work and effort in...

    By • Sept. 9, 2013

  • Gamification: Adding Stickiness to Your Campaigns

    The concept of changing people's behavior by offering rewards isn't new: think of store loyalty cards or airline points systems. Gamification takes customer engagement to a whole new level, offering a far more complex experience to encourage not only a greater level of engagement but also broadca...

    By • Sept. 9, 2013

  • Sustaining Loyalty of Post-Market Consumers on Social Media

    Social media marketing is perfectly suited to sustain relationships with your consumers, even after they've made a purchase.An effective social media strategy that accomplishes this will result in sustaining and strengthening loyalty, and will ultimately result in higher repeat purchase intent.In...

    By Matthew Peneycad • Sept. 9, 2013

  • What 'Versioning' and 'Goldilocks Pricing' Mean For Your Small Business

    On Giving Customers The Right ChoicesWhat kinds of choices do you give your customers? We all like to feel like we're in control of something. After all, being in control is all about having options. Versioning and Goldilocks ("this is just right!") pricing are just two simple, tried-and-tested i...

    By • Sept. 8, 2013

  • Latest Trends in the Digital Coupon Industry

    Social media sites were originally meant for social networking and other individual purposes like keeping in touch with friends and family who live far away. Through the years this platform has rapidly grown to become a major advertising front. Though it has not lost its functionality in terms of...

    By • Sept. 8, 2013

  • The Most Important Thing You Need to Know About Infographics

    The volume of infographics goes up more than 1% each day. I must confess: I never saw the attraction. It's not like I didn't realize infographics had become raging hot. I just didn't get what the big deal was.I mean, you take a subject worthy of content creation, sprinkle in some icons, graphs a...

    By • Sept. 8, 2013

  • Google Evolved: The Past, Present and Future of Search Engine Marketing

    On September 4th, 1998, in Menlo Park, California, two PhD students came together and incorporated what would become the largest influencer on global marketing in recent history. With what began as a pet project, the founders truly believed that they could categorize, index and open up the unruly...

    By • Sept. 8, 2013

  • Does Twitter Really Drive Store Sales?

    A recent study suggests promotional Tweets can drive customers right into brick-and-mortar stores. Inc.'s Erik Sherman investigates.Twitter has been promoting a new study it commissioned from Datalogix, which focuses on research tying online activity to the real world. According to the results,...

    By Nick Bolognia • Sept. 8, 2013

  • FAQ: What's the Best Time to Post on Facebook?

    One of the most frequently asked questions about Facebook marketing is: What is the best time to post on Facebook?The quick and easy answer? The best time to post on Facebook is when your audience is online!Until recently, there wasn't an easy way to see when your fans were likely to be online, a...

    By • Sept. 8, 2013