Content Marketing: Page 320

  • Gamification: Adding Stickiness to Your Campaigns

    The concept of changing people's behavior by offering rewards isn't new: think of store loyalty cards or airline points systems. Gamification takes customer engagement to a whole new level, offering a far more complex experience to encourage not only a greater level of engagement but also broadca...

    By • Sept. 9, 2013

  • Sustaining Loyalty of Post-Market Consumers on Social Media

    Social media marketing is perfectly suited to sustain relationships with your consumers, even after they've made a purchase.An effective social media strategy that accomplishes this will result in sustaining and strengthening loyalty, and will ultimately result in higher repeat purchase intent.In...

    By Matthew Peneycad • Sept. 9, 2013

  • What 'Versioning' and 'Goldilocks Pricing' Mean For Your Small Business

    On Giving Customers The Right ChoicesWhat kinds of choices do you give your customers? We all like to feel like we're in control of something. After all, being in control is all about having options. Versioning and Goldilocks ("this is just right!") pricing are just two simple, tried-and-tested i...

    By • Sept. 8, 2013

  • Latest Trends in the Digital Coupon Industry

    Social media sites were originally meant for social networking and other individual purposes like keeping in touch with friends and family who live far away. Through the years this platform has rapidly grown to become a major advertising front. Though it has not lost its functionality in terms of...

    By • Sept. 8, 2013

  • The Most Important Thing You Need to Know About Infographics

    The volume of infographics goes up more than 1% each day. I must confess: I never saw the attraction. It's not like I didn't realize infographics had become raging hot. I just didn't get what the big deal was.I mean, you take a subject worthy of content creation, sprinkle in some icons, graphs a...

    By • Sept. 8, 2013

  • Google Evolved: The Past, Present and Future of Search Engine Marketing

    On September 4th, 1998, in Menlo Park, California, two PhD students came together and incorporated what would become the largest influencer on global marketing in recent history. With what began as a pet project, the founders truly believed that they could categorize, index and open up the unruly...

    By • Sept. 8, 2013

  • Does Twitter Really Drive Store Sales?

    A recent study suggests promotional Tweets can drive customers right into brick-and-mortar stores. Inc.'s Erik Sherman investigates.Twitter has been promoting a new study it commissioned from Datalogix, which focuses on research tying online activity to the real world. According to the results,...

    By Nick Bolognia • Sept. 8, 2013

  • FAQ: What's the Best Time to Post on Facebook?

    One of the most frequently asked questions about Facebook marketing is: What is the best time to post on Facebook?The quick and easy answer? The best time to post on Facebook is when your audience is online!Until recently, there wasn't an easy way to see when your fans were likely to be online, a...

    By • Sept. 8, 2013

  • The Gatsby of Great Content

    It may just be that I've viewed this film too many times in the past two weeks, but I'm starting to feel like great content authors need to be more and more like Gatsby-boats against the current running faster and climbing higher to achieve real and authentic notice online. Google's Panda, Pengui...

    By • Sept. 7, 2013

  • 3 Reasons To Not Overlook Smartphone Users in Your Marketing Strategy

    Connect With On-the-Go CustomersWith the emergence of tablets and smartphones, browsing the web is no longer limited to the desktop. However, only about 25% of US businesses have business websites. Smartphones allow people to quickly research online before buying. For example, if a new restauran...

    By • Sept. 7, 2013

  • Community Managers: Do This - Not That

    Social media invites all kinds of conversations, sharing and engagement. The "rules" about the social web could be described like this:# 1. There are no rules.# 2. See #1.Yet, while I am a fan of fewer don'ts than dos for the social web, some broad guidelines should apply - especially when it c...

    By • Sept. 7, 2013

  • What Social Channels Are Good for B2B?

    I recently conducted a survey on the best social media platforms for B2B on AMEX Open Forum. As LinkedIn got rid of Answers, this is a really good place to communicate about marketing, social media and business. What are your favorite social media platforms for B2B?Gracie Morgan Social Media Acco...

    By • Sept. 6, 2013

  • 5 Pinterest Tactics That Fuel Retail Sales [INFOGRAPHIC]

    When it comes to social media, there is an ongoing focus on driving traffic to your digital home bases and outposts such as websites, blogs, and social networks. But how about using these channels to drive traffic to your physical store?

    By • Sept. 6, 2013

  • How to Create a Great Customer Experience on Social Media

    Creating the right customer experience is vital for every company using social media, both for existing customers and potential customers. In 2012, 77% of B2C companies and 43% of B2B companies used Facebook to acquire new customers. You need to make sure that your social media strategies engage ...

    By • Sept. 6, 2013

  • 5 Awesome Timeline Promotion Ideas

    Earlier this week Facebook announced changes to their promotion guidelines. The change is especially exciting for small business owners who want to run basic Like/Comment to Win Timeline promotions. However, there are still some best practices to follow and things to consider before running a con...

    By • Sept. 6, 2013

  • The "Miley Circus" Factor: Transitioning Your Product to a New Audience

    There are very few things less interesting to me than Miley Cyrus. On an interest scale ranging from The Location of Carmen Electra's Latest Tattoo on the high end all the way down to Parenting Tips From That "Kate Plus Eight" Woman, Miley ranks slightly above Kate only because I'm a sucker for a...

    By • Sept. 6, 2013

  • How to Use Twitter for Business and Marketing

    Twitter is one of the most popular social networks in the world, so it only makes sense that every marketing professional you'll run in to is going to tell you that Twitter needs to be a part of your business' online marketing strategy. If you've already started using Twitter for business market...

    By • Sept. 6, 2013

  • Create In-Depth Articles to Increase Your Google Authority

    In July, I decided to stop wasting my bike rides by listening to music and joined Audible. The goal? To listen to business books while I grind through a minimum of 30 miles every day.I began by "reading" Ctrl Alt Delete and then decided I would alternate between non-fiction and fiction. After all...

    By • Sept. 6, 2013

  • Mobile Marketing Remains a Largely Untapped Opportunity for Marketers

    Ok, I am ready to come clean. I paraphrased the title of my article directly from a quote I read recently. It was so dead on and spoke directly to how I've felt for some time now when it comes to the topic of mobile marketing that I just had to "borrow" it. Why do you think I wrote an article las...

    By • Sept. 6, 2013

  • SEO: What is Link Diversity?

    Google wants to see natural links on websites, which is all well and good, but what does that mean in practice and how to do you make sure your link building strategy doesn't result in a Google penalty?It used to be common SEO practice to make sure that all links on a website included keywords, h...

    By • Sept. 6, 2013

  • Can the PR Industry Avoid Death by Digital? [SLIDESHARE]

    In the past two years, I have seen at least four 100K+ online reputation projects go to pure play digital agencies. By virtue of their approach and subject matter (issue management and public affairs campaigns) these should have gone to PR agencies. So what happened? If you work in PR, or know so...

    By Social Disruptions • Sept. 6, 2013

  • Facebook Changes Contest Rules but Should You Do It?

    Facebook has changed its terms of service again. This time the change affects contests and promotions. Previously, third party apps were required to run a contest or promotion and Facebook functionality could not be used in any form. Now, you can run your giveaways on your company page wall and...

    By • Sept. 6, 2013

  • The Personalized Power of Google+ Plus Ones

    Recently my friend Cyrus Shepard created a bit of a firestorm in the SEO world when he published "Amazing Correlation Between Google +1's and Higher Search Rankings" at Moz.com. Many readers misunderstood him to be saying that +1's cause higher search rankings. That false idea spread so rapidly t...

    By • Sept. 6, 2013

  • Social Influencer Sites: How Relevant Are They?

    Social ranking is nothing new, people have been categorised into classes and groups for years, often allowing others to form opinions of them without having to meet or event get to know them. Sites such as Klout, Kred and PeerIndex now allow people to get a similar ranking, all based on a persons...

    By • Sept. 6, 2013

  • Why and How to Verify Your Email Marketing Lists

    Email marketing is a blood sport. In the last 20 years, the only thing that's changed with email is that great email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don't. The result is that the...

    By • Sept. 5, 2013